Mobile advertising has become an integral part of the digital marketing landscape, and in 2017, the importance of choosing the right mobile ad network cannot be overstated. With the increasing number of smartphone users, advertisers have recognized the need to connect with their target audience through mobile devices. Best Mobile Ad Networks 2017 have emerged as powerful platforms that facilitate this connection, providing brands with a diverse range of advertising solutions to reach their desired customers.

One of the key players in the mobile ad network space is Google AdMob. With over 1 million apps on its network and the ability to reach over 1 billion users, AdMob offers advertisers an extensive reach in the mobile sphere. Its intelligent targeting and audience segmentation capabilities enable brands to deliver highly relevant and personalized ads, resulting in better engagement and conversions. In fact, statistics show that AdMob delivers over 200 billion ad impressions every month, making it a go-to platform for advertisers looking to maximize their mobile advertising efforts.

Another noteworthy player in the Best Mobile Ad Networks 2017 arena is Facebook Audience Network. With its massive user base of over 1.4 billion active mobile users, Facebook provides advertisers with a unique opportunity to leverage its extensive data and targeting capabilities. By tapping into Facebook’s vast user information, such as demographics, interests, and behaviors, advertisers can deliver ads that are highly tailored to their desired audience. A compelling statistic associated with Facebook Audience Network is its average click-through rate, which is 2.6 times higher than that of desktop ads, highlighting the effectiveness and popularity of mobile advertising.

In addition to AdMob and Facebook Audience Network, other top contenders in the Best Mobile Ad Networks 2017 race include Twitter’s MoPub, Unity Ads, and InMobi. These platforms offer advertisers a range of innovative features, including video ads, rich media ads, and programmatic advertising solutions.

The rise of Best Mobile Ad Networks 2017 can be attributed to the increasing usage of mobile devices for online activities. With mobile screen time exceeding that of desktops, brands understand the importance of effectively reaching their audience on mobile platforms. According to a recent statistic, mobile advertising spend is projected to surpass desktop ad spend by 2020, emphasizing the growing significance of mobile ad networks in the advertising industry.

In conclusion, Best Mobile Ad Networks 2017 have become essential tools for advertisers to effectively connect with their target audience on mobile platforms. The reach, targeting capabilities, and innovative features offered by these networks enable brands to deliver highly relevant and engaging ads, resulting in better engagement and conversions. As mobile usage continues to dominate the digital landscape, investing in the right mobile ad network has become crucial for brands to stay competitive and maximize their advertising efforts.

What are the Top Mobile Ad Networks in 2017 and How Can They Boost Your Online Advertising Efforts?

When it comes to online advertising, mobile has become the dominant platform. With the majority of internet users accessing content through their smartphones and tablets, it’s essential for businesses to optimize their ad strategy for mobile devices. One effective way to reach your target audience on mobile is through mobile ad networks. In this article, we will explore the best mobile ad networks of 2017 and discuss how they can give your online advertising efforts a significant boost.

A mobile ad network is a platform that connects advertisers with publishers, enabling them to reach a large audience on mobile devices. These networks use various targeting techniques and advanced algorithms to match advertisers with the most relevant audience for their products or services.

One significant advantage of using mobile ad networks is the ability to target specific demographics and geographic locations. This helps businesses to optimize their ad spend by reaching users who are more likely to be interested in their products or services. Additionally, mobile ad networks offer various targeting options such as age, gender, interests, device type, and more, allowing advertisers to segment their audience effectively.

By leveraging the advanced targeting capabilities of mobile ad networks, businesses can create highly personalized and relevant ads that are more likely to resonate with their audience. This, in turn, increases the chances of engagement and conversions. Mobile ad networks also offer various ad formats such as banner ads, native ads, interstitial ads, and video ads, providing businesses with flexibility and options to choose the most suitable format for their campaigns.

In 2017, several mobile ad networks stood out for their performance, effectiveness, and reach. One of the top mobile ad networks of the year was AdMob, owned by tech giant Google. AdMob offers extensive targeting options, a large network of publishers, and advanced analytics to track and optimize campaign performance. Another noteworthy mobile ad network is Facebook Audience Network, which allows advertisers to leverage the vast reach of the social media platform and target their audience with precision. Other top mobile ad networks include InMobi, Unity Ads, and Chartboost.

