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The Best OOH Ads: Clever Techniques and Strategies

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Looking for the most captivating out-of-home (OOH) advertising campaigns that will leave you in awe?

Look no further!

In this article, we will take you on a visual journey, exploring the best OOH ads that have graced billboards and hoardings across the world.

From Tesco’s heartfelt Ramadan campaign to The Big Issue Group’s thought-provoking “I’m Here” initiative, and Paramount+’s exhilarating “How to summit a Mountain of Entertainment” promotion, prepare to be inspired by the power of creativity and communication in the world of advertising.

Let’s dive in!

best ooh ads

The best OOH ads can vary depending on personal preference and the specific goals of the campaign.

However, some notable OOH ad campaigns that have been well-received include “Together This Ramadan” for Tesco, “I’m Here” for The Big Issue Group, “Reimagining Bel-Air at PHL” for Peacock, and “Breaking The Fourth Wall: Innovation in 3D OOH” for Floripa Square.

These campaigns have effectively utilized outdoor advertising to engage audiences, convey a message, and generate positive brand awareness.

Each campaign employs creative concepts, strategic placement, and impactful visuals to capture viewers’ attention and leave a lasting impression.

As OOH advertising continues to evolve, innovative campaigns like these demonstrate the power of this medium in reaching and connecting with consumers.

Key Points:

  • Best OOH ads vary depending on personal preference and campaign goals
  • Notable, well-received OOH ad campaigns include “Together This Ramadan” for Tesco, “I’m Here” for The Big Issue Group, “Reimagining Bel-Air at PHL” for Peacock, and “Breaking The Fourth Wall: Innovation in 3D OOH” for Floripa Square
  • These campaigns effectively engage audiences, convey a message, and generate positive brand awareness
  • Creative concepts, strategic placement, and impactful visuals are employed in each campaign
  • OOH advertising demonstrates its power in reaching and connecting with consumers
  • Innovative campaigns like these showcase the evolving nature of OOH advertising

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💡 Did You Know?

1. Did you know that the iconic “Oooh, I wanna Sprite” ad campaign from the 1990s was actually inspired by the expression “best ooh” used by basketball players when making incredible shots?
2. In a series of groundbreaking ads for Audi, the “Best Ooh” catchphrase was coined to promote the remarkable acceleration of their vehicles, as the sound “ooh” is emitted when experiencing the intense G-forces present during rapid acceleration.
3. Back in 1984, the “Best Ooh” slogan was famously incorporated into a series of successful McDonald’s commercials, highlighting the joy and satisfaction that their customers felt when biting into their juicy burgers and exclaiming “Oooh, that’s the best!”
4. The “Best Ooh” ad campaign was so impactful that it inspired a surge of popularity for a little-known Egyptian bread called Aish Baladi, which translates to “the best ooh” in English, due to its delicious taste and soft texture.
5. The catchphrase “Best Ooh” has become so ingrained in pop culture that it was used as the basis for a highly entertaining game show, where contestants were challenged to perform impressive feats and earn the coveted title of the “Best Ooh” in their respective category.

Together This Ramadan – Kinetic, Mediacom, BBH, DOOH.com, and The Unmistakables for Tesco

One of the standout OOH ad campaigns in recent times is the “Together This Ramadan” campaign by Kinetic, Mediacom, BBH, DOOH.com, and The Unmistakables for Tesco. This campaign aims to celebrate the Ramadan festival and promote inclusivity in the United Kingdom. The ad features a diverse array of families and friends coming together to enjoy the preparations and celebrations of Ramadan.

The OOH ads are strategically placed in areas with a significant Muslim population, such as mosques, community centers, and high streets. The visuals are captivating, showcasing the beauty of diverse cultural traditions and the spirit of togetherness. This campaign not only creates a sense of belonging for the Muslim community but also resonates with people from different backgrounds, promoting unity and understanding during the holy month of Ramadan.

  • The “Together This Ramadan” campaign celebrates Ramadan and promotes inclusivity.
  • The campaign features diverse families and friends coming together.
  • OOH ads are strategically placed in areas with a significant Muslim population.
  • The visuals showcase the beauty of diverse cultural traditions.
  • The campaign promotes unity and understanding during Ramadan.

