Best Digital Ads 2016: Unveiling Innovative Strategies and Trends

In a world where digital ads compete for our attention, only the best can captivate and leave a lasting impression.

In 2016, a collection of extraordinary campaigns emerged, pushing boundaries and challenging societal norms.

From quirky and humorous to powerful and thought-provoking, these ads shook the advertising landscape.

Join us as we delve into the captivating realm of the best digital ads of 2016, where creativity knows no bounds.

best digital ads 2016

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Rekorderlig Cider: Skating Brothers Ad

The Rekorderlig Cider ad featuring skating brothers, Henrik and Anders, was undoubtedly one of the best digital ads of 2016. This quirky and cool ad captured the attention of viewers with its unique concept and captivating visuals. The ad showcased the brothers effortlessly gliding through scenic landscapes, effortlessly executing daring tricks on their skateboards.

With its innovative approach, the ad successfully conveyed the message that Rekorderlig Cider is not just an ordinary beverage, but a symbol of adventure and a taste for the extraordinary. The combination of stunning cinematography and catchy background music created an immersive experience for the viewers, making it memorable and highly shareable.

In terms of strategy, Rekorderlig Cider took advantage of the rising popularity of extreme sports and the influence of social media to reach their target audience effectively. By featuring skateboarding, a sport associated with youth and individuality, the brand aligned itself with the aspirations and interests of their target consumers.

ITV: Eric Cantona Mocks British Sports Fans

The ITV ad starring Eric Cantona takes a humorous approach to poke fun at British sports fans. Cantona, a former professional football player known for his eccentric personality, plays the role of an exaggerated, exasperated sports fan, expressing his frustration with the behavior of British fans.

The clever use of humor in this ad resonated with viewers, evoking laughter and creating a sense of relatability. By playing on the common frustrations and idiosyncrasies associated with sports fandom, ITV successfully engaged their target audience and generated viral traction.

The advertisement’s success can be attributed to its ability to tap into the collective consciousness of sports fans while maintaining a lighthearted and comedic tone. This ad demonstrates the power of humor in digital advertising, showcasing its potential to effectively communicate messages and make a lasting impact.

Robin Wood: Emotional Art Direction For Environmental Activists

In 2016, the German environmental activist group Robin Wood delivered a powerful message through their digital ad. This ad effectively raised awareness about environmental issues and encouraged viewers to take action.

The ad utilized stunning visuals to depict the destructive impact of human activities on the environment. With portrayals of deforestation and polluted oceans, Robin Wood successfully highlighted the urgent need for environmental conservation.

To further enhance the emotional impact, the ad incorporated a compelling narrative and thought-provoking captions. By appealing to viewers’ emotions, it aimed to create a sense of empathy and activate individuals to support environmental causes.

The success of this ad stems from its ability to combine aesthetics with a profound message. Through art direction, the ad created an engaging and immersive experience, leaving a lasting impression on viewers.

Special Dog: Mysterious Umbrella-Themed Ad For Dog Food

In 2016, Special Dog took a creative approach to promote their dog food through a mysterious umbrella-themed ad. This unconventional advertisement captured viewers’ attention with its enigmatic storyline and intriguing visuals.

The ad featured a series of scenes that prominently showcased umbrellas, generating curiosity and fascination among viewers. As the ad unfolded, it gradually became clear that the umbrellas symbolized the various nutritional benefits offered by Special Dog’s dog food.

The clever use of symbolism and unconventional storytelling set this ad apart from others. By presenting their product in a unique and imaginative way, Special Dog successfully engaged viewers and delivered a memorable advertising experience.

This ad exemplified the power of creativity and unexpected elements in digital advertising. By deviating from traditional approaches, Special Dog effectively captured the focus of their target audience and effectively communicated the value of their product.

• The ad introduced a mysterious and enigmatic storyline.
• Umbrellas played a significant role in capturing viewers’ interest.
• Symbolism was used to represent the nutritional benefits of the dog food.
• The ad stood out through its unconventional storytelling approach.
• Special Dog successfully engaged viewers and created a memorable experience.

Viral Fake Ad Mocking Donald Trump

In 2016, a fake ad mocking Donald Trump went viral and gained significant attention online. This satirical ad utilized humor and clever editing techniques to create a compelling critique of Trump’s political persona.

The ad seamlessly blended real footage of Trump with fictional scenarios, resulting in hilarious and absurd situations. By exaggerating Trump’s mannerisms and character traits, the ad aimed to highlight the perceived flaws and controversies associated with his presidency.

The success of this ad can be attributed to its timely release during the intense political climate of 2016. It resonated with a large portion of the audience who were critical of Trump’s political agenda. The sharability and virality of the ad were further boosted by the strong emotions and polarizing opinions it evoked.

This fake ad serves as a reminder of the impact digital advertising can have on shaping public opinions and influencing political discourse. It exemplifies the power of creativity in grabbing attention and sparking conversations in the digital sphere.

The Economist: Anti-Trump Ad From 2006

In a surprising turn of events, a previously unmentioned ad from 2006 resurfaced in 2016, positioning The Economist as a critic of Donald Trump. This anti-Trump ad, released a decade before his presidential campaign, demonstrated the prescience and prophetic nature of The Economist’s editorial stance on global politics.

The ad featured a clever montage of images and captions, highlighting the potential risks and consequences of Trump’s policies. It raised concerns about Trump’s impact on the economy and international relations, providing a thought-provoking perspective that resonated with many viewers in 2016.