AdMob, as mentioned earlier, is one of the leading mobile ad networks in 2017. It stands out due to its vast network of publishers, including high-profile mobile apps and websites, and its ability to target ads based on a user’s profile and behavior. With AdMob, advertisers can reach a global audience across multiple platforms, including iOS and Android, and benefit from Google’s advanced targeting algorithms and analytics.

Facebook Audience Network, another top mobile ad network of 2017, provides advertisers with access to the millions of users on the social media platform. This network allows advertisers to extend their campaign reach beyond Facebook and target users within other mobile apps and websites. With advanced targeting and optimization features, Facebook Audience Network helps businesses maximize their ad performance and effectively reach their target audience.

InMobi is a global mobile ad network that offers a wide range of ad formats, including video, native, and interstitial ads. It provides advertisers with precise targeting options and access to its vast network of mobile apps and websites. InMobi’s advanced algorithms and analytics allow advertisers to optimize their campaigns and drive higher engagement and conversions.

Unity Ads, primarily focused on gaming apps, is another top mobile ad network in 2017. It offers a unique targeting approach by focusing on specific game genres, allowing advertisers to reach users who are highly likely to be interested in gaming and related products or services. Unity Ads’ integration with popular gaming platforms and its engaging ad formats make it an attractive option for advertisers in the gaming industry.

Chartboost, also catering to the gaming industry, is another prominent mobile ad network in 2017. With a strong focus on game developers and publishers, Chartboost provides tools and services for monetizing and promoting mobile games. It offers a range of ad formats, including video, interstitial, and rewarded ads, and helps advertisers reach a highly engaged gaming audience.

In conclusion, mobile ad networks play a crucial role in boosting online advertising efforts. They provide businesses with the ability to target the right audience, create personalized ads, and leverage a wide range of ad formats. In 2017, top mobile ad networks such as AdMob, Facebook Audience Network, InMobi, Unity Ads, and Chartboost stood out for their performance and effectiveness. By utilizing these networks, businesses can achieve better engagement and conversions on mobile devices and maximize their online advertising ROI.

The Answer to Best Mobile Ad Networks 2017:

When it comes to finding the best mobile ad networks in 2017, there are a plethora of options to choose from. From large established networks to new startups, the mobile advertising landscape is constantly evolving. In order to determine the best mobile ad networks, several factors need to be taken into consideration such as reach, targeting capabilities, ad formats, and overall performance. After conducting extensive research, here are some of the top mobile ad networks that have proven to be effective in 2017:

1. Google AdMob:

As one of the largest mobile ad networks, Google AdMob offers extensive reach and targeting options. With its integration with other Google products and services, advertisers have access to a wealth of user data and can target their ads to specific demographics, locations, and interests. AdMob supports a variety of ad formats including banners, interstitials, and rewarded video ads. Its robust analytics and reporting tools allow advertisers to track the performance of their campaigns and make data-driven decisions. In 2017, Google AdMob remains a top choice for advertisers looking to reach a large mobile audience.

2. Facebook Audience Network:

With over 1 billion mobile users, Facebook Audience Network is a powerful contender in the mobile advertising space. Leveraging its user data and targeting capabilities, advertisers can reach highly engaged audiences on mobile apps and websites. The network supports various ad formats such as native, interstitial, and rewarded video ads. As part of the Facebook platform, advertisers have access to detailed analytics and custom audience targeting options. Facebook Audience Network continues to be a strong choice for advertisers in 2017.

3. Twitter Audience Platform:

The Twitter Audience Platform allows advertisers to extend their campaigns to mobile apps and websites beyond the Twitter platform. With its real-time targeting and precise interest-based options, advertisers can reach users who are most likely to engage with their ads. The platform supports a range of ad formats including promoted tweets, videos, and mobile app installs. Through its integration with MoPub, marketers have access to advanced targeting capabilities and robust analytics. For advertisers looking to tap into Twitter’s extensive user base, the Twitter Audience Platform is worth considering in 2017.

4. InMobi:

InMobi is a global mobile advertising platform that reaches over 1.5 billion unique mobile devices. With its advanced targeting options and innovative ad formats, advertisers can create highly personalized and engaging campaigns. InMobi offers a variety of ad formats including native, interstitial, and video ads. The platform’s machine learning algorithms optimize ad delivery based on user behavior and context, maximizing campaign performance. In 2017, InMobi continues to be a popular choice for advertisers looking for a global reach and effective ad targeting.

