Instagram is one of the most popular social media platforms in the world, boasting over a billion monthly active users as of 2021. While known primarily as a photo-sharing app, Instagram has also become a hub for creative short videos. Among the many video trends that emerged on Instagram, Best Instagram Videos 2015 left a lasting impact on users and advertisers alike.

In 2015, Instagram introduced the ability to share 15-second videos on its platform, opening up new opportunities for users to express themselves and for businesses to advertise their products. This feature quickly gained popularity and became one of the platform’s defining characteristics. Users were no longer limited to static images but could now capture moving moments and tell compelling stories through short videos.

One of the most significant aspects of Best Instagram Videos 2015 was the emphasis on authenticity and creativity. Users embraced the opportunity to showcase their unique perspectives and talents, pushing the boundaries of what could be achieved in just 15 seconds. This led to the rise of various video genres, ranging from comedy sketches to makeup tutorials, dancing routines to mesmerizing stop-motion animations.

Advertisers were quick to recognize the potential of Best Instagram Videos 2015 as a marketing tool. According to a study conducted by VidMob, a leading social video advertising platform, Instagram videos saw 2.5 times more engagement than ads on other social media channels. This statistic clearly illustrated the effectiveness of short videos in capturing users’ attention and driving engagement.

The success of Best Instagram Videos 2015 can be attributed to the power of storytelling. In a short span of time, users were able to deliver a compelling narrative that resonated with their audience. This storytelling element held immense value for advertisers, who could leverage it to create memorable and impactful brand messages. By crafting videos that showcased their products or services in an authentic and relatable manner, advertisers could foster a sense of trust and connection with their target audience.

Furthermore, Best Instagram Videos 2015 became an opportunity for businesses to collaborate with influential creators, commonly referred to as influencers. These individuals had established a significant following on the platform and had the ability to sway users’ opinions and purchasing decisions. By partnering with influencers, advertisers could tap into their engaged audiences, reaching potential customers in an organic and trusted way.

In conclusion, Best Instagram Videos 2015 marked a significant milestone in the evolution of Instagram as a video-sharing platform. The introduction of short videos opened up new avenues for users to express their creativity, while also providing advertisers with a powerful tool for engaging their audience. The emphasis on authenticity, creativity, and storytelling laid the groundwork for the success of Instagram videos as an advertising medium. Through collaborations with influencers and the clever use of engaging content, advertisers could effectively promote their products and services to a highly engaged audience. As Instagram continues to grow and evolve, it is important to look back at the impact of Best Instagram Videos 2015 and harness its lessons to create compelling and effective advertising campaigns on the platform.

What were the top-performing Instagram videos in 2015?

Instagram, a popular photo and video sharing platform, witnessed numerous creative and engaging videos in 2015. These videos captured the attention of millions of users, generating high levels of engagement and leaving a lasting impact. In this article, we will delve into the world of Instagram videos and explore the top-performing videos that captivated audiences in 2015. The article will provide insights into what made these videos successful and highlight their relevance in the realm of online advertising, as well as discuss the impact they had on brands and creators.

To truly understand the significance of the best Instagram videos in 2015, it is important to define what makes a video exceptional in the context of this platform. Firstly, Instagram videos are typically limited to a duration of 60 seconds, which means creators must be highly skilled in condensing their message within a short timeframe. Secondly, these videos must be visually appealing and eye-catching to instantly grab the viewer’s attention, considering the vast amount of content available on the platform.

The top-performing Instagram videos in 2015 showcased a variety of themes and styles. From humorous skits to heartwarming moments, these videos succeeded in resonating with viewers on a deep emotional level. Moreover, they often incorporated clever storytelling techniques, engaging visual effects, and captivating soundtracks to enhance the overall impact of the content.

In the realm of online advertising, Instagram has emerged as a powerful tool for brands to reach their target audience. The best videos in 2015 not only entertained users but also effectively communicated brand messages and promoted products or services. This article will dive into the strategies and tactics employed by these videos to not only entertain but also elevate the brands they represented.

By understanding and analyzing the key attributes of the best Instagram videos in 2015, marketers and advertisers can gain valuable insights into the elements that contribute to video success on this platform. Whether it’s the use of influencers, creative storytelling, or visual aesthetics, there are valuable lessons to be learned for those seeking to maximize the impact of their advertising campaigns on Instagram.

In the following sections, we will break down the top-performing Instagram videos of 2015, exploring their unique characteristics and the impact they had on viewers. From viral sensations to carefully curated brand campaigns, this article will offer a comprehensive analysis of the videos that dominated Instagram and provide actionable tips and recommendations for advertisers to leverage the power of this platform.

The Answer to Best Instagram Videos 2015: A Look Back at the Top Trending Content

Instagram has become a powerhouse platform for sharing visual content, and in 2015, it was no exception. From creative and inspiring videos to viral challenges, the year was filled with memorable moments that captivated users around the world. Let’s take a trip down memory lane to revisit some of the best Instagram videos from 2015.

