Native advertising has become an integral part of the digital advertising landscape in 2017. As more and more advertisers seek to engage their audience in a non-disruptive way, native ad networks have emerged as a go-to solution for delivering relevant and tailored content to consumers. These networks provide a platform for advertisers to seamlessly integrate their branded content into a publisher’s website or app, matching the look and feel of the surrounding content. By blending in with the editorial content, native ads are able to achieve higher visibility and engagement rates, making them an appealing option for online advertisers.

In recent years, native ad networks have experienced significant growth and have become a key player in the advertising ecosystem. According to eMarketer, native advertising spending is expected to reach $22 billion in 2017, representing over half of all digital display ad spending. This impressive growth can be attributed to the effectiveness of native ads in capturing audience attention and driving higher levels of engagement. Studies have shown that native ads generate 53% more views than traditional display ads and result in a 18% increase in purchase intent.

One of the top native ad networks in 2017 is Taboola. With over 1.4 billion unique monthly users, Taboola offers advertisers a massive reach across a network of premium publishers. Their platform uses advanced algorithms to match content with the most relevant audience, ensuring that ads are delivered to the right people at the right time. Taboola’s native ads seamlessly integrate with the surrounding content, creating a natural and non-intrusive user experience.

Another leading native ad network is Outbrain. With a network of over 550 million unique users, Outbrain provides advertisers with a global reach and the opportunity to engage with a diverse audience. Their recommendation engine analyzes user behavior and interests to deliver personalized content recommendations, resulting in higher engagement rates. Outbrain’s native ads are designed to seamlessly blend in with the content, making it difficult for users to distinguish between editorial and branded content.

A newcomer to the native ad network scene is Revcontent. Despite being a relatively young company, Revcontent has quickly gained popularity among advertisers due to its focus on quality and transparency. Their platform offers advertisers precise targeting options and comprehensive real-time analytics to optimize campaign performance. Revcontent’s native ad format is specifically designed to mimic the style and format of the surrounding content, ensuring a seamless integration.

In conclusion, native ad networks have become an essential tool for online advertisers in 2017. With their ability to deliver relevant and engaging content to a wide audience, native ads have proven to be an effective and non-disruptive form of advertising. As the digital advertising landscape continues to evolve, native ad networks will play an increasingly significant role in connecting advertisers with their target audience.

What are the Best Native Ad Networks in 2017 and How can They Benefit Your Online Advertising Strategy?

In today’s digital landscape, native advertising has emerged as a powerful tool for online advertisers to engage and reach their target audience in a non-disruptive and seamless manner. But with the vast number of ad networks available, it can be challenging to determine which ones are the best options for your advertising needs. This article will provide an in-depth analysis of the top native ad networks in 2017 and their benefits, helping you make informed decisions and optimize your online advertising strategy.

Native ad networks are platforms that act as intermediaries between advertisers and publishers, facilitating the creation, placement, and optimization of native ads. These networks allow advertisers to seamlessly integrate their ads into the editorial content of publishers, ensuring a non-intrusive and natural user experience while delivering highly targeted and engaging ads. The best native ad networks excel in providing extensive reach, advanced targeting options, and robust optimization tools to maximize the effectiveness and return on investment (ROI) of your campaigns.

One of the leading native ad networks in 2017 is Network XYZ. With its vast network of premium publishers across various industries, Network XYZ offers advertisers an unparalleled reach to their target audience. Its advanced targeting capabilities enable advertisers to narrow down their audience based on demographics, interests, location, and behavior, ensuring that their ads are shown to the right people at the right time. Furthermore, Network XYZ’s optimization algorithms continuously analyze campaign performance data to automatically optimize ad placements and creative elements, maximizing engagement and conversions.

Another notable native ad network in 2017 is AdNetwork123. Catering to both advertisers and publishers, AdNetwork123 offers a comprehensive suite of features and tools to drive successful native advertising campaigns. For advertisers, AdNetwork123 provides detailed analytics and reporting, allowing them to track the performance of their campaigns in real-time and make data-driven decisions. Moreover, AdNetwork123’s proprietary ad format optimization technology ensures that ads are perfectly tailored to fit the design and layout of the publisher’s website.

One of the key advantages of partnering with a native ad network is the ability to leverage their expertise and industry knowledge. Native ad networks possess valuable insights into market trends, audience behavior, and successful ad formats, allowing advertisers to benefit from their vast experience and expertise. By collaborating with a native ad network, advertisers can gain valuable advice on campaign optimization, creative strategies, and targeting options, ultimately leading to improved ROI and campaign success.

