Guerilla marketing campaigns have become increasingly popular in recent years, as brands search for innovative and cost-effective ways to capture the attention of their target audience. In 2017, some of the best guerilla marketing campaigns took the advertising world by storm, creating a buzz and generating significant online engagement. These campaigns proved that creativity, boldness, and a well-executed strategy are key elements in successful guerilla marketing.

One standout campaign came from Nike. Seeking to promote their new running shoes, Nike staged a series of pop-up challenges in major cities worldwide. These challenges pitted professional athletes against amateur runners, creating an exciting and competitive atmosphere. The events were shared through social media, generating a massive buzz and capturing the attention of running enthusiasts around the globe. Nike’s guerilla marketing campaign not only showcased their new product but also highlighted their dedication to the sport and the community. As a result, their brand visibility and reputation soared.

Another memorable guerilla marketing campaign in 2017 was executed by Coca-Cola. Known for their innovative marketing strategies, Coca-Cola launched a campaign aimed at promoting inclusivity and fighting prejudice. They set up vending machines in various locations around the world that challenged people to share a Coke with someone whose name was different from theirs. This campaign was driven by the insight that sharing a Coke can bring people together, regardless of their differences. The vending machines recorded heartwarming interactions and were a testament to the power of unity. Coca-Cola’s guerilla marketing campaign not only resonated with individuals but also generated considerable online buzz, reinforcing their brand’s commitment to positive social change.

An interesting solution implemented by many guerilla marketing campaigns in 2017 was the use of augmented reality (AR). AR allows brands to create interactive and immersive experiences, capturing the attention of consumers and making a lasting impact. Brands such as IKEA and BMW incorporated AR into their campaigns by using mobile applications that allowed users to visualize their products in real-world settings. This approach not only provided a novel and engaging experience but also addressed a common challenge faced by online advertisers – the difficulty of showcasing products in a tangible and relatable way. By merging the digital and physical worlds, guerilla marketing campaigns utilizing AR bridged the gap between online advertising and real-life experiences, effectively capturing the attention of the target audience.

Overall, the best guerilla marketing campaigns of 2017 demonstrated the power of creativity, innovation, and a well-executed strategy in capturing the attention and hearts of consumers. Whether it was through epic pop-up events, inclusive vending machines, or immersive augmented reality experiences, brands successfully engaged their target audience and generated significant online buzz. The key takeaway for online advertising services and advertising networks is the importance of thinking outside the box and creating memorable experiences that generate genuine excitement and emotional connections. The world of guerilla marketing continues to evolve, and the challenge for advertisers is to stay ahead of the curve, constantly pushing boundaries and finding new ways to captivate audiences in an increasingly digital world.

What were the most successful guerilla marketing campaigns of 2017 and how did they impact online advertising?

In the rapidly evolving world of online advertising, guerilla marketing campaigns have emerged as a powerful tool for grabbing attention and engaging audiences. These unconventional and creative campaigns have become increasingly popular, leading to some truly remarkable successes in 2017. In this article, we will dive into the most successful guerilla marketing campaigns of the year and explore how they impacted the realm of online advertising. By analyzing their strategies, tactics, and outcomes, we can gain valuable insights into the effectiveness of guerilla marketing in the digital age. So, let’s delve into the exciting world of guerilla marketing and uncover the secrets behind these extraordinary campaigns.

Best Guerilla Marketing Campaigns 2017

Guerilla marketing is a advertising strategy that focuses on unconventional and low-cost tactics to promote a product or service. In 2017, several brands took advantage of guerilla marketing to create engaging and immersive campaigns that captivated audiences and generated buzz. Here are some of the best guerilla marketing campaigns of 2017:

1. Coca-Cola’s “Friendly Twist”

Coca-Cola’s “Friendly Twist” campaign involved transforming traditional vending machines into interactive installations that fostered connections between strangers. The machines were equipped with large touchscreens that allowed individuals to play games and engage in other activities together. By encouraging social interaction, Coca-Cola effectively strengthened its brand image of fostering happiness and unity.

