Did you know that in 2017, online advertising reached new heights and became the best form of advertising? As technology continues to evolve, so does the way businesses promote their products and services. Online advertising has revolutionized the marketing industry, providing companies with a powerful tool to reach their target audience in a more efficient and cost-effective manner.

The history of online advertising dates back to the early 1990s when the internet started gaining popularity. Banner ads were among the first forms of online advertising, appearing on websites to promote various products and services. However, it wasn’t until 2017 that online advertising truly established itself as the most effective form of advertising.

One compelling statistic that highlights the significance of online advertising in 2017 is the notable increase in digital ad spending. According to industry reports, global digital ad spending reached an astonishing $209 billion in 2017, surpassing TV advertising for the first time ever. This shift in spending clearly reflects the increasing importance and effectiveness of online advertising in reaching consumers.

One of the key reasons behind online advertising’s success in 2017 is its ability to target specific demographics and track campaign performance. Unlike traditional advertising methods such as TV or print, online advertising allows businesses to target their desired audience based on interests, behavior, location, and other relevant factors. This level of targeting ensures that advertisements are shown to the right people at the right time, maximizing their impact and return on investment.

In addition to precise targeting, another significant advantage of online advertising in 2017 was its ability to track and measure campaign performance. Advertising networks provided businesses with detailed analytics, allowing them to see how many people saw their ads, clicked on them, and ultimately converted into customers. This level of transparency and data-driven decision-making is unparalleled in traditional advertising, making online advertising the preferred choice for businesses in 2017.

To adapt to the ever-changing landscape of online advertising, businesses needed to ensure that their ads were not only effective but also engaging. In 2017, one of the most successful strategies was native advertising. Native ads seamlessly integrated into the online platforms where they were displayed, appearing as natural content rather than intrusive ads. This approach proved to be highly effective, capturing the attention of users and generating higher levels of engagement.

The rise of online advertising in 2017 brought about tremendous opportunities for businesses to connect with their target audience. Its precise targeting capabilities, transparency, and engaging formats make online advertising the most effective form of advertising available today. As technology continues to advance, it’s fascinating to see how online advertising will continue to evolve and shape the marketing industry in the years to come.

What is the Best Form of Advertising in 2017? Boost Your Online Presence with the Ultimate Advertising Strategy

In this digital age, establishing a strong online presence has become crucial for businesses to thrive and succeed. As the world becomes increasingly connected through the internet, businesses need to adapt and leverage the best form of advertising available to reach and engage their target audience effectively. In 2017, with the advancement of technology and the ever-evolving digital landscape, what is the best form of advertising that can truly maximize your brand’s visibility, generate leads, and ultimately drive conversions? Let’s dive deeper into this topic and explore the ultimate advertising strategy that can help you boost your online presence.

The Best Form of Advertising 2017: Embracing Digital Advertising

When it comes to promoting your business, finding the best form of advertising can be a daunting task. In the fast-paced digital world of 2017, it is crucial for businesses to adapt and embrace the power of digital advertising. With the advancement in technology and the widespread use of the internet, traditional forms of advertising are quickly becoming outdated. In this article, we will explore why digital advertising is the best form of advertising in 2017 and how it can help businesses thrive.

1. Targeted Reach

One of the biggest advantages of digital advertising is its ability to reach a specific target audience. Through various online platforms, businesses can tailor their advertisements to target specific demographics such as age, location, interests, and online behavior. This targeted approach ensures that your message reaches the right people at the right time, increasing the likelihood of generating leads and conversions. In fact, according to a recent study by eMarketer, targeted advertisements are 2.5 times more effective in generating sales compared to non-targeted ads.

2. Cost-Effectiveness

Digital advertising offers a range of cost-effective options for businesses of all sizes. Unlike traditional forms of advertising such as print, radio, or television, digital advertising allows businesses to set a budget that suits their needs and track the performance of their campaigns in real-time. This means that businesses can optimize their advertising spend by focusing on channels and strategies that generate the highest return on investment (ROI). According to Statista, the average cost-per-click (CPC) for online advertising in 2017 was $2.32, much lower than the cost of traditional advertising methods.

3. Measurable Results

Unlike traditional advertising, digital advertising provides businesses with measurable results and actionable insights. With the help of analytics tools, businesses can track and analyze the performance of their advertising campaigns in real-time. From click-through rates (CTR) to conversion rates, businesses can gather valuable data about their target audience’s behavior and preferences. This data can then be used to optimize future campaigns, make data-driven decisions, and ultimately improve ROI. According to a survey conducted by Adobe, 76% of marketers agreed that data-driven marketing improved their understanding of customer journeys and overall performance.

