Online advertising has become an essential tool for businesses in 2017, allowing them to reach a wider audience and increase their brand visibility. As the internet continues to evolve and play a crucial role in our daily lives, online advertising has adapted and developed to keep up with the changing digital landscape. In this article, we will explore the best online advertising strategies of 2017, highlighting their effectiveness and impact on businesses globally.

One attention-grabbing fact is that over 3.8 billion people, or around half of the global population, are now active internet users. This number has skyrocketed in recent years, making the internet an extremely potent platform for advertising. With such a massive potential audience, businesses are now honing their online advertising strategies to capture the attention of internet users and convert them into customers.

The rise of social media has contributed significantly to the success of online advertising in 2017. Platforms such as Facebook, Instagram, and Twitter have billions of active users, making them ideal for targeted advertising campaigns. In fact, statistics show that in 2017, over 95% of social media marketers consider Facebook to be the most effective social media advertising platform. This engaging element keeps users hooked and encourages them to explore products and services offered by businesses.

Another key aspect of online advertising in 2017 is the use of data-driven decision making. Advanced technologies and sophisticated algorithms analyze vast amounts of user data to provide insights into consumer behavior and preferences. This allows businesses to tailor their advertising campaigns to specific target audiences effectively. For example, an online clothing retailer can use data to identify and target individuals who regularly shop for fashion items online. This targeted approach increases the chances of converting prospects into paying customers.

Moreover, the use of video advertising has proven to be highly effective in 2017. Over 500 million hours of videos are being watched on YouTube every day, making it a goldmine for advertisers. Video ads have the power to captivate viewers and convey a brand’s message effectively. In fact, studies show that video ads have a higher click-through rate compared to traditional banner ads, making them an excellent investment for businesses.

In conclusion, online advertising in 2017 has witnessed significant growth and evolution. With the internet being a primary part of our lives and social media platforms gaining immense popularity, businesses have turned to online advertising as an effective way to reach their target audience. The use of data-driven decision making and video advertising has taken center stage, allowing businesses to create personalized and engaging campaigns. As online advertising continues to evolve, it is crucial for businesses and advertisers to stay updated with the latest trends and strategies to maximize their success in this ever-changing digital world.

What Were the Best Online Advertising Strategies in 2017?

Online advertising has become an integral part of any successful marketing campaign, as businesses strive to reach their target audience in the digital realm. With the rapid advancements in technology and ever-increasing competition in the online advertising space, it is crucial for businesses to stay up-to-date with the latest advertising strategies that yield the best results. In this article, we will delve into the most effective online advertising strategies that dominated the industry in 2017. Strap in, as we take you on a deep dive into the world of online advertising, exploring the techniques, platforms, and campaigns that made a significant impact!

The Rise of Programmatic Advertising

One of the key players in the online advertising landscape in 2017 was programmatic advertising. Programmatic advertising refers to the use of automated systems to buy and sell ad inventory in real-time. This technology revolutionized the way ads were placed, making the process more efficient and targeted. With programmatic advertising, advertisers were able to reach their desired audience at the right time and on the right platform, maximizing the effectiveness of their campaigns. We will explore in detail the benefits and strategies behind programmatic advertising that made it stand out in 2017.

Engaging Video Advertising

In the era of constantly decreasing attention spans, video advertising emerged as a powerful tool for captivating audiences in 2017. The ability to convey a brand’s message in an engaging and visually appealing format played a crucial role in its success. Through the use of platforms like YouTube, Facebook, and Instagram, businesses were able to create and distribute compelling video ads to capture the attention of potential customers. In the following sections, we will examine the best practices for creating and optimizing video ads that deliver exceptional results.

Harnessing the Power of Social Media Advertising

Another dominant force in online advertising in 2017 was social media advertising. With billions of users actively engaging on platforms like Facebook, Twitter, and Instagram, businesses found tremendous success in reaching their target audience through highly targeted ads. The unique targeting options available on social media platforms allowed advertisers to narrow down their audience based on demographics, interests, and behaviors, ensuring their ads reached the most relevant users. We will explore the various social media advertising strategies that businesses leveraged in 2017 and investigate how to replicate their success in the next sections.

Seamless Native Advertising Integration

Native advertising, a form of paid media that blends seamlessly with the user experience, gained significant popularity in 2017. Unlike traditional display ads, native ads are designed to match the look and feel of the platform they are displayed on. This approach allows ads to appear less intrusive and more engaging to the user, resulting in higher click-through rates and improved ad performance. In the upcoming sections, we will discuss in detail the techniques and best practices behind seamlessly integrating native ads into online advertising campaigns.

