Best Native Advertising 2016

According to a report by Business Insider, native advertising is on the rise and predicted to account for almost 75% of all digital ad revenue by 2021. This form of advertising has become increasingly popular and relevant in the online advertising industry, and Best Native Advertising 2016 is a prime example of its effectiveness and success.

Best Native Advertising 2016 is a platform that showcases the most innovative and impactful native advertising campaigns of the year. It provides a comprehensive review of the top campaigns across various industries, highlighting the strategies and techniques that made them stand out from the competition.

Native advertising itself has a rich history, with its roots in advertorial content dating back to the early 20th century. However, it has gained significant traction in recent years as consumers have become more adept at ignoring traditional forms of advertising. Native advertising seamlessly integrates promotional content within the user’s online experience, making it more engaging and less intrusive.

One compelling statistic associated with native advertising is its ability to generate higher click-through rates and increased brand recall compared to traditional display ads. According to a study by Sharethrough, native ads receive 53% more views than traditional banner ads and have a 18% higher purchase intent. This indicates that consumers are more receptive to native ads, resulting in improved campaign performance and ROI for advertisers.

Best Native Advertising 2016 features a variety of innovative native advertising campaigns that have successfully captured the attention of consumers and delivered exceptional results for advertisers. These campaigns leverage the power of storytelling, personalization, and contextual relevance to create a seamless user experience.

One notable example is a campaign by a leading sports brand that partnered with a popular fitness influencer to promote their new line of athletic shoes. The influencer created engaging content that resonated with their audience, seamlessly integrating the brand’s message into their posts. This native advertising approach resulted in high user engagement, increased brand affinity, and a significant boost in sales for the sports brand.

Another standout campaign showcased on Best Native Advertising 2016 involves a well-known travel website partnering with a travel blogger to create informative and visually stunning travel guides. These guides were seamlessly integrated into the website’s content, providing valuable information to users while subtly promoting the travel website’s services. The campaign not only increased brand awareness but also positioned the website as a trusted authority in the travel industry.

In conclusion, Best Native Advertising 2016 serves as a testament to the power and relevance of native advertising in the online advertising industry. It highlights the most successful campaigns of the year, showcasing their innovative strategies and impressive results. With its ability to engage consumers and deliver higher click-through rates, native advertising is undoubtedly a crucial component of any effective online advertising campaign.

What Is the Best Native Advertising Strategy for 2016?

Native advertising has become an essential component of online advertising strategies in recent years. In this fast-paced digital world, advertisers are constantly looking for the most effective ways to engage with their target audiences and generate higher conversion rates. As we enter 2016, it is crucial to identify the best native advertising strategy that will help your brand stand out from the competition and maximize your return on investment. In this article, we will explore the top native advertising trends and techniques that have proven to be successful in 2016, providing valuable insights to help you optimize your online advertising campaigns.

Firstly, let’s define native advertising. Native advertising refers to a form of online advertising where the ad content seamlessly blends in with the surrounding editorial content, making it look and feel like a natural part of the platform. Unlike display ads or banner ads that disrupt the user experience, native ads harmoniously integrate with the user’s browsing experience, leading to higher engagement and improved brand perception. Native advertising can take various forms, including sponsored articles, promoted social media posts, and recommended content widgets.

The advantages of native advertising are vast. Firstly, by blending in with the editorial content, native ads are less likely to be perceived as intrusive or annoying by users. This leads to higher brand trust and positive user experiences. Secondly, native ads have a higher likelihood of being clicked on and shared by users, resulting in increased brand exposure and potential viral reach. Thirdly, native advertising allows brands to target their audiences more effectively by placing their ads in relevant contexts, ensuring they reach the right people at the right time. Lastly, native advertising can also benefit publishers as it provides an additional revenue stream while maintaining the integrity of their content.

In 2016, several native advertising strategies have proven to be highly effective. One of the most prominent trends is the use of storytelling in native ads. By crafting compelling narratives that resonate with their target audiences, advertisers can capture attention, evoke emotions, and establish a deeper connection with consumers. Storytelling allows brands to deliver their message in a memorable and engaging way, making their ads more relatable and shareable, ultimately increasing their chances of success.

Another successful native advertising strategy in 2016 is the integration of video content. Video has become increasingly popular among internet users, with platforms like YouTube and Facebook heavily relying on video content. By incorporating video into native ads, advertisers can leverage this trend to their advantage. Video ads have proven to be highly engaging, capturing users’ attention and driving higher click-through rates. The use of video storytelling in native ads further enhances the emotional impact, making them even more memorable and shareable.