Furthermore, partnering with a native ad network provides advertisers with a streamlined and efficient process for launching and managing their campaigns. Native ad networks often offer self-service platforms that enable advertisers to easily create, launch, and monitor their campaigns in real-time. With intuitive dashboards and detailed reporting, advertisers can have full control and visibility over their campaigns, making data-driven adjustments and optimizations whenever necessary. This not only saves time and resources but also empowers advertisers to make informed decisions and maximize the effectiveness of their campaigns.

In conclusion, choosing the best native ad networks in 2017 can significantly impact the success of your online advertising strategy. Network XYZ and AdNetwork123 are two of the top native ad networks, offering extensive reach, advanced targeting options, and robust optimization tools. By partnering with a native ad network, advertisers can benefit from their industry expertise and insights while enjoying streamlined campaign management processes. With the right native ad network, advertisers can unlock the full potential of native advertising and achieve their desired marketing goals.

Best Native Ad Networks 2017

Native advertising has emerged as an effective and popular form of online advertising in recent years. It seamlessly blends into the user experience, making it less intrusive and more appealing to the target audience. Native ad networks play a crucial role in connecting advertisers with publishers to deliver effective native ad campaigns. In this article, we will dive into the answer to Best Native Ad Networks 2017 and explore some of the top options available in the market today.

Taboola

Taboola is one of the leading native ad networks in the industry. It boasts a vast reach of over 1.4 billion unique users per month, making it an excellent choice for advertisers looking to maximize their campaign’s visibility. Taboola’s algorithm analyzes user behavior and engagement to deliver personalized recommendations, ensuring that ads are relevant and targeted to the right audience. With its comprehensive range of targeting options, Taboola allows advertisers to reach their desired audience segments effectively. Moreover, Taboola offers robust analytics and reporting tools to track campaign performance and optimize ad placements for better results.

Outbrain

Outbrain is another prominent native ad network that has gained significant popularity in recent years. With its network of premium publishers, including top news and media websites, Outbrain provides access to a vast audience base and ensures high-quality ad placements. Outbrain’s algorithm uses contextual targeting and personalized recommendations to deliver native ads that seamlessly blend into the user experience. The platform’s user-friendly interface allows advertisers to create and manage campaigns with ease, and its advanced analytics provide valuable insights for campaign optimization. With Outbrain, advertisers can effectively reach their target audience and drive engagement with their native ad content.

Revcontent

Revcontent is a native ad network known for its high-quality traffic and strict content guidelines. It focuses on maintaining a premium inventory of publishers to ensure that advertisers’ content is placed in a brand-safe environment. Revcontent’s algorithm leverages advanced artificial intelligence and machine learning to deliver personalized recommendations, increasing the chances of user engagement. The platform offers extensive targeting options, allowing advertisers to reach specific audience segments based on demographics, interests, and behavior. Revcontent also provides in-depth reporting and analytics to help advertisers measure the effectiveness of their campaigns and make data-driven decisions.

AdNow

AdNow is a native ad network that has gained popularity for its effortless onboarding process and user-friendly interface. It offers a diverse range of ad formats, including in-feed, recommended content, and contextual ads, giving advertisers flexibility in campaign design. AdNow’s global reach ensures access to a wide audience base across various verticals and markets. The network’s algorithm optimizes ad placement for maximum engagement, and its real-time bidding system allows for efficient campaign management. With AdNow, advertisers can easily create and launch native ad campaigns to drive traffic and increase conversions.

Nativo

Nativo is a native ad network that focuses on delivering highly engaging and visually appealing native ad experiences. It collaborates with premium publishers to ensure brand-safe placements and provides tools for seamless integration of native ads into the publisher’s content. Nativo’s platform simplifies the campaign management process, allowing advertisers to create, launch, and optimize campaigns with ease. The network offers various targeting capabilities, including demographic, contextual, and behavioral targeting, to reach specific audience segments effectively. Nativo also provides comprehensive reporting and analytics to track campaign performance and ROI.

Conclusion

Native ad networks play a pivotal role in helping advertisers reach their target audience through effective native ad campaigns. Taboola, Outbrain, Revcontent, AdNow, and Nativo are among the top native ad networks available in the market in 2017. Each network offers unique features and targeting capabilities to maximize ad performance and ROI. It is crucial for advertisers to evaluate their campaign objectives, target audience, and budget before selecting a native ad network. By leveraging the capabilities of these top native ad networks, advertisers can enhance their online advertising strategies and achieve their desired outcomes.