2. Apple’s “Shot on iPhone” Billboard Takeover

Apple’s “Shot on iPhone” campaign has been a huge success since its inception, but in 2017, the tech giant took it a step further by taking over billboards in major cities. Instead of using professional photographs, Apple showcased stunning images taken by everyday iPhone users. This campaign not only highlighted the high-quality camera capabilities of the iPhone but also emphasized the creativity and talent of its users.

3. IKEA’s “Everyday Heroes”

IKEA’s “Everyday Heroes” campaign aimed to showcase how its products can help solve everyday problems. In various cities, the furniture retailer installed interactive billboards that featured people overcoming daily challenges, such as a skateboarder jumping over a pile of IKEA boxes, or a hand reaching out to grab a tissue from a strategically placed tissue box. The campaign successfully demonstrated the practicality and versatility of IKEA products.

4. Airbnb’s “Live There” Campaign

Airbnb’s “Live There” campaign focused on promoting local travel experiences and highlighting the unique aspects of various cities. The company created immersive installations in popular tourist destinations that allowed visitors to experience authentic elements of the local culture. For example, in Paris, they constructed a tiny house on the banks of the Seine River, providing a taste of the city’s vibrant lifestyle. This campaign perfectly aligned with Airbnb’s brand values of connecting travelers to local communities.

5. Burger King’s “Google Home of the Whopper”

Burger King’s “Google Home of the Whopper” campaign sparked controversy and generated immense publicity. In a 15-second television ad, the narrator said, “Okay Google, what is the Whopper burger?” This triggered nearby Google Home devices to read the Wikipedia description of the Whopper burger. Many viewers found this invasion of their private devices intrusive, but the campaign successfully garnered attention and highlighted Burger King’s innovative and playful marketing approach.

6. Nike’s “Breaking2”

Nike’s “Breaking2” campaign aimed to break the two-hour marathon barrier. The sports apparel giant brought together three elite runners and provided them with cutting-edge technology, trainers, and pacers to achieve this feat. The entire process was livestreamed, capturing the attention of running enthusiasts worldwide. Although the two-hour mark was not achieved, the campaign showcased Nike’s commitment to pushing boundaries and inspiring athletes.

7. Heineken’s “Worlds Apart”

Heineken’s “Worlds Apart” campaign tackled political and social differences by bringing together individuals with opposing views. The participants engaged in various activities and discussions, only to discover their conflicting beliefs at the end. However, instead of simply leaving them at odds, Heineken encouraged them to find common ground over a beer. This campaign promoted open dialogue and showcased Heineken’s commitment to bringing people together.

8. Spotify’s “2018 Goals”

Spotify’s “2018 Goals” campaign used humor to engage its audience and promote its personalized playlists. The music streaming service created billboards that featured humorous insights into individuals’ listening habits. For example, one billboard read, “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?”. This campaign not only entertained and made people laugh but also encouraged users to explore Spotify’s vast music library.

9. Amazon’s Treasure Truck

Amazon’s Treasure Truck is an innovative guerilla marketing campaign that combines online shopping with a unique offline experience. The company selects a limited number of popular items and loads them onto a truck, which then travels to various locations within a city. Customers who have signed up for notifications can purchase these items directly from the truck and pick them up on the spot. This campaign effectively creates a sense of urgency and exclusivity, driving engagement and sales.

10. Red Bull’s “Stratos Jump”

Red Bull’s “Stratos Jump” campaign created enormous buzz and captured the attention of the world. The energy drink company sponsored Felix Baumgartner’s record-breaking freefall from the edge of space. The entire event was livestreamed, allowing viewers to witness the extreme feat in real-time. This campaign not only aligned with Red Bull’s brand image of adrenaline and excitement but also positioned the company as a pioneer in extreme sports.

Conclusion: According to a study by Statista, guerilla marketing campaigns have been proven to generate a higher return on investment compared to traditional advertising methods. In 2017, the best guerilla marketing campaigns successfully broke through the clutter and engaged audiences on a personal and emotional level. These campaigns demonstrated the effectiveness of creativity, innovation, and understanding the target audience’s desires and preferences. Moving forward, advertisers and brands will continue to explore guerilla marketing as a powerful tool in their advertising strategies.

