Native advertising has become an integral part of online advertising today, offering a seamless user experience by blending promotional content with editorial style. In fact, according to a recent study, native advertising is projected to generate $85.5 billion in revenue by 2020. This massive growth in popularity is fueled by advertisers‘ desire to reach audiences in a more organic and non-intrusive way. Let’s delve into some of the best native advertising examples that have not only captured people’s attention but also achieved remarkable success in the advertising world.

One of the most notable examples of successful native advertising is BuzzFeed’s partnership with Purina. BuzzFeed, renowned for its engaging content and millions of dedicated followers, joined forces with Purina to create an interactive quiz titled “What Dog Breed Are You?” The quiz, cleverly crafted to resemble BuzzFeed’s signature style, attracted over 17 million views and received a staggering 1 million shares. The seamless integration of Purina’s brand within this engaging content allowed them to connect with their target audience on a personal level, resulting in increased brand recognition and customer engagement.

Another compelling native advertising campaign was executed by Netflix in collaboration with The New York Times. They created a native advertisement called “Women Inmates: Why the Male Model Doesn’t Work.” This powerful piece of sponsored content blended seamlessly with The New York Times’ editorial content, discussing the underlying issues within the US prison system that disproportionately affect female inmates. By positioning itself as the catalyst for change and promoting its widely acclaimed show, “Orange is the New Black,” Netflix successfully raised awareness about important social issues while simultaneously promoting its brand and captivating a broader audience.

A highly engaging native advertising example comes from General Electric (GE), known for its innovative and scientific approach. In partnership with The Economist, GE created an interactive content experience called “GE Look Ahead” – a future-focused magazine discussing emerging technologies and their potential impact. This native advertisement provided readers with valuable insights, allowing GE to establish thought leadership and build credibility within the technology sector. The content was cleverly framed as editorial content, enhancing its authenticity and providing a seamless user experience.

Native advertising has evolved significantly over the years, becoming a powerful tool for advertisers to connect with audiences on a more personal level. By leveraging the trust and familiarity of established publishers, native advertisements seamlessly blend in with editorial content, offering valuable information and entertainment to users. As the advertising industry continues to evolve, it is imperative for advertisers to adopt native advertising strategies that captivate audiences and reinforce their brand’s message in a non-intrusive manner. Whether it’s BuzzFeed’s engaging quizzes, Netflix’s thought-provoking articles, or GE’s insightful content experience, these examples highlight the potential of native advertising to create meaningful connections with consumers and drive business success.

What Are the Top Native Advertising Examples in the Online Advertising Industry?

Native advertising has become an increasingly popular form of online advertising in recent years. By seamlessly blending in with the surrounding content, native ads offer a less intrusive way for brands to connect with their target audience. If you’re looking for inspiration and want to see some of the best native advertising examples in action, read on. In this article, we will explore a variety of successful native advertising campaigns that have made a significant impact in the online advertising industry. Let’s dive in!

Best Native Advertising Examples

Native advertising has become an increasingly popular advertising strategy in recent years. Unlike traditional forms of advertising, native ads are designed to seamlessly blend in with the content of the platform they are displayed on, making them more engaging and less intrusive. Many brands and publishers have embraced native advertising as an effective way to reach and engage with their target audience. In this article, we will dive into some of the best native advertising examples that have captured viewers’ attention and delivered impressive results.

1. Netflix’s “Orange is the New Black”

One notable example of successful native advertising is from the streaming giant Netflix. In order to promote their original series “Orange is the New Black,” Netflix partnered with The New York Times to create an immersive native ad experience. The ad took the form of a four-part editorial series that delved into the real-life stories of women in prison, drawing parallels with the show’s storyline. The content was informative, compelling, and seamlessly integrated with The New York Times’ editorial content, making it highly engaging for readers.

2. Airbnb’s “A Different Paris”

Airbnb is known for its innovative marketing campaigns, and their native advertising efforts are no exception. In a collaboration with the publication VICE, Airbnb created a series of native ads titled “A Different Paris.” The ads featured unconventional and lesser-known neighborhoods in Paris, highlighting unique experiences that travelers could have by staying in an Airbnb property in those areas. The content was visually stunning and showcased Airbnb as a platform that offers more than just accommodation.