Understanding the Power of Influencer Marketing

Influencer marketing continued to dominate the online advertising landscape in 2017. By collaborating with influencers, businesses were able to tap into established and highly engaged audiences, effectively increasing brand awareness and driving conversion rates. We will explore the strategies behind successful influencer campaigns, how to identify the right influencers for your brand, and the key metrics to measure their impact.

Conclusion

In this article, we have covered the top online advertising strategies that ruled the industry in 2017. From the rise of programmatic advertising to the power of video, social media, and native advertising, businesses learned to adapt their marketing efforts to capitalize on the latest trends. Additionally, leveraging the influence of key influencers allowed brands to reach new heights in terms of brand visibility and customer engagement. As the online advertising landscape continues to evolve, it is vital for businesses to continually assess and adapt their strategies to stay ahead of the curve. Stay tuned for our upcoming in-depth discussions on each of these strategies, where we will provide step-by-step guidance to help you replicate their success in your own online advertising campaigns.

Types of Online Advertising

When it comes to online advertising, there are several different types that businesses can utilize to promote their products or services. These types of advertising have evolved over the years to cater to the changing needs and preferences of consumers. Here are some of the best online advertising options in 2017:

1. Search Engine Advertising

One of the most popular forms of online advertising is search engine advertising. This involves paid advertisements displayed in search engine results pages (SERPs) when users search for specific keywords. Businesses bid on these keywords, and their ads are displayed above or below the organic search results.

Search engine advertising is highly effective because it allows businesses to target specific keywords that are relevant to their products or services. This type of advertising is particularly useful for businesses that want to increase their online visibility and drive targeted traffic to their websites.

2. Display Advertising

Display advertising involves the use of visual advertisements, such as banners or pop-up ads, that are displayed on websites, apps, or social media platforms. These ads can be static or animated and are often designed to grab the attention of users.

Display advertising is effective because it allows businesses to reach a wide audience across different websites or platforms. They can also target specific demographics or interests to ensure that their ads are seen by the right people. In 2017, display advertising has become more advanced with the use of programmatic advertising, which uses automated systems to buy and place ads in real-time.

3. Social Media Advertising

Social media advertising has gained significant popularity in recent years, and it continues to be one of the best online advertising options in 2017. With billions of active users on platforms like Facebook, Instagram, and Twitter, businesses can target specific demographics and interests to reach their target audience.

These social media platforms offer various types of advertising options, including sponsored posts, carousel ads, and video ads. Businesses can also take advantage of advanced targeting features that allow them to select the age, gender, location, and interests of their desired audience.

4. Native Advertising

Native advertising is a form of online advertising that blends seamlessly with the content of a website or app. These ads are designed to match the look and feel of the platform on which they appear, making them less intrusive and more engaging for users.

In 2017, native advertising has become a popular choice for businesses looking to reach their target audience in a non-disruptive manner. These ads can be found on websites, social media platforms, and even in mobile apps. By blending in with the surrounding content, native ads can generate higher levels of engagement and improve the overall user experience.

5. Video Advertising

Video advertising has been on the rise in recent years, and it is expected to continue growing in popularity in 2017. With the advent of platforms like YouTube and Facebook Video, businesses can leverage the power of video to communicate their message effectively.

Video ads can be displayed before, during, or after a video and can be skippable or non-skippable. They can also be targeted based on the user’s demographics, interests, or viewing habits. Video advertising is highly effective because it allows businesses to tell a story, showcase their products or services, and engage with their audience in a more dynamic and interactive way.

Conclusion

Online advertising has become a crucial component of any successful marketing strategy in 2017. With the continued growth of digital platforms, businesses need to stay up-to-date with the latest online advertising trends and techniques to stay ahead of the competition. Whether it’s search engine advertising, display advertising, social media advertising, native advertising, or video advertising, businesses have a wide range of options to choose from to reach their target audience effectively.

According to a study conducted by eMarketer, global digital ad spending is projected to reach $335.5 billion in 2020, indicating the rapid growth and importance of online advertising in today’s digital world.

Best Online Advertising 2017: Key Takeaways

As an online advertising service or advertising network, staying informed about the best practices and trends in the industry is crucial for success. In this article, we will provide you with the key takeaways from the Best Online Advertising 2017, offering insights that will help you optimize your online advertising strategies and stay ahead of the competition.

1. Mobile Advertising Continues to Grow

The shift towards mobile continues to shape the online advertising landscape in 2017. With the increasing adoption of smartphones and the growing use of mobile applications, advertising on mobile platforms has become essential. Allocate a significant portion of your budget and resources to mobile advertising to reach your target audience effectively.

2. Video Ads Dominate

Video ads have experienced rapid growth over the past few years, and this trend shows no signs of slowing down. Incorporating video ads into your online advertising campaigns can significantly increase engagement and brand awareness. Ensure that your video ads are visually appealing, relevant, and convey your message effectively.

