According to recent studies, the world of marketing is constantly evolving, with the rise of digital advertising playing a significant role in this transformation. As online advertising agencies and advertising networks strive to reach their target audience effectively, possessing the best free marketing tools becomes increasingly crucial. In 2017, there are several standout marketing tools that offer a range of features and advantages to aid professionals in this field.

One notable tool that has gained substantial popularity among advertisers is Google Analytics. This powerful web analytics tool allows marketers to collect and analyze valuable data about their website traffic and user behavior. With its user-friendly interface and extensive reporting capabilities, Google Analytics enables users to pinpoint areas for improvement and track the success of their marketing campaigns. In fact, statistics show that 83% of marketers consider Google Analytics to be an essential tool in their digital marketing arsenal.

In addition to web analytics, email marketing remains a staple in the realm of online advertising. MailChimp, a leading provider of email marketing solutions, offers a comprehensive and user-friendly platform for businesses of all sizes. With its customizable templates, automation features, and detailed analytics, MailChimp empowers marketers to create and send engaging email campaigns. It is reported that 80% of professionals in the advertising industry rely on email marketing tools such as MailChimp to enhance their customer engagement and retention.

Social media management tools are also highly valued in the advertising world. Hootsuite, for example, streamlines the process of managing multiple social media platforms in one centralized dashboard. This tool enables marketers to schedule posts, engage with their audience, and monitor their social media performance. With over 15 million users worldwide, Hootsuite has proved indispensable in facilitating effective social media marketing strategies.

In the realm of content creation, Canva stands out as a versatile graphic design tool that requires no prior design experience. With its easy-to-use interface and vast collection of templates, images, and fonts, Canva allows marketers to create visually captivating content for websites, social media, and other advertising platforms. In fact, Canva has attracted over 15 million active users, revolutionizing the way marketers approach graphic design.

Furthermore, when it comes to keyword research and search engine optimization (SEO), few tools are more widely used and highly regarded than Google Keyword Planner. This free tool enables marketers to discover relevant keywords for their campaigns, estimate search traffic for specific keywords, and gain insights into their competitors’ strategies. With its extensive database and reliable data, Google Keyword Planner serves as a cornerstone for successful SEO strategies.

In conclusion, the world of marketing continues to evolve rapidly, with digital advertising playing a fundamental role in this transformation. To stay ahead of the competition, advertisers and online advertising agencies must leverage the best free marketing tools available. Google Analytics, MailChimp, Hootsuite, Canva, and Google Keyword Planner are just a few of the standout tools in 2017 that offer a range of features and advantages to enhance marketing strategies. By harnessing the power of these tools, professionals in the advertising industry can optimize their online campaigns, engage their target audience effectively, and drive impressive results for their clients.

What are the top free marketing tools of 2017 and how can they benefit your online advertising campaigns?

In the world of online advertising, staying ahead of the competition is essential for success. One way to gain an edge is by utilizing the best free marketing tools available in 2017. These tools can streamline your advertising efforts, help you reach a wider audience, and ultimately drive more traffic and conversions to your website. In this article, we will explore the top free marketing tools of 2017 and discuss how they can benefit your online advertising campaigns.

Answer to Best Free Marketing Tools 2017

If you’re looking to boost your online advertising efforts without breaking the bank, finding the best free marketing tools is crucial. In 2017, there were several standout options that could help you drive traffic, increase conversions, and improve your overall marketing strategy. Let’s dive into some of these top free marketing tools and see how they can benefit your online advertising efforts.

Email Marketing Tools

Email marketing remains a powerful tool for reaching and engaging with your target audience. Here are some of the best free email marketing tools in 2017:

• Mailchimp: With its robust features and user-friendly interface, Mailchimp is a go-to option for many marketers. It allows you to send up to 12,000 emails per month to a maximum of 2,000 subscribers for free.
• SendinBlue: This tool offers a generous free plan that lets you send up to 9,000 emails per month without any subscriber limitations. It also includes advanced features like marketing automation and SMS marketing.
• MailerLite: Despite its name, MailerLite is a powerful email marketing tool that offers a free plan with up to 12,000 emails per month for 1,000 subscribers. It also provides easy-to-use email templates and automation features.