4. Flexibility and Customization

Digital advertising offers businesses the flexibility and customization needed to stand out in a crowded market. With a wide range of ad formats, businesses can choose the most suitable format for their target audience and campaign goals. From traditional banner ads to interactive rich media ads, businesses can create visually appealing and engaging advertisements that capture the attention of their audience. Additionally, digital advertising platforms provide options for A/B testing, allowing businesses to experiment with different ad creatives, copy, and targeting strategies to find the winning formula.

5. Enhanced Engagement

Digital advertising provides businesses with the opportunity to engage with their target audience on a deeper level. Through interactive features such as social media integration, videos, and personalized messages, businesses can create a memorable and immersive brand experience. This enhanced engagement not only increases brand awareness but also fosters a sense of trust and loyalty among customers. According to a study by Salesforce, 64% of consumers are more likely to trust brands that interact and engage with them on social media.

6. Mobile Dominance

In 2017, mobile devices dominated the digital landscape, with more people accessing the internet through their smartphones and tablets than ever before. This shift in consumer behavior presents a tremendous opportunity for businesses to reach their target audience through mobile advertising. Whether through mobile apps, mobile-friendly websites, or location-based targeting, businesses can deliver tailored and relevant advertisements directly to the palm of their customers’ hands. According to eMarketer, mobile advertising spending in 2017 accounted for 63.2% of the total digital advertising spending.

7. Social Media Advertising

Social media platforms have become an integral part of people’s lives, providing businesses with a powerful channel to reach and engage with their target audience. With advanced targeting options, businesses can create highly personalized and relevant advertisements on platforms such as Facebook, Instagram, Twitter, and LinkedIn. According to a study by Social Media Examiner, 89% of marketers stated that social media marketing has increased their brand visibility and exposure.

8. Video Advertising

Video advertising has gained significant popularity in recent years, with platforms such as YouTube becoming the go-to destination for video consumption. Businesses can leverage the power of video advertising to tell their story, showcase their products or services, and connect with their audience on an emotional level. According to Cisco, video advertising accounted for 74% of all online traffic in 2017, making it a highly effective and engaging form of digital advertising.

9. Influencer Marketing

Influencer marketing has emerged as a unique and effective way to promote products and services in 2017. By collaborating with influencers who have a large and engaged following, businesses can leverage their credibility and influence to reach a wider audience. According to a survey by Linqia, 86% of marketers reported using influencer marketing in 2017, with 92% stating that it was an effective strategy for their brand.

10. Programmatic Advertising

Programmatic advertising refers to the use of automated technology and algorithms to buy and optimize digital advertising campaigns. This form of advertising allows businesses to target specific audiences, optimize ad placements, and track performance in real-time. According to eMarketer, programmatic advertising accounted for 79% of all digital display advertising in 2017.

In conclusion, digital advertising is undoubtedly the best form of advertising in 2017. Its targeted reach, cost-effectiveness, measurability, flexibility, and mobile dominance make it a powerful tool for businesses to promote their products and services. Whether it’s through social media advertising, video advertising, influencer marketing, or programmatic advertising, businesses have a wide range of options to choose from in order to reach and engage their target audience. Embracing digital advertising is not only a smart business move but also a necessity in today’s digital era.

According to eMarketer, digital advertising spending in 2017 reached $209 billion worldwide, marking a 17.5% year-over-year increase. This statistic further emphasizes the importance and effectiveness of digital advertising as the best form of advertising in 2017.

Key Takeaways: Best Form Of Advertising 2017

When it comes to advertising in the digital age, finding the best form of advertising can be a challenging task. With the constantly evolving landscape of online advertising, staying up to date with the latest trends and strategies is crucial for success. In this article, we will explore the top takeaways for the best form of advertising in 2017, providing insights and recommendations for online advertising services and advertising networks.

1. Personalized and Targeted Ads Drive Results

One of the most important takeaways from 2017 is the power of personalized and targeted advertising. With extensive data available about consumers’ preferences and behaviors, it is crucial to tailor ads to specific audiences. Personalization allows for a higher level of engagement, leading to increased click-through rates and conversions.

2. Native Advertising Blends Seamlessly with Content

Native advertising has emerged as an effective form of advertising in 2017. By seamlessly blending promotional content with the surrounding editorial, native ads can capture users’ attention without appearing intrusive. This form of advertising is particularly effective in native ad networks, where ads match the style and format of the platform.

3. Mobile Advertising Dominates

The undeniable dominance of mobile devices has made mobile advertising a top priority for advertisers in 2017. With the majority of internet users accessing content through their smartphones, optimizing ads for mobile platforms is essential. Responsive designs, fast-loading pages, and mobile-specific ad formats are crucial for success.

4. Video Ads Continue to Gain Momentum

Video advertising has been on the rise for years, and 2017 is no exception. With the popularity of platforms like YouTube and the increased consumption of video content, video ads provide a highly engaging way to reach audiences. Creating compelling and concise video ads that deliver a clear message is key.

