Online advertising has become an integral part of the digital age, allowing businesses to reach a wider audience than ever before. In 2017, the industry experienced significant growth and innovation, leading to more effective and targeted campaigns. According to a report by eMarketer, digital ad spending in the United States alone reached $83 billion, surpassing TV advertising for the first time. This surge in investment reflects the increasing recognition of online advertising as an essential component of any successful marketing strategy.

The inception of online advertising can be traced back to the early 1990s with the development of the first graphical web browsers. As the internet became more widely accessible, advertisers started to recognize its potential as a powerful marketing tool. Early forms of online advertising included simple banner ads that appeared at the top or side of webpages. However, these ads lacked the targeting capabilities and analytics that are now essential in the industry.

One of the most significant advancements in online advertising in recent years has been the shift towards programmatic advertising. Programmatic advertising uses algorithms and real-time bidding to automate the buying and selling of ad space. This highly efficient process allows for more accurate and targeted ad placements, resulting in higher conversion rates and better return on investment.

In 2017, programmatic advertising accounted for the majority of digital ad spending, capturing a 79% market share. This dominance can be attributed to the enhanced targeting capabilities and improved efficiency it provides. Programmatic advertising allows advertisers to define highly specific criteria for their target audience, such as demographics, interests, and browsing behavior. By leveraging the vast amount of data available, advertisers can ensure that their ads are delivered to the right people at the right time, maximizing the chances of engagement and conversion.

Another significant trend in online advertising is the rise of native advertising. Native ads seamlessly blend in with the surrounding content, making them appear more organic and less intrusive. This approach has proven to be highly effective, with native ads achieving significantly higher click-through rates compared to traditional display ads. In 2017, native advertising accounted for 58% of all digital display ad spending, demonstrating its growing importance in the industry.

Additionally, the mobile advertising market continued to expand in 2017, with smartphone penetration reaching new heights. Mobile devices have become the primary means of accessing the internet for many people, making mobile advertising a crucial channel for reaching consumers. In fact, mobile ad spending accounted for 63% of total digital ad spending in 2017, surpassing desktop for the first time.

The emergence of new technologies, such as virtual and augmented reality, also opened up new possibilities for online advertising. Advertisers began utilizing these immersive technologies to create engaging and interactive experiences for their audiences. For example, virtual reality ads allowed users to experience a product or service firsthand before making a purchase, increasing their confidence and likelihood of conversion.

In conclusion, online advertising in 2017 witnessed remarkable growth and innovation. With programmatic advertising, native advertising, mobile advertising, and the integration of emerging technologies, advertisers were able to reach their target audience more effectively and create engaging experiences. As the digital landscape continues to evolve, it is crucial for businesses to stay updated with the latest trends and advancements in online advertising to maximize the impact of their campaigns.

What are the Top Online Advertising Strategies for 2017?

In the fast-paced world of online advertising, staying up-to-date with the latest trends and strategies is crucial to achieve success. To help you navigate through the ever-evolving digital landscape, this article will delve into the best online advertising strategies for 2017. Whether you are an online advertising agency or a business owner looking to promote your products or services, understanding and implementing these strategies can significantly boost your online visibility and drive relevant traffic to your website.

One of the most effective online advertising strategies for 2017 is search engine optimization (SEO). SEO involves optimizing your website and its content to improve its visibility in search engine results pages (SERPs). By targeting relevant keywords and incorporating them organically throughout your website, you can increase your chances of ranking higher in SERPs and reaching a larger audience. In the next section, we will explore the various aspects of SEO that can help you maximize your online advertising efforts.

In addition to SEO, another important aspect of online advertising in 2017 is pay-per-click (PPC) advertising. PPC allows you to display ads on search engines and websites, and you only pay when a user clicks on your ad. This targeted advertising approach ensures that you are reaching users who are actively searching for keywords related to your products or services. In the following section, we will dive into the intricacies of PPC advertising and how to leverage its potential to drive quality traffic to your website.

Furthermore, social media advertising has become an indispensable part of any comprehensive online advertising strategy. With billions of active users on platforms like Facebook, Instagram, Twitter, and LinkedIn, social media provides a vast audience for businesses to target. Whether it’s running sponsored posts, creating compelling video ads, or leveraging the power of influencer marketing, social media advertising offers endless opportunities to connect with potential customers. We will explore the different social media advertising techniques and platforms in detail in the subsequent section.