According to a survey conducted in 2017, native ads are viewed 53% more than traditional display ads, indicating the effectiveness and popularity of native advertising among online users.

Key Takeaways: Best Native Ad Networks 2017

In the ever-evolving world of online advertising, native ads have emerged as one of the most effective and engaging formats. As advertisers and marketers seek better ways to reach their target audience, native ad networks have become essential tools. The article “Best Native Ad Networks 2017” highlights the top 10 native ad networks that stood out in the year 2017, offering unique features and exceptional results. Here are the key takeaways from the article:

1. Diversify your ad network portfolio: The article emphasizes the importance of diversifying your ad network portfolio to maximize reach and exposure. By using multiple native ad networks, you can tap into different audience segments and increase your chances of success.
2. Consider your campaign objectives: Different native ad networks cater to different campaign objectives. Whether you are looking to generate brand awareness, boost conversions, or drive traffic, it is crucial to choose a native ad network that aligns with your specific goals.
3. Focus on transparency: Transparency is key when selecting a native ad network. Look for platforms that provide clear reports and insights into your ad performance, audience engagement, and other crucial metrics. Transparency helps you make informed decisions and optimize your ad campaigns effectively.
4. Explore targeting options: The best native ad networks offer advanced targeting options that allow you to reach the right audience at the right time. Dive into the targeting capabilities of each network, such as demographics, interests, location, and behavior, to ensure your ads reach the most relevant users.
5. Take advantage of native ad formats: Native ad networks excel in providing various ad formats that seamlessly blend with the user experience, resulting in higher engagement. Utilize different native ad formats such as in-feed ads, recommendation widgets, and content recommendations to captivate your audience.
6. Consider scalability and reach: Scaling your campaigns and reaching a larger audience is crucial for business growth. Evaluate the scalability and reach of the native ad networks in terms of their publisher network, available inventory, and global reach to determine their suitability for your ad objectives.
7. Assess customer support: Effective customer support can make a significant difference in your advertising experience. Look for native ad networks that offer reliable customer support, timely assistance, and proactive communication to ensure your campaigns run smoothly.
8. Research pricing models: Understanding the pricing models of native ad networks is vital for budget optimization. Whether it’s cost per click (CPC), cost per impression (CPM), or cost per action (CPA), analyze the pricing structures of each network and choose the one that aligns with your budget and campaign goals.
9. Stay updated on industry trends: The native ad landscape is constantly evolving, with new platforms and trends emerging regularly. Stay informed about the latest changes, innovations, and industry trends to adapt your advertising strategies and stay ahead of the competition.
10. Test and optimize: Continuous testing and optimization are crucial for achieving the best results from your native ad campaigns. Experiment with different networks, ad formats, targeting options, and creatives to determine what works best for your brand and audience. Analyze the performance data, A/B test your ads, and refine your strategy accordingly.

By incorporating these key takeaways into your native advertising strategies, you can make informed decisions and harness the power of the best native ad networks to drive your online advertising success in 2017 and beyond.

FAQs for Best Native Ad Networks 2017

1. What is a native ad network?

A native ad network is a platform that connects advertisers with publishers to display ads that seamlessly integrate with the content of a website or mobile app. These ads are designed to blend in with the surrounding content and provide a more engaging and less disruptive advertising experience for users.

2. Why should I use native advertising?

Native advertising offers several benefits over traditional display advertising. It provides higher engagement rates, better user experience, increased brand awareness, and improved ad performance. By seamlessly integrating with the content, native ads are more likely to be seen, understood, and acted upon by users.

3. How do native ad networks work?

Native ad networks act as intermediaries between advertisers and publishers. Advertisers provide the ad creatives and targeting parameters, while publishers make their inventory available for ad placement. The ad network matches relevant ads with appropriate publishers based on targeting criteria, and the ads are displayed within the publisher’s content.

4. What targeting options are available with native ad networks?

Native ad networks provide various targeting options to help advertisers reach their desired audience. These options may include demographic targeting, geographic targeting, interest-based targeting, device targeting, and much more. Some ad networks also offer retargeting capabilities to reach users who have previously interacted with the advertiser’s website or app.

5. How can I measure the performance of native ads?

Native ad networks provide robust analytics and reporting tools to measure the performance of your ads. You can track metrics such as impressions, clicks, click-through rates (CTRs), conversions, and cost per action (CPA). Additionally, many ad networks offer real-time data and insights, allowing you to optimize your campaigns for better performance.

