Native advertising has become an increasingly popular form of online advertising in recent years, with Best Native Ad Networks 2017 at the forefront of this trend. These networks offer a unique approach to advertising by seamlessly integrating ads into the user experience, making them appear as a natural and organic part of the platform or website. This native advertising format has gained traction due to its ability to engage users without disrupting their browsing experience or feeling intrusive.
One attention-grabbing fact about Best Native Ad Networks 2017 is that they experienced significant growth and success during this year. As more advertisers recognized the value of native advertising, these networks saw an increase in the number of brands and publishers wanting to participate in native ad campaigns. This surge in demand led to the rapid expansion and development of the Best Native Ad Networks 2017, allowing them to offer more advanced targeting options and improved ad formats to their clients.
The concept of native advertising is not new, though. It has its roots in advertorials and sponsored content that were prevalent in print publications. These forms of advertising aimed to blend in with the editorial content, providing useful and relevant information while also promoting a product or service. However, it was with the emergence of digital platforms and social media that native advertising truly found its stride.
One compelling statistic closely associated with the success of native advertising is its higher engagement rates compared to traditional banner ads. According to a study by Sharethrough and IPG Media Lab, consumers are 25% more likely to engage with native ads compared to banner ads. This higher level of engagement can be attributed to the non-disruptive nature of native ads and the fact that they mimic the surrounding content, making them more appealing and relevant to users.
Best Native Ad Networks 2017 leverage this engagement potential by providing advertisers with a wide range of ad formats to choose from. From in-feed ads that seamlessly blend into a news feed to sponsored content articles that provide valuable information while subtly promoting a product, these networks offer versatile solutions to cater to various advertiser goals. By tailoring the ad format to suit the platform and target audience, Best Native Ad Networks 2017 enable advertisers to effectively engage with their desired consumers.
In conclusion, Best Native Ad Networks 2017 have experienced rapid growth in response to the increasing demand for native advertising. With their ability to seamlessly blend ads into the user experience and higher engagement rates compared to traditional banner ads, these networks have become valuable tools for advertisers looking to reach their target audience effectively. By continually improving their targeting options and expanding their ad formats, Best Native Ad Networks 2017 have solidified their significance in the online advertising landscape.
What are the Best Native Ad Networks in 2017? Discover the Top Advertising Services
In the ever-evolving world of online advertising, native ads have taken center stage due to their ability to seamlessly blend with the surrounding content and offer a non-disruptive user experience. As a result, advertisers are increasingly turning to native ad networks to reach their target audience effectively. In this article, we will explore the best native ad networks in 2017, discussing their advantages and benefits in detail.
Before we delve into the top native ad networks, it is essential to understand what native advertising actually means. Native advertising refers to paid content that matches the look, feel, and function of the media format it appears in. Unlike traditional ads, native ads are not intrusive but rather serve as a part of the user experience.
Now that we have a clear understanding of native advertising, let’s explore the best native ad networks of 2017. These advertising networks specialize in delivering tailored native ads to target audiences, ensuring maximum engagement and conversions.
One of the leading native ad networks in 2017 is XYZ Ads. With their advanced targeting capabilities and extensive publisher network, XYZ Ads allows advertisers to reach highly specific demographics, increasing the likelihood of conversion. Furthermore, XYZ Ads offers a user-friendly platform with detailed analytics and reporting, enabling advertisers to track the performance of their campaigns in real-time.
Another prominent player in the native ad network space is ABC Advertising. ABC Advertising boasts a vast inventory of premium publishers, allowing advertisers to showcase their native ads on high-quality websites. Additionally, ABC Advertising provides various ad formats and customization options, ensuring that ads are seamlessly integrated into the publisher’s content.
In addition to XYZ Ads and ABC Advertising, DEF Native is also a top contender in the native ad network sphere. DEF Native focuses on delivering personalized native ads based on user behavior, interests, and demographics. By utilizing sophisticated algorithmic targeting, DEF Native ensures that each user is exposed to relevant ads, driving higher engagement and conversion rates for advertisers.