5. Social Media Advertising Is Essential

Social media platforms continue to be a primary advertising channel in 2017. With billions of active users on platforms like Facebook, Instagram, and Twitter, advertising on these platforms allows brands to reach a wide, diverse audience. Leveraging the targeting options and tools provided by social media platforms is crucial for success.

6. Content Marketing Drives Brand Value

Content marketing has proven to be an effective way to build brand value in 2017. By creating valuable and relevant content, brands can establish themselves as thought leaders while subtly promoting their products or services. Content marketing should be an integral part of any advertising strategy.

7. Influencer Marketing Enhances Brand Credibility

Influencer marketing has gained significant traction in 2017. Collaborating with influencers who have established credibility and a large following can help brands reach their target audience in an authentic and trustworthy way. Building relationships with influencers and leveraging their influence can boost brand awareness and trust.

8. Programmatic Advertising Automates the Process

Programmatic advertising has revolutionized the online advertising industry in 2017. Utilizing automated algorithms and real-time data, programmatic advertising streamlines the ad-buying process, maximizing efficiency and targeting capabilities. Ad networks that embrace programmatic advertising have a competitive advantage in the industry.

9. Ad Retargeting Increases Conversion Rates

Ad retargeting has become a powerful tool for advertisers in 2017. By showing ads to users who have previously shown interest or visited their website, brands can increase conversion rates and brand recall. Implementing effective ad retargeting strategies can significantly impact the success of advertising campaigns.

10. Artificial Intelligence Enhances Advertising Performance

The integration of artificial intelligence enhances advertising performance in 2017. Machine learning algorithms can analyze vast amounts of data to optimize targeting, ad placements, and bidding strategies in real-time. Ad networks that invest in AI technologies are better equipped to deliver superior advertising results.

11. Mobile Apps Offer New Advertising Opportunities

With the growth of mobile app usage, advertising within apps has become a significant opportunity in 2017. In-app advertising allows brands to reach highly engaged audiences and capitalize on the personalized experiences provided by mobile apps. Ad networks must optimize for in-app ad placements and formats to tap into this opportunity.

12. User-Generated Content Drives Engagement

User-generated content has proven to be highly effective in driving engagement in 2017. Encouraging users to create and share content related to a brand not only increases brand visibility but also cultivates a community around the brand. Ad networks should consider incorporating user-generated content into their advertising strategies.

13. Interactive Ads Boost User Interaction

Interactive ads have gained traction in 2017 as they provide an engaging and immersive experience for users. By incorporating interactive elements such as quizzes, games, or virtual reality, brands can capture and hold users’ attention. Ad networks should explore innovative ways to create interactive ad experiences.

14. Real-Time Analytics Enable Data-Driven Decisions

Real-time analytics have become a crucial tool for advertisers in 2017. By monitoring campaign performance in real-time, advertisers can make data-driven decisions and optimize their advertising strategies effectively. Ad networks should provide robust analytics and reporting tools to empower their clients.

15. Privacy and Transparency Are Paramount

Privacy and transparency have become significant concerns for consumers in 2017. Ad networks must prioritize user privacy and provide transparent information about data collection and usage. Building trust with consumers is essential for long-term success in the online advertising industry.

These key takeaways provide valuable insights into the best form of advertising in 2017. Adapting to the evolving landscape of online advertising and leveraging the latest trends and strategies will help online advertising services and advertising networks thrive in a highly competitive industry.

FAQs for Best Form of Advertising 2017

1. What is the best form of online advertising?

The best form of online advertising in 2017 is display advertising. Display ads include banner ads, pop-ups, and other visual elements that are placed on websites or social media platforms.

2. How effective is display advertising?

Display advertising can be highly effective when it is targeted to the right audience and placed on relevant websites. It offers a visual appeal and can capture the attention of users, leading to higher click-through rates and conversions.

3. What are the advantages of display advertising?

• Display advertising allows for creative freedom in designing visually appealing ads.
• It can reach a wide audience by placing ads on popular websites or social media platforms.
• Display ads can be targeted to specific demographics to maximize their effectiveness.

4. Is social media advertising a good option?

Yes, social media advertising is a great option in 2017. With platforms like Facebook, Instagram, and Twitter having millions of active users, it offers a huge potential audience. Additionally, social media ads can be targeted based on user interests and behaviors.

5. Are video ads effective for online advertising?

Yes, video ads have proven to be highly effective for online advertising in recent years. They engage the audience visually and can be placed on various platforms like YouTube, websites, and social media. Videos have the power to convey emotions and messages effectively.

6. How does native advertising perform?

Native advertising blends seamlessly with the content of a website or platform, providing a less intrusive experience for users. As a result, native ads can lead to higher engagement and click-through rates.

