The Best Email Marketing Platform for Deliverability: TestOut’s Top Pick

Are you tired of your emails ending up in the spam folder?

Want to ensure that your messages are delivered directly to your audience’s inbox?

Look no further!

In this article, we will explore the best email marketing platforms for deliverability testing.

Whether you’re a seasoned marketer or just starting out, these tools will help you maximize your email campaign success.

From MailerCheck to Mailchimp, we’ve got you covered!

best email marketing platform for deliverability testout

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1. Mailercheck: Best Email Deliverability Tool For Email Marketers

Mailercheck is considered the best email deliverability tool for email marketers due to its wide range of features and functionalities.

With Mailercheck, email marketers can enjoy list verification, inbox placement testing, content testing, ESP integration, API access, DMARC reporting, and blocklist monitoring.

These features ensure that emails are delivered smoothly and effectively, minimizing the chances of them ending up in spam folders or being blocked by ISPs.

The list verification feature offered by Mailercheck is particularly useful as it helps in cleaning email lists by removing invalid or dormant email addresses. This ensures that the emails are being sent to active recipients only, further boosting deliverability rates.

Additionally, Mailercheck’s inbox placement testing provides insights into how the email will be displayed across different email clients, helping marketers optimize their campaigns for maximum effectiveness.

2. Litmus: Visual Email Builder With Deliverability Features

Litmus is a platform that stands out for its combination of visual email building capabilities and deliverability features.

• The platform allows for collaboration among team members, making it easier to create and optimize email campaigns.

• One of Litmus’ unique features is its ability to identify potential issues within the platform while building emails. This allows marketers to rectify any problems before sending the emails out.

• With its deliverability features, Litmus helps marketers ensure that their emails reach the intended recipients’ inbox rather than the spam folder.

• By providing valuable insights into email deliverability, Litmus empowers marketers to make data-driven decisions and improve their overall email marketing strategy.

• Bullet points allow for easy organization of key information.

• The use of markdown formatting enhances the clarity and emphasis of important details.

A blockquote emphasizes important information or key takeaways.

3. Glockapps: Email Deliverability Tests And Blocklist Monitoring

Glockapps is an email marketing platform that offers reliable email deliverability tests and comprehensive blocklist monitoring. Its email deliverability tests assess how likely an email is to be delivered to the inbox, allowing marketers to optimize their campaigns accordingly. Additionally, Glockapps monitors over 50 blocklists, ensuring that marketers can quickly identify and address any potential issues that may affect deliverability.

With automated tests and uptime monitoring, Glockapps gives marketers the peace of mind knowing that their emails are being delivered effectively. The platform also offers DMARC analysis, helping marketers enforce email authentication protocols and further improving deliverability rates.

4. Spamcheck: Free Basic Email Content Checker

Spamcheck offers a basic email content checker service, assisting marketers in evaluating the probability of their emails being marked as spam. Though it may lack the advanced capabilities of paid platforms, this free service is still valuable for detecting any potential issues in email content that could impact its deliverability.

By utilizing Spamcheck’s basic content checker, marketers can make necessary optimizations to ensure that their emails are effectively delivered. While Spamcheck may not offer the same level of comprehensiveness as other platforms, it serves as a useful tool for those with budget constraints or in need of a quick analysis of their email content.

5. Mailtrap: Email Sandbox For Campaign Testing And Deliverability Tracking

Mailtrap is an email marketing platform that offers a unique feature – the email sandbox. This sandbox allows marketers to test their email campaigns in a controlled environment, eliminating the risk of sending test emails to actual recipients. By using the email sandbox, marketers can thoroughly identify and resolve any potential issues before launching their live campaigns.

In addition to the email sandbox, Mailtrap also provides built-in transactional email sending, making it a comprehensive solution for campaign testing. This feature allows marketers to send transactional emails while still benefiting from the controlled environment of the email sandbox.

