In today’s fast-paced digital world, marketing has become an essential tool for businesses to thrive and succeed. With the ever-changing landscape of technology and consumer behavior, the marketing techniques of 2017 have proven to be vital for the growth and visibility of companies. In this article, we will explore some of the best marketing techniques of 2017 that have revolutionized the advertising industry.

One of the most remarkable aspects of marketing in 2017 is the rise of social media platforms. With billions of users worldwide, platforms like Facebook, Instagram, and Twitter have become invaluable tools for businesses to reach their target audience. In fact, according to a report by eMarketer, the global social network ad spending is projected to reach $25.14 billion in 2017, representing a substantial increase from previous years. This statistic highlights the importance of incorporating social media into marketing strategies and utilizing its vast potential.

Another prominent marketing technique of 2017 is influencer marketing. Influencers are individuals who have a large following on social media and can sway the opinions and purchasing decisions of their audience. Brands have recognized the power of influencers and have eagerly collaborated with them to promote their products or services. A study conducted by TapInfluence and Altimeter revealed that businesses are making $6.50 for every $1 spent on influencer marketing, showcasing its effectiveness. By leveraging the influence and reach of these individuals, companies have been able to significantly increase their brand awareness and engagement.

Video marketing has also seen a surge in popularity in 2017. With the rise of platforms like YouTube and the increasing accessibility of video content through mobile devices, videos have become an integral part of marketing strategies. According to Cisco, by 2019, 80% of the world’s internet traffic will be video. This staggering statistic demonstrates the immense impact that videos have on attracting and retaining an audience. Companies have been utilizing video marketing to tell compelling stories, showcase products, and engage with their target market in a more dynamic and immersive way.

In addition to the aforementioned techniques, personalized marketing has gained considerable traction in 2017. With the abundance of data available on consumers, businesses can now tailor their marketing efforts to individual preferences and behaviors. According to a study by Accenture, 75% of consumers are more likely to make a purchase from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. This emphasizes the significance of personalization in marketing strategies, as it enhances customer experience and fosters loyalty.

As we reflect on the best marketing techniques of 2017, it is clear that the advertising landscape has evolved significantly. Social media, influencer marketing, video marketing, and personalized marketing have become indispensable for companies seeking to gain a competitive edge. To succeed in the digital era, businesses must embrace these techniques and constantly adapt to the ever-changing marketing landscape. By leveraging the power of these techniques, companies can effectively reach their target audience, build brand loyalty, and ultimately achieve their business goals.

What Are the Top Marketing Techniques of 2017 That Can Boost Your Online Advertising Service?

In the fast-paced world of digital advertising, staying on top of the latest marketing techniques is crucial for maintaining a competitive edge. With the increasing sophistication of online audiences and ever-evolving technology, it is essential to adapt your marketing strategies to ensure maximum impact. In this article, we will explore the best marketing techniques of 2017 that have proven to be effective in boosting online advertising services. Whether you are an advertising network looking to enhance your offerings or an online advertising service provider seeking ways to attract more clients, read on to discover the strategies that can propel your business forward.

1. Content Marketing:

Content marketing has emerged as a game-changer in the advertising landscape. By creating and distributing valuable, relevant, and consistent content, you can engage and attract a clearly defined audience. Through blog posts, social media updates, videos, and infographics, content marketing allows you to establish yourself as an authoritative source within your industry. By generating high-quality content that addresses the pain points of your target audience, you can drive organic traffic to your website and increase brand awareness. In the following sections, we will delve deeper into the essential elements of a successful content marketing strategy and how it can be leveraged to maximize your online advertising service’s potential.

2. Search Engine Optimization (SEO):

Search Engine Optimization, or SEO, has become a fundamental pillar of digital marketing in recent years. With millions of websites competing for attention, ranking higher on search engine result pages is paramount. By optimizing your website for search engines, you can drive organic traffic and increase your visibility. Achieving a high ranking requires a combination of on-page and off-page SEO techniques. From crafting compelling meta tags and optimizing keyword density to building high-quality backlinks, we will explore the key SEO strategies that can skyrocket your online advertising service’s online presence later in this article.

