Content marketing has become an essential strategy in the digital landscape of online advertising services and advertising networks. In 2015, businesses were introduced to a wide range of effective tools that assisted in implementing successful content marketing campaigns. These tools allowed marketers to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience. With the rapid growth of content marketing, it is crucial for advertisers to leverage the best content marketing tools to stay ahead of the competition.

One tool that gained significant popularity in 2015 was Buzzsumo. This powerful platform enabled marketers to analyze the performance of content and find the most shared content in their niche. With this information, advertisers could identify trending topics, understand what their audience was interested in, and create highly engaging content. This tool not only saved time but also provided actionable insights to optimize marketing/" rel="nofollow noopener" class="fst-autolink">content marketing efforts.

Another important content marketing tool in 2015 was CoSchedule. This all-in-one marketing calendar allowed advertisers to plan, organize, and execute their content strategy in a seamless manner. With the ability to collaborate with team members, schedule social media posts, and track performance, CoSchedule became a must-have tool for marketers. It provided a centralized hub to manage all content-related tasks, ensuring efficiency and productivity.

In addition to these tools, marketers also relied on Buffer to streamline their social media content distribution. Buffer allowed advertisers to schedule posts across multiple social media platforms, saving them valuable time. With the ability to analyze post performance and track engagement metrics, Buffer empowered marketers to optimize their social media strategy and maximize audience reach.

In 2015, the significance of visual content in content marketing was undeniable. To cater to this growing trend, tools like Canva gained immense popularity. Canva provided a simplified and intuitive design platform that allowed marketers to create stunning visuals, even without extensive design skills. It offered a wide range of templates, fonts, and graphics, making it easy to create eye-catching images that captured audience attention.

Email marketing also played a vital role in content marketing strategies, and tools like MailChimp were essential for success in 2015. MailChimp provided a platform for marketers to design, send, and track email campaigns. With automation features and in-depth analytics, advertisers could optimize their email marketing efforts and deliver personalized content to their subscribers.

Throughout 2015, content marketing tools revolutionized the advertising landscape, empowering advertisers to create impactful campaigns and connect with target audiences. By harnessing the power of tools like Buzzsumo, CoSchedule, Buffer, Canva, and MailChimp, advertisers could streamline their content creation, distribution, and analysis processes. As content marketing continues to evolve, staying up-to-date with the latest tools and technologies is crucial for advertising networks and online advertising services to deliver successful results for their clients.

What are the Best Content Marketing Tools in 2015 for Boosting Your Online Advertising?

In today’s digital age, content marketing plays a crucial role in the success of online advertising campaigns. To effectively engage your target audience and drive conversions, you need to harness the power of various content marketing tools available. But with the ever-evolving landscape of advertising networks and online marketing services, it’s essential to have the right tools in your arsenal. In this article, we’ll explore the best content marketing tools of 2015 that can significantly enhance your online advertising efforts.

Before we dive into the specifics, let’s first understand the concept of content marketing and its significance in the realm of online advertising. Content marketing refers to the practice of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action by providing information, entertainment, or solutions to their needs. In the context of online advertising, content marketing serves as a powerful strategy to reach and engage potential customers, build brand awareness, and ultimately drive conversions.

Now, let’s explore some of the top content marketing tools that emerged in 2015, empowering advertisers to maximize their online advertising campaigns:

1. BuzzSumo

BuzzSumo is a versatile tool that helps advertisers identify trending content and uncover the key influencers in their industry. By analyzing the most-shared content across various social media platforms, BuzzSumo provides invaluable insights into the interests and preferences of your target audience. This allows you to create highly shareable and engaging content that resonates with your potential customers. In addition, BuzzSumo’s influencer search feature enables you to connect with relevant industry influencers who can amplify the reach of your content.

2. SEMrush

SEMrush is an all-in-one SEO tool that not only assists in keyword research and competitor analysis but also provides valuable insights into the content strategies of your competitors. By analyzing your competitors’ top-performing content, you can understand the topics and formats that resonate well with your shared audience. Incorporating these insights into your content marketing strategy can help you craft compelling content that outperforms your competitors and drives organic traffic to your online advertising campaigns.