3. Programmatic Advertising is on the Rise

Programmatic advertising, which uses automation to buy and optimize ad placements in real-time, is gaining popularity in 2017. This technology allows advertisers to reach a highly targeted audience at scale, optimizing ad spend and improving campaign performance. Consider investing in programmatic advertising to increase efficiency and reach your advertising goals more effectively.

4. Native Advertising Blends In

Native advertising seamlessly integrates with the user experience, making it less intrusive and more engaging. Users are more likely to interact with native ads, leading to higher click-through rates and better conversion rates. Incorporate native ads into your online advertising mix to enhance your brand’s visibility and improve user engagement.

5. Personalization is Key

Online users expect personalized experiences, and this expectation extends to online advertising. Leverage data and analytics to personalize your advertising messages and target specific segments of your audience. Tailoring your ads to the individual preferences and behaviors of your users can significantly improve ad performance and ultimately lead to higher conversion rates.

6. Influencer Marketing Makes an Impact

Influencer marketing is becoming an increasingly effective strategy to reach and engage with your target audience. Collaborating with influencers who have a substantial following and influence in your industry can amplify your brand’s reach and credibility. Identify relevant influencers and build partnerships that align with your brand values to tap into their audience and drive brand awareness.

7. GDPR Compliance is Essential

The General Data Protection Regulation (GDPR) has expanded the data protection rights of individuals in the European Union. As an online advertiser, it is crucial to ensure your practices are compliant with GDPR regulations. Be transparent about data collection and usage, provide opt-out options, and obtain explicit consent to build trust with your audience and avoid any legal consequences.

8. Social Media Advertising Evolves

Social media platforms continue to be a significant channel for online advertising. However, the algorithms and targeting capabilities of these platforms are constantly evolving. Stay updated with the latest changes and features on social media platforms to maximize the effectiveness of your social media advertising campaigns.

9. Ad-blocking Challenges Advertising

Ad-blockers remain a challenge for online advertisers in 2017. Users are increasingly adopting ad-blocking software to enhance their browsing experience, making it harder for advertisers to reach their target audience. Focus on creating non-intrusive, relevant ads that provide value to the user, and consider exploring alternative advertising formats or channels.

10. Measure and Optimize Performance

To achieve success in online advertising, it is essential to continuously measure and optimize your campaigns. Monitor key performance indicators (KPIs), such as click-through rates, conversion rates, and return on ad spend. Use A/B testing to experiment with different ad formats, messaging, and targeting strategies, allowing you to refine your campaigns and maximize your advertising ROI.

By leveraging these key takeaways from the Best Online Advertising 2017, you can develop a more effective online advertising strategy and drive better results for your brand. Stay informed about the latest trends and best practices in the industry to stay ahead of the competition and reach your target audience successfully.

FAQs about Online Advertising

1. What is online advertising?

Online advertising refers to the practice of promoting products or services on digital platforms such as websites, search engines, social media, and mobile apps. It allows businesses to reach a wider audience, increase brand visibility, and drive traffic to their websites.

2. What are the benefits of online advertising?

Online advertising offers various benefits such as targeted audience reach, measurable results, cost-effectiveness, higher engagement rates, and the ability to track and optimize campaigns in real time. It also provides the opportunity to personalize ads and target specific demographics or interests.

3. What types of online advertising are available?

There are several types of online advertising, including display ads, search engine marketing (SEM), social media advertising, video advertising, native advertising, email marketing, and affiliate marketing. Each type has its own advantages and can be used to achieve different marketing objectives.

4. How does online advertising target specific audiences?

Online advertising platforms use various targeting options to reach specific audiences. These options can include demographic factors such as age, gender, location, and interests. Advertisers can also target audiences based on their browsing behavior, previous interactions with the brand, or their position in the buyer’s journey.

5. Is online advertising expensive?

The cost of online advertising can vary depending on factors such as the platform used, the targeting options selected, the ad format, and the competitiveness of the industry. However, compared to traditional advertising methods, online advertising generally offers more cost-effective solutions and better ROI.

6. How can I measure the effectiveness of my online advertising campaigns?

Online advertising platforms provide various metrics and analytics tools to measure the effectiveness of campaigns. You can track key performance indicators such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). These insights help optimize campaigns for better results.

7. Can online advertising help increase website traffic?

Yes, online advertising is an effective way to increase website traffic. By targeting relevant audiences and using engaging ad formats, you can drive more users to your website. However, it’s important to have a well-designed and user-friendly website to ensure a positive user experience and maximize conversions.

8. Are there any risks or challenges associated with online advertising?

While online advertising offers numerous benefits, there are some challenges and risks involved. Ad fraud, ad blocking, privacy concerns, and competition for ad space can affect the effectiveness of campaigns. It’s important to stay updated on industry trends, employ proper ad targeting strategies, and monitor campaign performance regularly.

