Mobile advertising has become an increasingly popular way for businesses to reach their target audience. Best Mobile Ad Networks 2017 refers to the top mobile advertising platforms that provide advertisers with a wide range of options to effectively promote their products or services on mobile devices. These networks have transformed the way online advertising works, allowing businesses to connect with users on the go and maximize their reach.

One attention-grabbing fact about Best Mobile Ad Networks 2017 is the exponential growth they have experienced in recent years. According to a report by eMarketer, worldwide mobile ad spending exceeded $143 billion in 2017, accounting for over 63% of total digital ad spending. This highlights the increasing significance of mobile advertising as businesses recognize the potential in reaching consumers through their smartphones and tablets.

The introduction to Best Mobile Ad Networks 2017 encompasses its evolution over the years. Mobile advertising networks initially emerged in the early 2000s when smartphones began gaining popularity. However, it wasn’t until the introduction of app-based advertising that mobile advertising truly took off. As the number of smartphone users continued to rise, app developers and advertisers saw the potential in monetizing mobile apps through targeted advertising. This led to the emergence of several mobile ad networks that enabled advertisers to reach users within mobile apps.

An engaging element related to Best Mobile Ad Networks 2017 is their ability to provide precise targeting options. These networks offer advertisers the opportunity to target specific demographics, interests, and behaviors, allowing them to deliver personalized and relevant ads to their audience. For instance, Facebook’s mobile ad platform has extensive targeting capabilities, enabling advertisers to reach users based on their location, interests, and even past purchase behavior. This level of precision targeting ensures that businesses are maximizing their advertising budgets by reaching the most relevant audience.

Another compelling statistic associated with Best Mobile Ad Networks 2017 is the high engagement rates and click-through rates (CTRs) that mobile ads can achieve. Research conducted by eMarketer found that the average CTR for mobile ads on social media platforms was 0.72% in 2017, significantly higher than the average CTR for desktop ads. This showcases the effectiveness of mobile ads in capturing users’ attention and driving them to take action.

In conclusion, Best Mobile Ad Networks 2017 play a crucial role in the ever-expanding realm of mobile advertising. These networks have become an essential tool for businesses looking to effectively reach their target audience on mobile devices. With their precise targeting options and high engagement rates, mobile ad networks offer businesses an opportunity to create personalized and impactful ad campaigns. As the mobile advertising industry continues to evolve, staying up to date with the top mobile ad networks and their capabilities will be crucial for businesses looking to succeed in the online advertising landscape.

What are the top mobile ad networks in 2017 and how can they boost your online advertising?

Are you looking to maximize your online advertising revenue using mobile platforms? Look no further, as we have compiled a comprehensive list of the best mobile ad networks in 2017. In this article, we will delve into the advantages and features of these networks, and discuss how they can significantly enhance your online advertising campaigns. Read on to discover the power of these top mobile ad networks in boosting your online presence and driving revenue.

Before we jump into the details, let’s define what a mobile ad network is. Essentially, a mobile ad network is a platform that connects advertisers with publishers, enabling the distribution and monetization of ads through various mobile applications and websites. These networks serve as intermediaries, facilitating the buying and selling of mobile ad inventory.

Now that you have an understanding of what a mobile ad network is, let’s explore the advantages of utilizing these networks for your online advertising needs. Firstly, mobile ad networks offer extensive reach, allowing your ads to reach a large and diverse audience across different mobile apps and websites. This wide reach ensures that your brand or product gains maximum exposure and increases the likelihood of customer engagement.

Another advantage of mobile ad networks is their ability to target specific audiences based on demographics, interests, and location. This targeted approach enables you to deliver personalized ads to the most relevant audience, resulting in higher conversion rates and a stronger return on investment. Additionally, these networks provide detailed analytics and reporting, allowing you to track the performance of your ads and make data-driven decisions to optimize your campaigns.

Now that we have discussed the benefits of mobile ad networks, let’s dive into the top networks that dominated the online advertising landscape in 2017. These are the networks that have proven track records of delivering exceptional results for advertisers and publishers alike.

1. Google AdMob:

As one of the most prominent mobile ad networks, Google AdMob offers a wide range of ad formats, including banner ads, interstitial ads, and native ads. With its robust targeting options and extensive reach, AdMob allows advertisers to connect with a vast audience. The network also provides powerful analytics tools, enabling advertisers to track ad performance and optimize campaigns accordingly.

2. Facebook Audience Network:

With its massive user base and advanced targeting capabilities, the Facebook Audience Network is a force to be reckoned with in the mobile ad space. Leveraging Facebook’s wealth of user data, this network allows advertisers to reach their target audience with precision. The network supports various formats, such as native ads and interstitial ads, ensuring a seamless user experience.