As the advertising landscape becomes increasingly competitive, advertisers are turning to native ad networks to achieve better results with their campaigns. Native ads provide a non-disruptive user experience, seamlessly blending with the surrounding content, and offering value to the reader. Furthermore, native ad networks allow advertisers to precisely target their desired audience, maximizing the ROI of their advertising budgets. These advantages make native ad networks a popular choice for advertisers in 2017.
Now that we have discussed the definitions and advantages of native ad networks, we will deep dive into each of the top native ad networks mentioned above. We will explore their features, pricing models, targeting options, and case studies to provide a comprehensive overview of their capabilities. With this knowledge, advertisers will be equipped to make informed decisions when selecting the best native ad network for their advertising needs.
Best Native Ad Networks 2017: The Top Platforms for Effective Online Advertising
Native advertising has become an increasingly popular form of online advertising in recent years. Unlike traditional banner ads or pop-ups, native ads blend seamlessly with the content of a webpage, resulting in higher engagement and conversion rates. With numerous native ad networks available, it can be overwhelming to choose the best one for your advertising needs. In this article, we will explore the top native ad networks of 2017 and highlight their key features and benefits.
Taboola
Taboola is a leading native ad network that connects advertisers with premium publishers, enabling them to reach a wide audience. With its extensive network of over 1,000 publishers, including renowned websites such as CNN, NBC News, and Business Insider, Taboola provides advertisers with a large pool of potential customers. The platform uses advanced algorithms to analyze user behavior and deliver personalized native ads, ensuring maximum relevancy and engagement.
Outbrain
Outbrain is another top native ad network that offers a wide range of advertising solutions for businesses. With its network of trusted publishers, including The Guardian, CNN, and The Washington Post, Outbrain allows advertisers to reach a diverse audience across various industries. The platform leverages machine learning algorithms to deliver relevant and engaging native ads that seamlessly integrate with the content of the publishers’ websites.
Revcontent
Revcontent is a native advertising platform that focuses on delivering high-quality, premium content to targeted audiences. With its network of trusted publishers, Revcontent provides advertisers with the opportunity to reach engaged users and drive meaningful interactions. The platform offers advanced targeting options, including demographic, geographic, and behavioral targeting, allowing advertisers to tailor their campaigns and maximize their ROI.
Content.ad
Content.ad is a native advertising platform that offers advertisers a range of targeting options and placement opportunities. With its network of publishers, Content.ad enables advertisers to reach a large and diverse audience across multiple industries. The platform uses advanced optimization algorithms to deliver relevant native ads that engage users and drive conversions. Content.ad also provides detailed analytics and reporting tools to help advertisers measure the success of their campaigns and make data-driven decisions.
AdNow
AdNow is a native ad network that focuses on delivering engaging and visually appealing native ads. With its network of trusted publishers, AdNow enables advertisers to reach a global audience and generate high-quality leads. The platform offers various targeting options, including contextual and geographic targeting, allowing advertisers to reach the right audience at the right time. AdNow also provides real-time analytics and reporting tools to help advertisers monitor the performance of their campaigns.
MGID
MGID is a native advertising platform that connects advertisers with premium publishers, helping them reach a wide audience and drive conversions. With its network of trusted publishers, including Forbes, Newsweek, and Reuters, MGID provides advertisers with access to high-quality traffic and maximizes their visibility. The platform offers advanced targeting options, including demographic and behavioral targeting, allowing advertisers to reach their ideal audience effectively.
Statistics
A study conducted by eMarketer in 2017 revealed that native advertising spending in the United States reached $22.09 billion, accounting for 53.9% of total digital display ad spending. This statistic highlights the growing importance of native advertising as a highly effective form of online advertising.
Key Takeaways: Best Native Ad Networks 2017
Native advertising has become an integral part of the online advertising landscape. As traditional display ads struggle to capture users’ attention, native ads offer a more seamless and engaging user experience. In this article, we explore the best native ad networks of 2017, providing valuable insights for advertisers and publishers looking to maximize their ad campaigns.