9. Can online advertising help with brand awareness?

Yes, online advertising can significantly help with brand awareness. By promoting your brand across various digital platforms, you can reach a wider audience and create a strong online presence. Consistent messaging, creative visuals, and targeted audience reach are key factors in building brand awareness through online advertising.

10. How long does it take to see results from online advertising?

The time it takes to see results from online advertising can vary depending on factors such as the campaign objectives, budget, targeting, and competitiveness of the industry. Some campaigns may generate immediate results, while others require continuous optimization and testing to achieve desired outcomes.

11. Can online advertising help increase sales and revenue?

Yes, online advertising can help increase sales and revenue. By targeting potential customers and driving traffic to your website, you can increase the likelihood of conversions. Effective landing pages, enticing offers, and a seamless purchase process are also crucial to maximizing sales and revenue.

12. Should I use a professional online advertising service?

Using a professional online advertising service can be beneficial, especially if you lack experience or resources in managing online advertising campaigns. Professional services can help optimize campaigns, provide industry insights, and offer valuable expertise in maximizing the effectiveness of your online advertising efforts.

13. How can I choose the right online advertising platform?

Choosing the right online advertising platform depends on your specific marketing objectives, target audience, and budget. Consider factors such as ad targeting options, audience reach, ad formats, pricing models, and analytics capabilities. It’s also helpful to research customer reviews and case studies of different platforms.

14. How can I prevent ad fraud in online advertising?

To prevent ad fraud in online advertising, it’s important to work with reputable advertising networks and platforms that have strict quality controls and fraud detection mechanisms in place. Regularly monitor campaign performance and analyze traffic sources to identify any suspicious activity or invalid clicks.

15. Can online advertising be used for local businesses?

Absolutely! Online advertising can be a powerful tool for local businesses. By targeting specific geographical areas and utilizing location-based ad targeting, local businesses can reach potential customers in their vicinity. Search engine marketing (SEM) and local directory listings are also effective strategies for local businesses.

Conclusion

In conclusion, the year 2017 has been a game-changer for online advertising. We have witnessed significant advancements and trends that have shaped the industry, providing ample opportunities for businesses to thrive. From the rise of programmatic advertising to the increasing prominence of mobile advertising, it is clear that online advertising is evolving at an unprecedented rate.

One of the key takeaways from 2017 is undoubtedly the dominance of programmatic advertising. Through automated buying and selling of ad space, advertisers have been able to reach their target audience more effectively and efficiently. Real-time bidding, data-driven audience targeting, and dynamic creatives have revolutionized the way ads are delivered, ensuring maximum impact and relevance. As programmatic technology continues to advance, it is essential for online advertising services to stay updated and leverage these tools effectively to remain competitive in the market.

Moreover, the surge in mobile advertising has been significant, with smartphones becoming an indispensable part of our lives. Advertisers have recognized the importance of mobile-optimized ads and responsive designs to engage users on the go. By capitalizing on location-based targeting, in-app advertising, and mobile video ads, advertisers have been able to reach their audience at the right time and place, resulting in greater brand recognition and conversions. As mobile devices continue to dominate internet usage, it is crucial for online advertising networks to prioritize mobile-centric strategies and ensure seamless user experiences across devices.

Additionally, the year 2017 has brought forth an emphasis on personalized advertising experiences. Consumers are demanding more relevant and meaningful interactions with brands, and online advertisers have responded by focusing on data-driven ad targeting. By leveraging advanced analytics and machine learning algorithms, advertisers are now able to understand their audience in greater detail, delivering tailored ads that resonate with individual preferences and behaviors. This not only enhances the user experience but also improves campaign performance, driving higher engagement and conversions.

Furthermore, the growing popularity of video advertising has been a highlight of 2017. As video consumption continues to rise across platforms, advertisers have recognized the power of video in capturing attention and conveying messages effectively. From pre-roll ads to native video placements, online advertising platforms have integrated video advertising options that allow brands to tell compelling stories and engage users in an immersive way. The integration of technologies like programmatic video buying and interactive video ads has further enhanced the impact of video advertising, providing increased flexibility and targeting capabilities.

In conclusion, 2017 has been a transformative year for online advertising, presenting numerous opportunities for growth and success. With the rise of programmatic advertising, the dominance of mobile, the focus on personalization, and the power of video, advertisers have been able to connect with their target audience in dynamic and impactful ways. As we move forward, it is crucial for online advertising services to adapt to these trends, continually innovate, and leverage emerging technologies to stay at the forefront of the industry. By embracing these advancements, advertisers can maximize their online advertising efforts, drive better results, and ultimately achieve their marketing goals.