Additionally, display advertising in 2017 has taken on a new dimension with the rise of programmatic advertising. Programmatic advertising uses automated algorithms and real-time bidding to deliver ads to specific audiences at the right time and in the right place. This technology-driven approach allows for targeted and personalized ad campaigns, maximizing conversion rates and return on investment (ROI). In the next part, we will uncover the inner workings of programmatic advertising and its benefits for online advertisers.

Lastly, content marketing has proven to be a powerful online advertising strategy in 2017. By creating valuable, informative, and engaging content, businesses can establish themselves as industry experts, build trust with their audience, and ultimately drive conversions. From blog posts and articles to videos and infographics, content marketing offers a versatile range of formats to educate and entertain your target audience. We will delve into the best practices and techniques for effective content marketing in the subsequent section.

In conclusion, the online advertising landscape in 2017 is characterized by various strategies that have proven to be highly effective. By incorporating SEO, PPC advertising, social media advertising, programmatic advertising, and content marketing into your overall advertising strategy, you can significantly enhance your online visibility and attract the right audience to your website. In the following sections of this article, we will delve into each strategy, providing in-depth insights, tips, and case studies to help you achieve optimal results in your online advertising efforts for 2017 and beyond.

The Answer to Best Online Advertising 2017

When it comes to online advertising, finding the best platform or network can be a daunting task. The online advertising industry is constantly evolving, with new platforms, technologies, and trends emerging each year. In 2017, several factors contributed to the success of online advertising campaigns, making it difficult to pinpoint a single best option. However, there were a few standout platforms and strategies that proved to be highly effective.

1. Google AdWords

Google AdWords remains one of the most popular and effective online advertising platforms in 2017. With its vast reach and targeting capabilities, AdWords allows advertisers to reach their target audience with precision. The platform offers various ad formats, including search ads, display ads, and video ads, giving advertisers flexibility in their marketing campaigns.

One of the key advantages of Google AdWords is its extensive targeting options. Advertisers can target users based on their search queries, interests, demographics, and even their previous interactions with their website. This level of granularity ensures that ads are shown to the most relevant audience, increasing the chances of conversions and maximizing return on investment (ROI).

Furthermore, AdWords provides advertisers with detailed analytics and reporting tools, allowing them to monitor the performance of their campaigns and make data-driven optimizations. With the ability to track conversions, click-through rates, and other key metrics, advertisers can continuously refine their targeting and ad copy to improve their results.

2. Facebook Ads

The rise of social media in recent years has had a significant impact on online advertising, with Facebook being at the forefront. In 2017, Facebook Ads continued to be a powerful platform for reaching a highly engaged audience. With over 2 billion monthly active users, Facebook provides advertisers with unparalleled targeting capabilities.

One of the standout features of Facebook Ads is its granular targeting options. Advertisers can target users based on their demographics, interests, behaviors, and even their connections on the platform. This level of targeting allows advertisers to reach the most relevant audience, increasing the effectiveness of their campaigns.

In addition to its targeting capabilities, Facebook Ads also offers a range of ad formats, including image ads, video ads, carousel ads, and more. This flexibility allows advertisers to create engaging and interactive ads that capture the attention of their target audience.

Furthermore, Facebook provides advertisers with robust analytics and insights, allowing them to measure the performance of their campaigns and make data-driven decisions. Advertisers can track metrics such as reach, engagement, and conversions, enabling them to optimize their campaigns for better results.

3. Native Advertising

Native advertising has gained significant traction in the online advertising industry in recent years. Native ads blend seamlessly with the content of a website, providing a non-disruptive and user-friendly advertising experience. In 2017, native advertising continued to be an effective strategy for reaching and engaging users.

The key advantage of native advertising is its ability to deliver relevant and valuable content to users, while still promoting a brand or product. By integrating native ads into the user’s experience, advertisers can avoid banner blindness and ad fatigue, resulting in higher engagement and click-through rates.

Native ads can take various forms, such as sponsored articles, recommended content, and in-feed ads. These formats allow advertisers to align their ads with the style and tone of the website, making them appear more natural and less intrusive.

Furthermore, native advertising provides advertisers with the opportunity to leverage the trust and authority of the publisher. When users see native ads on reputable websites, they are more likely to perceive them as credible and trustworthy, increasing the chances of conversions.

