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Best OOH Ads 2022: Amplifying Brand Messages Creatively

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2022 is set to be a game-changer for out-of-home (OOH) advertising.

As the world gradually emerges from pandemic-induced hibernation, brands are ready to make their mark with the best OOH ads of the year.

Expect to be captivated by visually stunning campaigns, powerful messages, and a renewed sense of creativity that will leave you wanting more.

Prepare to be transported into a world where billboards become masterpieces and city streets transform into canvases of imagination.

best ooh ads 2022

The best OOH ads in 2022 include the Elton John AIDS Foundation’s fundraising campaign using LGBTQ-QR Codes, Quorn’s humorous jab at Boris Johnson outside 10 Downing Street, and Women’s Aid’s World Cup domestic abuse awareness campaign.

Volvo’s October campaign addressed negative perceptions of electric vehicles, Tesco Mobile’s billboards poked fun at Brits abroad, Numan challenged notions of erectile dysfunction, and Relate’s ‘Horniculture’ campaign targeted STIs in later life.

Brandalism’s takeover of billboards criticized airline ads, and CALM won an award for their suicide prevention campaign.

Key Points:

  • Elton John AIDS Foundation’s fundraising campaign uses LGBTQ-QR Codes
  • Quorn’s ad takes a humorous jab at Boris Johnson outside 10 Downing Street
  • Women’s Aid runs World Cup domestic abuse awareness campaign
  • Volvo’s October campaign tackles negative perceptions of electric vehicles
  • Tesco Mobile’s billboards make fun of Brits abroad
  • Numan challenges notions of erectile dysfunction
  • Relate targets STIs in later life with their ‘Horniculture’ campaign
  • Brandalism criticizes airline ads by taking over billboards
  • CALM wins award for suicide prevention campaign

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? Did You Know?

1. In 2022, the “Best OOH Ads” category at advertising award shows recognized a groundbreaking campaign created by a small bakery in Paris that used a series of interactive billboards. These billboards emitted a delightful aroma of freshly baked croissants, capturing the attention and cravings of passersby.

2. As a playful twist in the OOH advertising world, a major soda brand replaced traditional static billboards with life-sized holograms that projected images of people actually drinking their soda. This created an engaging and realistic experience for audiences, leaving them in awe of the innovative approach.

3. One particularly memorable OOH ad campaign of 2022 featured a series of billboards placed near public transport stops, promoting a popular dating app. These billboards displayed witty and clever messages related to finding love in the digital era, sparking many conversations among commuters and increasing app downloads significantly.

4. A unique approach to OOH advertising came from a luxury car manufacturer that rented billboard spaces in major cities worldwide. Instead of displaying images of sleek cars or enticing slogans, they set up lifestyle vignettes, showcasing exquisite interior designs, plush upholstery, and innovative features, successfully conveying the luxurious experience associated with their brand.

5. An environmentally conscious OOH campaign emerged in 2022, as a leading fashion brand used billboards made entirely from recycled materials to promote their sustainable clothing line. These eco-friendly billboards garnered attention for their innovative use of materials, aligning with the brand’s commitment to ethical practices and resonating with conscious consumers.

Ooh Advertising Rebound In 2022 After Pandemic Slump

Out-of-home (OOH) advertising experienced a significant decline in 2020 as a result of the Covid-19 pandemic, with people being confined to their homes due to lockdowns and restrictions. This led to a decrease in the demand for outdoor advertising. However, there are signs of a strong comeback for OOH ads in 2022.

In 2021, the OOH advertising spend reached £901 million, which was still below the £1.3 billion spent in 2019. This decline can be attributed to the uncertainties and economic challenges brought about by the pandemic. Nonetheless, industry experts are optimistic about the future and predict a growth of 31.5% in OOH ad spend for 2022, reaching £1.18 billion.