Source: Statista

Stat: In 2017, guerilla marketing campaigns generated a 15% higher return on investment compared to traditional advertising methods.

Key Takeaways: Best Guerilla Marketing Campaigns 2017

As an online advertising service or advertising network, it is crucial to stay up to date with the latest trends and tactics in the industry. Guerilla marketing campaigns have been proven to be highly effective in increasing brand visibility and generating buzz. In this article, we will explore the best guerilla marketing campaigns of 2017 and the key insights that advertisers can gain from them.

1. Unique and creative concepts are essential: The most successful guerilla marketing campaigns of 2017 were characterized by their out-of-the-box thinking and unique concepts. Advertisers should strive to create campaigns that capture attention and leave a lasting impression.
2. Utilize unconventional locations: Guerilla marketing campaigns often utilize non-traditional locations to reach their target audience. By choosing unexpected locations, advertisers can generate maximum impact and create a sense of intrigue.
3. Engage the audience through interactive experiences: Interactive elements such as gamification or sensory experiences were key components of successful guerilla marketing campaigns in 2017. Advertisers should aim to engage their audience on a deeper level and create memorable experiences.
4. Embrace social media: Social media platforms played a vital role in amplifying the reach and impact of guerilla marketing campaigns in 2017. Advertisers should leverage social media channels to drive user-generated content and encourage viral sharing.
5. Influence emotions to create a connection: Emotional connection is a powerful tool in guerilla marketing campaigns. Advertisers should aim to evoke emotions such as surprise, happiness, or nostalgia in order to make a lasting impact on their target audience.
6. Think local, act global: Guerilla marketing campaigns that successfully combined local relevance with a global message were particularly effective in 2017. Advertisers should consider tailoring their campaigns to specific geographical locations to resonate with local audiences.
7. Collaborate with influencers: Partnering with influencers or opinion leaders can significantly enhance the reach and credibility of guerilla marketing campaigns. Advertisers should identify relevant influencers in their industry and collaborate on creative campaigns.
8. Timing is crucial: The timing of guerilla marketing campaigns can greatly impact their success. Advertisers should strategically plan their campaigns to coincide with events or trends that are relevant to their target audience.
9. Maximize word-of-mouth marketing: Guerilla marketing campaigns thrive on word-of-mouth marketing. Advertisers should incorporate elements that encourage sharing and conversation among consumers, such as hashtag campaigns or interactive installations.
10. Measure and analyze results: It is important for advertisers to track the impact and effectiveness of their guerilla marketing campaigns. By analyzing data and consumer feedback, advertisers can optimize future campaigns for better results.
11. Stay within legal boundaries: While guerilla marketing campaigns often push the boundaries of traditional advertising, it is important to ensure they remain within legal boundaries. Advertisers should seek legal advice and obtain necessary permits to avoid any potential legal issues.
12. Keep an eye on emerging trends: As the advertising landscape constantly evolves, it is important to stay updated on emerging trends and technologies. Advertisers should continuously innovate and adapt their guerilla marketing campaigns to stay ahead of the competition.
13. Harness the power of user-generated content: User-generated content can significantly amplify the impact of guerilla marketing campaigns. Advertisers should encourage and incentivize consumers to create and share content related to the campaign.
14. Target multiple senses: Guerilla marketing campaigns that engage multiple senses have a higher likelihood of leaving a lasting impression. Advertisers should consider incorporating elements that appeal to sight, sound, taste, touch, and smell in their campaigns.
15. Don’t be afraid to take risks: Guerilla marketing campaigns often involve taking risks and stepping outside of traditional advertising norms. Advertisers should have the courage to try new ideas, even if they seem unconventional or daring.

By understanding and implementing these key takeaways from the best guerilla marketing campaigns of 2017, advertisers in the online advertising industry can create innovative, impactful, and successful campaigns that capture the attention of their target audience.

FAQ

1. What is guerilla marketing?

Guerilla marketing refers to a marketing strategy that relies on unconventional, innovative, and low-budget techniques to promote a product, brand, or service. It often involves surprising and eye-catching campaigns that aim to create a memorable impact on the target audience.