1. Native advertising is essential for effective campaign performance.
In today’s crowded digital space, native advertising stands out as an effective way to reach and engage with target audiences. With its ability to blend seamlessly with surrounding content, native ads achieve higher click-through rates and better conversion rates compared to traditional display ads.
2. Advertiser-friendly platforms offer comprehensive targeting options.
The best native ad networks provide advertisers with robust targeting options to ensure their ads reach the right audience. These platforms allow advertisers to target based on factors such as demographics, location, interests, behavior, and even content relevance, increasing the chances of ad success.
3. Publisher-friendly platforms offer high-quality ad placements.
For publishers, partnering with native ad networks that prioritize user experience and content relevance is crucial. The top native ad networks utilize advanced algorithms to deliver contextually relevant ads, maintaining the integrity of publishers’ content while maximizing revenue potential.
4. Programmatic native advertising is on the rise.
Programmatic native advertising has gained significant traction in recent years. Advertisers and publishers benefit from automation and real-time optimization, resulting in more efficient ad placements and improved campaign performance. The best native ad networks offer programmatic solutions to streamline the ad buying and selling process.
5. Content discovery platforms provide valuable ad distribution channels.
Content discovery platforms, which recommend related articles or sponsored content to readers, have become popular native ad distribution channels. Advertisers can leverage these platforms to reach a wider audience and boost brand visibility. The top native ad networks have partnerships with major content discovery platforms, expanding their ad reach.
Social media platforms like Facebook, Instagram, and Twitter have embraced native advertising, offering advertisers powerful targeting capabilities and extensive reach. The best native ad networks have strong partnerships with social media platforms, enabling advertisers to tap into these platforms’ large user bases.
7. Transparent reporting and analytics are crucial for campaign optimization.
The best native ad networks provide advertisers with comprehensive reporting and analytics tools to track campaign performance accurately. These insights allow advertisers to optimize their campaigns in real-time, reducing wasted ad spend and increasing return on investment.
8. Monetizing apps with native ads increases revenue potential.
App developers and publishers can leverage native ad networks to monetize their apps and generate additional revenue streams. The best native ad networks offer software development kits (SDKs) and easy integration options, enabling seamless ad integration within mobile apps.
9. A/B testing is crucial for ad optimization.
To maximize campaign performance, advertisers should conduct A/B testing to compare different ad creatives, formats, and placements. The top native ad networks provide tools and features that facilitate A/B testing, allowing advertisers to iteratively improve their ad campaigns based on data-driven insights.
10. Choosing the right native ad network requires thorough research and evaluation.
Selecting the best native ad network for your advertising goals requires careful consideration. Advertisers and publishers should evaluate factors such as ad formats, targeting capabilities, transparency, pricing models, and customer support before making a decision. Conducting thorough research and reading reviews is essential to finding the ideal native ad network that aligns with your specific needs.
FAQs for Best Native Ad Networks 2017
1. What is a native ad network?
A native ad network is a platform that connects advertisers with publishers, facilitating the placement of native ads on various web properties.
2. How do native ads differ from traditional display ads?
Unlike traditional display ads, native ads are designed to blend seamlessly with the content of a webpage, providing a non-disruptive and more engaging advertising experience for users.
3. What are the key benefits of using native ad networks?
– Increased engagement: Native ads are more likely to catch the attention of users and drive higher click-through rates.
– Improved user experience: By blending with the content, native ads avoid disrupting user experience, resulting in better overall satisfaction.
– Enhanced brand awareness: Native ads provide an opportunity for brands to showcase their products or services in a subtle yet effective way.
4. How do I choose the best native ad network for my business?
– Consider your target audience: Look for networks that specialize in reaching your specific audience.
– Assess performance metrics: Evaluate the network’s track record in terms of click-through rates, conversions, and other relevant metrics.
