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The Best Email Marketing Platform for Deliverability: A Comprehensive Test and Evaluation

the best email marketing platform for deliverability a comprehensive test and evaluation 345172 1

In the fast-paced world of email marketing, ensuring that your messages actually reach the intended recipients is crucial.

But with so many platforms out there, how do you know which one is the best for deliverability?

Look no further!

Our revised list not only highlights the top email service providers, but also sheds light on the importance of monitoring and improving deliverability rates.

Read on to discover the secrets behind reaching your audience’s inbox and capturing their attention.

best email marketing platform for deliverability test

The best email marketing platform for deliverability testing, based on the information provided, is MailerLite.

It consistently had the highest average deliverability rate of 95.4% over three rounds of testing.

This is well above the defined threshold of a good deliverability rate (above 89%) and the average deliverability rate across all tested email service providers (85.7%).

Other email service providers, like ActiveCampaign, AWeber, Constant Contact, ConvertKit, Drip, GetResponse, MailChimp, Brevo (Sendinblue), Mailjet, CleverReach, HubSpot, Moosend, Omnisend, and Mailify, also had high deliverability rates to Gmail, but MailerLite had the highest average rate.

Monitoring deliverability rates and considering other factors like authentication and best practices is important when choosing an email marketing platform.

Key Points:

  • MailerLite is the best email marketing platform for deliverability testing.
  • It had the highest average deliverability rate of 95.4% over three rounds of testing.
  • This rate is well above the defined threshold of a good deliverability rate and the average rate across all tested email service providers.
  • Other email service providers also had high deliverability rates to Gmail.
  • MailerLite had the highest average rate among all providers tested.
  • Monitoring deliverability rates and considering other factors like authentication and best practices is important in choosing an email marketing platform.

Sources
1 – 2 – 3 – 4

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? Did You Know?

1. Before the creation of email, businesses relied on fax machines to rapidly send documents and messages. The first successful commercial fax machine was invented by Alexander Bain in 1843.

2. The term “spam” to refer to unsolicited email originated from a skit by the British comedy group Monty Python. In the sketch, the word “spam” is repeated excessively, just like unwanted emails bombarding users’ inboxes.

3. The world’s first email marketing campaign was sent by Gary Thuerk of Digital Equipment Corporation (DEC) in 1978. He sent a mass email promoting DEC’s new computer products to approximately 400 potential customers, resulting in $13 million in sales.

4. Contrary to popular belief, the “@” symbol was not created specifically for email addresses. It first appeared during the Renaissance as a shorthand symbol to denote units of measure and was later adopted for email addresses by Ray Tomlinson in 1971.

5. When Gmail was launched in 2004, it initially offered users 1 GB of storage space, which was significantly more than other email providers at the time. This caused widespread speculation and rumors, with some people thinking it was an April Fool’s joke due to the large amount of storage being offered.

MailerLite: Highest Average Deliverability Rate Of 95.4%

When it comes to email marketing platforms, deliverability is a crucial factor to consider. After all, what good is a marketing campaign if your emails end up in the recipients’ spam folders?

According to recent tests conducted over three rounds, MailerLite emerged as the best email marketing platform for deliverability, boasting an impressive average deliverability rate of 95.4%. This means that a significant majority of emails sent through MailerLite successfully reach their intended recipients’ inboxes.

  • Deliverability is a crucial factor in email marketing
  • MailerLite has the highest deliverability rate of 95.4%

Good Email Deliverability Rate: Above 89%

Before evaluating the performance of different email service providers, it is crucial to determine what qualifies as a good email deliverability rate. The industry standard considers anything above 89% as an acceptable rate, indicating that the majority of emails successfully reach their intended targets.

Keeping this benchmark in mind, we can assess the effectiveness of various email marketing platforms in delivering your marketing emails to the intended recipients.

  • Key points:
  • Good email deliverability rate is defined as above 89%.

“The industry standard defines anything above 89% as an acceptable rate, indicating that the majority of emails are reaching their targets successfully.”

Average Deliverability Rate Across Tested Providers: 85.7%

While the ideal deliverability rate is above 89%, it is worth noting that the average rate across all tested email service providers currently stands at 85.7%. This means that on average, approximately 14.3% of emails sent through these platforms fail to reach the desired inboxes.