5. AppLovin:

AppLovin is a mobile advertising platform that focuses on delivering personalized ads to mobile app users. With its extensive network of app publishers, advertisers can reach a wide range of audiences across different app categories. AppLovin offers various ad formats including interstitials, rewarded video ads, and native ads. The platform’s data-driven algorithms analyze user behavior to deliver relevant ads, enhancing user experience and ad performance. In 2017, AppLovin remains a strong player in the mobile app advertising space.

Statistics:

According to a report by eMarketer, mobile ad spending is projected to reach $189.95 billion in 2020, accounting for 65.7% of total digital ad spending. This indicates the growing significance of mobile advertising and the need for effective mobile ad networks. With the right choice of mobile ad networks, advertisers can tap into this fast-growing market and drive successful campaigns.

Sources:

• eMarketer: https://www.emarketer.com

Key Takeaways: Best Mobile Ad Networks 2017

When it comes to online advertising, mobile is the new frontier. As more and more users access the internet via their smartphones and tablets, it is crucial for advertisers to choose the right mobile ad networks to reach their target audience effectively. In this article, we will explore the best mobile ad networks of 2017 and provide key takeaways for advertisers looking to maximize their mobile advertising efforts.

1. AdMob by Google: Known for its extensive reach and powerful targeting options, AdMob is a top choice for advertisers seeking global exposure and precise audience targeting.

2. Facebook Audience Network: With billions of active mobile users, Facebook offers advertisers access to a vast audience. Facebook Audience Network allows advertisers to extend their advertising campaigns beyond Facebook itself and reach users on other mobile apps.

3. MoPub: As a publisher-focused mobile ad network, MoPub allows advertisers to tap into a vast inventory of mobile apps and target specific audiences based on demographics, user behavior, and more.

4. Unity Ads: Ideal for advertisers targeting the gaming industry, Unity Ads provide immersive and interactive ad experiences within mobile games, allowing brands to engage users in a unique way.

5. InMobi: InMobi offers advertisers access to billions of mobile devices worldwide, with advanced targeting capabilities that enable precise audience segmentation. It also provides self-service platforms for small and medium-sized businesses.

6. Chartboost: If you’re looking to advertise in the mobile gaming space, Chartboost is a top choice. It allows for direct deals between advertisers and publishers and provides engaging ad formats optimized for gaming audiences.

7. Vungle: Vungle specializes in video ads for mobile apps, making it an excellent choice for advertisers looking to deliver immersive video experiences to their target audience.

8. Tapjoy: Tapjoy offers a unique approach by providing users with rewards in exchange for engaging with ads. This incentivized ad model can be highly effective in driving user engagement and conversions.

9. Smaato: Smaato is a global mobile advertising platform that connects advertisers with publishers. It offers real-time bidding and advanced targeting options, ensuring that ads are delivered to the most relevant mobile users.

10. StartApp: StartApp focuses on app monetization and offers a range of mobile ad formats, including interstitial ads, native ads, and even app search ads, allowing advertisers to reach users at various touchpoints within their app experience.

These key takeaways highlight some of the best mobile ad networks of 2017. However, it’s important to choose the right ad networks based on your specific advertising goals, target audience, and budget. By leveraging the power of mobile ad networks, advertisers can effectively reach and engage with their target audience in the rapidly growing mobile ecosystem.

FAQs for Best Mobile Ad Networks 2017

1. How do mobile ad networks work?

Mobile ad networks serve as intermediaries between advertisers and publishers. They connect advertisers who want to display ads on mobile devices with publishers who have ad space available.

2. What are the benefits of using mobile ad networks?

Mobile ad networks provide advertisers with access to a wide range of mobile apps and websites, enabling them to reach a larger audience. They also help publishers monetize their mobile content by displaying relevant ads and generating revenue.

3. How can I choose the best mobile ad network for my advertising needs?

When selecting a mobile ad network, consider factors such as audience targeting options, ad formats available, pricing models, and the network’s reputation and reach. It’s also essential to evaluate the network’s targeting capabilities and performance tracking tools.

4. What are the most effective ad formats for mobile advertising?

The effectiveness of ad formats can vary depending on your campaign objectives. However, popular mobile ad formats include interstitial ads, in-app video ads, native ads, and rewarded video ads. Each format offers unique advantages in terms of user engagement and visibility.