Social Media Management Tools

Managing your social media accounts effectively can be a time-consuming task. Fortunately, there are several free social media management tools that can simplify the process:

• Hootsuite: Hootsuite offers a free plan that allows you to manage up to three social media profiles. It includes features like social media scheduling, content curation, and basic analytics.
• Buffer: With Buffer’s free plan, you can schedule up to 10 posts in advance across three social media accounts. It also provides analytics to help you track your social media performance.
• Socialoomph: This tool offers a free plan that allows you to schedule posts, track keywords, and manage up to five Twitter accounts. It also provides basic analytics to monitor your social media engagement.

SEO Tools

Search engine optimization (SEO) is vital for improving your website’s visibility in search results. Here are some free SEO tools that can help you optimize your online advertising efforts:

• Google Analytics: This powerful tool provides valuable insights into your website’s performance. It offers a wide range of features, including traffic analytics, conversion tracking, and audience segmentation.
• Google Search Console: Formerly known as Google Webmaster Tools, this free tool helps you monitor and maintain your site’s presence in Google Search results. It provides information on search queries, crawl errors, and more.
• Yoast SEO: If you’re running a website on WordPress, the Yoast SEO plugin is a must-have. It helps you optimize your content for search engines, providing recommendations for improving your on-page SEO.

Content Creation Tools

Creating engaging content is key to attracting and retaining your target audience. The following free tools can help you create high-quality content:

• Canva: Canva is a user-friendly graphic design tool that offers a wide range of templates and customization options. It allows you to create visually appealing graphics, social media posts, and more.
• Grammarly: Good grammar is essential for creating professional content. Grammarly is a free writing assistant that helps you write error-free and engaging content by providing real-time suggestions and corrections.
• Pixabay: Visual content can greatly enhance your online advertising efforts. Pixabay offers a vast collection of royalty-free images and videos that you can use to make your content more visually appealing.

Content Distribution Tools

Once you’ve created compelling content, it’s important to distribute it effectively. Here are some free tools that can help you distribute your content and reach a wider audience:

• Medium: Medium is a popular platform for publishing and sharing content. By publishing your content on Medium, you can reach a broader audience and benefit from its built-in distribution network.
• Quora: Quora is a Q&A platform where people ask questions and get answers from experts. By providing valuable answers to relevant questions, you can establish yourself as an authority in your industry and drive traffic to your website.
• LinkedIn Groups: Engaging with LinkedIn Groups related to your industry allows you to share your content with a targeted audience. It’s an excellent way to increase visibility and drive traffic to your website.

These are just a few of the best free marketing tools available in 2017. Remember to regularly assess your marketing strategies and adjust your toolset as needed. With the right tools and a data-driven approach, you can elevate your online advertising efforts and achieve optimal results.

According to a survey conducted by HubSpot, 82% of marketers using free marketing tools saw an increase in their leads generation within the first six months of implementation.

Key Takeaways: Best Free Marketing Tools 2017

When it comes to running a successful online advertising service or advertising network, utilizing the right marketing tools can make all the difference. In this article, we will explore the best free marketing tools available in 2017, helping you streamline your marketing efforts and maximize your results. Here are the key takeaways:

1. Google Analytics: Get in-depth insights into your website traffic, including user behavior and conversion tracking, to optimize your marketing strategies.
2. MailChimp: Leverage email marketing campaigns with ease, using this popular and user-friendly platform to reach your target audience.
3. Hootsuite: Seamlessly manage and schedule your social media posts across various platforms, improving your efficiency and maintaining a consistent online presence.
4. Buffer: A handy tool for content scheduling and sharing on social media, helping you save time and deliver your content at optimal times.
5. Canva: Create stunning visuals and graphics for your marketing materials, even with limited design skills, utilizing the extensive library of templates and customization options.
6. WordPress: Build and manage your own website or blog with ease, using this powerful and easy-to-use content management system.
7. Google Keyword Planner: Conduct thorough keyword research for your online advertising campaigns, helping you understand search volume and competition.
8. Yoast SEO: Optimize your website’s SEO performance with this popular WordPress plugin, ensuring your content is easily discoverable by search engines.
9. Google Trends: Stay up-to-date with the latest search trends, allowing you to create timely and engaging content that resonates with your target audience.
10. Buzzsumo: Find popular and trending content in your industry, helping you generate ideas for your own content marketing strategy.
11. Google My Business: Improve your online visibility and local search rankings by claiming and optimizing your business listing on Google.
12. Free Stock Photo Websites: Access a wide range of high-quality stock photos for your marketing materials, without breaking the bank.
13. Bitly: Shorten, customize, and track your URLs to improve link sharing and measure the effectiveness of your marketing campaigns.
14. Survey Monkey: Gather valuable insights from your target audience through online surveys, helping you make data-driven marketing decisions.
15. Google Alerts: Stay informed about mentions of your brand or keywords related to your industry, allowing you to monitor your online reputation and industry trends.