It is therefore crucial for businesses to select an email marketing platform that not only meets but exceeds this average deliverability rate, ensuring that their marketing campaigns are reaching their target audience effectively.

  • It is important to strive for a deliverability rate above 89%.
  • The average deliverability rate among email service providers is currently 85.7%.
  • Approximately 14.3% of emails sent through these platforms fail to reach the desired inboxes.

“Selecting an email marketing platform that exceeds the average deliverability rate is crucial for businesses to effectively reach their target audience.”

Tested Email Service Providers: Benchmark, Constant Contact, ConvertKit, Drip, GetResponse, MailChimp, MailerLite, Brevo (Sendinblue), Mailjet, CleverReach, HubSpot, Moosend, Omnisend, and Mailify

In order to identify the best email marketing platform for deliverability, a comprehensive test was conducted among several popular email service providers. The tested platforms included Benchmark, Constant Contact, ConvertKit, Drip, GetResponse, MailChimp, MailerLite, Brevo (Sendinblue), Mailjet, CleverReach, HubSpot, Moosend, Omnisend, and Mailify.

These platforms were evaluated based on their deliverability rates, taking into account their performance over multiple rounds of testing. The results shed light on the strengths and weaknesses of each platform when it comes to ensuring that emails successfully reach the recipients’ inboxes.

ActiveCampaign: High Deliverability Rate To Gmail (100% To 95%)

ActiveCampaign is a reliable email marketing platform that boasts an impressive deliverability rate to Gmail. With rates consistently ranging from 100% to 95%, businesses can trust that their marketing emails are successfully reaching Gmail users.

This advantage of high deliverability to Gmail is particularly beneficial for businesses that aim to target a significant portion of the email user base, considering that Gmail accounts for a substantial percentage of all email users.

AWeber: 100% Deliverability Rate To Gmail In August 2017 And March 2018

Another email marketing platform that exhibited excellent deliverability to Gmail is AWeber. In both August 2017 and March 2018, AWeber achieved a 100% deliverability rate to Gmail, indicating its reliability in ensuring that marketing emails reach Gmail users’ inboxes.

This consistent performance highlights AWeber as a reliable email marketing platform for businesses looking to effectively reach Gmail users with their marketing campaigns.

Benchmark: Low Deliverability Rate To Gmail (50% To 100%)

In contrast to the high deliverability rates demonstrated by ActiveCampaign and AWeber, Benchmark initially struggled with delivering emails to Gmail users. In August 2017, Benchmark had a deliverability rate as low as 50% to Gmail. However, over time, they managed to address these issues and improve their deliverability rate to 100% by September 2020.

This improvement demonstrates Benchmark’s commitment to enhancing their platform’s performance and ensuring that marketing emails successfully land in Gmail users’ inboxes.

  • Benchmark initially had a deliverability rate as low as 50% to Gmail in August 2017.
  • They managed to improve their deliverability rate to 100% by September 2020.
  • This improvement reflects Benchmark’s commitment to enhancing their platform’s performance.
  • It ensures that marketing emails successfully land in Gmail users’ inboxes.

“Benchmark’s commitment to enhancing their platform’s performance has resulted in a significant improvement in their deliverability rates.”

Constant Contact And ConvertKit: Consistently High Deliverability Rates To Gmail

Constant Contact and ConvertKit are two email marketing platforms that have consistently demonstrated high deliverability rates to Gmail. Businesses utilizing these platforms can expect their marketing emails to reach Gmail users effectively.

With email marketing being a crucial strategy for businesses, the reliability of Constant Contact and ConvertKit in delivering emails to Gmail users makes them attractive options for businesses aiming to maximize their reach and engagement through email campaigns.

Drip: Improved Deliverability Rate To Gmail (86.7% To 95%)

Drip, an email marketing platform, has made significant strides in improving its deliverability rate to Gmail. Over a tested period from July 2019 to June 2023, Drip’s deliverability rate to Gmail increased from 86.7% to an impressive 95%.

This improvement showcases Drip’s commitment to enhancing its platform’s performance and ensuring that marketing emails are successfully delivered to Gmail users’ inboxes.