5. Can I target specific demographics or locations with mobile ad networks?

Yes, most mobile ad networks provide targeting options based on demographics, location, device type, and more. This enables advertisers to reach their desired audience segments and deliver more relevant ads.

6. What are the pricing models offered by mobile ad networks?

Mobile ad networks typically offer pricing models such as cost per click (CPC), cost per thousand impressions (CPM), cost per action (CPA), and cost per install (CPI). Each model has its own advantages and suitability based on campaign goals.

7. Can I track the performance of my mobile ad campaigns?

Yes, mobile ad networks provide performance tracking tools that allow advertisers to monitor the effectiveness and ROI of their campaigns. These tools provide insights into metrics such as impressions, clicks, conversions, and cost per acquisition.

8. How can I ensure my mobile ads are engaging and relevant?

To create engaging and relevant mobile ads, consider factors such as clear call-to-actions, compelling visuals, concise messaging, and personalization. Conducting audience research and using targeting options provided by the ad network can also improve ad relevance.

9. Can I control where my ads are displayed within mobile apps or websites?

Yes, most mobile ad networks provide advertisers with control over ad placements. You can choose specific apps or websites or select categories that align with your target audience. Additionally, some networks offer tools to block certain placements or ensure ads don’t appear on undesirable content.

10. Is it possible to run mobile ad campaigns on a limited budget?

Yes, mobile ad networks offer budgeting options to accommodate different advertiser budgets. By setting daily or total campaign budgets, you can control spending and ensure your ads reach the desired audience without exceeding your financial constraints.

11. Can mobile ad networks help in optimizing ad performance?

Yes, many mobile ad networks offer optimization features such as A/B testing, conversion tracking, and machine learning algorithms. These tools help advertisers improve their ad performance by identifying the most effective creatives, placements, and targeting options.

12. Do mobile ad networks provide reporting and analytics?

Yes, mobile ad networks provide reporting and analytics dashboards that offer real-time insights into campaign performance. These dashboards allow advertisers to monitor key metrics, identify trends, and make data-driven decisions to enhance campaign effectiveness.

13. Can I integrate mobile ad networks with other ad platforms or technologies?

Yes, many mobile ad networks offer integrations with various ad platforms, analytics tools, attribution providers, and other technologies. These integrations allow advertisers to combine multiple data sources and streamline campaign management and analysis.

14. How can I ensure my mobile ad campaigns comply with relevant regulations?

Advertisers should always adhere to relevant regulations, such as those regarding data privacy and digital advertising. Ensure that the mobile ad network you choose follows these regulations and provides options to implement compliance measures, such as consent management tools.

15. Are there any additional costs associated with using mobile ad networks?

In addition to the costs associated with running ad campaigns, some mobile ad networks may have additional fees or charges such as platform fees, minimum spend requirements, or fees for accessing advanced targeting features or premium inventory. It’s important to understand and consider these costs when selecting a mobile ad network.

Conclusion

In conclusion, the article has provided valuable insights into the best mobile ad networks of 2017. It has highlighted the importance of selecting the right mobile ad network to effectively reach the target audience and maximize advertising campaign results.

One key point discussed in the article is the significance of audience targeting. With the vast number of mobile users, it is crucial for advertisers to focus their efforts on reaching the right audience. The article emphasizes that the best mobile ad networks of 2017 offer advanced targeting options such as demographic targeting, behavioral targeting, and location targeting, allowing advertisers to reach their desired audience with precision and increase the chances of conversions.

Another key insight highlighted in the article is the importance of ad formats and placements. It mentions that mobile ad networks that offer a variety of ad formats, including interstitials, native ads, and video ads, are highly recommended for advertisers as they can choose the format that best suits their goals and target audience. Additionally, the article stresses the significance of ad placements within mobile apps and mobile websites. The best mobile ad networks of 2017 are those that offer a wide range of premium placements, ensuring that advertisers’ ads are seen by users at the right moment and in a non-intrusive manner.

In conclusion, advertisers should consider factors such as audience targeting, ad formats, and ad placements when selecting the best mobile ad network for their advertising campaigns. By aligning their goals and target audience with the capabilities of the ad network, advertisers can ensure they achieve optimal results and ROI. With the ever-increasing number of mobile users and the potential for growth in the mobile advertising industry, choosing the right mobile ad network becomes essential for advertisers looking to succeed in the digital advertising landscape.