This resurgence of OOH advertising highlights a renewed interest in reaching audiences through non-traditional media channels. As people begin to venture outdoors again, brands and agencies recognize the potential of OOH ads to capture attention in bustling environments and connect with consumers on a more impactful level.

Ooh Ad Spend Expected To Reach £1.18 Billion In 2022

Despite the dip in ad spend in the previous year, the forecast for 2022 shows a promising increase in OOH advertising expenditure. With an expected growth rate of 31.5%, OOH ad spend is projected to reach £1.18 billion.

This surge in investment indicates the confidence that brands and advertisers have in the effectiveness of OOH advertising. As consumers resume their daily routines and spend more time outside their homes, the OOH medium provides an opportunity to capture their attention in a tangible and memorable way.

Furthermore, the forecasted increase in OOH ad spend reflects the overall recovery of the advertising industry. As businesses regain their footing after the disruptions caused by the pandemic, they are looking to invest in impactful and creative campaigns that can amplify their brand messages to a mass audience.

Agencies Seek Creative Ways To Grab Attention In Busy Environments

In a world filled with information overload and constant distractions, advertisers and agencies face the challenge of capturing and retaining the attention of busy audiences. As OOH advertising makes a strong resurgence in 2022, agencies are actively seeking creative and attention-grabbing ways to stand out in the crowd.

One such example is the use of QR codes in OOH ads. The Elton John AIDS Foundation launched a fundraising campaign utilizing LGBT-QR Codes to raise funds for AIDS charities. This innovative approach not only grabs attention but also leverages the power of technology to engage and connect with the audience.

Other brands have taken a humorous and satirical approach to cut through the noise. Quorn, a vegetarian food company, placed an OOH van outside 10 Downing Street, poking fun at the ex-prime minister Boris Johnson. This clever placement sparked conversations and generated buzz around the brand.

To make a lasting impact, agencies are realizing the importance of creativity, relevance, and context when it comes to OOH ads. By thinking outside the box and finding unique ways to engage with busy audiences, brands can amplify their messages and create memorable experiences.

Elton John Aids Foundation Uses Lgbt-Qr Codes For Ooh Fundraising Campaign

The Elton John AIDS Foundation introduced an innovative OOH advertising campaign that incorporated LGBT-QR codes to raise funds for AIDS charities. These unique codes, modified with rainbow colors, represent the LGBTQ+ community and lead users to a dedicated donation page when scanned. By leveraging technology and embracing diversity, the foundation effectively connected with audiences and demonstrated its commitment to making a positive impact. This campaign sets a precedent for organizations to explore creative ways to engage audiences and create meaningful connections through technology.

Quorn Pokes Fun At Boris Johnson With Ooh Van Outside 10 Downing Street

Satire and humor have long been used as effective tools in advertising, and Quorn, a vegetarian food company, successfully employed this strategy with their OOH campaign. By placing a van outside 10 Downing Street, the official residence of the UK prime minister, Quorn aimed to poke fun at the then-ex-prime minister Boris Johnson.

This bold move captured the attention of passersby and generated considerable buzz on social media. The witty and timely placement of the OOH van allowed Quorn to tap into the public’s sentiment towards the political landscape and align its brand with a sense of humor and relatability.

This campaign serves as a testament to the power of OOH advertising to deliver impactful messages in unconventional ways. By embracing a playful and satirical approach, Quorn not only engaged with its target audience but also demonstrated its brand values and personality.

Using OOH advertising to create these moments of connection and engagement showcases the medium’s ability to reach audiences beyond the confines of traditional media channels. It highlights the importance of creativity and relevance in capturing attention and leaving a lasting impression.

Women’s Aid Raises Awareness Of Domestic Abuse With World Cup Campaign

Taking advantage of the global excitement surrounding the World Cup, Women’s Aid launched an OOH campaign to raise awareness of domestic abuse. Through their campaign, they aimed to shed light on a critical issue and provide support to those affected.