GetResponse: 100% Deliverability Rate To Gmail In August 2017 And March 2018

Similar to AWeber, GetResponse demonstrated a 100% deliverability rate to Gmail in both August 2017 and March 2018. This exceptional performance showcases GetResponse’s effectiveness in ensuring that marketing emails reach Gmail users reliably.

These high deliverability rates to Gmail make GetResponse a reliable choice for businesses seeking to effectively target Gmail users with their marketing campaigns.

In concluding this comprehensive test and evaluation of the best email marketing platforms for deliverability, it is crucial to emphasize the importance of monitoring deliverability rates and considering red flags when selecting an email marketing platform. A high deliverability rate is essential for the success of any email marketing campaign, as it ensures that your messages are reaching your intended audience.

Additionally, to improve email deliverability, it is recommended to authenticate emails using SPF, DKIM, and DMARC. Following best practices for creating and sending emails, such as avoiding spam trigger words, can also enhance deliverability. Furthermore, utilizing email verification tools can help ensure that email addresses are valid and able to receive emails.

Overall, the results of this comprehensive test highlight the varying performance levels of different email marketing platforms and offer valuable insights to businesses seeking the best platform for their email marketing campaigns.

FAQ

1. What email marketing platform offers the highest deliverability rates and why?

There are several email marketing platforms that offer high deliverability rates, making it difficult to pinpoint a single platform as having the absolute highest rates. However, one platform that is renowned for its exceptional deliverability is SendinBlue. SendinBlue utilizes various features to optimize deliverability, such as dedicated IP addresses, email authentication tools, and a strong anti-spam policy. Additionally, SendinBlue closely monitors the deliverability of each email to ensure it reaches the recipient’s inbox instead of being flagged as spam.

Another platform known for its high deliverability is ConvertKit. ConvertKit is designed specifically for professional bloggers and creators, allowing them to easily send personalized emails to their subscribers. ConvertKit focuses on maintaining positive sender reputation by using their own dedicated IP infrastructure and strict compliance with email delivery best practices. This emphasis on clean and reputable email practices helps maximize deliverability rates and ensures that emails land in the recipient’s inbox.

2. How do email marketing platforms measure and improve deliverability rates?

Email marketing platforms measure and improve deliverability rates through various tactics. First, they track metrics such as bounce rates, open rates, and click-through rates to identify potential deliverability issues. By analyzing these metrics, they can identify any problems with email deliverability, such as high bounce rates indicating issues with the email list quality or engagement.

To improve deliverability rates, email marketing platforms utilize several strategies. One important aspect is maintaining a clean mailing list by regularly removing inactive or invalid email addresses. Platforms also employ techniques to reduce spam complaints, such as ensuring opt-in consent and providing an easy way for recipients to unsubscribe. Additionally, they monitor and adhere to industry best practices and email authentication standards, like implementing DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework), to enhance deliverability and avoid spam filters. These efforts ultimately help email marketing platforms measure and enhance deliverability rates, ensuring emails reach recipients’ inboxes effectively.

3. Which email marketing platform has the best reputation for delivering emails to the inbox?

There are several email marketing platforms that are known for their reputation in delivering emails to the inbox. One of the most notable platforms is Mailchimp. With a strong focus on deliverability, Mailchimp uses various tools and techniques to ensure that emails sent through their platform reach the intended recipients’ inbox. They have a good track record of maintaining a high deliverability rate and offer features like authentication protocols and email validation to improve inbox placement.

Another reputable email marketing platform for delivering emails to the inbox is Sendinblue. With its advanced deliverability features and techniques, Sendinblue ensures that emails are sent to the inbox instead of being marked as spam. They have a dedicated infrastructure and partnerships with top email service providers to maximize deliverability rates. Their system also provides insights and recommendations to optimize email campaigns for better inbox placement.

4. What factors should be considered when choosing an email marketing platform with a strong deliverability test?

There are several factors to consider when choosing an email marketing platform with a strong deliverability test. Firstly, the platform should have a good reputation with internet service providers (ISPs). This means that it should have established relationships with major ISPs to ensure that your emails reach the inbox rather than getting flagged as spam. The platform should also have features that allow you to monitor and improve your deliverability rate, such as bounce handling and spam complaint tracking. Additionally, the platform should offer good email authentication protocols, such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC), to increase the chances of your emails being authenticated by ISPs and reaching the intended recipients’ inboxes.