By resurfacing this old ad, The Economist showcased their editorial foresight and ability to anticipate political trends. It also reflected the enduring relevance of their brand and solidified their position as a trusted source of insightful analysis.

This ad’s impact extended beyond simply promoting The Economist’s brand. It played a significant role in shaping public perceptions about Trump’s candidacy and provided viewers with a valuable perspective on his potential impact as a political leader.

AML Photoshop Job Featuring The Economist Logo In Times Square

In an attention-grabbing and humorous ad, AML Photoshop expertly manipulated an image of Times Square, replacing one of the prominent digital billboards with The Economist logo. This creative photoshop job created the illusion that The Economist was a major player in the heart of New York City.

This ad successfully used visual deception to capture the viewers’ attention and generate intrigue. By placing The Economist logo in such an iconic location, AML Photoshop cleverly conveyed the message that The Economist is a respected and influential publication.

The ad’s effectiveness can be attributed to its ability to spark curiosity and leave a lasting impression. By presenting The Economist in an unexpected and larger-than-life way, the ad enhanced the brand’s credibility and positioning in the minds of the viewers.

This photoshop job serves as a testament to the power of visual storytelling and the impact of clever manipulations in digital advertising. AML Photoshop demonstrated their expertise in creating eye-catching and thought-provoking images that resonate with viewers.

Getty Images: “Endless Possibilities” Video

In 2016, Getty Images created an awe-inspiring video titled “Endless Possibilities”. This video aimed to highlight the vast library of visual content available through Getty Images and the endless possibilities it offers for creative projects.

The video showcased a series of stunning images that seamlessly transitioned from one scene to another. Each image represented a moment captured through Getty Images, ranging from breathtaking landscapes to intimate human connections.

Through the powerful combination of visuals and music, the video created a captivating and emotionally evocative experience for the viewers. It effectively positioned Getty Images as the go-to resource for creative professionals by showcasing the breadth and quality of their image collection.

The success of this video can be attributed to its ability to convey the brand’s value proposition through the language of visuals. It showcased Getty Images’ commitment to providing high-quality imagery and captured the imaginations of viewers, leaving them inspired and motivated to explore the endless possibilities offered by the brand.

• The video titled “Endless Possibilities” by Getty Images showcased a series of stunning images.
• The visuals and music combination created a captivating and emotionally evocative experience.
• Getty Images positioned themselves as the go-to resource for creative professionals.
• The video highlighted the brand’s commitment to providing high-quality imagery.
• Viewers were inspired and motivated to explore the endless possibilities offered by Getty Images.

Geico Ads Not Considered Among Best Digital Ads Of 2016

Despite their ubiquity on television and the web, Geico ads did not make the cut for the best digital ads of 2016. While Geico has been known for its memorable and humorous advertisements in the past, the ads released in 2016 failed to create the same level of impact.

The exclusion of Geico ads from the list can be attributed to several factors. Firstly, Geico ads often rely on a formulaic approach, utilizing the same characters and comedic style repeatedly. While this approach initially garnered attention, it became predictable and lacked the element of surprise.

Furthermore, the impact of Geico ads was diluted by their saturation in the advertising space. As viewers were exposed to numerous Geico ads throughout the year, the novelty and appeal wore off, diminishing their effectiveness.

• However, it is worth noting that Geico ads still have their dedicated fan base who appreciate their humor and creativity.
• While they may not have made the list of best digital ads of 2016, Geico ads continue to be a significant presence in the digital advertising landscape.

In conclusion, while Geico ads were not recognized among the best digital ads of 2016, they still maintain a loyal following and contribute to the digital advertising industry.

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FAQ

What type of digital ads are most effective?

The most effective type of digital ads can vary depending on the specific goals and target audience of a business. However, in general, targeted and dynamic ads tend to be highly effective in PPC advertising. By carefully selecting relevant keywords and optimizing ad content to match the interests and needs of the target audience, businesses can increase the chances of their ads being clicked and converting into actual sales or leads. Additionally, incorporating dynamic elements such as personalized product recommendations or real-time pricing can enhance user engagement and improve the overall effectiveness of the ads. Ultimately, a combination of thorough keyword research, tailored ad content, and dynamic elements can contribute to the success of PPC digital advertising campaigns.

What is the most common type of digital ad?

The most common type of digital ad is display advertising. Display ads are prevalent and can be found on various platforms such as websites, blogs, and banners. These ads usually combine images, text, and animation to capture the audience’s attention and convey the message effectively. Display ads have become a popular choice for advertisers due to their wide reach and versatility in engaging potential customers.

What are high impact digital ads?

High impact digital ads are dynamic and captivating advertisements that have a significant influence on their target audience. These ads stand out among the clutter and are often shared on social media platforms, expanding their reach exponentially. Due to their ability to captivate users’ attention, high impact ads yield higher conversion rates and attract more click-throughs compared to traditional digital advertising methods. These ads possess an element of entertainment or education, allowing them to resonate with viewers on a deeper level, ultimately making them more effective and memorable than most other forms of advertising.

What are the six types of digital advertising?

Digital advertising encompasses a wide range of strategies to reach online audiences. The six main types of digital ads include display advertising, which uses banners or images on websites; social media advertising, which promotes products or services on social networks; native advertising, which blends with the content of websites; search advertising, which appears in search engine results; video advertising, which includes commercials or promotional videos; and email marketing, which involves sending promotional messages directly to a user’s inbox. These six types allow advertisers to diversify their approaches and engage with their target audience through various digital channels.