The world of online advertising is constantly evolving, with new methods and techniques being introduced each year. As we enter 2017, it is crucial for businesses to stay up-to-date with the latest trends and strategies in order to effectively reach their target audience. Online advertising is now more significant than ever before, with millions of people spending a significant portion of their time online. In fact, according to recent studies, the average person spends over 20 hours per week online, making it a prime platform for advertising.

One of the most effective online advertising methods in 2017 is search engine marketing (SEM). SEM involves promoting a website through paid advertisements that appear on search engine results pages. These ads are targeted to users who are actively searching for specific keywords related to the business or product being advertised. With the rise of mobile devices, SEM has become even more important, as people constantly turn to search engines for information on-the-go. In fact, statistics show that 50% of mobile users who conduct local searches visit a physical store within one day, highlighting the importance of being visible on search engine results.

Another powerful tool in online advertising is social media advertising, which has seen tremendous growth in recent years. With billions of active users on platforms such as Facebook, Instagram, Twitter, and LinkedIn, businesses have a unique opportunity to reach their target audience directly. Social media advertising allows for highly targeted and personalized campaigns, based on demographics, interests, and behaviors. This level of targeting ensures that businesses are able to reach the right people at the right time, increasing the chances of converting them into customers.

Video advertising is also on the rise in 2017, with studies showing that by 2020, 80% of all internet traffic will be video. This has led to an increase in the use of platforms such as YouTube and Facebook Live as advertising channels. Video ads offer businesses the opportunity to engage with their audience in a more dynamic and interactive way, creating a stronger connection and increasing brand awareness. Additionally, with the rise of virtual reality and 360-degree video, businesses can now create immersive experiences for their audience, further enhancing the effectiveness of video advertising.

In conclusion, the best online advertising methods in 2017 revolve around search engine marketing, social media advertising, and video advertising. Businesses must adapt to these ever-changing trends in order to effectively reach their target audience and stay ahead of their competitors. By utilizing these methods, businesses can increase their brand visibility, engage with their audience, and ultimately drive more conversions and sales. As technology continues to advance, the world of online advertising will continue to evolve, providing businesses with even more opportunities to connect with their audience in meaningful and impactful ways.

What are the Best Online Advertising Methods in 2017 to Boost your Business?

Online advertising is an essential component of any successful marketing strategy in today’s digital world. With billions of people using the internet every day, it offers a massive potential to reach and engage with your target audience. However, with various online advertising methods available, it can be overwhelming to determine the most effective ones for your business. In this article, we will explore the best online advertising methods in 2017 that can give your business the competitive edge it needs to succeed.

1. Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is a crucial aspect of online advertising. It focuses on improving your website’s visibility in search engine results pages (SERPs) through various strategies and techniques. By optimizing your website’s content, structure, and backlinks, you can increase its organic search rankings and drive targeted traffic to your site. Effective SEO requires thorough keyword research, on-page optimization, off-page link building, and continuous analysis and adjustments. It is a long-term investment that can provide sustainable results and enhance your online presence.

2. Pay-Per-Click Advertising (PPC)

Pay-Per-Click advertising, also known as PPC, is a highly targeted form of online advertising where advertisers pay a fee each time their ads are clicked. It allows you to bid on keywords relevant to your business and display ads in search engine results or on other websites within a network. The advantage of PPC is that it ensures your ads are shown to people actively seeking products or services similar to yours, making it a highly effective way to generate leads and conversions. Popular PPC platforms include Google AdWords, Bing Ads, and social media platforms like Facebook Ads and Twitter Ads.

3. Display Advertising

Display advertising refers to the use of visual banner ads, text ads, or multimedia ads that appear on websites, apps, or social media platforms. It is an effective way to create brand awareness, reach a wide audience, and drive traffic to your website. Display advertising can be done through various networks like Google Display Network, which distributes ads across a vast number of websites, or social media platforms like Facebook or Instagram. It offers different targeting options such as demographics, interests, and location, allowing you to reach your desired audience effectively.

4. Video Advertising

Video advertising has gained significant popularity in recent years due to the surge in video consumption online. Platforms like YouTube, Vimeo, or social media sites provide opportunities for businesses to showcase their products or services through engaging video ads. Video ads can be displayed before, during, or after the main video content, capturing users’ attention and delivering your message effectively. With the rise of mobile devices, video advertising has become even more prevalent, as people spend a considerable amount of time watching videos on their smartphones or tablets.

5. Social Media Advertising

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Snapchat have become integral parts of people’s daily lives. They offer immense possibilities for businesses to directly target and engage with their audiences through paid advertising. Social media advertising allows you to reach specific demographics, interests, and behaviors, ensuring your ads are seen by the right people. Whether it’s promoting your products, driving traffic to your website, or increasing brand awareness, social media advertising provides a powerful marketing tool to achieve your business goals.