3. Unity Ads:

Catering primarily to the gaming industry, Unity Ads offers a unique opportunity for advertisers to engage with a highly engaged and enthusiastic audience. With its rewarded video ad format, Unity Ads allows gamers to watch ads in exchange for in-app rewards, resulting in a higher level of user engagement. This network offers robust targeting options and comprehensive reporting tools to help advertisers optimize their campaigns.

4. InMobi:

InMobi is a global mobile ad network that offers a wide range of targeting options, including demographic, contextual, and behavioral targeting. With its vast network of publishers, InMobi ensures that your ads are displayed in premium placements across various apps and websites. This network also provides detailed analytics and real-time reporting, enabling advertisers to make data-driven decisions.

5. AppLovin:

Known for its tailored approach to mobile advertising, AppLovin offers personalized ad experiences based on user preferences and behavior. This network leverages machine learning algorithms to deliver ads that resonate with individual users, resulting in higher engagement and conversion rates. AppLovin also provides comprehensive analytics tools to help advertisers optimize their campaigns and maximize their revenue.

In conclusion, the top mobile ad networks in 2017 offer extensive reach, precise targeting capabilities, and comprehensive analytics, making them invaluable tools for online advertisers. Whether you are aiming to increase brand awareness, drive conversions, or maximize revenue, leveraging these networks can significantly enhance your online advertising campaigns. So, if you are ready to take your online presence to the next level, it’s time to explore the power of these top mobile ad networks and propel your business towards success.

The Answer to Best Mobile Ad Networks 2017: Top Options for Online Advertising

When it comes to mobile advertising, choosing the right ad network can make all the difference in the success of your online advertising campaigns. With the increasing usage of smartphones and tablets, mobile ads have become an essential part of any business’s marketing strategy. However, with so many mobile ad networks to choose from, finding the best one can be a daunting task. In this article, we will explore some of the top mobile ad networks of 2017, providing you with valuable insights and options for your online advertising needs.

1. Google AdMob

As one of the most widely recognized mobile ad networks, Google AdMob offers a comprehensive suite of advertising solutions for mobile apps. With its extensive reach and powerful targeting options, AdMob allows advertisers to reach a vast audience across different platforms and devices.

Key Features:

• Support for various ad formats, including banners, interstitials, and rewarded ads.
• Smart targeting options based on user demographics, interests, and behavior.
• Integration with Google Analytics for in-depth performance tracking.

2. Facebook Audience Network

Facebook Audience Network is another prominent player in the mobile advertising space, leveraging the vast amount of user data from the social media giant. With its extensive targeting options and native ad formats, the Facebook Audience Network enables advertisers to effectively engage with their target audience.

Key Features:

• Native ad formats seamlessly integrated into apps for improved user experience.
• Precise targeting based on Facebook’s user data, including interests, demographics, and behavior.
• Support for various ad types, such as banners, interstitials, and native video ads.

3. Unity Ads

Unity Ads is a mobile ad network specifically designed for game developers, offering a unique monetization solution for mobile games. With its robust targeting capabilities and engaging ad formats, Unity Ads helps game developers generate revenue while providing a seamless gaming experience for users.

Key Features:

• Focus on video ads, which have been proven to be highly effective in mobile gaming.
• Integration with the Unity game development platform for easy implementation.
• Advanced targeting options based on player profiles, game genre, and player behavior.

4. AppLovin

AppLovin is a leading mobile ad network known for its innovative ad solutions and advanced analytics. With its powerful targeting capabilities and diverse ad formats, AppLovin helps advertisers deliver personalized and engaging ads to their target audience.

Key Features:

• Dynamic and rich media ad formats to capture user attention.
• Advanced targeting options based on user behavior, location, and device.
• Deep integration with major mobile ad exchanges for maximum reach and inventory.

5. Chartboost

Chartboost is a mobile ad network primarily focused on the gaming industry, providing game developers with a platform to monetize their mobile games through in-app advertising. With its unique ad exchange and direct deals marketplace, Chartboost offers an effective solution for game developers looking to generate revenue.

Key Features:

• Direct access to a large network of game developers and advertisers for direct deals.
• Robust targeting options based on user behavior, demographics, and game genre.
• Integrated ad exchange for programmatic buying and selling of ad inventory.

Stay Ahead in the Mobile Advertising Landscape

As the mobile advertising landscape continues to evolve, staying up-to-date with the latest trends and best practices is crucial for advertisers. By leveraging the power of top mobile ad networks like Google AdMob, Facebook Audience Network, Unity Ads, AppLovin, and Chartboost, advertisers can maximize their reach and deliver engaging ads to their target audience. With the right combination of targeting options, ad formats, and analytics, advertisers can optimize their mobile advertising campaigns and achieve higher conversion rates.