6. Are there any content guidelines for native ads?

Yes, native ad networks usually have content guidelines to ensure that the ads maintain a high standard and blend seamlessly with the publisher’s content. These guidelines may include restrictions on explicit content, misleading information, or overly promotional language. Advertisers should review and follow the content guidelines provided by the ad network to avoid ad rejections.

7. Can I customize the appearance of native ads?

Yes, native ad networks typically allow advertisers to customize the appearance of their ads to match the look and feel of the publisher’s website or app. This ensures that the ads seamlessly blend in with the surrounding content and provide a cohesive user experience. Advertisers can often customize aspects such as colors, fonts, and ad formats.

8. How do native ad networks handle ad fraud?

Native ad networks employ various measures to combat ad fraud. They use fraud detection technologies that analyze traffic patterns, detect suspicious behavior, and filter out fraudulent clicks or impressions. Additionally, ad networks often have strict quality control processes in place to ensure that their inventory consists of legitimate websites and apps.

9. Can I target specific publishers on native ad networks?

Yes, many native ad networks allow advertisers to target specific publishers or categories of publishers. This can be beneficial if you want your ads to appear on specific websites or apps that align with your target audience or brand values. Ad networks usually provide targeting options to help you select your desired publishers.

10. How do I get started with native advertising on an ad network?

To get started with native advertising on an ad network, you typically need to create an account with the network. Once your account is set up, you can create campaigns, set targeting parameters, upload ad creatives, and set your budget. The ad network will review your campaigns, and once approved, your ads will start running on selected publisher websites or apps.

11. Can I control the budget of my native ads?

Yes, most native ad networks allow advertisers to set a budget for their campaigns. You can define a daily or total budget, and the ad network will optimize the delivery of your ads accordingly. Setting a budget helps you control your ad spend and ensures that you stay within your allocated advertising budget.

12. Do I need a large budget to use native ad networks?

No, native ad networks cater to advertisers with various budget sizes. While some networks may have a minimum spend requirement, many offer options for advertisers with small budgets. This allows businesses of all sizes to benefit from the advantages of native advertising and reach their target audience effectively.

13. Are there any ad format limitations with native ad networks?

Native ad networks support various ad formats, including in-feed ads, recommendation widgets, content streams, and sponsored content. However, each network may have its own specifications regarding ad formats and sizes. It’s important to review the guidelines and requirements provided by the ad network before creating your ads to ensure compatibility.

14. Can I track the ROI of my native ad campaigns?

Yes, native ad networks typically provide tracking and reporting tools to measure the return on investment (ROI) of your campaigns. You can track conversions, calculate the cost per acquisition (CPA), and analyze the performance of your ads. These insights help you assess the effectiveness of your campaigns and make data-driven decisions for future optimizations.

15. How can I optimize my native ad campaigns for better results?

There are several strategies to optimize your native ad campaigns. You can conduct A/B testing to compare different ad creatives, headlines, or landing pages to identify the best-performing elements. Additionally, regularly reviewing your campaign data and making data-driven adjustments to targeting, ad placements, or bidding strategies can help improve the performance and ROI of your native ad campaigns.

Conclusion

In conclusion, the best native ad networks of 2017 have proven to be invaluable tools for online advertising services. These networks offer a wide range of opportunities for advertisers to promote their products or services in a non-disruptive manner, seamlessly blending in with the surrounding content. The key findings from this article highlight the effectiveness and popularity of native ad networks in reaching target audiences, as well as the importance of transparency and quality control when choosing a network.

One of the key takeaways from this article is the importance of targeting the right audience. Native ad networks provide advanced targeting features that help advertisers reach their intended audience, increasing engagement and conversion rates. With the ability to access detailed demographic and interest-based targeting, advertisers can ensure that their messages are being seen by the right people at the right time.

Additionally, this article emphasizes the significance of transparency and quality control in choosing a native ad network. Advertisers need to choose networks that offer clear and accurate reporting metrics to monitor the performance of their ads. Some native ad networks also provide content moderation services, ensuring that the content being promoted aligns with the values and standards of the advertiser. This helps maintain the credibility and reputation of both the advertiser and the network.

Overall, the best native ad networks of 2017 have proven to be effective tools for online advertising services. These networks offer advanced targeting capabilities and provide transparency and quality control features that are essential for successful ad campaigns. Advertisers who utilize these networks can expect to reach their target audience with precision and engage them in a non-disruptive way, maximizing the effectiveness of their advertising efforts.