Did you know that in 2017, the digital marketing industry experienced a significant boom, with businesses across the globe embracing online platforms as their primary advertising channels? With the rise of social media, search engine optimization (SEO), and content marketing, companies realized the importance of effectively reaching and engaging with their target audience online. To stay competitive in this digital landscape, marketers sought out the best books for digital marketing in 2017, aiming to gain valuable insights and techniques to enhance their advertising strategies.

One such book that made waves in the digital marketing arena was “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry. This comprehensive guidebook provided marketers with a step-by-step approach to creating and executing successful digital marketing campaigns. It covered everything from building a solid online presence to leveraging social media platforms for maximum audience engagement. With relatable examples and practical tips, this book became an indispensable resource for both novices and experienced marketers alike.

Another standout book in 2017 was “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger. In an era where viral marketing became a buzzword, this book delved into the science behind creating contagious content that catches people’s attention and encourages them to share it with others. Berger’s research-backed insights and case studies provided readers with a deeper understanding of what makes certain ideas, products, or campaigns go viral, giving marketers a leg up in creating effective digital advertising campaigns.

In addition to these bestselling books, “SEO for Growth” by John Jantsch and Phil Singleton also gained considerable attention in 2017. This insightful book explored the world of search engine optimization and its role in driving organic traffic to websites. With search engines constantly evolving, staying up-to-date with the latest SEO techniques was crucial for digital marketers. “SEO for Growth” not only provided in-depth explanations of SEO concepts but also offered practical tips and strategies to optimize websites and improve their visibility in search results.

The digital marketing landscape continued to evolve rapidly in 2017, and marketers recognized the need to adapt and stay ahead of the game. By turning to the best books for digital marketing, professionals in the industry sought to educate themselves on the latest trends, strategies, and tools that would help them navigate this ever-changing landscape. These books provided valuable insights, solutions, and statistics that marketers could incorporate into their online advertising services or advertising network to effectively promote their clients’ products and services.

References:

Deiss, R., & Henneberry, R. (2017). Digital Marketing for Dummies. Wiley.

Berger, J. (2013). Contagious: How to Build Word of Mouth in the Digital Age. Simon & Schuster.

Jantsch, J., & Singleton, P. (2016). SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. BenBella Books.

What are the Best Books for Digital Marketing in 2017?

When it comes to staying ahead in the ever-evolving world of digital marketing, knowledge is power. With the right information and strategies, businesses can effectively reach their target audience and drive conversions. That’s why reading books on digital marketing can be a game-changer for online advertising services and advertising networks. In this article, we will explore the top books for digital marketing in 2017, offering valuable insights and practical tips for boosting your online advertising efforts.

1. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry

As the title suggests, “Digital Marketing for Dummies” is a beginner-friendly guide that covers all the essential aspects of digital marketing. From developing a solid online presence to leveraging social media platforms, this book provides a comprehensive overview of the strategies and tactics that can help businesses thrive in the digital landscape. Deiss and Henneberry dive deep into various topics such as search engine optimization (SEO), content marketing, and email marketing, making it an invaluable resource for advertisers looking to maximize their online visibility.

2. “The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, Stephan Spencer, and Jessie Stricchiola

In the world of digital marketing, SEO plays a crucial role in determining a website’s organic search visibility. “The Art of SEO” is a comprehensive guidebook that covers everything from the fundamentals to the advanced strategies of search engine optimization. Enge, Spencer, and Stricchiola offer valuable insights on topics like keyword research, link building techniques, and site architecture optimization. By following the strategies outlined in this book, online advertisers can drive more targeted traffic to their websites and improve their chances of ranking higher in search engine result pages.

3. “Influence: The Psychology of Persuasion” by Robert Cialdini

Understanding human psychology and behavioral patterns is essential for advertisers looking to create compelling and persuasive campaigns. In “Influence: The Psychology of Persuasion,” Cialdini explores how various psychological factors can be leveraged to influence people’s decisions. From reciprocity to social proof, this book uncovers the key principles that drive human behavior, offering valuable insights for advertisers. By incorporating these principles into their online advertising strategies, professionals can create more effective and impactful campaigns that resonate with their target audience.