3. Canva

Visual content is an integral part of any successful content marketing campaign. Canva is a user-friendly graphic design tool that allows advertisers to create stunning visuals without the need for extensive design skills. With its drag-and-drop interface and a vast library of pre-designed templates and stock images, Canva enables advertisers to create captivating infographics, social media graphics, and other visual elements to enhance their content marketing efforts. Engaging visuals not only attract attention but also improve the overall user experience, leading to higher engagement and conversions.

4. CoSchedule

CoSchedule is a comprehensive content marketing and social media management tool. It offers a centralized platform where advertisers can plan, create, and distribute their content across various channels. CoSchedule’s calendar view allows you to visualize your content schedule, ensuring consistent publishing and preventing content gaps. Moreover, it offers social media scheduling features, allowing you to schedule and automate your social media posts for maximum reach and engagement. By streamlining your content creation and distribution process, CoSchedule helps you save time and maximize the impact of your content marketing efforts.

5. Google Analytics

Google Analytics is a must-have tool for any advertiser looking to measure the performance of their content marketing campaigns. It provides valuable insights into user behavior, traffic sources, and conversions, allowing you to optimize your content strategy based on data-driven decisions. With Google Analytics, you can track the performance of individual content pieces, identify high-performing pages, and understand the user journey on your website. By leveraging this data, you can refine your content marketing approach and allocate your resources to the most effective strategies, resulting in improved ROI for your online advertising campaigns.

Conclusion

As online advertising continues to evolve, content marketing remains a crucial component for success. By leveraging the best content marketing tools available in 2015, you can enhance your online advertising campaigns, engage your target audience, and drive conversions. Tools like BuzzSumo, SEMrush, Canva, CoSchedule, and Google Analytics empower advertisers to create compelling content, analyze competitor strategies, streamline content creation, and measure performance effectively. Incorporating these tools into your content marketing arsenal will set you on the path to achieving your online advertising goals and staying ahead of the competition.

In the next part of this article series, we will dive deeper into each of these tools, exploring their features, functionalities, and best practices for optimal usage. Stay tuned to unlock the full potential of these content marketing tools and take your online advertising game to the next level.

Answer to Best Content Marketing Tools 2015

When it comes to content marketing, having the right tools can make all the difference. In 2015, there were several standout tools that helped marketers create, distribute, and analyze their content. These tools allowed businesses to streamline their content marketing efforts and achieve better results. Let’s dive into the best content marketing tools of 2015:

1. Google Analytics

Google Analytics was and still is one of the most widely used tools for analyzing the performance of content marketing campaigns. With its robust features and customizable dashboards, marketers were able to track and measure key metrics such as website traffic, engagement, and conversions. By understanding how their content was performing, marketers could make data-driven decisions to optimize their campaigns and drive better results.

2. BuzzSumo

Another essential tool in 2015 was BuzzSumo. This tool allowed marketers to identify popular and trending content in their industry. By searching for keywords or topics, marketers could see which articles or blog posts were getting the most shares and engagement on social media. This insight helped marketers understand what content resonated with their target audience and provided valuable ideas for creating their own highly shareable and engaging content.

3. CoSchedule

To effectively manage content creation and distribution, many marketers turned to CoSchedule in 2015. This all-in-one marketing calendar allowed teams to plan, organize, and schedule their content in one place. With its intuitive interface and integrations with popular content management systems, CoSchedule made it easy for marketers to collaborate and stay organized. This tool also provided valuable analytics to track social media engagement and optimize content distribution strategies.

4. SEMrush

SEMrush was a game-changer for content marketers in 2015. This comprehensive SEO tool provided insights into keyword rankings, competitor analysis, and backlink opportunities. By understanding the SEO landscape, marketers could optimize their content to rank higher in search engine results and drive organic traffic. SEMrush also offered content ideas based on popular search queries, helping marketers create relevant and valuable content that resonated with their audience.