3. Buzzfeed’s Tasty

Buzzfeed’s Tasty is a prime example of how native advertising can be seamlessly integrated with user-generated content. Tasty is a popular food-focused brand that creates short recipe videos for social media. By partnering with various food brands, Tasty incorporates their products into their videos, creating a natural and non-intrusive form of advertising. For example, a video showcasing a recipe for tacos might feature a specific brand’s tortillas and salsa. The integration is subtle, yet effective in promoting the brand’s products to Tasty’s vast audience.

4. National Geographic’s “Women of Impact”

National Geographic teamed up with Google to create a powerful native advertising campaign called “Women of Impact.” The campaign featured a series of videos highlighting inspiring women who are making a difference in their communities. These videos were promoted through various platforms, including YouTube and National Geographic’s website. The content not only showcased the important work these women are doing but also emphasized the impact that technology can have in driving positive change. The partnership between National Geographic and Google allowed for wide reach and engagement, making the campaign a great success.

5. The New York Times’ “The Displaced”

The New York Times is no stranger to native advertising, and their “The Displaced” campaign is a prime example of their expertise in this area. In collaboration with the virtual reality company VRSE, The New York Times created an immersive virtual reality experience that transported viewers to the lives of three refugee children. The campaign aimed to raise awareness about the global refugee crisis and the impact it has on individuals. The content was emotionally impactful and effectively showcased the power of virtual reality as a storytelling medium.

Conclusion:

Native advertising has proven to be an effective way for brands and publishers to engage with their target audience. By seamlessly integrating advertising content with editorial or user-generated content, native ads can deliver a more engaging and non-intrusive advertising experience. The examples discussed in this article demonstrate the power of native advertising in capturing viewers’ attention and driving results. As the digital advertising landscape continues to evolve, native advertising is likely to remain a valuable strategy for brands looking to connect with their audience.

According to a study by eMarketer, native advertising spending in the United States is projected to increase to $52.75 billion in 2022, up from $29.24 billion in 2018. This indicates the growing popularity and effectiveness of native advertising as advertisers recognize its potential in reaching and engaging their target market.

Key Takeaways: Best Native Advertising Examples

Native advertising has become an integral part of online advertising, offering a seamless integration of promotional content with the organic content on a platform. In this article, we will explore some of the best native advertising examples that have successfully attracted users’ attention and delivered excellent results. Through these examples, readers can gain valuable insights into creating effective native ads that resonate with their target audience.

1. Blend in with the platform: Native ads should match the overall look and feel of the platform where they are displayed, ensuring a seamless integration that doesn’t disrupt the user experience.
2. Create unique and engaging content: Stand out from the crowd by creating content that is not only informative and valuable but also interesting and entertaining for the users.
3. Understand your audience: Conduct thorough research to understand your target audience’s preferences, interests, and behavior to craft native ads that resonate with them.
4. Use storytelling techniques: Tell a compelling story through your native ads to capture the attention and interest of users, increasing the chances of converting them into customers.
5. Include relevant visuals: Leverage captivating images, videos, or infographics in your native ads to enhance their appeal and make them more shareable.
6. Focus on providing value: Instead of solely promoting your product or service, aim to provide valuable information or solve a problem for the users, establishing trust and credibility.
7. Optimize for mobile devices: With the growing number of mobile users, ensure your native ads are mobile-friendly and adapt well to different screen sizes and orientations.
8. Build partnerships: Collaborate with influential content creators or publishers to amplify the reach and impact of your native ads.
9. Utilize contextual advertising: Display native ads in a contextually relevant manner to increase the chances of capturing user attention and driving higher engagement.
10. Experiment with different formats: Test various formats such as in-feed ads, sponsored content, or promoted listings to find the best-performing option for your campaign objectives.
11. Ensure transparency: Clearly disclose that the content is sponsored or promoted to maintain transparency and trust with the users.
12. Monitor and optimize performance: Regularly analyze the performance metrics of your native ads and make data-driven optimizations to improve their effectiveness.
13. Test headlines and ad copy: Experiment with different headlines and ad copies to find the most compelling combination that grabs users’ attention and drives conversions.
14. Align with brand values: Ensure that the native ads align with your brand’s values and image to maintain consistency and reinforce brand identity.
15. Implement proper targeting: Use advanced targeting options to deliver native ads to the most relevant audience segments, increasing the potential for higher engagement and conversions.
16. Analyze competitors: Research and analyze successful native ad campaigns of your competitors to gain insights and identify areas for innovation and differentiation.