1. The Ice Bucket Challenge

The Ice Bucket Challenge took social media by storm in the summer of 2014, and its popularity continued well into 2015. With numerous celebrities and influencers taking part, Instagram was flooded with videos of people pouring buckets of ice-cold water over their heads to raise awareness for ALS. The challenge not only generated billions of views but also raised millions of dollars for the cause.

In fact, one of the most-watched Instagram videos of 2015 was a compilation of various Ice Bucket Challenge clips, showcasing the impact and widespread participation this viral trend had on the platform.

2. Artistic Creations

Instagram has always been a platform for visual expression, and 2015 brought forth a wave of creativity. Artists of all kinds showcased their talents through mesmerizing short videos on the platform. From intricate drawings coming to life to stunning timelapse videos of mesmerizing landscapes, Instagram became a virtual gallery for artistic endeavors.

One standout video from 2015 showcased the work of an anonymous street artist known only as “Banksy.” Their thought-provoking and politically charged artwork captivated audiences worldwide, sparking discussions and debates about social and cultural issues.

3. Behind-The-Scenes Sneak Peeks

Instagram gives users a glimpse into the lives of their favorite celebrities, and in 2015, behind-the-scenes videos became particularly popular. Celebrities, musicians, and influencers took to the platform to share exclusive content, giving fans an intimate look at their daily lives and behind-the-scenes moments.

One of the most-watched behind-the-scenes Instagram videos in 2015 featured pop superstar Taylor Swift during her 1989 World Tour. Swift shared funny and candid moments from rehearsals, meet-and-greets, and performances, creating a closer connection with her fans and further solidifying her position as one of the most influential celebrities on the platform.

4. Dance Trends and Challenges

Instagram has always been a hub for dance enthusiasts, and 2015 saw the rise of several dance trends and challenges that went viral on the platform. From the “Whip/Nae Nae” dance to the “Dab,” Instagram was filled with videos of people showcasing their moves and challenging others to join in.

One standout Instagram video from 2015 featured a group of friends participating in the “Running Man Challenge.” This dance trend spread like wildfire, with celebrities, sports teams, and people from all walks of life joining in and putting their own unique spin on the dance.

5. Heartwarming Stories

Instagram is not just about viral challenges and artistic expression – it is also a platform for sharing heartwarming stories that inspire and touch the lives of others. In 2015, numerous videos emerged that showcased incredible acts of kindness, triumph over adversity, and heartwarming reunions.

One particularly touching Instagram video from 2015 captured the emotional reunion of a military serviceman with his family after a long deployment. The raw emotion and joy depicted in the video resonated with users around the world, reminding us of the power of love and family.

The Impact of Best Instagram Videos 2015 on Advertising

The best Instagram videos from 2015 not only entertained and captivated users but also had a significant impact on the advertising industry. Brands and marketers quickly realized the potential of Instagram as a powerful marketing tool, leveraging the platform’s popularity to reach and engage with their target audience.

With the rise of branded content and influencer marketing, Instagram became a prime platform for promoting products and services through engaging and visually appealing videos. Influencers were now not only posting their own content but also partnering with brands to create sponsored posts and videos, further blurring the lines between organic content and advertising.

In fact, according to a study conducted by Adweek, the engagement rate for branded Instagram videos in 2015 increased by 53% compared to the previous year. This indicates the growing effectiveness of video content on Instagram as an advertising medium.

With the introduction of Instagram’s advertising features, brands gained even more opportunities to target their desired audience through video content. The ability to create sponsored videos and utilize precise targeting options allowed advertisers to deliver their message to the right people at the right time, maximizing the impact of their campaigns.

Moreover, the popularity of user-generated content, such as the Ice Bucket Challenge, presented an opportunity for brands to tap into viral trends and leverage the organic reach and engagement generated by these videos. By encouraging users to create their own videos and participate in challenges related to their brand, advertisers could amplify their message and increase brand awareness.

A Growing Trend: The Power of Video Advertising

Statistics show that video advertising is on the rise, and Instagram is no exception to this growing trend. In fact, Instagram reported that the time people spent watching videos on the platform increased by more than 40% in 2015.

One key factor contributing to the success of video advertising on Instagram is the autoplay feature. With videos automatically starting as users scroll through their feed, advertisers have a higher chance of capturing their attention and delivering their message effectively.

According to a survey conducted by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video. This showcases the immense power of video advertising in driving consumer behavior and influencing purchase decisions.

As technology continues to advance and user preferences shift towards visual content, it is no surprise that video advertising on platforms like Instagram will continue to grow in importance for advertisers and marketers alike.