4. “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi

Content marketing is a vital component of any successful digital marketing strategy. In “Content Inc.”, Pulizzi shares his proven framework for building a scalable and profitable content-first business. This book provides practical advice on various aspects of content marketing, such as finding your niche, developing a content strategy, and monetizing your content. Online advertisers can learn how to create valuable and engaging content that attracts and retains a loyal audience, ultimately driving conversions and business growth.

5. “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” by Sean Ellis and Morgan Brown

In today’s competitive digital landscape, finding innovative ways to accelerate business growth is crucial. “Hacking Growth” offers a data-driven approach to marketing and growth hacking, providing actionable insights for driving rapid business expansion. Ellis and Brown share strategies used by successful companies to achieve remarkable growth, emphasizing the importance of experimentation, optimization, and customer-centricity. This book is a must-read for advertisers looking to stay ahead of the curve and drive breakout success in their online advertising efforts.

These five books serve as a starting point for advertisers and online advertising services looking to enhance their digital marketing knowledge and skills. Each book offers unique perspectives and strategies that can be applied to various aspects of online advertising, from search engine optimization to content marketing. By diving into these books and implementing the learned strategies, advertisers can gain a competitive edge and achieve remarkable results in their digital marketing campaigns.

In the next part of this article series, we will delve deeper into each book, exploring their key concepts and practical applications for online advertising services and advertising networks. Stay tuned for valuable insights and actionable tips that will empower you to take your digital marketing efforts to new heights.

1. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry

One of the best books for digital marketing in 2017 is “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry. This book provides a comprehensive guide for beginners and experienced marketers alike, covering everything from the basics of digital marketing to advanced strategies and tactics.

The authors, both industry experts, break down complex concepts into easy-to-understand language, making it accessible for readers of all skill levels. They cover a wide range of topics, including website optimization, content marketing, social media marketing, email marketing, and much more.

What sets this book apart is its focus on actionable advice and real-world case studies. Each chapter includes practical tips and strategies that readers can immediately implement into their digital marketing campaigns. The authors also provide valuable insights from their own experiences, giving readers a behind-the-scenes look into successful digital marketing campaigns.

Whether you’re a small business owner looking to grow your online presence or a seasoned marketer wanting to stay updated with the latest trends, “Digital Marketing for Dummies” is a must-read. It equips you with the knowledge and tools needed to succeed in today’s digital landscape.

2. “SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” by Adam Clarke

Search engine optimization (SEO) is a critical aspect of digital marketing, and “SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” by Adam Clarke is a top pick for anyone looking to master this field. This book provides an in-depth understanding of SEO techniques and strategies that can help improve website rankings and drive organic traffic.

Clarke covers both the fundamentals of SEO and advanced tactics, making it suitable for beginners and experienced marketers alike. The book explores topics such as keyword research, on-page optimization, link building, technical SEO, and more. It also delves into the latest trends and updates in the SEO industry, ensuring readers stay up-to-date with best practices.

What sets this book apart is its focus on actionable strategies and real-world examples. Clarke provides step-by-step instructions and case studies that illustrate how to implement SEO techniques effectively. He also shares his own experiences and insights gained from working with clients in various industries.

Whether you’re a website owner, an SEO professional, or a digital marketer looking to enhance your skills, “SEO 2017” is a valuable resource. It offers practical advice that can help you optimize your website for search engines and increase your online visibility.

3. “Influence: The Psychology of Persuasion” by Robert Cialdini

While not specifically focused on digital marketing, “Influence: The Psychology of Persuasion” by Robert Cialdini is a book that every marketer should read. Understanding the psychology behind consumer behavior is crucial in creating effective marketing campaigns, and this book explores the principles of persuasion in depth.

Cialdini outlines six universal principles of influence: reciprocity, scarcity, authority, consistency, liking, and consensus. By understanding these principles, marketers can craft persuasive messages that resonate with their target audience and drive action.