According to recent statistics, global mobile advertising spending is projected to reach $247.4 billion in 2020, highlighting the immense potential and growth opportunities in the mobile ad industry. By utilizing the best mobile ad networks of 2017, advertisers can position themselves at the forefront of this booming market and drive substantial business growth.

Keep in mind that the mobile ad network that works best for your business may vary based on your specific goals, target audience, and budget. It is advisable to conduct thorough research, test different networks, and analyze the results to determine the right fit for your online advertising needs.

As you explore the possibilities offered by the best mobile ad networks of 2017, make sure to adapt your strategies to the changing dynamics of the mobile advertising landscape. By staying ahead of the curve and embracing innovation, you can harness the full potential of mobile advertising and achieve outstanding results for your business.

Remember, the world of mobile advertising is constantly evolving, and what works today may not work tomorrow. Stay informed, stay creative, and keep optimizing your ad campaigns to stay ahead in the competitive mobile advertising landscape!

Statistic: According to eMarketer, global mobile advertising spending is projected to reach $247.4 billion in 2020.

Key Takeaways for Best Mobile Ad Networks 2017

As the mobile advertising industry continues to grow, it is important for advertisers, publishers, and app developers to select the best mobile ad networks to maximize their reach and revenue. This article dives into the top mobile ad networks of 2017, highlighting their strengths and features. By understanding the following key takeaways, you will be equipped with valuable insights to make informed decisions in your online advertising strategies.

1. Mobile Apps Monetization: Integrate Ads Seamlessly

One of the most crucial aspects of mobile ad networks is their ability to help app developers monetize their apps effectively. The best mobile ad networks provide various ad formats and placement options that seamlessly integrate into mobile apps, ensuring a positive user experience while generating revenue.

2. Extensive Ad Inventory: Reach a Wider Audience

A significant factor in choosing a mobile ad network is the size and quality of its ad inventory. The top networks have a wide range of ad inventory covering different geographies, preferences, and demographics. This allows advertisers to target their ads to a specific audience and reach a wider user base.

3. Advanced Targeting Capabilities: Increase Ad Relevance

Accurate targeting is essential for successful mobile advertising campaigns. The best mobile ad networks employ advanced targeting capabilities, including demographic, geographic, behavioral, and contextual targeting. These targeting options enable advertisers to deliver more relevant ads and enhance user engagement and conversion rates.

4. Real-Time Analytics and Reporting: Measure Performance

Tracking and measuring the performance of mobile ads is crucial for optimizing campaigns. The top mobile ad networks provide real-time analytics and reporting tools that offer detailed insights into ad performance, click-through rates, conversion rates, and other important metrics. This enables advertisers to make data-driven decisions and optimize their campaigns for better results.

5. Ad Fraud Prevention: Ensure Quality Traffic

In the online advertising world, ad fraud is a persistent challenge. The best mobile ad networks implement robust fraud detection and prevention measures to ensure that advertisers’ campaigns are not affected by invalid clicks or impressions. Protecting against ad fraud ensures that advertisers receive high-quality traffic and genuine user engagement.

6. Multi-Platform Support: Reach Across Devices

In today’s mobile-dominated world, it is crucial to have mobile ad networks that support various platforms and devices. The top networks provide seamless integration across different platforms, including iOS, Android, and web. This allows advertisers to reach users across different devices and operating systems.

7. Competitive Pricing Models: Optimize Advertising Budget

Cost-effectiveness is a key consideration when selecting mobile ad networks. The best networks offer competitive pricing models, allowing advertisers to optimize their advertising budgets. Whether it’s cost per impression (CPM), cost per click (CPC), or cost per acquisition (CPA), advertisers should choose a model that aligns with their campaign goals and budget.

8. Ad Creative Options: Engage Users with Compelling Ads

Creative and engaging ads play a crucial role in capturing users’ attention and driving conversions. The best mobile ad networks provide various ad creative options, such as rich media ads, video ads, interactive ads, and native ads. These options enable advertisers to deliver compelling and visually appealing ads that resonate with their target audience.

9. Excellent Support and Customer Service: Prompt Assistance

When working with mobile ad networks, prompt and efficient customer support becomes crucial. The top networks excel in providing excellent support and customer service, offering quick assistance and resolving any issues that may arise. This ensures a seamless advertising experience and maximizes the success of your campaigns.

10. Reputation and User Reviews: Trustworthy Partnerships

Finally, considering the reputation and user reviews of mobile ad networks is essential. The best networks have a solid reputation within the industry and positive feedback from users. Evaluating the experiences of other advertisers and publishers can help you establish trustworthy partnerships and make informed decisions.

By keeping these key takeaways in mind, you can confidently navigate the world of mobile ad networks and choose the best options to meet your online advertising needs in 2017.