2. How can guerilla marketing benefit my online advertising service?

Guerilla marketing can benefit your online advertising service by creating buzz and generating awareness without requiring a large budget. It allows you to stand out from the competition and create a lasting impression on potential clients. Moreover, guerilla marketing campaigns often go viral on social media platforms, providing additional exposure to your brand.

3. What are some examples of successful guerilla marketing campaigns in 2017?

1. The Coca-Cola “Happiness Machine”: This campaign featured a vending machine that dispensed free drinks along with surprises, spreading happiness and generating positive brand association.
2. The National Geographic Social Posters: National Geographic created posters with augmented reality capabilities, allowing users to interact with wildlife in a unique way.
3. Apple’s Animoji Karaoke: Apple encouraged users to create and share karaoke videos using their new iPhone X Animoji feature, resulting in viral user-generated content.

4. What elements make a guerilla marketing campaign successful?

1. Uniqueness and innovation: A successful guerilla marketing campaign should offer something new and different, capturing attention and standing out in a crowd.
2. Memorability: It should create a lasting impression on the target audience, leaving them with a positive brand association.
3. Relevance: The campaign should be relevant to your target audience and align with your brand identity and values.
4. Integration with technology and social media: Incorporating technology and social media elements can enhance the reach and impact of a guerilla marketing campaign.
5. Measurability: It is important to have metrics in place to measure the success of your guerilla marketing campaign.

5. How can I ensure my guerilla marketing campaign complies with legal regulations?

It is crucial to research and understand the legal regulations pertaining to marketing campaigns in your target market. Ensure that your campaign does not violate any copyright or trademark laws, and obtain necessary permissions or licenses for the use of certain elements or locations.

6. How do I determine the budget for a guerilla marketing campaign?

The budget for a guerilla marketing campaign will vary depending on the scale and complexity of your campaign. Consider factors such as production costs, permits, promotional materials, and any necessary technology or equipment. It is advisable to start with a detailed plan and estimate costs accordingly.

7. Can guerilla marketing campaigns be effective for B2B (business-to-business) services?

Yes, guerilla marketing campaigns can be effective for B2B services. Although the target audience might differ from B2C (business-to-consumer) campaigns, guerilla marketing can still create awareness, generate leads, and build brand recognition within the B2B sector.

8. What are some factors to consider when planning a guerilla marketing campaign?

• Target audience: Understand the demographics, preferences, and interests of your target audience to ensure your campaign resonates with them.
• Budget: Determine a realistic budget and allocate funds accordingly.
• Resources: Assess the resources available, such as time, manpower, and technology.
• Measurement: Establish metrics and methods to measure the success of your campaign.
• Risks: Identify potential risks and develop contingency plans.

9. How can I leverage social media for my guerilla marketing campaign?

Social media can greatly amplify the impact of your guerilla marketing campaign. Create a social media strategy to generate buzz and encourage user-generated content. Utilize popular platforms, hashtags, and influencers to reach a wider audience. Engage with your audience by responding to comments and sharing their posts featuring your campaign.

10. Is it necessary to hire a professional agency for a guerilla marketing campaign?

While hiring a professional agency can provide expertise and resources, it is not always necessary. With careful planning, research, and creativity, you can execute a successful guerilla marketing campaign even without external assistance. However, if you lack the in-house capabilities or desire professional guidance, hiring an agency can be a worthwhile investment.

11. Can guerilla marketing campaigns complement traditional advertising methods?

Absolutely! Guerilla marketing campaigns can complement traditional advertising methods by creating a synergistic effect. By combining the reach and consistency of traditional advertising with the surprise and memorability of guerilla marketing, you can maximize your brand’s exposure and connect with a wider audience.

12. How can I measure the success of my guerilla marketing campaign?

Measuring the success of a guerilla marketing campaign can be challenging but not impossible. You can track metrics such as social media engagement, website traffic, lead generation, brand mentions, and overall sales impact. Additionally, conduct surveys or gather feedback from your target audience to assess their response and perception of the campaign.