3. Social Media Marketing:

In an era where billions of people are active on social media, utilizing these platforms as marketing channels is a no-brainer. Social media marketing allows you to directly connect with your target audience, build brand loyalty, and increase reach. By establishing a strong social media presence, you can share valuable content, engage with followers, and drive traffic to your website. Furthermore, paid social media advertising offers advanced targeting options, ensuring your ads reach the most relevant audience. We will delve into social media marketing strategies that can boost your online advertising service’s performance in the following sections.

4. Influencer Marketing:

Influencer marketing has gained significant traction in recent years due to its ability to tap into the trust built between influencers and their followers. By collaborating with influential personalities in your industry, you can leverage their influence and reach to promote your online advertising service. Whether it is through sponsored content or brand ambassadorships, influencer marketing can amplify your brand’s message and drive engagement. We will explore the different types of influencer marketing campaigns and how to identify the right influencers to partner with in later sections of this article.

5. Video Marketing:

With the rise of platforms like YouTube, video marketing has become a powerful tool for reaching and captivating audiences. Videos have the ability to convey complex messages, evoke emotions, and leave a lasting impression on viewers. Incorporating video marketing into your online advertising service can increase brand visibility, engagement, and conversions. In the subsequent parts of this article, we will discuss the various forms of video marketing, including branded content, video advertising, and video testimonials, and how they can benefit your business.

Now that we have briefly introduced the top marketing techniques of 2017 in the context of enhancing your online advertising service, let us dive deeper into each strategy. In the following sections, we will provide a comprehensive analysis of each technique, explore best practices, and offer practical tips for implementation. By the end of this article, you will be equipped with the knowledge and insights to revamp your marketing strategies and take your online advertising service to new heights.

Best Marketing Techniques 2017

When it comes to promoting a business or product, staying ahead of the competition is crucial. In the fast-paced world of digital marketing, it’s important to keep up with the latest trends and techniques to maximize your reach and engagement. In this article, we will explore the best marketing techniques of 2017 that can help you achieve your advertising goals. From social media strategies to content marketing, we’ll dive into the core techniques that have proven to be successful in the current year.

Social Media Marketing

One of the most effective marketing techniques in 2017 is social media marketing. With billions of users across various platforms, including Facebook, Instagram, Twitter, and LinkedIn, social media offers an incredible opportunity to reach a wide audience. To make the most of social media marketing, it’s essential to understand your target audience and tailor your content accordingly. By creating engaging posts, running targeted ads, and participating in conversations, businesses can build brand awareness, generate leads, and promote their products or services.

Social media marketing also involves leveraging influencers. Influencer marketing has gained significant popularity in recent years, with many brands collaborating with social media influencers to promote their products or services. By partnering with influencers who have a large following and align with your brand values, you can amplify your marketing efforts and expand your reach to a highly engaged audience.

Content Marketing

Another key marketing technique in 2017 is content marketing. In a world overloaded with information, creating valuable, informative, and entertaining content can help your brand stand out. Content marketing involves creating and distributing relevant content to attract and engage a target audience. This can include blog posts, videos, infographics, ebooks, and more.

When implementing content marketing strategies, it’s essential to focus on providing value to your audience. By addressing their pain points, answering their questions, and offering solutions, you can establish your brand as a trusted authority in your industry. This builds credibility and loyalty, leading to increased brand awareness and customer retention.

Additionally, content marketing plays a crucial role in search engine optimization (SEO). By consistently producing high-quality content that includes relevant keywords and providing a great user experience, you can improve your website’s organic visibility and drive more traffic.

Video Marketing

In recent years, video marketing has emerged as a highly effective technique for capturing audience attention and conveying messages effectively. With the rise of platforms like YouTube, Instagram Stories, and Facebook Live, video content has become more accessible and shareable than ever before. According to a survey conducted by Wyzowl, 81% of businesses reported that video marketing helped increase their sales.

To excel in video marketing, it’s crucial to create compelling, well-produced videos that align with your brand’s values and messaging. Whether it’s showcasing your products in action, sharing customer testimonials, or telling your brand story, videos have the power to evoke emotions and create memorable experiences for your audience.

Email Marketing

Email marketing remains one of the most effective marketing techniques in 2017. While social media and other digital platforms may seem more exciting, email marketing offers a direct and personalized way to engage with your target audience. According to a survey by DMA, for every $1 spent on email marketing, the average return on investment (ROI) is $38.