Conclusion:

According to a study conducted by Cisco, it is predicted that videos will account for 82% of all consumer internet traffic by 2022. This highlights the ever-increasing significance of video content in the online advertising landscape. With the best Instagram videos from 2015 setting the stage for the power of visual storytelling, brands and marketers have recognized the value of engaging and captivating their audience through video ads on Instagram. As the platform continues to evolve, we can expect to see even more creative and impactful videos in the years to come.

Key Takeaways from the Best Instagram Videos 2015

As an online advertising service or advertising network, it is crucial to stay up to date with the latest trends and techniques. Understanding the best Instagram videos of 2015 can provide valuable insights for creating engaging and effective advertisements. Here are 15 key takeaways from the article:

1. Emotion is key: The best Instagram videos have the power to evoke emotions in viewers. Emotionally charged content can leave a lasting impact and drive engagement.
2. Authenticity matters: Users respond positively to genuine and relatable content. Strive to create videos that reflect the authenticity of your brand.
3. Visual storytelling: Successful Instagram videos tell compelling stories through visuals. Craft a narrative that captivates your audience and communicates your message effectively.
4. Keep it short and concise: Attention spans are short on social media platforms. Create videos that deliver the message efficiently within a limited timeframe.
5. Invest in high-quality production: Instagram users have come to expect polished and visually appealing videos. Allocate resources to create professional-looking content.
6. Experiment with different formats: Creativity is key in standing out on Instagram. Test out various formats like stop-motion, time-lapse, or boomerang to grab attention.
7. Use appropriate hashtags: Research popular and relevant hashtags to maximize discoverability. Strategic hashtag usage can help increase reach and engagement.
8. Collaborate with influencers: Partnering with influential Instagram users can greatly expand your audience reach. Seek out influencers whose values align with your brand.
9. Sound is important: While Instagram videos autoplay without sound, consider incorporating audio to enhance the viewing experience. Ensure your message is still clear even without sound.
10. Experiment with different aspect ratios: Instagram supports both square and vertical videos. Experiment with both formats to find what works best for your content.
11. Include a strong call-to-action: Guide viewers towards the desired action by including a clear call-to-action in your Instagram videos.
12. Engage with your audience: Respond to comments and engage with users who interact with your videos. Building a relationship with your audience can lead to brand loyalty.
13. Integrate with other social media platforms: Leverage the power of cross-promotion by sharing your Instagram videos across other social media channels. Extend your reach and increase visibility.
14. Test and analyze your results: Continuously monitor the performance of your Instagram videos and make data-driven decisions. Experiment with different strategies and analyze the metrics to optimize your campaigns.
15. Stay up to date with trends: Instagram is constantly evolving, so it’s important to stay informed about the latest features and trends. Adapt your video content accordingly.
16. Create content that sparks conversation: Aim to create Instagram videos that encourage viewers to comment, share, and discuss. Meaningful interactions can help increase brand awareness.

By keeping these key takeaways in mind, your online advertising service or advertising network can create impactful and successful Instagram videos in line with the best of 2015.

FAQs About Best Instagram Videos 2015

1. What are Instagram videos?

Instagram videos are short, 15-second videos that users can record and share on the popular social media platform, Instagram. These videos are a way for users to showcase their creativity and share moments from their lives in a video format.

2. How can I find the best Instagram videos from 2015?

You can find the best Instagram videos from 2015 by searching for hashtags related to that year, such as #BestInstagramVideos2015 or #TopVideos2015. Additionally, there are various websites and blogs that compile and showcase the best Instagram videos from specific years.

3. Why should I watch the best Instagram videos from 2015?

Watching the best Instagram videos from 2015 can be an excellent source of inspiration for your own video content. It allows you to see what worked well in terms of creativity, storytelling, and engagement, which can be valuable insights for your online advertising campaigns.

4. Can I use these Instagram videos for my advertising campaigns?

While you cannot directly use someone else’s Instagram videos for your advertising campaigns without permission, you can draw inspiration from them to create your own unique video content. It’s important to respect copyright and intellectual property rights when using content from other creators.

5. How can I create engaging Instagram videos for my advertising campaigns?

To create engaging Instagram videos for your advertising campaigns, consider the following tips:

• Keep them short and attention-grabbing.
• Use high-quality visuals and audio.
• Tell a compelling story.
• Include a clear call-to-action.
• Experiment with different formats and styles.

6. Are there any specific industries or niches that excelled in Instagram videos in 2015?

Yes, in 2015, various industries and niches saw great success with Instagram videos. Fashion, beauty, food, travel, fitness, and entertainment were among the sectors that produced highly engaging and shareable Instagram video content.

7. How can I optimize my Instagram videos for better reach and engagement?

To optimize your Instagram videos for better reach and engagement, you should:

• Use trending hashtags related to your content.
• Post at peak hours when your target audience is most active.
• Write compelling captions that encourage interaction.
• Promote your videos on other social media platforms.
• Collaborate with influencers or relevant accounts for wider exposure.