Throughout the book, Cialdini provides numerous examples and case studies that demonstrate how these principles have been used successfully in various contexts. He also offers practical tips and techniques that marketers can apply to their own campaigns.

Whether you’re creating ad copy, designing landing pages, or strategizing your social media campaigns, “Influence” can help you understand the psychological triggers that drive consumer behavior. By leveraging these principles, you can greatly enhance the effectiveness of your digital marketing efforts.

4. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger

In today’s digital age, word of mouth plays a crucial role in the success of marketing campaigns. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger uncovers the science behind why some ideas and products become viral, while others fade away.

Berger explores the six key principles that make ideas contagious: social currency, triggers, emotional resonance, observability, usefulness, and storytelling. By understanding these principles, marketers can design campaigns that get people talking and sharing their brand or product.

The book is filled with real-world examples and case studies that illustrate how these principles have been successfully applied in various industries. Berger also provides practical tips and strategies that marketers can implement to make their own campaigns contagious.

Whether you’re looking to launch a new product, create engaging content, or increase brand awareness, “Contagious” offers valuable insights into building word of mouth in the digital age. Understanding the principles of virality can give your marketing efforts a significant boost.

5. “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” by Sean Ellis and Morgan Brown

For those looking to accelerate their growth through innovative strategies, “Hacking Growth” by Sean Ellis and Morgan Brown is a must-read. This book delves into the tactics and mindset behind the success of some of the fastest-growing companies in the world.

Ellis and Brown introduce the concept of growth hacking, which focuses on rapid experimentation, data-driven decision-making, and cross-functional collaboration. They provide practical frameworks and case studies that demonstrate how companies have leveraged growth hacking techniques to achieve exceptional results.

The book covers a wide range of topics, including customer acquisition, retention, optimization, and monetization. It offers actionable insights and strategies that can be applied to any digital marketing campaign, regardless of industry or company size.

Whether you’re a startup founder, a marketing professional, or a business owner looking to drive breakout success, “Hacking Growth” provides valuable guidance. It equips you with the tools and mindset needed to fuel exponential growth in the digital landscape.

Statistically, according to a survey, digital marketing spending is expected to reach $332 billion by 2021, indicating the increasing importance of this field in the advertising industry.

Key Takeaways: Best Books For Digital Marketing 2017

In the evolving world of digital marketing, staying updated with the latest trends and strategies is essential for every online advertising service or advertising network. These key takeaways will summarize the most important points and insights related to the best books for digital marketing in 2017, helping readers gain valuable knowledge and stay ahead in this competitive field.

1. 1. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry: This book serves as a comprehensive guide for beginners, covering various aspects of digital marketing and providing practical tips for success.
2. 2. “Invisible Influence” by Jonah Berger: In this book, Berger explores the subtle and powerful impact of social influence on consumer behavior and how marketers can utilize this knowledge in their digital marketing campaigns.
3. 3. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger: Berger dives deeper into the concepts of virality and word-of-mouth marketing, revealing the principles behind creating contagious content and ideas.
4. 4. “Hug Your Haters: How to Embrace Complaints and Keep Your Customers” by Jay Baer: This book emphasizes the importance of customer service in the digital age and provides strategies to effectively handle customer complaints, turning negative experiences into positive outcomes.
5. 5. “Youtility: Why Smart Marketing Is About Help, Not Hype” by Jay Baer: Baer explains the concept of Youtility, where businesses focus on being helpful to customers instead of simply promoting their products, and how this approach can lead to long-term success.
6. 6. “Influence: The Psychology of Persuasion” by Robert Cialdini: Cialdini explores the psychology behind persuasion and provides insights into how marketers can ethically influence consumers’ decision-making processes in the digital realm.
7. 7. “Hooked: How to Build Habit-Forming Products” by Nir Eyal: Eyal delves into the psychology of creating products that keep users hooked, providing valuable insights for marketers looking to build compelling digital experiences.
8. 8. “Digital Marketing Handbook” by Robert W. Bly: This handbook covers a wide range of digital marketing topics, including SEO, social media marketing, email marketing, and online advertising, making it a valuable resource for marketers of all levels.
9. 9. “SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” by Adam Clarke: Clarke’s book focuses on search engine optimization (SEO) strategies for 2017, providing practical techniques and tips to improve website rankings and visibility.
10. 10. “The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales” by Chris Smith: Smith’s book offers a step-by-step guide for converting online leads into valuable sales opportunities, emphasizing the importance of effective communication and automation.
11. 11. “Social Media Marketing Workbook: 2017 Edition” by Jason McDonald: McDonald provides a comprehensive guide to social media marketing, covering major platforms and offering strategies to effectively engage and grow social media audiences.
12. 12. “The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, Jessie Stricchiola, and Rand Fishkin: This book explores the technical and strategic aspects of SEO, helping marketers understand how to optimize websites and content for better search engine rankings.
13. 13. “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi: Pulizzi emphasizes the power of content marketing, guiding marketers on how to create and distribute valuable content to attract and engage their target audiences.
14. 14. “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday: Holiday introduces the concept of growth hacking and provides insights into how marketers can leverage unconventional strategies to achieve rapid growth in the digital landscape.
15. 15. “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini: Cialdini’s book focuses on the art of pre-suasion, where subtle and strategic actions can influence audience receptivity and increase the effectiveness of digital marketing campaigns.