Statistical Insight

A study conducted in 2017 found that online advertising spending reached $229.25 billion worldwide, a significant increase from the previous year. This highlights the growing importance and effectiveness of online advertising in modern marketing strategies.

Overall, while it may be challenging to determine the absolute best online advertising platform or strategy in 2017, Google AdWords, Facebook Ads, and native advertising emerged as highly effective options. These platforms offer robust targeting capabilities, a variety of ad formats, and detailed analytics, allowing advertisers to reach their target audience with precision and measure the performance of their campaigns. As the online advertising industry continues to evolve, it is crucial for advertisers to stay up-to-date with the latest trends and adapt their strategies accordingly.

Key Takeaways for Best Online Advertising 2017

As the digital landscape continues to evolve, it is crucial for advertisers and marketers to stay on top of the latest trends and technologies in online advertising. In 2017, several key takeaways emerged that can help businesses optimize their online advertising strategies and drive better results. Here are the top 10 takeaways from the Best Online Advertising 2017:

1. Mobile-First Approach: With the increasing number of mobile users, it is essential to prioritize mobile advertising and ensure that campaigns are optimized for mobile devices.
2. Video Advertising Dominates: Video ads have become a powerful medium for engaging audiences, and marketers should leverage this trend by incorporating video into their online advertising campaigns.
3. Programmatic Advertising: Automation and data-driven ad buying enable advertisers to target specific audiences and optimize ad placements, resulting in improved ROI.
4. Native Advertising: Native ads seamlessly blend with the user experience, making them more effective in attracting user attention and driving higher engagement rates.
5. Personalization: Customizing ads based on user preferences, demographics, and behavior can significantly increase click-through rates and conversions.
6. Ad Blocker Challenge: Advertisers need to find innovative ways to overcome ad blockers and reach their target audience effectively.
7. Artificial Intelligence (AI) and Machine Learning: AI and machine learning technologies are revolutionizing online advertising by enabling smarter ad targeting, personalization, and real-time optimization.
8. Transparency and Brand Safety: Advertisers should prioritize working with trusted publishers and ensure transparency on ad placement to protect their brand reputation.
9. Data Privacy and GDPR Compliance: As data privacy regulations become stricter, advertisers need to ensure compliance with GDPR and prioritize consumer data protection.
10. Measurement and Attribution: Accurate measurement and attribution models are essential for evaluating the success of online advertising campaigns and allocating resources effectively.

By focusing on these key takeaways, advertisers can stay ahead of the competition in the dynamic online advertising landscape and achieve better results in 2017 and beyond.

FAQs

1. Can online advertising help increase my brand awareness?

Yes, online advertising is a powerful tool to increase brand awareness. By utilizing various advertising platforms and targeting options, you can reach a wide audience and make your brand known to potential customers.

2. What kinds of online advertising options are available?

There are several online advertising options available, including display ads, search engine marketing, social media ads, video ads, and native ads. Each option has its own advantages and can be utilized based on your advertising goals and target audience.

3. How can online advertising help me generate leads?

Online advertising can help generate leads by driving traffic to your website and capturing user data through lead generation forms. By targeting the right audience and optimizing your campaigns, you can attract potential customers and convert them into leads.

4. Is online advertising cost-effective?

Yes, online advertising can be cost-effective compared to traditional advertising methods. With online advertising, you have more control over your budget and can set specific spending limits. Additionally, you can track the performance of your ads in real-time and optimize your spending to get the best possible results.

5. How do I measure the success of my online advertising campaigns?

You can measure the success of your online advertising campaigns by tracking key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI). By analyzing these metrics, you can determine the effectiveness of your campaigns and make necessary adjustments.

6. Is it possible to target a specific audience with online advertising?

Yes, online advertising allows you to target a specific audience based on various demographics, interests, and behaviors. By utilizing detailed targeting options provided by advertising platforms, you can ensure your ads are shown to the right people who are more likely to be interested in your product or service.

7. Can online advertising help increase website traffic?

Yes, online advertising is an effective way to increase website traffic. By promoting your website through various advertising channels, you can attract relevant users and potentially increase your website’s visibility in search engine results.

8. How long does it take to see results from online advertising?

The time it takes to see results from online advertising can vary depending on various factors such as the effectiveness of your campaigns, competition in your industry, and the targeting options you utilize. In some cases, you may see immediate results, while in others, it may take a few weeks or months to achieve desired outcomes.