7. What are the benefits of email marketing?

• Email marketing allows for direct and personalized communication with potential customers.
• It is a cost-effective way to reach a targeted audience.
• Emails can be automated to send at specific times or triggered by user actions, increasing efficiency.

8. Is search engine advertising still relevant?

Yes, search engine advertising is still highly relevant in 2017. With millions of searches happening daily, ads placed on search engine result pages can reach users actively looking for specific products or services. It ensures targeted visibility and leads to higher conversion rates.

9. What is programmatic advertising?

Programmatic advertising involves the use of automated systems to buy and sell ad inventory. It utilizes artificial intelligence and real-time bidding to optimize ad placements across various websites or platforms. Programmatic advertising enables precise targeting and optimization.

10. Are traditional forms of advertising still effective?

Traditional forms of advertising, such as television, radio, and print, still have their place in 2017. However, online advertising offers more precise targeting, real-time optimization, and better tracking of results, making it more effective for many businesses.

11. What are the advantages of retargeting ads?

• Retargeting ads keep a brand in front of potential customers who have shown interest previously.
• They increase brand recognition and generate repeat visits to a website.
• Retargeting can lead to higher conversion rates as it targets users who are already familiar with a brand.

12. How does influencer marketing work?

Influencer marketing involves collaborating with influential individuals on social media, who have a large following and credibility in a specific niche. Brands can partner with influencers to promote their products or services, leveraging their influence and reaching their dedicated audience.

13. Is mobile advertising an effective strategy?

Yes, mobile advertising is highly effective in 2017. With the increasing use of smartphones and mobile apps, ads placed on mobile devices can reach a wide audience. Mobile ads can be targeted location-wise and customized for optimal user experience.

14. How does remarketing work?

Remarketing involves showing targeted ads to users who have previously visited a website or engaged with a brand online. It keeps the brand top of mind and encourages return visits or conversions by displaying relevant ads across various platforms.

15. What are the key metrics to measure advertising success?

• Click-through rate (CTR) measures the percentage of users who click on an ad after viewing it.
• Conversion rate measures the percentage of users who take a desired action, such as making a purchase or filling out a form.
• Return on investment (ROI) measures the profitability of an advertising campaign.

Conclusion

In conclusion, the advertising landscape in 2017 witnessed a significant shift towards digital platforms. The rise of social media, video, and mobile advertising has revolutionized the way brands connect with their target audience. Throughout the year, we have explored various forms of advertising and their effectiveness in capturing consumers’ attention and driving results. From the latest trends and strategies to the innovative technologies and platforms, it is clear that online advertising services and advertising networks have played a crucial role in helping businesses achieve their marketing goals.

One key insight from this analysis is the power of social media advertising. With platforms like Facebook, Instagram, and Twitter boasting billions of active users, advertising on these networks has become essential for brands looking to reach a wide audience. The ability to target specific demographics and tailor ads to individual interests has proven to be highly effective in driving engagement and conversions. Additionally, the use of video advertising has surged in popularity in 2017. As consumers increasingly consume video content on various devices, advertisers have capitalized on this trend through platforms such as YouTube and Vimeo. Video ads, whether pre-roll, mid-roll, or native, have the ability to captivate audiences and deliver messages in a concise and engaging manner. Furthermore, the rise of mobile advertising cannot be ignored. With mobile devices becoming the primary means of accessing the internet, mobile advertising has become an indispensable tool for businesses. Whether through mobile websites or in-app ads, targeting users on their smartphones ensures brands are present where their audience spends the most time.

Another key takeaway from our analysis is the importance of utilizing data and analytics in advertising. In 2017, advertisers have increasingly relied on data to inform their strategies, optimize their campaigns, and measure their success. Tools like Google Analytics, Facebook Insights, and various third-party platforms have provided advertisers with valuable insights into consumer behavior, ad performance, and return on investment. By leveraging this data, advertisers can make informed decisions, target the right audience, and continually refine their messaging and creative. Additionally, the use of programmatic advertising has seen significant growth. Programmatic advertising uses algorithms and real-time bidding to automate the buying and selling of ad placements. This allows advertisers to maximize efficiency and optimize their campaigns in real-time.

As we conclude our exploration of the best form of advertising in 2017, it is evident that the digital landscape has become the foundation for successful advertising campaigns. Online advertising services and advertising networks have become invaluable partners for businesses seeking to reach their target audience effectively. The ability to leverage social media advertising, video content, and mobile platforms has allowed advertisers to engage with consumers in more meaningful and impactful ways. Furthermore, the integration of data and analytics has enhanced the ability to measure campaign performance and make data-driven decisions. As we move into the future, it is crucial for advertisers to stay abreast of emerging trends and technologies in order to continue capturing the attention of their audience and achieving their marketing objectives.