Personalization is another key aspect of effective native advertising in 2016. With the abundance of data available, advertisers can personalize their native ads to cater to specific user preferences, interests, and demographics. Personalized ads are more likely to resonate with users, leading to higher engagement and conversion rates. By leveraging data analytics and user profiling, advertisers can deliver targeted and relevant content that matches the user’s interests and needs, increasing the chances of success for their native advertising campaigns.

As we continue to explore the best native advertising strategies for 2016, it is important to note the significance of mobile optimization. With the majority of internet users accessing content through mobile devices, it is essential for advertisers to ensure their native ads are seamlessly integrated and optimized for mobile platforms. Mobile-optimized native ads not only provide a better user experience but also increase the chances of ad visibility and engagement. Advertisers should prioritize responsive design, quick loading times, and intuitive navigation to maximize the effectiveness of their native ads on mobile.

The Answer to Best Native Advertising 2016

Native advertising has emerged as one of the most effective forms of advertising in recent years, seamlessly blending with the content of a website or app to provide a more engaging and less intrusive user experience. As the digital advertising landscape continues to evolve, it’s essential to stay updated on the best native advertising practices to maximize the impact of your campaigns.

1. Embracing Contextual Relevance

One of the key factors that define the best native advertising in 2016 is its ability to provide contextual relevance. By aligning the advertising message with the surrounding content, advertisers can deliver a more personalized and meaningful experience to users. For example, a sports brand may choose to place native ads within articles about sports events or athlete profiles, ensuring that the ad resonates with the target audience.

The use of advanced targeting technologies and data analysis allows advertisers to understand user behavior and preferences better. By leveraging these insights, they can create native ads that seamlessly integrate with the content, providing value to the users while also achieving their marketing goals.

2. Seamless Integration with User Experience

The best native advertising in 2016 must prioritize the seamless integration of ads within the user experience. Native ads should blend in so well that users almost perceive them as part of the organic content. This approach helps overcome ad blindness and increases the chances of users engaging with the ad.

Successful native advertising campaigns often utilize strategies such as matching the font, colors, and style of the website or app to make the ad appear native to the platform. Additionally, the use of non-disruptive ad formats, like in-feed ads or promoted listings, ensures that the ad doesn’t interrupt the user’s browsing experience.

3. Authenticity and Transparency

In an era where consumers are increasingly skeptical of advertising, authenticity and transparency are crucial for the success of native ads. Advertisers must clearly disclose that the content is sponsored or promoted to maintain trust with the audience. Openness about the nature of the content helps prevent any potential backlash or negative sentiment associated with deceptive advertising practices.

Authenticity also plays a vital role in capturing the attention of users. Native ads that tell compelling stories, provide valuable information, or entertain the audience are more likely to be perceived positively and generate engagement. By focusing on creating quality content, advertisers can establish themselves as trustworthy sources in their respective niches.

4. Mobile Optimization

With the increasing dominance of smartphones and mobile devices, the best native advertising in 2016 must prioritize mobile optimization. Advertisers need to ensure that their native ads are responsive, load quickly, and provide a seamless user experience across various screen sizes and devices.

Furthermore, incorporating mobile-specific features and functionalities, such as swipe-up options, tap-to-call buttons, or interactive elements, can further enhance user engagement and drive conversions. Adapting native ads to the mobile environment is crucial for capturing the attention of the growing number of mobile users.

5. Measuring and Analyzing Performance

To determine the best native advertising strategies in 2016, it’s crucial to measure and analyze performance accurately. Advertisers should leverage tools and analytics platforms that provide comprehensive insights into campaign effectiveness, audience engagement, and conversion rates.

Key performance indicators (KPIs) such as click-through rates, engagement rates, conversion rates, and return on investment (ROI) enable advertisers to evaluate the success of their native advertising campaigns. Continuous monitoring and optimization based on these metrics can help refine strategies and drive better results.

The Impact of Best Native Advertising 2016

Native advertising has proven to be highly effective in capturing the attention of consumers and driving desired actions. According to a study conducted by eMarketer in 2016, native advertising spending in the United States alone reached .09 billion, accounting for 58.3% of total digital display ad spending.

The study also highlighted that native advertising was particularly successful in the mobile space, with mobile native ad spending reaching .59 billion, representing 84.2% of total mobile display ad spending.

These impressive statistics demonstrate the significant impact and value of native advertising in 2016 and its continued growth in the digital advertising industry.

Key Takeaways from Best Native Advertising 2016

Native advertising has gained significant popularity in the online advertising industry. In 2016, several remarkable native advertising campaigns emerged that reshaped the way brands connect with their audience. This article highlights the best native advertising campaigns of 2016, providing valuable insights and takeaways for advertisers and advertising networks. By understanding these key takeaways, advertisers can enhance their native advertising strategy and achieve greater success in reaching and engaging their target audience.