9. Can online advertising help me target mobile users?

Yes, online advertising allows you to specifically target mobile users. With the increasing usage of smartphones and mobile devices, targeting mobile users can be an effective way to reach a larger audience and promote your products or services.

10. What is remarketing and how can it benefit my online advertising efforts?

Remarketing is a strategy that allows you to show targeted ads to users who have previously visited your website or shown interest in your products or services. It can be beneficial for your online advertising efforts as it helps to re-engage potential customers, increase brand recall, and improve conversion rates.

11. How do I choose the right online advertising platform for my business?

Choosing the right online advertising platform for your business depends on your advertising goals, target audience, and budget. Research different platforms, compare their features and audience reach, and consider seeking the assistance of a digital marketing professional to make an informed decision.

12. Can I track the performance of my online advertising campaigns?

Yes, most online advertising platforms provide in-depth tracking and analytics tools that allow you to monitor and measure the performance of your campaigns. These tools provide valuable insights into the effectiveness of your ads and help you make data-driven decisions to optimize your strategy.

13. Is it possible to run online advertising campaigns on a small budget?

Yes, it is possible to run online advertising campaigns on a small budget. Many advertising platforms provide options to set daily or total campaign budgets, allowing you to control your spending. By targeting a specific audience and optimizing your campaigns, you can make the most out of your budget and achieve positive results.

14. Are there any specific regulations or guidelines to follow when advertising online?

Yes, there are specific regulations and guidelines to follow when advertising online, such as those set by advertising networks, search engines, and social media platforms. It is important to familiarize yourself with these guidelines to ensure your ads comply with the rules and regulations, preventing any potential penalties or ad disapprovals.

15. Can online advertising help my business increase its sales?

Yes, online advertising can help increase your business’s sales. By reaching a wider audience and targeting potential customers, you can drive more traffic to your website, generate leads, and ultimately increase your chances of converting those leads into sales.

Conclusion

In conclusion, Best Online Advertising 2017 has highlighted some key insights and trends that have shaped the digital advertising landscape. Firstly, it is evident that programmatic advertising continues to dominate the industry. The rise of artificial intelligence and machine learning has allowed for more efficient targeting and optimization, resulting in higher ROI for advertisers. Additionally, the increasing adoption of mobile devices has made mobile advertising a crucial element of any successful campaign. The use of responsive design and innovative ad formats has made it possible for brands to reach their audience on-the-go, capturing their attention and driving engagement.

Furthermore, data-driven advertising has proven to be an invaluable tool for advertisers. The ability to collect, analyze, and utilize customer data has allowed for personalized and relevant ad experiences. With advancements in technology, advertisers can now leverage big data and predictive analytics to deliver highly targeted and personalized messages to their audience. This not only enhances their advertising effectiveness but also helps in building long-lasting relationships with customers.

Another significant trend discussed in this article is the growing importance of video advertising. It has become one of the most engaging and influential formats, capturing the attention of users and conveying messages effectively. With the rise of platforms like YouTube and Facebook video, advertisers have recognized the potential for storytelling through video and have invested heavily in this medium.

Additionally, the article emphasized the significance of native advertising in the online advertising landscape. By seamlessly blending into the content experience, native ads offer a less disruptive and more engaging advertising format for users. This approach has been proven effective in capturing users’ attention and generating higher levels of trust and engagement.

Moreover, the integration of social media into online advertising campaigns cannot be overlooked. Platforms like Facebook, Instagram, and Twitter have offered advertisers unparalleled targeting capabilities and vast reach. With the continuous growth of social media user base and the ability to achieve granular targeting, advertisers can tailor their messages to specific demographics and interests, maximizing the impact of their campaigns.

Lastly, the article highlighted the importance of transparency and ad fraud prevention in the online advertising industry. Advertisers are increasingly seeking transparency in the digital ecosystem, demanding a greater viewability and brand safety. Ad networks and platforms have recognized this need and have implemented measures to combat ad fraud, ensuring that advertisers’ investments are utilized effectively.

Overall, the insights and trends discussed in Best Online Advertising 2017 emphasize the need for advertisers and advertising networks to be adaptable and innovative in this ever-evolving landscape. By leveraging programmatic advertising, data-driven strategies, video, native ads, social media, and prioritizing transparency, advertisers can stay ahead of the curve. The online advertising industry will continue to evolve, and those who embrace these trends will position themselves for success in the year ahead.