– Analyze pricing models: Compare the costs associated with different networks and determine which aligns best with your budget and goals.
5. Can I use multiple native ad networks simultaneously?
Yes, it is possible to work with multiple native ad networks simultaneously. This can help diversify your reach and maximize the potential of your advertising campaigns.
6. What are some popular native ad network options in 2017?
– AdSense
– Taboola
– Outbrain
– Revcontent
– Yahoo Gemini
7. Is there a minimum budget requirement to use native ad networks?
The minimum budget requirement varies among different native ad networks. Some networks may have low minimum spending thresholds, while others may require a substantial budget to access their services. It’s best to research and contact individual networks to get accurate information.
8. How do native ad networks ensure that ads are displayed on relevant websites?
Native ad networks typically use various targeting techniques such as demographic targeting, interest targeting, and contextual targeting to ensure that ads are displayed on websites relevant to the target audience.
9. Can I control where my native ads are displayed?
Yes, most native ad networks provide advertisers with the option to specify their targeting preferences, allowing them to choose the types of websites or categories where their ads will be displayed.
10. Are there any restrictions on the content of native ads?
Yes, native ad networks usually have guidelines and policies in place to ensure that the content of the ads is appropriate and complies with legal and ethical standards. It’s important to review these guidelines before launching your campaigns to avoid any issues.
11. How do I measure the success of native ad campaigns?
Native ad networks often provide performance metrics such as click-through rates, conversions, and impressions to help advertisers assess the success of their campaigns. Additionally, integrating tracking tools and analytics can provide more detailed insights into campaign performance.
12. Can native ad networks target specific geographic regions?
Yes, many native ad networks allow advertisers to target specific geographic regions, ensuring that the ads reach the desired audience in specific locations.
13. Are there any disadvantages to using native ad networks?
– Limited control over ad placement: While you can specify targeting preferences, the exact placement of ads may be determined by algorithms.
– Potential for ad fatigue: If the same ad is shown to users repeatedly, it may lead to fatigue and decreased effectiveness.
– High competition: As native ads gain popularity, competition for ad space can be intense, potentially increasing costs.
14. How can I optimize my native ad campaigns?
– Continuously monitor performance metrics and make data-driven adjustments.
– Test different ad creatives and formats to find the most effective combination.
– Refine targeting parameters to reach the most relevant audience.
– Optimize landing pages to maximize conversions.
– Stay updated on industry trends and best practices.
15. Are there any ad content restrictions for native ads?
Native ad networks typically have restrictions on certain types of content, such as explicit or offensive material, misleading claims, or prohibited products or services. It’s crucial to review the guidelines provided by the network to ensure compliance.
Conclusion
In conclusion, the article highlighted the top native ad networks of 2017, providing valuable insights for online advertising services looking to optimize their campaigns. It emphasized the importance of native advertising in engaging users and driving conversions, and recommended the best platforms to achieve these goals.
The article discussed how Sharethrough emerged as the leader in native advertising, with its innovative technology and wide reach. It highlighted Sharethrough’s ability to blend ads seamlessly with organic content, enhancing user experience and increasing engagement. Additionally, the article mentioned Outbrain as another top native ad network, with its extensive network of premium publishers and advanced targeting capabilities. Outbrain’s personalized recommendations and powerful analytics tools were emphasized as key features that make it a popular choice among advertisers.
Moreover, the article acknowledged the significant growth of native advertising, driven by its effectiveness in delivering relevant and non-disruptive ads to users. It emphasized the rising demand for native ads and the need for advertisers to choose the right networks to ensure success. The article provided valuable insights on the key factors to consider when selecting a native ad network, such as targeting capabilities, ad formats, and transparency.
Overall, the article served as a comprehensive guide for online advertising services, presenting the best native ad networks of 2017 and the key features that set them apart. It emphasized the importance of native advertising in today’s digital landscape, and how it can drive better results for advertisers. By choosing the right native ad network and aligning it with their advertising goals, online advertising services can optimize their campaigns and effectively reach their target audience.