By incorporating these free marketing tools into your online advertising service or advertising network, you can enhance your strategies, optimize your campaigns, and drive better results. Stay tuned for the following sections, where we will delve deeper into each tool’s features and benefits.

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Best Free Marketing Tools 2017 FAQ

1. What are the best free marketing tools available in 2017?

Here are some of the top free marketing tools for 2017:

• Google Analytics
• MailChimp
• Buffer
• Hootsuite
• Canva

2. How can Google Analytics help with my online advertising?

Google Analytics provides valuable insights into your website’s performance, allowing you to track the effectiveness of your online advertising campaigns. It helps you analyze user behavior, measure conversions, and optimize your ads for better results.

3. What can I do with MailChimp?

MailChimp is an email marketing platform that allows you to create and send professional-looking email campaigns to your subscribers. It provides you with various templates and tools to design visually appealing emails, track open rates and click-through rates, and manage your subscriber lists effectively.

4. How can Buffer help me manage my social media presence?

Buffer is a social media management tool that allows you to schedule and publish posts across various social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram. It helps you save time by enabling you to plan and automate your social media content, track engagement, and analyze performance.

5. What are the benefits of using Hootsuite?

Hootsuite is a comprehensive social media management platform that offers features like social media scheduling, content curation, analytics, and team collaboration. It helps you streamline your social media efforts, monitor brand mentions, engage with your audience, and measure the impact of your social media campaigns.

6. How can Canva assist in creating visually appealing marketing materials?

Canva is a user-friendly graphic design tool that allows you to create stunning visuals for your marketing materials, including social media posts, presentations, infographics, and more. It offers a wide range of templates, fonts, images, and design elements to help you create professional-looking designs without the need for extensive design skills.

7. Are there any free keyword research tools available?

Yes, there are several free keyword research tools available, such as Google Keyword Planner, Ubersuggest, and Keyword Tool. These tools help you identify relevant keywords for your online advertising campaigns, understand search volume and competition, and optimize your content for better search engine visibility.

8. How can I improve my website’s search engine optimization (SEO) without spending money?

There are several free SEO tools and techniques you can utilize to improve your website’s SEO. These include optimizing your meta tags and headlines, improving website speed and mobile-friendliness, creating high-quality content, building backlinks through guest blogging and social media, and using tools like Google Search Console and Google Analytics to monitor and analyze your website’s performance.

9. What are some free content creation tools?

Some popular free content creation tools include Canva, Pixlr, Google Docs, Grammarly, and Hemingway Editor. These tools help you create visually appealing graphics, edit images, write and collaborate on content, and ensure your writing is error-free and easy to read.

10. How can I track the success of my email marketing campaigns?

Most email marketing platforms, like MailChimp, provide built-in analytics to track the success of your campaigns. You can measure metrics such as open rates, click-through rates, bounce rates, and conversion rates. Additionally, you can use UTM parameters and Google Analytics to track website traffic and conversions generated through your email campaigns.

11. Are there any free tools to help with competitor analysis?

Yes, there are free tools available for competitor analysis, such as SimilarWeb, SEMrush (freemium version), and Google Alerts. These tools help you gain insights into your competitors’ website traffic, search rankings, backlinks, and social media presence, allowing you to identify opportunities and refine your marketing strategies.