1. 1. The Power of Storytelling: Successful native advertising campaigns in 2016 revolved around compelling storytelling that resonated with the audience on an emotional level. Brands that effectively told stories through their native ads were able to capture attention and drive engagement.
2. 2. Creating Relevant and Authentic Content: Native advertising campaigns that offered valuable and relevant content to the audience without sounding overly promotional proved to be highly successful. Authenticity and credibility are key factors in building trust and generating positive brand perception.
3. 3. Seamless Integration: The best native advertising campaigns seamlessly integrated with the platform or publisher’s content. By matching the format and style of the surrounding content, native ads appeared more organic and were better received by the audience.
4. 4. Utilizing Visuals and Videos: In 2016, visual and video-based native ads gained significant attention and engagement. Incorporating eye-catching visuals and interactive video content proved to be an effective way to capture and hold the audience’s interest.
5. 5. Understanding the Target Audience: Successful native advertising campaigns demonstrated a deep understanding of the target audience’s preferences, interests, and behavior. By tailoring the content to meet the specific needs of the audience, advertisers could effectively connect with them on a personal level.
6. 6. Collaborating with Influencers: Partnering with influential individuals or organizations within the target niche helped native advertising campaigns gain credibility and expand their reach. Influencer collaboration allowed brands to tap into a dedicated and engaged audience.
7. 7. Mobile-Friendly Approach: As mobile usage continues to rise, native ads optimized for mobile platforms performed exceptionally well in 2016. Advertisers should prioritize mobile-friendly design and ensure seamless viewing experiences across various devices.
8. 8. A/B Testing and Optimization: Effective native advertising campaigns relied on continuous A/B testing and optimization to determine the most impactful ad formats, content, and placements. Regular analysis and refinement enhanced campaign performance and ROI.
9. 9. Partnerships with Publishers: Collaborating with reputable publishers allowed advertisers to leverage the publisher’s credibility, reach, and audience insights. Strategic partnerships helped ensure native ads reached the right audience through the most effective channels.
10. 10. Transparency and Disclosure: Best native advertising campaigns disclosed their sponsored content clearly, maintaining transparency and preserving audience trust. Advertisers should prioritize ethical practices, providing clear disclosure to maintain brand integrity.
11. 11. Leveraging Data and Analytics: Native advertising campaigns that effectively utilized data and analytics gained valuable insights into audience preferences, campaign performance, and ROI. By leveraging these insights, advertisers could refine their strategies and drive better results.
12. 12. Personalization and Customization: Tailoring native ads to specific audience segments based on demographics, location, or behavior increased engagement and relevance. Personalization and customization allowed advertisers to deliver highly targeted and impactful ads.
13. 13. Integration with Social Media: Engaging native ads often incorporated social media elements, encouraging audience participation and sharing. Integration with social media platforms increased the reach and virality of native advertising campaigns.
14. 14. Continual Adaptation to Trends: Successful native advertising campaigns of 2016 showed the ability to adapt and stay relevant in a rapidly evolving digital landscape. Advertisers should stay up-to-date with emerging trends and technologies to remain competitive.
15. 15. Measuring Success through KPIs: Implementing key performance indicators (KPIs) allowed advertisers to effectively measure the success of their native advertising campaigns. By monitoring relevant metrics, advertisers could identify areas for improvement and optimize their strategies.

These key takeaways highlight the essential elements that made the best native advertising campaigns of 2016 successful. By applying these insights, advertisers can enhance their native advertising efforts and drive better results in reaching and engaging their target audience.

Best Native Advertising 2016 FAQ

Frequently Asked Questions

What is native advertising?

Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. It seamlessly integrates with the surrounding content and provides a non-intrusive user experience.

How does native advertising differ from traditional display ads?

Unlike traditional display ads, native advertising is designed to blend in with the natural content of a platform, giving it a more organic and less disruptive feel. It aims to provide value to the audience without interrupting their browsing experience.

What are the benefits of native advertising?

• Increased engagement with the target audience
• Improved brand awareness
• Higher click-through rates
• Greater potential for content virality
• Enhanced brand credibility
• Access to a wider audience

How can native ads be targeted to specific audiences?

Native advertising can be targeted based on various factors, such as demographics, interests, browsing behavior, and location. Advanced targeting options allow advertisers to reach their desired audience effectively.

What types of content can be used in native ads?

Native ads can include various types of content, such as articles, videos, infographics, sponsored posts, or interactive elements. The choice of content depends on the advertiser’s goals and the preferences of the target audience.

How can advertisers measure the effectiveness of native advertising?

Advertisers can measure the effectiveness of native advertising through key performance indicators (KPIs) such as click-through rates, conversion rates, engagement metrics, and return on investment (ROI) analysis. Data analytics tools provide valuable insights to evaluate campaign success.