5. MailChimp

Email marketing remained a crucial component of content marketing in 2015, and MailChimp was the go-to tool for many marketers. With its user-friendly interface and automation features, MailChimp made it easy to create and send targeted email campaigns. Marketers could segment their audience, create personalized content, and track email performance with detailed analytics. This tool helped businesses nurture leads, drive engagement, and ultimately convert subscribers into customers.

6. Hootsuite

Social media played a vital role in content distribution in 2015, and Hootsuite was a must-have tool for managing social media accounts. With its centralized dashboard, marketers could schedule and publish content across multiple social media platforms, engage with their audience, and monitor social media conversations. Hootsuite also provided valuable analytics to measure the impact of social media efforts and identify areas for improvement.

7. Buffer

Buffer was another top tool for content marketers in 2015, especially for those focused on social media scheduling and management. This tool allowed marketers to schedule posts in advance, ensuring a consistent presence on social media. Buffer also provided analytics to track post performance and optimize posting times for maximum engagement. With its user-friendly interface and integrations with popular social media platforms, Buffer made social media management a breeze.

8. Canva

Visual content became increasingly important in 2015, and Canva quickly emerged as the go-to tool for creating eye-catching graphics. With its drag-and-drop interface and vast library of design templates, marketers could easily create professional-looking images for their blog posts, social media updates, and email campaigns. Canva’s user-friendly design tools made it accessible to marketers with little to no design experience, empowering them to create visually appealing content that captivated their audience.

9. Moz

For marketers focused on search engine optimization, Moz was a valuable tool in 2015. Moz provided a comprehensive suite of SEO tools, including keyword research, backlink analysis, and site audits. Marketers could track their website’s visibility in search engine results, monitor keyword rankings, and identify opportunities for optimization. Moz also offered valuable educational resources and a supportive community, making it a go-to resource for marketers looking to improve their SEO efforts.

10. WordPress

WordPress has been a staple in the content marketing world for years, and it continued to be a top choice for marketers in 2015. This popular content management system made it easy to create and publish content-rich websites and blogs. With its vast selection of themes and plugins, marketers could customize their websites to reflect their brand and optimize their content for search engines. WordPress also offered a user-friendly interface and robust analytics for tracking website performance.

As 2015 came to a close, these content marketing tools had proven their worth in helping marketers create, distribute, and analyze their content. Their features and capabilities empowered marketers to optimize their strategies, drive better results, and stay ahead in the competitive landscape.

Statistically speaking, according to a survey conducted by Content Marketing Institute, 73% of marketers stated that they were planning to invest more in content marketing tools in 2015. This highlights the importance and growing recognition of the role that these tools play in successful content marketing campaigns.

Key Takeaways: Best Content Marketing Tools 2015

As an online advertising service or advertising network, understanding the best content marketing tools is essential for creating effective and engaging content for your target audience. In this article, we will explore the top takeaways from Best Content Marketing Tools 2015 to help you enhance your content marketing strategy and achieve better results.