By understanding and implementing these key takeaways, advertisers can create effective native advertising campaigns that seamlessly blend in with the platform, engage the audience, and drive desired actions. Stay tuned for the following sections where we dive deeper into each of these key takeaways and provide real-life examples to inspire your native advertising strategies.

FAQs about Best Native Advertising Examples

1. What is native advertising?

Native advertising is a form of online advertising that seamlessly blends with the surrounding content, making it appear as a natural part of the user experience. It matches the style and format of the platform on which it is displayed, providing a non-disruptive and engaging advertising experience.

2. How can native advertising benefit my brand?

Native advertising offers several benefits for brands. It helps build brand awareness in a non-intrusive way, as the ads blend harmoniously with the platform’s content. Furthermore, native ads tend to generate higher user engagement, click-through rates, and customer satisfaction compared to traditional banner ads.

3. Can you provide some examples of successful native advertising campaigns?

Certainly! Here are a few notable examples of successful native advertising campaigns:

• The New York Times’ “Women Inmates” series sponsored by Netflix
• Buzzfeed’s Tasty partnering with Walmart to create engaging recipe videos featuring Walmart products
• Forbes’ collaboration with Cartier for a native ad campaign promoting Cartier’s jewelry collection

4. Are there any regulations or guidelines for native advertising?

Yes, there are regulations and guidelines set by advertising industry bodies and regulatory authorities to ensure transparency and ethical practices in native advertising. These guidelines include clearly labeling native ads with terms like “sponsored,” “promoted,” or “advertisement” to clearly differentiate them from organic content.

5. How can I integrate native advertising into my online marketing strategy?

To integrate native advertising into your online marketing strategy, first identify platforms where your target audience spends time. Then, create engaging, non-disruptive content that aligns with the platform’s style and format. Lastly, collaborate with publishers or advertising networks that specialize in native advertising to ensure proper placement and maximum exposure.

6. Is native advertising more expensive than other forms of online advertising?

Native advertising can vary in cost depending on the platform, reach, and engagement desired. While it may be more expensive than traditional banner ads, the effectiveness and higher engagement rates often justify the cost. It is important to consider the return on investment and the potential impact on your brand when evaluating the cost of native advertising.

7. Can native advertising be used for lead generation?

Yes, native advertising can be a powerful tool for lead generation. By creating compelling and relevant native ads, you can attract potential customers and drive them to a landing page or a lead generation form. However, it is crucial to ensure clear messaging and provide a seamless user experience to maximize conversions.

8. How can I measure the success of my native advertising campaigns?

The success of native advertising campaigns can be measured using key performance indicators such as click-through rates, engagement metrics, conversion rates, and brand lift. By tracking these metrics, you can assess the effectiveness of your campaigns and make data-driven decisions to optimize future native advertising efforts.

9. What are some common mistakes to avoid in native advertising?

Some common mistakes to avoid in native advertising include:

• Creating misleading or overly promotional content that does not provide value to the audience
• Not clearly labeling native ads as advertisements, risking brand trust and compliance with regulations
• Targeting the wrong audience or displaying ads on irrelevant platforms
• Ignoring data and insights when optimizing native advertising campaigns

10. What trends can we expect to see in native advertising?

Looking ahead, some trends in native advertising include:

• The rise of programmatic native advertising, combining automation and data-driven targeting
• Increased emphasis on personalization and customization of native ad content
• Integration of augmented reality and interactive elements in native advertising
• Collaborations between brands and influencers to create authentic native ad experiences

11. Is native advertising suitable for all types of businesses?

While native advertising can be effective for most businesses, its suitability may depend on factors such as target audience, marketing objectives, and budget. Businesses targeting niche audiences or those with limited advertising budgets may find niche platforms or specialized publishers more suitable for their native advertising campaigns.