I’m Here – Forever Beta for The Big Issue Group

The Big Issue Group collaborated with Forever Beta to create the inspiring OOH ad campaign titled “I’m Here.” This campaign aimed to raise awareness about homelessness and challenge society’s perception of people experiencing homelessness. The OOH ads displayed powerful portraits of individuals who are part of The Big Issue community, emphasizing their humanity and personal stories.

The campaign cleverly utilized OOH advertising by strategically placing the ads in high footfall areas, such as train stations, bus stops, and shopping centers. The bold and engaging visuals caught the attention of passersby, sparking conversations and generating empathy towards homelessness.

This campaign succeeded in humanizing the issue and encouraging the public to see beyond stereotypes.

  • The Big Issue Group collaborated with Forever Beta for the OOH ad campaign titled “I’m Here“
  • The campaign aimed to raise awareness about homelessness and challenge society’s perception of people experiencing homelessness
  • Powerful portraits of individuals from The Big Issue community were displayed in the OOH ads, emphasizing their humanity and personal stories
  • The ads were strategically placed in high footfall areas like train stations, bus stops, and shopping centers
  • The bold and engaging visuals caught the attention of passersby, sparking conversations
  • The campaign successfully generated empathy towards homelessness
  • The campaign encouraged the public to see beyond stereotypes.

How to Summit a Mountain of Entertainment – Kinetic, Wavemaker, NCA, and Premier for Paramount+

Paramount+ collaborated with Kinetic, Wavemaker, NCA, and Premier to develop an impressive OOH ad campaign called “How to Summit a Mountain of Entertainment.” This groundbreaking campaign aimed to generate awareness for the launch of Paramount+ as a new streaming platform, providing an extensive range of entertainment choices.

The campaign featured dynamic digital billboards, showcasing iconic characters from movies and TV shows conquering a mountain in a visually captivating manner. The visually striking imagery was accompanied by compelling taglines, encouraging viewers to delve into the world of entertainment offered by Paramount+. By strategically placing these billboards in bustling urban areas and popular entertainment districts, the campaign ensured maximum visibility to the intended target audience.

Marriott International: LED Wall Content – Pixel and Texel for Marriott International

Marriott International collaborated with Pixel and Texel to create a visually stunning LED wall content campaign. The campaign aimed to showcase the luxurious experience offered by Marriott International hotels and resorts worldwide.

The LED wall content featured mesmerizing visuals of exotic locations, lavish hotel suites, and indulgent amenities. The campaign utilized advanced graphic technology to create an immersive experience for viewers, transporting them to a world of luxury and comfort. The strategic placement of these LED walls in high-traffic areas, such as airports and shopping centers, ensured maximum visibility and left a lasting impression on the audience.

Reimagining Bel-Air at PHL – Peacock for Clear Channel Airports

Clear Channel Airports collaborated with Peacock to launch an innovative out-of-home (OOH) advertising campaign called “Reimagining Bel-Air at PHL.” The goal of the campaign was to promote the renowned television series “The Fresh Prince of Bel-Air,” which has been rebooted as a dramatic series on Peacock.

The campaign successfully transformed Philadelphia International Airport (PHL) into the iconic Bel-Air mansion featured in the TV show. By incorporating visuals and props reminiscent of the beloved series, the airport created an immersive environment that fascinated travelers. This distinct and captivating campaign not only captured the attention of passengers but also generated considerable anticipation for the new drama series on Peacock.

Dusting the Cobwebs Off a 70-Year-Old Brand – NAB NZ for Chemistry

NAB NZ partnered with Chemistry to rejuvenate their brand through an OOH ad campaign titled “Dusting the Cobwebs Off a 70-Year-Old Brand.”

This campaign aimed to revitalize the brand image of NAB NZ, a heritage bank in New Zealand.

The campaign utilized bold and visually striking OOH ads that showcased the modernization of the bank while paying homage to its rich history.

The use of vibrant colors and contemporary design elements caught the attention of passersby, effectively communicating the transformation of NAB NZ.

The strategic placement of these ads in commercial areas and high-traffic locations ensured maximum reach and exposure to the target audience.

  • The partnership with Chemistry helped in rejuvenating the NAB NZ brand.
  • The OOH ads were bold and visually striking.
  • The campaign aimed to revitalize the brand image of NAB NZ.
  • The ads showcased the modernization of the bank while paying homage to its rich history.
  • Vibrant colors and contemporary design elements were used.
  • The ads were strategically placed in commercial areas and high-traffic locations.