To further enhance campaign performance, Mailtrap includes continual deliverability tracking. This feature provides real-time insights into how emails are being delivered, allowing marketers to monitor and optimize their email deliverability.

Moreover, Mailtrap maintains a 60-day email log history. This allows marketers to review and analyze past campaigns for further optimization. By leveraging the insights from previous campaigns, marketers can make data-driven decisions to improve the effectiveness of their future campaigns.

To summarize, Mailtrap is an email marketing platform that offers the ability to test campaigns in a controlled environment using the email sandbox. With built-in transactional email sending, continual deliverability tracking, and a 60-day email log history, Mailtrap provides marketers with the necessary tools to optimize their campaigns for maximum success.

Key features of Mailtrap:

• Email sandbox for safe campaign testing
• Built-in transactional email sending
• Continual deliverability tracking for real-time insights
• 60-day email log history for campaign review and analysis

“Mailtrap provides a comprehensive solution for email campaign testing, offering a controlled environment to identify and resolve any issues before going live.”

6. Validity Everest: View Time Optimization For Inbox Delivery

Validity Everest is an email marketing platform that specializes in view time optimization. This means that it focuses on delivering emails to inboxes at the most opportune moment. By analyzing recipient behavior and engagement patterns, Validity Everest determines the best time to send emails for maximum visibility and response rates.

Although the article does not provide specific pricing information for Validity Everest, its view time optimization feature makes it an attractive option for marketers. This is especially beneficial for those who want to improve their email deliverability rates through strategic timing.

7. Neverbounce: Email Verification And Cleaning Service

Neverbounce is an email verification and cleaning service that helps marketers maintain a clean and valid email list. With its bulk email cleaning feature, Neverbounce removes invalid or inactive email addresses from the list, ensuring that emails are being sent to active recipients only. This significantly improves deliverability rates and reduces the chances of emails being marked as spam.

In addition to bulk email cleaning, Neverbounce also offers real-time email verification on forms, helping marketers validate email addresses instantly. Additionally, the platform provides automated email cleaning, further streamlining the email verification process. With pricing starting at $0.008 per email, Neverbounce offers an affordable solution for improving email deliverability.

8. Mail Tester: Real-Time Verification, Inbox Placement Testing, And ESP Integration

Mail Tester is an email testing platform that offers a range of features to improve email deliverability. The platform provides real-time email verification, ensuring that emails are sent to valid recipients. This is important for maintaining a clean email list and optimizing deliverability rates.

In addition, Mail Tester offers inbox placement testing, which allows marketers to see how their emails are displayed across different email clients. This feature enables marketers to make necessary adjustments to optimize the appearance and ensure maximum deliverability.

What sets Mail Tester apart is its integration with major ESPs, which makes it easy for marketers to incorporate the platform into their existing workflow. Whether you’re a small business or a large enterprise, Mail Tester offers flexible pricing options. These include a free check for 10 emails, pay-as-you-go starting at $19 for 5,000 credits, and a subscription starting at $39 per month.

Overall, Mail Tester is an affordable and user-friendly solution that helps marketers improve their email deliverability and optimize their email campaigns.

9. Folderly: Improve Cold Outreach Deliverability Rates With Email Template Checker

Folderly is a platform specifically designed to improve cold outreach deliverability rates. Its email template checker feature ensures that emails are optimized for deliverability and compliance with email best practices. By identifying any potential issues or red flags in the email templates, Folderly enables marketers to make necessary adjustments to improve deliverability rates.

While pricing information is not provided in the article, Folderly’s focus on cold outreach deliverability and email template optimization makes it a valuable addition to any email marketing toolkit.

• Folderly is a platform designed for improving cold outreach deliverability rates
• It offers an email template checker feature to optimize emails for deliverability and compliance with email best practices
• Folderly helps identify potential issues or red flags in email templates, allowing marketers to make necessary adjustments for better deliverability rates.

10. Inboxally: Warm-Up Emails For Improved Delivery Rates

Inboxally: An email marketing platform that enhances email delivery rates by utilizing warm-up emails.