1. Focus on comprehensive keyword research: Effective content marketing starts with thorough keyword research to identify popular and relevant keywords that your audience is searching for.
2. Utilize SEO tools for optimization: SEO tools can help you optimize your content for search engines, improving its visibility and increasing organic traffic to your website.
3. Content ideation and brainstorming: Content marketing tools can assist in generating creative ideas and brainstorming content topics that resonate with your audience.
4. Effective content creation and management: Invest in tools that simplify content creation and enable efficient management of your content marketing efforts, ensuring a consistent and organized approach.
5. Visual content creation tools: Visual content, such as infographics and videos, can boost user engagement. Explore tools that assist in creating visually appealing content.
6. Social media scheduling and automation: Implement tools that allow you to schedule and automate your social media posts, saving time and improving consistency across platforms.
7. Email marketing and automation: Email remains a powerful marketing channel. Utilize tools that enable email marketing automation, personalization, and analytics for better campaign performance.
8. Repurposing content: Save time and resources by repurposing existing content across various formats and channels. Look for tools that facilitate repurposing and content syndication.
9. Analytics and performance tracking: Tracking the performance of your content is crucial. Choose tools that provide comprehensive analytics, allowing you to measure the success of your content marketing campaigns.
10. Collaboration and workflow management: Content marketing involves a collaborative approach. Consider tools that streamline collaboration among team members and enhance workflow management.
11. Content curation: Curating relevant and high-quality content can supplement your content marketing strategy. Look for tools that simplify content curation and enable easy sharing across platforms.
12. Influencer identification and outreach: Influencer marketing can amplify your content reach. Identify tools that aid in identifying relevant influencers and managing outreach campaigns.
13. Content distribution and amplification: Explore tools that assist in distributing and amplifying your content through channels like social media, email newsletters, and partnerships.
14. Conversion optimization tools: Improve your content’s conversion potential with tools that assist in A/B testing, lead capturing, and optimizing landing pages for better conversion rates.
15. Stay updated with industry trends: Continually enhance your content marketing strategy by staying updated with the latest industry trends. Follow reputable blogs and industry publications.

By incorporating these key takeaways from Best Content Marketing Tools 2015, you can elevate your content marketing efforts and drive better results as an online advertising service or advertising network. Stay tuned as we dive deeper into each section, providing insights into the best tools available in each category.

FAQs for Best Content Marketing Tools 2015

1. What are content marketing tools?

Content marketing tools are software or platforms that help businesses create, manage, distribute, and analyze their content marketing efforts. These tools enable companies to streamline their content creation process, optimize content distribution, and measure the effectiveness of their content marketing campaigns.

2. Why should I use content marketing tools?

Using content marketing tools can save you time and effort by automating various aspects of your content marketing strategy. These tools can help you generate new content ideas, improve content quality, schedule content distribution, track performance metrics, and engage with your audience effectively.

3. Are content marketing tools suitable for small businesses?

Yes, content marketing tools are suitable for businesses of all sizes. In fact, they can be particularly beneficial for small businesses with limited resources. These tools allow small businesses to compete with larger enterprises by helping them create professional content and reach their target audience more efficiently.

4. Which are the best content marketing tools available in 2015?

The best content marketing tools available in 2015 include:

• Content management systems (CMS) like WordPress
• SEO tools such as SEMrush and Moz
• Email marketing platforms like Mailchimp and Constant Contact
• Social media management tools such as Hootsuite and Buffer
• Analytics platforms like Google Analytics and Adobe Analytics

5. How do content marketing tools help improve content quality?

Content marketing tools provide various features that can help you enhance the quality of your content. These tools often include grammar and spell-checking capabilities, readability analysis, plagiarism detectors, SEO optimization suggestions, and content collaboration and editing features.

6. Can content marketing tools help with content promotion?

Yes, content marketing tools can assist you in promoting your content effectively. Many of these tools offer social media integration, which allows you to schedule and automate content sharing across multiple platforms. Additionally, some tools provide outreach and influencer marketing capabilities to help expand your content’s reach and visibility.

7. Do content marketing tools offer any analytics features?

Yes, most content marketing tools include analytics features. These features allow you to track the performance of your content marketing campaigns, including metrics such as website traffic, engagement rate, conversion rate, and more. Analytics data can help you make informed decisions to optimize your content strategy and improve your ROI.

8. Are content marketing tools user-friendly?

Content marketing tools range in terms of user-friendliness. Some tools are designed to be intuitive and easy to use, even for beginners, while others may have a steeper learning curve. It is advisable to choose tools that provide user-friendly interfaces and offer sufficient customer support and documentation to assist with any learning curve.

9. How much do content marketing tools typically cost?

The cost of content marketing tools varies depending on the specific tool and its features. Some tools offer free plans or trial periods, while others require monthly or annual subscriptions. Additionally, enterprise-level tools may have custom pricing depending on your business’s specific needs and requirements.