Best Mobile Ad Networks 2017 FAQ

FAQ 1: What are mobile ad networks?

Mobile ad networks are platforms that connect advertisers with mobile app publishers, allowing them to run ads on various mobile apps or websites.

FAQ 2: How do mobile ad networks work?

Mobile ad networks work by providing a platform for advertisers to bid on ad space within mobile apps or websites. When a user views or interacts with an ad, the mobile ad network pays the publisher and charges the advertiser for that specific impression or interaction.

FAQ 3: What benefits do mobile ad networks offer to advertisers?

Mobile ad networks offer advertisers a wider reach to target mobile users, precise audience targeting options, and the ability to track and optimize ad campaigns for better performance and ROI.

FAQ 4: How can mobile ad networks help publishers?

Mobile ad networks help publishers by providing an additional revenue stream. Publishers can monetize their mobile apps or websites by displaying ads from advertisers on their platforms.

FAQ 5: How can I choose the best mobile ad network for my advertising needs?

You can choose the best mobile ad network by considering factors such as targeting options, pricing models, ad formats supported, reach and scale, reporting and analytics capabilities, and the network’s reputation and reviews.

FAQ 6: What pricing models do mobile ad networks offer?

Mobile ad networks offer various pricing models such as cost per click (CPC), cost per install (CPI), cost per mile (CPM), and cost per action (CPA), allowing advertisers to choose the model that aligns with their campaign goals.

FAQ 7: Can I target specific audiences with mobile ad networks?

Yes, most mobile ad networks provide audience targeting options based on demographics, location, interests, behavior, and device types, allowing advertisers to reach their desired audience effectively.

FAQ 8: How can I track the performance of my mobile ad campaigns?

Mobile ad networks offer tracking and analytics tools that allow advertisers to monitor the performance of their campaigns, track impressions, clicks, conversions, and other key metrics, providing valuable insights for optimization.

FAQ 9: Can I run video ads on mobile ad networks?

Yes, many mobile ad networks support video ad formats, allowing advertisers to run engaging video campaigns within mobile apps or websites.

FAQ 10: What are the popular mobile ad networks in 2017?

Some popular mobile ad networks in 2017 include Google AdMob, Facebook Audience Network, InMobi, Unity Ads, Chartboost, and AppLovin.

FAQ 11: Can I target specific mobile app categories or genres?

Yes, some mobile ad networks offer the option to target specific app categories or genres, allowing advertisers to reach their desired audience in relevant mobile apps.

FAQ 12: Are mobile ad networks only for mobile apps?

No, mobile ad networks can also be used to run ads on mobile websites or mobile-optimized web pages.

FAQ 13: Can I pause or stop my ad campaign at any time?

Yes, most mobile ad networks allow advertisers to pause or stop their ad campaigns at any time, giving them flexibility and control over their advertising efforts.

FAQ 14: Can I set a budget limit for my mobile ad campaigns?

Yes, advertisers can usually set a budget limit for their mobile ad campaigns, allowing them to control their spending and ensure they stay within their allocated budget.

FAQ 15: How do mobile ad networks prevent ad fraud?

Mobile ad networks employ various methods to prevent ad fraud, such as implementing fraud detection algorithms, monitoring traffic quality, and collaborating with third-party ad verification services.

Conclusion

In conclusion, the article has provided valuable insights into the best mobile ad networks of 2017. It is evident that a number of factors need to be considered when selecting an ad network, such as reach, targeting capabilities, ad formats, and pricing models. The top-performing ad networks mentioned in the article, including Google Ads, Facebook Audience Network, and AdMob, have consistently demonstrated their effectiveness in reaching a wide audience and delivering impactful advertising campaigns. These networks offer extensive reach and sophisticated targeting options, ensuring that advertisers can effectively engage with their target audience.

Furthermore, the article highlights the importance of evaluating the ad formats offered by different networks. With the rise of mobile advertising, ad formats such as native ads and video ads have become increasingly popular, as they seamlessly blend in with the user experience and are highly engaging. The top ad networks recognized in the article have consistently provided a variety of ad formats and placements to cater to diverse advertising needs. Additionally, the pricing models offered by these networks, such as cost per click (CPC) and cost per thousand impressions (CPM), enable advertisers to optimize their budgets and achieve maximum return on investment.

Overall, the best mobile ad networks of 2017 demonstrated their ability to deliver effective and engaging advertising campaigns through their extensive reach, sophisticated targeting capabilities, and variety of ad formats. Advertisers looking to maximize their mobile ad campaigns should consider partnering with these networks to benefit from their expertise and access to a vast user base. With the continuous growth of mobile advertising, it is crucial for advertisers to stay informed about the latest trends and developments in this space to ensure the success of their campaigns.