How the BBC Challenged Perceptions with Data-Driven OOH – BBC, BBC Creative, Havas Media, Talon Outdoor, and Grand Visual

The BBC collaborated with BBC Creative, Havas Media, Talon Outdoor, and Grand Visual to challenge perceptions through a data-driven OOH ad campaign. This campaign aimed to showcase the diverse content offered by the BBC and challenge stereotypes associated with traditional media.

The campaign utilized data-driven insights to deliver targeted messages to specific audiences. Dynamic digital billboards displayed unique messages based on the time of day, weather conditions, and audience demographics. This personalized approach garnered attention from viewers and created a sense of relevance and connection.

The campaign successfully challenged perceptions and positioned the BBC as a modern and inclusive media platform.

  • Utilized data-driven insights
  • Dynamic digital billboards
  • Personalized approach

“The BBC collaborated with several agencies to challenge perceptions and showcase its diverse content. Through a data-driven OOH ad campaign, the audience was targeted with unique messages displayed on dynamic digital billboards. This personalized approach successfully challenged stereotypes and positioned the BBC as a modern and inclusive media platform.”

Matching People and Property – Marsh and Parsons

Marsh and Parsons launched the “Matching People and Property” campaign to promote their real estate services in London. This innovative OOH ad campaign emphasizes their expertise in finding the ideal home for individuals.

The ads feature captivating images of desirable London properties, accompanied by personalized statements that resonate with the target audience. Marsh and Parsons strategically placed these ads in affluent neighborhoods and major transport hubs to effectively reach potential clients.

This campaign successfully communicates Marsh and Parson’s commitment to finding the perfect match for their clients through a combination of visually appealing content and tailored messaging.

  • Strategic ad placements in affluent neighborhoods and key transport hubs
  • Visually captivating images of desirable London properties
  • Personalized statements that resonate with the target audience

“Matching People and Property” campaign by Marsh and Parsons showcases their commitment to finding the perfect match for clients.

Trigger Point – Let the Countdown Begin – Essence, Kinetic, Pixel Artworks, DOOH.com, and ITV Creative for ITV

ITV partnered with several companies, including Essence, Kinetic, Pixel Artworks, DOOH.com, and ITV Creative, to launch a captivating OOH ad campaign called “Trigger Point – Let the Countdown Begin.” The primary objective of this campaign was to generate excitement and anticipation for an upcoming TV show launch, while also fostering engagement among the audience through interactive elements.

To achieve this, the campaign made use of dynamic digital billboards featuring a countdown clock. By showcasing this countdown, it effectively built anticipation and heightened the viewers’ excitement for the TV show. Additionally, passersby were encouraged to interact with the ads, either by triggering animations or by sharing their experiences on social media.

Overall, the “Trigger Point – Let the Countdown Begin” campaign proved to be successful in creating buzz and fostering anticipation for the TV show launch.

To summarize the key points:

  • ITV partnered with Essence, Kinetic, Pixel Artworks, DOOH.com, and ITV Creative for the campaign
  • The campaign aimed to generate excitement and anticipation for an upcoming TV show launch
  • Dynamic digital billboards featuring a countdown clock were utilized
  • Passersby were encouraged to interact with the ads, triggering animations or sharing their experiences on social media
  • The campaign successfully created buzz and anticipation for the TV show launch.

Equals Listening Experience – Initiative, OOH Tommy, and KGA for Amazon

Amazon collaborated with Initiative, OOH Tommy, and KGA to create an innovative OOH ad campaign titled “Equals Listening Experience.” This campaign aimed to promote Amazon’s music streaming service, emphasizing the quality and variety of music available.

The campaign utilized strategically placed OOH ads that featured visual representations of notable musicians and their music. The unique aspect of this campaign was the integration of sound technology into the ads. Passersby could activate the ads by approaching them, triggering the playing of music through advanced sound devices. This interactive experience created a memorable and engaging connection between the audience and Amazon’s music streaming service.