13. Can guerilla marketing campaigns be localized to specific geographical areas?

Yes, guerilla marketing campaigns can be highly localized to specific geographical areas. By targeting specific neighborhoods, cities, or regions, you can tailor your campaign to resonate with the local audience and create a deeper connection. Localized guerilla marketing can be particularly effective for small businesses with a strong community presence.

14. How do I develop a compelling concept for a guerilla marketing campaign?

Developing a compelling concept for a guerilla marketing campaign requires creativity and a deep understanding of your brand and target audience. Brainstorm ideas that align with your brand values and evoke emotions in your audience. Consider current trends, cultural references, and everyday situations that can be turned into memorable experiences through your campaign.

15. Can guerilla marketing campaigns be suitable for long-term brand building?

Guerilla marketing campaigns are often seen as short-term activations, but they can also contribute to long-term brand building. By creating a strong and memorable brand association through your guerilla marketing efforts, you can build brand loyalty, increase customer retention, and establish a positive brand reputation in the long run.

Conclusion: Best Guerilla Marketing Campaigns 2017

In conclusion, the year 2017 witnessed some truly remarkable guerilla marketing campaigns, showcasing the creativity and effectiveness of this unconventional advertising approach. These campaigns proved that guerilla marketing continues to be a powerful tool in capturing audience attention and creating memorable brand experiences. From leveraging new technologies to tapping into social and cultural trends, marketers demonstrated their ability to think outside the box and engage consumers in unique and unexpected ways.

One of the standout campaigns of 2017 was the “Fearless Girl” installation on Wall Street by State Street Global Advisors. This campaign took advantage of a current social movement and subtly challenged the male-dominated financial industry. The bronze statue of a defiant young girl facing the iconic Charging Bull became an instant sensation, generating widespread media coverage and sparking conversations about gender equality. By strategically placing the statue in a prominent location, State Street Global Advisors effectively communicated their commitment to empowering women and encouraging diversity in the workplace.

Another notable campaign was Burger King’s “Google Home of the Whopper.” In an innovative move, the fast-food chain created a television ad that triggered viewers’ Google Home devices to provide information about the Whopper burger. This interactive experience caught viewers off guard and generated a lot of buzz, as people shared their reactions and debated the ethics of hijacking voice-activated devices. Burger King successfully capitalized on emerging technology to create a memorable and engaging campaign while promoting their product.

Red Bull also demonstrated their mastery of guerilla marketing with their “The World’s Highest Dunk” campaign. This daring stunt involved a professional basketball player jumping from a helicopter and dunking a basketball into a hoop suspended 300 feet above a skyscraper. The jaw-dropping visuals and the audacity of the stunt not only generated significant media coverage but also effectively communicated Red Bull’s brand image of excitement, thrill-seeking, and pushing boundaries.

Furthermore, in a campaign that combined creativity and environmental awareness, Corona launched the “Fit Packs” initiative. Recognizing the impact of plastic waste on marine life, Corona developed a biodegradable alternative to traditional plastic beer can rings. These eco-friendly rings were ingeniously designed to resemble coral, highlighting Corona’s commitment to protecting the environment and promoting sustainable practices. This campaign demonstrated the potential of guerilla marketing to address pressing issues and create positive change in society.

Additionally, the “Santa Rita 120 Beats” campaign by Santa Rita Wines utilized guerrilla marketing to create an immersive and interactive brand experience. By turning a street intersection into an enormous musical instrument, complete with buttons and keys that pedestrians could step on to trigger different sounds, Santa Rita engaged passersby and allowed them to participate in a unique musical performance. This campaign successfully demonstrated how guerilla marketing can foster audience engagement and create emotional connections by offering consumers a memorable experience.

Overall, the guerilla marketing campaigns of 2017 showcased the power of creativity, innovation, and unconventional thinking in the advertising industry. These campaigns captivated audiences, generated buzz, and created lasting impressions. From leveraging social movements to tapping into emerging technologies and addressing environmental concerns, marketers demonstrated their ability to think outside the box and connect with consumers on a deeper level. As an online advertising service or advertising network, we can learn from these campaigns to embrace bold ideas, think creatively, and harness the power of guerilla marketing to make a lasting impact in our digital advertising strategies.