Now that we have explored the best online advertising methods in 2017 briefly, let’s dive deeper into each one to understand their benefits, strategies, and how to implement them effectively. Whether you are a small business looking to establish your online presence or a large corporation aiming to maximize your reach, leveraging these online advertising methods can significantly boost your business in the digital landscape.

Continue reading to learn more about how SEO can create long-term growth for your business, how to effectively use PPC advertising to drive immediate results, how to design captivating display and video ads, and how social media advertising can help you connect with your target audience in a meaningful way.

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1. Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising has remained one of the most effective methods of online advertising in 2017. This model allows advertisers to display their ads on various online platforms and pay only when a user clicks on their ad. It offers a targeted approach, ensuring that advertisers reach only those users who are interested in their products or services.

There are several popular PPC platforms available, including Google AdWords, Bing Ads, and Facebook Ads. These platforms provide advertisers with extensive targeting options, allowing them to choose specific demographics, interests, and geographical locations for maximum effectiveness.

One of the key benefits of PPC advertising is its immediate impact. Advertisers can start seeing results as soon as their ads go live, driving traffic to their websites and increasing brand visibility. Additionally, PPC allows for easy tracking and measurement of advertising performance, providing valuable insights into the effectiveness of different campaigns and the return on investment.

In 2017, PPC advertising has continued to evolve with the introduction of new features such as expanded text ads and responsive search ads. These advancements have improved ad visibility and engagement, leading to even better results for advertisers.

2. Social Media Advertising

Social media advertising has seen significant growth and innovation in 2017. Platforms like Facebook, Instagram, Twitter, and LinkedIn provide powerful advertising solutions that allow advertisers to target specific audiences based on their interests, demographics, and online behavior.

With the rise of social media influencers and the increasing popularity of video content, social media advertising has become an integral part of any online advertising strategy. Advertisers can leverage the large user base of social media platforms to reach a wide audience and generate engagement.

Facebook, in particular, has emerged as a leader in social media advertising. With its extensive targeting capabilities and comprehensive analytics, it offers advertisers a highly effective platform to reach their target audience. In 2017, Facebook introduced new ad formats and targeting options, further enhancing its advertising capabilities.

Instagram, owned by Facebook, has also gained traction as a popular advertising medium in 2017. Its visually appealing and immersive nature makes it ideal for brand storytelling and creating a strong brand presence among users.

Twitter and LinkedIn, although with smaller user bases compared to Facebook and Instagram, still offer valuable advertising opportunities. Twitter’s real-time nature makes it suitable for timely promotions and events, while LinkedIn provides a professional environment for B2B advertising.

3. Content Marketing

Content marketing has become an essential component of online advertising strategies in 2017. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

By providing valuable information and solving common problems for their target audience, advertisers can build trust and credibility. This, in turn, leads to increased brand awareness and loyalty, as well as improved search engine rankings.

High-quality content that resonates with the target audience can also be shared on social media platforms, increasing its reach and generating organic traffic to a website. Content marketing goes beyond traditional advertising by focusing on delivering value to the audience rather than directly promoting a product or service.

To implement a successful content marketing strategy, advertisers need to identify their target audience and understand their needs and preferences. They can then create content that addresses these needs and engages the audience.

4. Video Advertising

Video advertising has gained immense popularity in 2017, with platforms like YouTube and Facebook leading the way. With the increasing consumption of online video content, advertisers have recognized the power of video in capturing and retaining audience attention.

Video ads are highly engaging and can communicate messages effectively in a short span of time. They provide an opportunity for advertisers to showcase their products or services in action, making them more appealing to potential customers.

YouTube, as the second largest search engine after Google, offers advertisers extensive reach and targeting options. In 2017, YouTube introduced new ad formats like bumper ads and TrueView for action ads, providing advertisers with more flexibility and effectiveness in their campaigns.

Facebook has also focused on video advertising, with the introduction of auto-play videos and the promotion of live video streaming. Advertisers can target specific demographics and interests to ensure their videos reach the right audience.

5. Native Advertising

Native advertising has gained traction as an effective online advertising method in 2017. Native ads are seamlessly integrated into the content of a website, making them less intrusive and more engaging for users. They match the look, feel, and tone of the platform they are on, resulting in higher click-through rates and improved user experience.

The key advantage of native advertising is its ability to deliver relevant content to users while they are already engaged with the platform. Advertisers can leverage the trust and credibility of the platform to reach their target audience effectively.

Native ads can take various forms, including sponsored articles, promoted listings, and recommended content. Platforms like Outbrain and Taboola provide advertisers with native advertising solutions that reach a wide audience across numerous websites.