When implementing email marketing strategies, it’s crucial to segment your audience and tailor your messages accordingly. Personalization is key to capturing your audience’s attention and driving engagement. By sending targeted and relevant content, such as exclusive offers, personalized recommendations, and informative newsletters, you can build strong relationships with your email subscribers and increase conversion rates.

Influencer Marketing

Influencer marketing has become increasingly popular in 2017 and continues to be a powerful marketing technique. By collaborating with influencers who have established credibility and a dedicated following, businesses can tap into a highly engaged audience and drive brand awareness and sales. According to a study by Tomoson, businesses earn an average of $6.50 for every $1 spent on influencer marketing.

To make the most of influencer marketing, it’s crucial to choose influencers who align with your brand values and have an engaged audience that matches your target market. By building authentic relationships with influencers and creating impactful campaigns, you can leverage their influence to enhance your brand’s reputation and expand your reach.

Statistics: Email Marketing ROI

As mentioned earlier, email marketing offers an impressive return on investment. According to the DMA, for every $1 spent on email marketing, the average ROI is $38. This statistic highlights the effectiveness of email marketing as a key marketing technique in 2017.

Key Takeaways for Best Marketing Techniques 2017

In the rapidly evolving world of online advertising, it is crucial for businesses to stay ahead of the curve by leveraging the best marketing techniques. The year 2017 saw several innovative approaches that proved to be highly successful in driving customer engagement, increasing brand awareness, and boosting conversion rates. In this article, we will explore the top 15 key takeaways for the best marketing techniques in 2017.

1. Embrace Video Marketing

Video marketing emerged as a dominant force in 2017, with consumers showing a strong preference for visual content. Incorporating videos into your advertising strategy can help businesses captivate their target audience and deliver their marketing messages in a compelling way.

2. Leverage Influencer Marketing

Utilizing influencers to promote your products or services can significantly amplify your brand’s reach and credibility. Establishing partnerships with influencers who match your target audience can help businesses increase brand visibility and generate authentic engagement.

3. Implement Personalization Strategies

Personalization became a game-changer in 2017, as consumers expect tailor-made experiences. Employing personalized marketing techniques such as targeted emails and customized website content can help businesses create a more meaningful and engaging relationship with their customers.

4. Harness the Power of Social Media

Social media platforms played a crucial role in marketing throughout 2017. Businesses that created well-crafted, shareable content and engaged with their audience on platforms like Facebook, Instagram, and Twitter witnessed remarkable growth in brand visibility and customer loyalty.

5. Optimize for Mobile Devices

Mobile optimization became an absolute necessity in 2017. With mobile devices dominating internet usage, optimizing websites, ads, and landing pages for mobile became crucial for businesses to reach their audience effectively and provide a seamless user experience.

6. Emphasize User-Generated Content

User-generated content gained tremendous popularity in 2017, as customers trust the opinions and experiences of their peers. Encouraging user-generated content can help businesses build trust, strengthen brand advocacy, and improve engagement levels.

7. Invest in Chatbots and AI

Chatbots and AI-powered technologies rose to prominence in 2017, helping businesses automate customer interactions and provide personalized experiences. Investing in these technologies can streamline customer support, enhance efficiency, and improve overall customer satisfaction.

8. Make Use of Live Video Streaming

Live video streaming gained immense popularity in 2017, offering businesses an opportunity to connect with their audience in real-time. Utilizing platforms like Facebook Live and Instagram Stories can help businesses increase authenticity, engagement, and offer a behind-the-scenes glimpse into their brand.

9. Incorporate Virtual Reality (VR) and Augmented Reality (AR)

VR and AR emerged as game-changing technologies in 2017, offering businesses unique opportunities to enhance customer experiences. Brands that integrated VR and AR into their marketing campaigns were able to create immersive experiences, increase engagement, and drive conversions.

10. Prioritize Content Marketing

Content marketing continued to be a cornerstone of successful marketing campaigns in 2017. Businesses that prioritized high-quality, relevant, and valuable content were able to attract and retain a loyal customer base, establish thought leadership, and drive organic traffic to their websites.