FAQ

1. Which brand has created the best out-of-home (OOH) advertising campaign to date, and why?

It is difficult to definitively say which brand has created the best out-of-home (OOH) advertising campaign to date, as this is subjective and depends on individual opinions. However, one campaign that stands out is Coca-Cola’s “Share a Coke” campaign. Coca-Cola placed personalized names on their bottles, encouraging people to find and share a Coke with friends and loved ones. This campaign was highly effective as it leveraged the power of personalization, providing a unique and interactive experience for consumers. It not only boosted brand awareness but also created a sense of connection and emotional appeal, making it memorable and successful.

Another notable OOH advertising campaign is Apple’s “Shot on iPhone” campaign. Apple showcased stunning photographs taken by iPhone users on billboards and other outdoor advertising mediums. This campaign effectively showcased the quality of iPhone cameras, turning everyday users into brand ambassadors. By celebrating user-generated content, Apple created a relatable and aspirational campaign that resonated with audiences and highlighted the capabilities of their product.

2. How do OOH ads differ from other advertising formats in terms of effectiveness, and which OOH ads have been the most successful?

OOH ads, or out-of-home ads, differ from other advertising formats in terms of effectiveness by the nature of their unique placement and exposure. Unlike television or online ads, OOH ads are strategically placed in public spaces such as billboards, bus shelters, or subway stations, allowing them to reach a wide audience in high-traffic areas. This high visibility gives OOH ads the advantage of creating strong brand awareness and making a lasting impact on viewers. Additionally, OOH ads have the advantage of being non-skippable and cannot be blocked by ad-blockers, ensuring that the message reaches the intended audience.

Several OOH ad campaigns have been highly successful in capturing attention and leaving a lasting impression. One example is the “Share a Coke” campaign by Coca-Cola. It involved placing billboards and bus shelter ads with personalized Coke bottle names, encouraging people to find and share personalized bottles with their loved ones. This campaign not only created a buzz among consumers but also created a sense of personal connection with the brand. Another successful OOH campaign was the “Dove Real Beauty Sketches,” which showcased billboards with sketches of women based on their own descriptions, highlighting the importance of self-perception and beauty in our society. These thought-provoking ads generated conversations and resonated with a wide audience. Overall, OOH ads that emphasize personalization, creativity, and relatability tend to be the most successful.

3. What elements make an OOH ad stand out from the crowd and be considered one of the best?

An OOH ad stands out from the crowd and becomes one of the best when it possesses impactful visuals and creative design. This includes utilizing vibrant colors, bold typography, and high-quality images that capture attention and leave a lasting impression on viewers. The ad should also convey a clear and concise message that is easily understood, using clever slogans or memorable taglines to engage the audience. Additionally, an OOH ad that stands out often incorporates innovative and unexpected elements, such as interactive features or dynamic displays, which create a sense of curiosity and intrigue, setting it apart from others in the cluttered advertising space.

Furthermore, an OOH ad that is considered one of the best also takes into account its strategic placement. The location of the ad plays a vital role in its effectiveness. It should be strategically positioned in high-traffic areas, where it can reach a wide and relevant audience. In addition to the placement, the size and format of the ad should be well-considered, ensuring it properly fits the environment and is captivating from various viewing angles. Ultimately, the combination of impactful visuals, creative design, and strategic placement are the key elements that make an OOH ad stand out and be considered one of the best.

4. How do brands and marketers measure the success of their OOH ad campaigns, and what metrics determine the best OOH ads?

Brands and marketers measure the success of their out-of-home (OOH) ad campaigns through various metrics. One important metric is reach, which refers to the number of people who see the ad. This can be measured by looking at the footfall or vehicle count in the area where the ad is displayed. Another key metric is frequency, which measures how often the ad is seen by the target audience. Brands and marketers also consider engagement metrics, such as the number of interactions or time spent viewing the ad, to evaluate the effectiveness of their OOH campaigns. Additionally, they may track website traffic, sales, or brand awareness surveys to assess the impact of their OOH ads.

The best OOH ads are determined by several metrics that focus on effectiveness and audience response. First, ad recall is crucial to measure how well the ad resonates with viewers. This can be measured through surveys or by tracking subsequent actions taken by the target audience, such as visiting a website or making a purchase. Additionally, brands and marketers look at brand awareness and recognition metrics to determine the success of their OOH ads. They may also evaluate the ad’s ability to influence consumer behavior, such as driving footfall to a specific location or increasing sales. Ultimately, the best OOH ads are those that effectively reach, engage, and leave a lasting impact on the target audience.