8. Are there any notable trends in Instagram videos from 2015?

Yes, some notable trends in Instagram videos from 2015 include stop-motion animation, time-lapse videos, Boomerangs (short, looping videos), hyperlapse videos (time-lapse videos with movement), and behind-the-scenes footage. These trends allowed creators to capture attention and engage their audiences in unique ways.

9. Can I advertise on Instagram using videos?

Yes, you can advertise on Instagram using videos. Instagram offers various advertising formats, including video ads, that allow you to reach and engage with your target audience. These ads can appear in users’ feeds, Stories, Explore page, and IGTV.

10. How long should my Instagram advertising videos be?

Instagram offers different video length limits depending on the ad format. For feed videos, the maximum length is 60 seconds, while for Stories and IGTV videos, it can vary. However, it’s generally recommended to keep your videos short and concise to capture and hold your audience’s attention.

11. Can I measure the performance of my Instagram advertising videos?

Yes, Instagram provides comprehensive analytics tools that allow you to track the performance of your advertising videos. You can measure metrics such as reach, impressions, engagement, video views, click-through rates, and more, to evaluate the effectiveness of your campaigns and make data-driven decisions.

12. Are there any guidelines or restrictions for Instagram advertising videos?

Yes, Instagram has guidelines and restrictions for advertising videos to ensure a positive user experience. These guidelines cover aspects such as video content, quality, aspect ratio, sound, subtitles, and prohibited content. It’s essential to review and comply with these guidelines when creating and uploading your advertising videos.

13. Can Instagram videos help increase brand awareness?

Absolutely! Instagram videos can be a powerful tool to increase brand awareness. By creating visually appealing and engaging videos, you can capture the attention of your target audience and leave a lasting impression. With proper targeting and strategic promotion, your videos can help build brand recognition and reach a wider audience.

14. Can I sponsor or collaborate with popular Instagram video creators?

Yes, sponsoring or collaborating with popular Instagram video creators, also known as influencers, can be an effective strategy to reach a larger audience. Working with influencers allows you to tap into their existing followers and benefit from their credibility and engagement. However, it’s important to choose influencers whose values align with your brand and target audience.

15. Where else can I share my Instagram videos other than Instagram?

In addition to Instagram, you can share your Instagram videos on other social media platforms like Facebook, Twitter, YouTube, and LinkedIn. Leveraging the power of cross-platform promotion can help you expose your videos to a broader audience and drive more engagement and conversions.

Conclusion

After diving into the world of the Best Instagram Videos of 2015, it is clear that this platform has become a powerful tool for online advertising services to reach and engage with their target audience. Throughout the year, we witnessed a plethora of creative and captivating videos that showcased the power of storytelling, authenticity, and the ability to connect on a deep emotional level with viewers.

One key takeaway from the Best Instagram Videos of 2015 is the importance of leveraging storytelling in advertising. Brands that were able to craft a compelling narrative and tailor it to the Instagram format reaped the rewards of high user engagement and increased brand awareness. From inspirational stories that touched the hearts of viewers to humorous and relatable content, these videos spoke to the values, dreams, and aspirations of their target audience.

Another insight gained from the Best Instagram Videos of 2015 is the significance of authenticity in advertising. Users are increasingly seeking content that resonates with them on a personal level and offers an authentic experience. Successful brands on Instagram understood this and created videos that showcased real people, real emotions, and real experiences. By featuring user-generated content and incorporating a behind-the-scenes look into their brand, these videos fostered a sense of trust and credibility among viewers, further increasing brand loyalty.

Furthermore, the Best Instagram Videos of 2015 also highlighted the power of social causes and societal issues in advertising. Brands recognized the importance of aligning themselves with issues that mattered to their target audience, such as environmental sustainability, gender equality, and mental health awareness. By addressing these topics in their videos, these brands not only showcased their social responsibility but also captured the attention of a socially conscious generation.

Additionally, the Best Instagram Videos of 2015 demonstrated the effectiveness of using influencers in advertising campaigns. Collaborating with popular Instagram influencers allowed brands to tap into their vast and loyal follower base, significantly extending their reach and amplifying their message. By incorporating influencers into their videos, brands were able to create a more personal and relatable experience for viewers, effectively bridging the gap between advertising and authentic content.

In conclusion, the Best Instagram Videos of 2015 have shown us that this platform offers endless possibilities for online advertising services to connect with their target audience. By crafting compelling narratives, showcasing authenticity, addressing societal issues, and leveraging the power of influencers, brands can create impactful videos that captivate viewers and drive meaningful engagement. As we move forward, it is essential for advertisers and advertising networks to incorporate these key insights into their strategies to harness the full potential of Instagram as an advertising tool.