According to a recent study by eMarketer, native advertising is projected to account for 60% of all digital display ad spending in 2017, highlighting its growing importance in the online advertising landscape.

In conclusion, the best online advertising methods in 2017 include Pay-Per-Click (PPC) advertising, social media advertising, content marketing, video advertising, and native advertising. These methods offer advertisers various opportunities to reach their target audience, generate engagement, and drive results. As the online advertising industry continues to evolve, it is crucial for advertisers to stay up-to-date with the latest trends and adapt their strategies accordingly.

Statistic: According to a study by Statista, global digital advertising spending is projected to reach $335.5 billion in 2020, up from $283.2 billion in 2018.

Best Online Advertising Methods 2017: 10 Key Takeaways

As an online advertising service or advertising network, staying up to date with the best online advertising methods is crucial for success. In this article, we will explore the top 10 key takeaways related to the best online advertising methods for 2017. These takeaways will provide valuable insights and tips to help you navigate the ever-changing landscape of online advertising.

1. Embrace the Power of Video

Video advertising continues to dominate the online advertising world in 2017. With the rise of platforms like YouTube, Facebook, and Instagram providing video ad options, it’s essential to incorporate video into your online advertising strategy. Engaging and shareable video content can help you reach a larger audience and increase brand awareness.

2. Utilize Programmatic Advertising

Programmatic advertising allows for automation and real-time bidding, making it a highly efficient and cost-effective method of online advertising. Leveraging programmatic platforms and technologies can help you reach your target audience effectively and optimize your advertising campaigns based on performance data.

3. Leverage Native Advertising

Native advertising seamlessly blends in with the content of the platform it appears on, providing a better user experience and higher engagement rates. By creating native ads that match the format and style of the platform, you can captivate your audience and increase the chances of them interacting with your brand.

4. Invest in Influencer Marketing

Influencer marketing has gained significant traction in recent years as an effective online advertising method. Collaborating with influential individuals who have a large and engaged following can help you reach a more targeted audience and build trust and credibility for your brand.

5. Harness the Power of Social Media Advertising

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer highly targeted advertising options, allowing you to reach specific demographics and engage with potential customers. Investing in social media advertising can drive brand awareness, website traffic, and conversions.

6. Optimize for Mobile

As the number of mobile users continues to grow, it’s crucial to ensure that your online advertising campaigns are optimized for mobile devices. Responsive design, fast loading times, and mobile-friendly ad formats will help you deliver a seamless user experience and improve your ad performance.

7. Implement Retargeting Strategies

Retargeting allows you to reach users who have previously shown interest in your brand. By placing a pixel on your website, you can track visitors and serve them relevant ads across various platforms. Retargeting can significantly increase conversions and maximize the ROI of your online advertising efforts.

8. Incorporate Search Engine Marketing (SEM)

Search Engine Marketing (SEM) involves advertising through search engines like Google or Bing. By bidding on targeted keywords, you can display your ads to users actively searching for products or services similar to what you offer. This method provides highly qualified leads and allows for precise targeting and ad placement.

9. Explore Display Advertising

Display advertising includes banner ads, pop-ups, and other visual formats that appear on websites and apps. Although this method has been around for a while, it remains an effective way to increase brand visibility and reach a wide range of audiences. Strategic ad placement and creative design are essential for successful display advertising.

10. Test, Track, and Optimize

Lastly, constantly testing, tracking, and optimizing your online advertising campaigns is essential for staying ahead of the competition. Analyze the performance of different channels, ad formats, and targeting options to identify what works best for your brand. Continuously tweaking and optimizing your strategies will help you achieve better results and maximize your return on investment.

In conclusion, implementing these top 10 online advertising methods for 2017 can significantly contribute to the success of your online advertising service or advertising network. Embrace video and programmatic advertising, leverage native advertising and influencer marketing, harness the power of social media and mobile, implement retargeting and SEM strategies, explore display advertising, and always test, track, and optimize to stay ahead of the game. By incorporating these key takeaways into your online advertising strategy, you can effectively reach and engage your target audience, increase brand awareness, and drive conversions.

FAQs for Best Online Advertising Methods 2017

1. What are the best online advertising methods for 2017?

In 2017, the best online advertising methods include Google AdWords, social media advertising, display advertising, content marketing, video advertising, and native advertising.

2. Is Google AdWords a cost-effective online advertising method?

Yes, Google AdWords allows you to set your own budget and only pay when someone clicks on your ad, making it a cost-effective online advertising method.

3. How can I make the most of social media advertising?

To make the most of social media advertising, identify your target audience, create engaging content, use eye-catching visuals, and monitor the performance of your ads to optimize them for better results.

4. What is display advertising?

Display advertising involves placing banner ads or rich media on various websites to reach potential customers. These ads can be in the form of images, videos, or interactive elements.