What are some best practices for creating native ads?

• Ensure the ad matches the look and feel of the platform
• Create high-quality, engaging content
• Clearly disclose sponsored content
• Focus on delivering value to the audience
• Test different ad formats and placements
• Continuously optimize based on performance data

Is native advertising suitable for all businesses?

Native advertising can be effective for a wide range of businesses across various industries. However, its success depends on factors such as target audience, campaign goals, and the ability to create compelling content that resonates with the audience.

Can native advertising generate substantial revenue?

Yes, native advertising has the potential to generate significant revenue for publishers and advertisers. When executed effectively, native ad campaigns can attract a broad audience and drive desired actions.

Are there any regulations or guidelines for native advertising?

Yes, there are regulations and guidelines set by advertising authorities and agencies to ensure transparency and prevent misleading practices. Advertisers should follow ethical practices and disclose sponsored content appropriately to maintain transparency and audience trust.

How can I integrate native ads into my website or app?

To integrate native ads, you can use platforms or advertising networks that provide native ad solutions. These networks offer code snippets or plugins that can be easily implemented on your website or app to display native ads in the desired format.

What are the cost implications of native advertising?

The cost of native advertising can vary depending on factors such as ad format, campaign duration, targeting options, and the platform used. Advertisers can choose between different pricing models, including cost-per-click (CPC), cost-per-impression (CPM), or fixed rates. It is recommended to set a budget and closely monitor the campaign’s performance to optimize costs.

Can native advertising help boost SEO?

While native advertising itself may not directly impact SEO, it can indirectly contribute to improved search engine rankings. By driving more traffic to your website or increasing brand visibility, native ads can lead to higher engagement, more backlinks, social shares, and ultimately, better organic search visibility.

Are there any drawbacks or challenges with native advertising?

Native advertising may face challenges such as ad fatigue, maintaining transparency, ensuring proper disclosure, and striking the right balance between promotional content and valuable information. Advertisers should continuously monitor and optimize their campaigns to overcome these challenges.

How can I get started with native advertising?

To get started with native advertising, you can research and choose an appropriate advertising network or platform that offers native ad services. Create compelling content, set clear campaign goals, define target audiences, and continuously track and optimize your campaigns to maximize their effectiveness.

Conclusion

In conclusion, the Best Native Advertising of 2016 showcased some remarkable and innovative campaigns that pushed the boundaries of online advertising. These campaigns not only blended seamlessly into the user’s online experience but also provided valuable and engaging content. Through the use of creative storytelling, personalized messages, and clever targeting, these native ads were able to captivate audiences and deliver excellent results for advertisers.

One key takeaway from the Best Native Advertising of 2016 is the importance of authenticity. Native ads that felt genuine, transparent, and aligned with the values of the audience were the ones that resonated the most. The focus was on building trust and creating a meaningful connection with the users, rather than simply selling a product or service. This meant that advertisers had to invest time and effort in understanding their target audience and crafting content that genuinely added value to their lives.

Additionally, personalization played a crucial role in the success of native advertising campaigns. By tailoring the content and delivery to the preferences and interests of individuals, advertisers were able to cut through the noise and capture the attention of their target audience. This required the use of data analytics and advanced targeting techniques to optimize the effectiveness of native ads. Moreover, integrating native ads within relevant and high-quality content helped to enhance the user experience, making it more likely for users to engage with the ads and take desired actions.

The Best Native Advertising of 2016 also emphasized the power of storytelling. Instead of bombarding users with promotional messages, advertisers focused on crafting narratives that connected with the users on an emotional level. By telling compelling stories, these native ads were able to evoke emotions, spark conversations, and leave a lasting impression on the audience. This approach not only drove engagement but also helped to create brand loyalty and advocacy.

Another important trend observed in the Best Native Advertising of 2016 was the rise of video content. Advertisers tapped into the growing popularity of video consumption by creating native ads that leveraged the power of sight, sound, and motion. Video-based native ads offered a highly immersive and engaging experience, capturing the user’s attention and allowing for a deeper level of storytelling. With the increasing dominance of video as a preferred content format, advertisers need to continue exploring ways to incorporate video into their native advertising strategies.

In conclusion, the Best Native Advertising of 2016 showcased the power and potential of native advertising in delivering impactful and memorable campaigns. By focusing on authenticity, personalization, storytelling, and video content, advertisers were able to capture the attention of their target audience and create meaningful connections. As the landscape of online advertising continues to evolve, it is clear that native advertising will continue to play a significant role in engaging and influencing audiences. By staying adaptable, creative, and audience-centric, advertisers can leverage the key insights from the Best Native Advertising of 2016 to drive success in their future campaigns.