11. Experiment with Native Advertising

Native advertising became increasingly popular in 2017 due to its ability to seamlessly blend in with the user experience. Incorporating native ads into your marketing strategy can help businesses reach their target audience in a non-disruptive manner, resulting in higher engagement and conversion rates.

12. Utilize Data Analytics

Data analytics played a pivotal role in marketing strategies in 2017. Leveraging data to gain valuable insights into consumer behavior, preferences, and demographics can help businesses optimize their marketing efforts, make informed decisions, and drive measurable results.

13. Implement Social Listening

Social listening became a crucial tactic in 2017, allowing businesses to gain insights into consumer sentiment, identify trends, and address customer concerns promptly. Utilizing social listening tools and monitoring online conversations can help businesses better understand their audience and refine their marketing strategies.

14. Invest in Influencer Partnerships

Building strategic partnerships with influencers who align with your brand values and target audience can tremendously boost brand awareness and credibility. Engaging influencers as long-term brand ambassadors can help businesses tap into the influencer’s loyal following, resulting in increased brand loyalty and recognition.

15. Focus on Customer Experience

Ultimately, the key takeaway for the best marketing techniques in 2017 is to prioritize the customer experience. Investing in customer-centric strategies, delivering personalized experiences, and focusing on building long-term relationships with customers can help businesses thrive in the competitive online advertising landscape.

In conclusion, staying updated with the latest marketing techniques is crucial for businesses seeking to succeed in the online advertising industry. By embracing video marketing, leveraging influencers, personalizing strategies, optimizing for mobile, and harnessing the power of social media, businesses can establish a strong online presence, drive customer engagement, and achieve significant growth in 2017.

FAQs: Best Marketing Techniques 2017

1. What are marketing techniques?

Marketing techniques refer to the strategies and tactics used by businesses to promote their products or services. These techniques often involve various advertising and promotional activities aimed at reaching and influencing their target audience.

2. Why is it important to use effective marketing techniques?

Using effective marketing techniques is crucial for businesses to stand out in a competitive market. It helps in creating awareness about the brand, driving customer engagement, increasing sales, and ultimately, achieving business growth.

3. What are some key marketing techniques for 2017?

Some key marketing techniques for 2017 include content marketing, social media marketing, email marketing, influencer marketing, search engine optimization (SEO), and video marketing.

4. How does content marketing contribute to effective marketing?

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. It helps businesses build brand authority, increase customer loyalty, and drive profitable customer action.

5. What is social media marketing, and why is it important?

Social media marketing involves using social media platforms to promote a product or service. It is important because it allows businesses to directly engage with their target audience, build brand awareness, drive website traffic, and generate leads or sales.

6. How can email marketing be an effective marketing technique?

Email marketing involves sending targeted emails to a group of individuals who have shown interest in the business. It can be effective because it allows businesses to deliver personalized messages, nurture customer relationships, promote products or services, and drive conversions.

7. What is influencer marketing, and how can it benefit businesses?

Influencer marketing involves partnering with influential individuals or online personalities to promote a product or service. It benefits businesses by leveraging the influencer’s credibility and reach to increase brand awareness, reach new audiences, and drive engagement or sales.

8. How does search engine optimization (SEO) help in marketing?

SEO involves optimizing a website to improve its visibility and ranking on search engine result pages. It helps businesses by attracting organic traffic, increasing brand visibility, and establishing credibility and trust among potential customers.

9. What role does video marketing play in effective marketing?

Video marketing involves creating and distributing videos to promote a product or service. It plays a significant role as it can capture and maintain attention, convey messages effectively, evoke emotions, and engage the target audience, ultimately influencing their buying decisions.

10. How should businesses determine which marketing techniques to use?

Businesses should determine which marketing techniques to use based on their target audience, industry, goals, and available resources. They can conduct market research, analyze competitors, and experiment with different techniques to identify the ones that yield the best results.

11. Are there any new marketing techniques emerging in 2017?

Yes, there are several new marketing techniques emerging in 2017. Some of these include chatbot marketing, augmented reality (AR) marketing, and personalized marketing automation.

12. How can chatbot marketing benefit businesses?

Chatbot marketing involves using automated chatbots to interact with customers and provide personalized assistance. It benefits businesses by offering round-the-clock support, instant response times, personalized recommendations, and increasing customer engagement.