10. Can content marketing tools help improve SEO?

Yes, content marketing tools can play a crucial role in improving your website’s SEO. These tools usually provide keyword research and analysis features, on-page optimization recommendations, backlink tracking, and competitor analysis. By leveraging these tools, you can optimize your content to rank higher in search engine results pages and attract more organic traffic.

11. Can content marketing tools help with email marketing?

Yes, many content marketing tools include features that integrate with email marketing platforms. These features allow you to create and send newsletters, automated email campaigns, and track email performance metrics. Integrating your content marketing and email marketing efforts can help you deliver targeted content directly to your subscribers’ inboxes.

12. Are content marketing tools suitable for social media management?

Absolutely. Content marketing tools often provide features specifically designed for social media management. These features allow you to schedule and publish posts across different social media platforms, engage with your audience, and analyze social media performance metrics.

13. Can content marketing tools help with collaboration?

Yes, many content marketing tools offer collaboration features that enable team members to work together on content creation and management. These tools often include features like live editing, commenting, task assignments, and version control, making it easier for teams to collaborate and streamline their content marketing workflows.

14. How do I choose the best content marketing tool for my business?

When selecting a content marketing tool, consider factors such as your business’s specific needs, budget, ease of use, integration capabilities with other tools, customer support, and any unique features that align with your content marketing goals. It is also recommended to read reviews and compare different tools to make an informed decision.

15. Can content marketing tools guarantee instant success?

No, content marketing tools cannot guarantee instant success. While these tools can significantly improve your content marketing efforts, success ultimately depends on various factors, including content quality, audience targeting, distribution strategy, and continuous optimization. Content marketing is a long-term strategy that requires consistent effort, experimentation, and analysis to achieve sustainable results.

Conclusion

In conclusion, the Best Content Marketing Tools of 2015 have revolutionized online advertising and have provided advertising networks with powerful resources to engage and captivate audiences. Throughout the article, we discussed several key points and insights related to these tools, highlighting their importance and effectiveness in enhancing content marketing strategies.

We began by exploring the significance of content marketing in the online advertising industry. It is evident that traditional advertising techniques are no longer as effective as they used to be, and consumers are now seeking valuable and engaging content. This shift in consumer behavior necessitates the use of content marketing tools to create compelling and relevant content that resonates with the target audience.

Next, we delved into some of the best content marketing tools available in 2015. We discussed tools such as BuzzSumo, which aids in identifying popular and trending topics, and Canva, which offers a user-friendly platform for creating visually stunning content. Other tools like Google Analytics help track the effectiveness of content and its impact on consumer behavior. Additionally, we explored the power of social media platforms such as Facebook, Twitter, and LinkedIn in disseminating content and reaching a wider audience.

Another crucial aspect we addressed was the importance of utilizing SEO tools to optimize content for search engines. Tools like Moz and SEMrush allow advertisers to conduct keyword research, track search engine rankings, and monitor competitor strategies. By leveraging these tools, advertising networks can ensure that their content is easily discoverable by potential customers.

We also emphasized the significance of analytics tools in measuring the success of content marketing campaigns. Tools such as Hootsuite and Sprout Social provide valuable insights into engagement, reach, and conversions, enabling advertisers to refine and improve their strategies based on data-driven decisions. Additionally, the integration of marketing automation tools like HubSpot and Marketo can streamline content marketing processes, saving time and resources for advertising networks.

Throughout the article, it became evident that a combination of these content marketing tools can significantly boost the effectiveness of online advertising strategies. By harnessing the power of these tools, advertising networks can create and distribute compelling content that resonates with their target audience. The ability to track, analyze, and refine marketing campaigns ensures that resources are effectively utilized and outcomes are optimized.

To thrive in the ever-evolving landscape of online advertising, it is crucial for advertising networks to embrace the Best Content Marketing Tools of 2015 and adapt their strategies accordingly. By harnessing the power of these tools, networks can stay ahead of the competition, engage audiences, and drive conversions. The key takeaway is that content marketing is no longer an option but a necessity for successful online advertising, and utilizing the best tools available is essential for achieving desirable results.