5. How effective is content marketing as an online advertising method?

Content marketing is highly effective as it allows you to provide valuable information to your audience while subtly promoting your products or services. It helps build trust and brand recognition.

6. Can video advertising deliver significant results?

Video advertising has become increasingly popular as it is engaging and allows for storytelling. Well-crafted video ads can deliver significant results, increasing brand awareness and conversions.

7. What is native advertising?

Native advertising is a form of paid advertising that blends seamlessly into the content of a website or platform. It provides a non-disruptive experience for users, increasing its effectiveness.

8. How can I choose the right online advertising method for my business?

To choose the right online advertising method for your business, consider your target audience, budget, goals, and the nature of your products or services. Experiment with different methods to find what works best.

9. Are there any online advertising methods specifically for mobile devices?

Yes, mobile advertising methods such as mobile display ads, in-app advertising, and mobile video ads are effective for reaching users on their smartphones and tablets.

10. What is programmatic advertising?

Programmatic advertising involves the use of software and algorithms to automate and optimize ad buying and placement. It allows for precise targeting and real-time bidding.

11. How can I track the effectiveness of my online advertising campaigns?

You can track the effectiveness of your online advertising campaigns by using analytics tools such as Google Analytics. These tools provide insights into metrics like clicks, impressions, conversion rates, and return on investment (ROI).

12. Are there any disadvantages to online advertising?

While online advertising offers numerous benefits, some potential disadvantages include ad fatigue, ad-blocking software, and the need for ongoing optimization to stay competitive.

13. Can I advertise my local business online?

Absolutely! Online advertising offers targeted options to reach local customers. You can use geotargeting and local keywords to make your ads visible to the right audience.

14. Should I use all online advertising methods simultaneously?

It is not necessary to use all online advertising methods simultaneously. It is beneficial to experiment and focus on the methods that align with your business goals and target audience.

15. How can I stay updated with the latest online advertising trends for 2017?

To stay updated with the latest online advertising trends for 2017, follow industry blogs, attend webinars and conferences, join online advertising communities, and regularly monitor reputable marketing publications.

Conclusion

In conclusion, the year 2017 has witnessed significant advancements and changes in the field of online advertising. From our analysis, it is clear that businesses that have adopted the best online advertising methods have reaped tremendous benefits. Firstly, the importance of utilizing data-driven strategies cannot be overstated. By leveraging the power of data, advertisers were able to precisely target their desired audience and deliver personalized ads, maximizing engagement and conversion rates. Additionally, the rise of native advertising has proven to be a highly effective approach, seamlessly integrating with user experience and encouraging higher click-through rates. It is evident that native advertising provides a more organic and less intrusive method of promoting products and services.

Furthermore, the emergence of video advertising has had a profound impact on online advertising in 2017. With the increasing popularity of platforms such as YouTube, Facebook, and Instagram, video ads have become a vital tool for marketers. The engaging nature of video ads captivates users’ attention, leading to higher brand recall and improved user engagement. It is crucial for advertisers to seize the opportunity to create compelling, creative videos that resonate with their target audience and leave a lasting impression.

Moreover, mobile advertising has continued to dominate the digital advertising landscape in 2017. With the significant rise in smartphone usage, advertisers have realized the importance of optimizing their campaigns for mobile devices. Responsive and mobile-friendly ads have proven to be more effective in capturing the attention of users and driving conversions. Mobile advertising also offers unique opportunities for location-based targeting, allowing businesses to reach potential customers in specific geographical areas. Advertisers must continue to focus on delivering seamless and unintrusive mobile experiences to maximize the effectiveness of their campaigns.

Additionally, the role of social media advertising in driving engagement and brand awareness cannot be overlooked. Platforms such as Facebook, Instagram, and Twitter provide extensive targeting options, allowing advertisers to reach their desired audience with precision. Social media advertising also enables businesses to leverage user-generated content and influencer marketing, further enhancing brand credibility and engagement. It is crucial for advertisers to stay updated with the latest social media advertising trends and tailor their strategies to suit each platform’s unique features.

Lastly, the importance of measuring and analyzing campaign performance cannot be emphasized enough. The availability of advanced analytics tools and technologies has provided advertisers with unprecedented access to data and insights. By closely monitoring key performance indicators such as click-through rates, conversion rates, and return on investment, advertisers can optimize their campaigns and make informed decisions. Regular A/B testing and experimentation are crucial to identify the most effective advertising methods and continuously improve results.

In conclusion, the best online advertising methods in 2017 revolve around leveraging data-driven strategies, adopting native advertising, embracing video ads, optimizing for mobile devices, leveraging social media platforms, and utilizing advanced analytics. By combining these approaches and constantly adapting to the ever-evolving digital landscape, advertisers can stay ahead of the competition and drive significant business growth.