The World Cup is known to capture the attention of millions of people worldwide, making it an opportune time for Women’s Aid to amplify their message. By tapping into the enthusiasm and engagement of football fans, the OOH campaign succeeded in drawing attention to the prevalence of domestic abuse and encouraging dialogue around the issue.

This campaign exemplifies the power of OOH advertising to tackle important societal issues and spark conversations. By leveraging the context of a major event and utilizing the wide reach of OOH ads, Women’s Aid effectively raised awareness and mobilized support for their cause.

The success of this campaign serves as a reminder of the potential impact that OOH advertising can have when aligned with a significant moment or event. It showcases the importance of strategic planning and leveraging relevant contexts to amplify brand messages and create meaningful change.

  • OOH campaign launched by Women’s Aid during the World Cup to raise awareness of domestic abuse
  • Captured the attention of football fans and drew attention to the prevalence of domestic abuse
  • Exemplifies the power of OOH advertising to tackle societal issues and encourage dialogue
  • Effective in raising awareness and mobilizing support for Women’s Aid
  • Reminder of the potential impact of strategic OOH advertising aligned with significant events

FAQ

What are the trends in OOH 2022?

In 2022, the Out-of-Home (OOH) advertising industry is expected to see some intriguing trends. One of these trends is the increasing use of anamorphic and 3D billboards, which captivate audiences with their visually striking designs. These billboards create an immersive experience, grabbing the attention of passersby and leaving a lasting impression.

Furthermore, there will be a rise in non-traditional OOH media, shifting away from traditional billboards and embracing innovative platforms. This trend reflects the industry’s effort to reach wider audiences through unconventional means, such as augmented reality (AR) ads, interactive screens, and even digital kiosks. As OOH continues to evolve, advertisers can expect a surge in demand for dynamic advertisements that can adapt to real-time data. By leveraging advanced technology and creative content, brands can deliver personalized messages that resonate effectively with their target audience.

Overall, the OOH advertising landscape in 2022 will be characterized by a blend of visual innovation, data-driven planning and measurement, and the exploration of unique media channels. As brands strive to stand out in a crowded digital world, OOH advertising will provide a tangible, engaging, and immersive way to connect with consumers.

What are the trends in the OOH advertising industry for 2023?

In 2023, the OOH advertising industry is expected to further embrace digitalization and interactive technologies. With the increasing adoption of smart features like sensors, Bluetooth beacons, and facial recognition, advertisements will be able to engage with audiences on a whole new level. These advancements will enable two-way interaction between ads and viewers, creating a more immersive and personalized advertising experience. As a result, brands will be able to gather valuable insights about their customers’ preferences and behaviors, allowing for more targeted and effective campaigns.

How effective is billboard advertising 2022?

In 2022, billboard advertising continues to be an effective marketing strategy with a promising return on investment. The data reveals that both digital and traditional billboards have proven to be fruitful, yielding a satisfactory ROI. Despite the cost associated with digital billboards, their 38% ROI showcases their effectiveness in capturing the attention of the audience. On the other hand, traditional billboards offer a slightly higher ROI at 40%, demonstrating that they remain a viable option for businesses looking to reach a wide range of customers. Overall, billboard advertising in 2022 appears to be an impactful and worthwhile investment for companies aiming to maximize their advertising efforts.

Who spends the most on OOH advertising?

Out of the top 10 advertisers in the first quarter, Apple emerged as the leading spender on OOH advertising. With its innovative products and strong brand presence, Apple invests heavily in outdoor advertising to engage and captivate audiences. Their strategic approach to OOH campaigns enables them to connect with consumers on a large scale, solidifying their position as the top spender in this category.

While Apple might lead the OOH spending among the top 10 advertisers, it is worth noting that other companies like McDonald’s and Coca-Cola also allocate a significant portion of their advertising budget to out-of-home campaigns. These companies understand the value of OOH advertising in reaching a wide and diverse audience, thus making substantial investments to maintain brand visibility and engage with consumers in various locations.