13. What is augmented reality (AR) marketing, and how can it be used?

Augmented reality (AR) marketing involves using technology to integrate virtual elements into the real world, enhancing the customer experience. Businesses can use AR marketing to offer interactive product demonstrations, virtual try-ons, gamified experiences, and immersive storytelling.

14. How does personalized marketing automation work?

Personalized marketing automation involves using automation tools and data to deliver tailored messages and offers to individual customers. It works by collecting and analyzing customer data to understand their preferences and behavior, enabling businesses to deliver timely and relevant marketing communications.

15. What are the key factors to consider when implementing marketing techniques?

• Target audience demographics and preferences.
• Business goals and objectives.
• Budget and available resources.
• Competitor analysis.
• Effectiveness and ROI of chosen techniques.

Considering these factors will help businesses make informed decisions and maximize the impact of their marketing techniques.

Conclusion

In conclusion, the year 2017 witnessed a series of groundbreaking marketing techniques that redefined the landscape of online advertising. From the use of influencer marketing to the rise of video content, businesses had to adapt and innovate to stay ahead of the competition.

One of the key strategies that dominated the marketing scene in 2017 was the utilization of influencer marketing. Brands recognized the power of influencers in reaching and engaging their target audience. By leveraging the popularity and credibility of influencers across various platforms such as social media and blogs, businesses were able to tap into new markets and increase brand awareness. Whether it was through sponsored content or product endorsements, partnering with the right influencers allowed companies to connect with their customers on a more personal level, ultimately leading to higher conversions and increased sales.

Another significant trend was the increasing importance of video content in marketing campaigns. As internet users’ attention spans continued to diminish, businesses found innovative ways to captivate their audience through compelling videos. From short and impactful ads to longer-form storytelling, videos became an indispensable tool for effective online advertising. Furthermore, the rise of live video streaming platforms such as Facebook Live and Instagram Stories provided businesses with an opportunity to engage with their audience in real-time, building stronger connections and fostering authenticity.

Moreover, the use of personalization in marketing strategies became paramount in 2017. With advancements in data analytics and technology, businesses were able to gather valuable insights about their customers’ preferences and behaviors. By tailoring their messages and offers to individual consumers, marketers could deliver highly relevant content that resonated with their target audience. This level of personalization not only increased customer engagement but also improved brand loyalty and customer retention.

Additionally, the advent of augmented reality (AR) and virtual reality (VR) transformed the way businesses interacted with their customers in 2017. AR and VR technologies offered immersive and interactive experiences that allowed brands to showcase their products in a unique and memorable way. From virtual try-on features in the beauty industry to virtual tours of real estate properties, these technologies enabled businesses to bring their offerings to life, leading to increased customer engagement and higher conversion rates.

Furthermore, the year 2017 marked a significant shift towards mobile marketing. With the widespread use of smartphones, businesses had to optimize their websites and advertising campaigns for mobile devices. Mobile-responsive websites and mobile-specific ad formats became crucial in ensuring a seamless user experience. Additionally, location-based marketing gained prominence, allowing businesses to deliver personalized offers and notifications to users based on their geographical location. This hyper-targeted approach not only increased the effectiveness of marketing campaigns but also enhanced customer satisfaction and loyalty.

Lastly, data-driven marketing emerged as a key strategy for businesses in 2017. The availability of vast amounts of consumer data enabled marketers to make informed decisions and optimize their campaigns for better results. By analyzing customer data, businesses gained insights into their target audience’s preferences, behaviors, and purchasing patterns, allowing them to tailor their marketing efforts accordingly. Moreover, the use of artificial intelligence (AI) and machine learning algorithms enabled marketers to predict consumer behavior and automate various marketing processes, saving time and resources while delivering more targeted and personalized experiences to customers.

In conclusion, the year 2017 witnessed a dynamic and evolving marketing landscape. From influencer marketing to video content and personalization, businesses had to adapt to the ever-changing consumer behavior and preferences. The incorporation of AR/VR technologies, mobile marketing, and data-driven strategies proved to be instrumental in reaching and engaging customers in a more meaningful and personalized way. As we move forward, it is crucial for online advertising services and advertising networks to stay up-to-date with the latest marketing techniques and trends, constantly innovating to deliver effective and impactful campaigns for their clients.