By sending warm-up emails to real addresses and actively engaging with these messages within the inbox, Inboxally effectively establishes credibility with ISPs. This approach increases the likelihood of future emails reaching the inbox rather than being flagged as spam.

Inboxally’s warm-up email strategy provides an exceptional method to gradually cultivate a positive sending reputation while significantly boosting overall deliverability rates. Starting at $149 per month, Inboxally offers a worthwhile investment in exchange for the promised improvements in email deliverability rates.

11. Mailchimp: Popular Platform With High Inbox Placement Rate

Mailchimp is a well-known and widely used email marketing platform that boasts an inbox placement rate of 81%. Despite its popularity, Mailchimp still faces challenges with a 14% spam rate. However, the article suggests that using authentication systems like SPF and DKIM can help combat spam and improve deliverability rates.

While Mailchimp is not solely focused on deliverability testing and monitoring like the other platforms mentioned, its high inbox placement rate and robust features make it a worthy consideration for marketers in terms of its overall effectiveness.

12. Mailmodo: Boost Deliverability With Expert Consultation And Domain Warmup

Mailmodo is an email marketing platform that specializes in boosting deliverability rates through expert consultation and domain warmup. With a strict no tolerance for spammers policy and a wealth of resources on email deliverability, Mailmodo offers a comprehensive solution for marketers seeking to improve their email deliverability.

By leveraging expert guidance and adhering to best practices for warmup, Mailmodo ensures that emails are delivered to the inbox rather than being flagged as spam. Furthermore, the platform provides a dedicated customer success team that offers personalized assistance and guidance, simplifying the process for marketers to achieve their deliverability goals.

“Choosing the best email marketing platform for deliverability testing can have a significant impact on the success of email marketing campaigns.”

The platforms mentioned in this article offer a variety of features and functionalities to optimize email deliverability rates. They ensure that emails reach the intended recipients’ inboxes and maximize the impact of email marketing efforts. Some of the ways these platforms accomplish this include:

• Email list verification
• Content testing
• Inbox placement testing
• Warm-up strategies

Each platform provides unique value and options for marketers to improve their email deliverability rates.

FAQ

Does Mailchimp have good deliverability?

Mailchimp’s deliverability rates provide mixed results. While their 81% inbox placement rate is commendable, the 14% spam rate raises some concerns. Although the spam rate falls within an acceptable range, it suggests that there is room for improvement. Considering these statistics, Mailchimp’s deliverability can be considered good but still leaves room for refinement to ensure a higher inbox placement rate and reduce the spam rate further.

What is the best email marketing platform to use?

When it comes to determining the best email marketing platform to use, it ultimately depends on the specific needs and goals of your business. Mailchimp stands out as a top choice due to its all-in-one marketing capabilities. With features such as audience segmentation, campaign automation, and detailed analytics, Mailchimp offers a comprehensive solution for businesses of all sizes. On the other hand, Zoho Campaigns excels in providing a fully integrated business suite, allowing seamless integration with other Zoho apps for a streamlined marketing workflow. This platform offers advanced features like CRM integration, social media management, and A/B testing, making it a strong contender for businesses seeking a holistic marketing solution. Ultimately, the best choice will depend on the unique requirements and objectives of your business.

What is the best email marketing delivery rate?

Based on the background information provided, the best email marketing delivery rate would be above 95%. This level of deliverability indicates excellent performance and suggests that the provider has successfully overcome any potential delivery issues. Achieving a delivery rate above 95% ensures that a significant majority of recipients are receiving the intended emails, maximizing the effectiveness of the email marketing campaign.

Does Mailchimp end in spam?

Despite Mailchimp’s impressive 66.33% global market share, it is not immune to being flagged as spam if precautions are not taken. Merely adhering to the company’s Terms of Use and having good intentions is not enough to ensure that your emails will not end up in the spam folder. Therefore, it is essential to be vigilant and take necessary measures to prevent such an undesirable outcome.