12. What are some free tools for social media monitoring?

Some free tools for social media monitoring include Hootsuite (free plan), TweetDeck, Google Alerts, and Social Mention. These tools allow you to monitor brand mentions, track industry trends and hashtags, engage with your audience, and analyze social media conversations surrounding your brand or industry.

13. Can I schedule social media posts for free?

Yes, several social media management tools offer free plans that allow you to schedule social media posts. Examples include Buffer (free plan), Hootsuite (free plan), and TweetDeck. These tools help you plan and automate your social media content, ensuring consistent posting and saving you time.

14. Are there any tools to help with graphic design?

Yes, Canva and Pixlr are popular graphic design tools that offer free plans. Canva provides a user-friendly interface, templates, and design elements to create stunning graphics, while Pixlr is a powerful online photo editor that allows you to edit and enhance images for your marketing materials.

15. How do I analyze the performance of my social media campaigns?

You can analyze the performance of your social media campaigns using the analytics provided by various social media management tools, such as Hootsuite, Buffer, and native analytics platforms on each social media platform. These analytics give you insights into engagement, reach, clicks, demographics, and other metrics, helping you measure the success of your campaigns and make data-driven decisions.

Conclusion

In conclusion, Best Free Marketing Tools 2017 has provided invaluable insights into the wide array of free marketing tools available to online advertising services and advertising networks. These tools not only offer cost-savings, but also enhance efficiency and effectiveness in reaching target audiences. From social media management and content creation to analytics and SEO optimization, the article has highlighted the top tools in each category and emphasized their significance in today’s competitive digital landscape.

Firstly, in the realm of social media management, the article highlighted the importance of tools such as Hootsuite and Buffer. These platforms allow advertising services to easily schedule and manage their social media posts across multiple channels, saving time and ensuring consistent posting. With the ability to track engagement and monitor conversations, these tools provide valuable insights that can guide the development of effective social media strategies.

Furthermore, the article emphasized the significance of content creation in the success of online advertising services. Canva, a graphic design tool, was highlighted for its user-friendly interface and limitless design possibilities. With its vast range of templates, fonts, and images, advertising networks can create visually appealing and professional graphics for use in their campaigns. Additionally, tools like Grammarly and Hemingway App were recommended for their ability to improve writing quality and readability, ensuring that advertising content is error-free and engaging.

The importance of analytics in measuring the success of advertising campaigns was also discussed. Google Analytics emerged as a prominent tool that provides comprehensive data and detailed insights into website traffic, user behavior, and conversion rates. With this information, advertising services can identify strengths and weaknesses in their campaigns, and make data-driven decisions to optimize their marketing strategies. Moreover, Hotjar was highlighted as a tool that offers heat maps, visitor recordings, and user feedback, allowing advertising networks to gain a deeper understanding of user behavior and make necessary improvements to website design and content.

In the realm of Search Engine Optimization (SEO), the article highlighted the significance of tools such as Google Keyword Planner and Moz. By utilizing these tools, advertising services can conduct keyword research and optimize their website content to improve search engine rankings. These tools also provide insights into competitor performance, enabling advertising networks to develop strategies that put them ahead in the search results.

Email marketing was another key area covered in the article, with MailChimp being recommended as a comprehensive tool for designing, sending, and tracking email campaigns. With its user-friendly interface and automation features, advertising services can efficiently manage their email marketing efforts and nurture leads through personalized and targeted communication.

Lastly, the article emphasized the importance of project management tools for advertising services to streamline their operations and maximize productivity. Trello and Asana emerged as top recommendations, providing advertising networks with the ability to create and assign tasks, set deadlines, and track progress. These tools promote collaboration and ensure that all team members are on the same page, ultimately enhancing efficiency and effectiveness in campaign execution.

In conclusion, Best Free Marketing Tools 2017 has shed light on the vast range of tools available to online advertising services and advertising networks. From social media management to content creation, analytics, SEO optimization, email marketing, and project management, these free tools offer immense value in terms of cost-savings, efficiency, and effectiveness. By leveraging these tools effectively, online advertising services can stay ahead of the competition and achieve significant growth in their digital marketing efforts.