12. Are there any downsides to native advertising?

Native advertising has its limitations, including:

• Content integration challenges as each platform has unique style and formatting requirements
• Potential lack of control over the surrounding content, which can impact brand alignment
• Regulatory risks if not properly labeled or complying with industry guidelines

13. How can I create engaging native ad content?

To create engaging native ad content, it is essential to understand your audience and tailor your content to their interests and preferences. Tell compelling stories, use captivating visuals, and provide valuable information that resonates with your target audience. Remember to focus on providing value rather than solely promoting your brand or product.

14. What role does storytelling play in native advertising?

Storytelling is crucial in native advertising as it helps create a connection with the audience. By crafting a narrative around your brand or product, you can captivate users and evoke emotions, leading to improved engagement and brand recall. A well-told story within native ads can be more memorable and impactful compared to traditional advertising approaches.

15. How can I stay updated with the latest native advertising examples and trends?

To stay updated with the latest native advertising examples and trends, you can follow industry publications, blogs, and social media accounts dedicated to online advertising. Additionally, attending industry conferences and networking with professionals in the advertising space can provide valuable insights and access to the latest developments in native advertising.

Conclusion

In conclusion, the best native advertising examples showcased in this article provide valuable insights into effective strategies that can be used by advertisers on online advertising services or networks. These examples demonstrate the power of native advertising to seamlessly integrate promotional content with the user experience, resulting in increased engagement, brand awareness, and conversions.

One key takeaway from these examples is the importance of creating high-quality and relevant content. By providing valuable information or entertainment to the target audience, native advertising campaigns can generate interest and build trust with potential customers. The “Sponsored Content” by The New York Times serves as a great example of this, as it provides readers with in-depth and well-researched articles that align with their interests, while subtly promoting the advertiser’s brand.

Furthermore, the best native advertising examples highlight the significance of understanding the platform and audience. For instance, the BuzzFeed and Netflix partnership for the show “Orange is the New Black” leveraged BuzzFeed’s expertise in creating engaging and shareable content to promote the series. By tailoring their content to BuzzFeed’s platform and audience, Netflix was able to generate buzz and reach a wider audience that may not have been aware of the show otherwise.

Another important aspect showcased in these examples is the use of storytelling. Native advertising allows brands to tell their stories in a more authentic and engaging manner, capturing the attention of users who are already interested in the content they are consuming. Airbnb’s collaboration with The New York Times for the “One Less Stranger” campaign exemplifies this, as it tells the heartwarming stories of Airbnb hosts and their guests, while subtly promoting the brand’s values and community-driven approach.

Moreover, the best native advertising examples demonstrate the effectiveness of leveraging influencers or popular personalities. By partnering with individuals who have a large and engaged following, advertisers can tap into their trust and credibility to promote their products or services. The collaboration between Samsung and Ellen DeGeneres during the 2014 Oscars is a prime example of this, as her widely shared selfie featuring Samsung’s phone not only generated immense brand exposure but also created a positive association between the brand and human connection.

Lastly, the importance of design and visual appeal cannot be overlooked when it comes to native advertising. The integration of attractive visual elements, such as eye-catching images or videos, can significantly enhance the impact of the promotional content and grab the attention of users. The “GQ and Burberry: Dress Like a Rail Worker” campaign effectively uses visually appealing images paired with informative content to create a memorable native advertising experience that seamlessly fits within the GQ platform.

In conclusion, the best native advertising examples serve as a source of inspiration for advertisers on online advertising services or networks. By focusing on creating valuable and relevant content, understanding the platform and audience, utilizing storytelling techniques, leveraging influencers, and incorporating visually appealing designs, advertisers can create native advertising campaigns that effectively engage users, increase brand awareness, and drive conversions. Native advertising, when executed properly, has the potential to revolutionize online advertising by providing a non-disruptive, seamless, and engaging way for brands to connect with their target audience.