By exploring these best books for digital marketing in 2017, readers can gain valuable knowledge on various aspects of the field, such as social influence, customer service, persuasion psychology, SEO, content marketing, and growth hacking. These valuable insights will equip marketers in an online advertising service or advertising network to create effective and successful digital marketing strategies in today’s competitive landscape.

FAQs

1. What are the best books for digital marketing in 2017?

Based on reviews and expert opinions, some of the best books for digital marketing in 2017 are:

• Book 1
• Book 2
• Book 3

2. Are these books suitable for beginners or experienced marketers?

These books cater to both beginners and experienced marketers. They offer insights for beginners to understand the fundamentals of digital marketing, as well as advanced strategies for experienced marketers to enhance their skills.

3. Do these books cover all areas of digital marketing?

Yes, these books provide comprehensive coverage of various aspects of digital marketing, including social media marketing, search engine optimization, content marketing, email marketing, and more.

4. Can I apply the strategies mentioned in these books to any industry?

Absolutely! The strategies and techniques mentioned in these books can be applied to any industry or business type. They offer valuable insights and proven tactics that can be adapted to suit your specific industry needs.

5. Are these books up-to-date with the latest digital marketing trends?

Yes, these books have been carefully selected based on their relevance to the year 2017. They discuss the latest trends and strategies that are currently effective in the digital marketing landscape.

6. Can I find practical examples and case studies in these books?

Yes, these books feature practical examples and case studies to illustrate the concepts and strategies discussed. They provide real-world scenarios that help you understand how to apply the concepts in your own digital marketing campaigns.

7. Are these books suitable for individuals running small businesses?

Absolutely! These books are valuable resources for individuals running small businesses or startups. They offer practical advice and cost-effective strategies to help you make the most of your limited resources.

8. Will these books help me keep up with the changing digital marketing landscape?

Yes, these books are designed to keep you updated with the changing digital marketing landscape. They provide insights on how to adapt your strategies to stay ahead in an ever-evolving industry.

9. Can I benefit from these books if I work in a marketing agency?

Definitely! These books are beneficial for marketers working in marketing agencies as well. They provide valuable insights and strategies that can help you enhance your expertise and deliver better results for your clients.

10. Can I read these books on my Kindle or e-reader device?

Yes, most of these books are available in digital formats that can be read on Kindle or other e-reader devices. You can conveniently carry them with you and access the content anytime, anywhere.

11. Do these books offer practical tips for measuring digital marketing performance?

Yes, these books emphasize the importance of measuring digital marketing performance and provide practical tips on how to track and analyze your campaigns effectively. They offer insights on key performance indicators (KPIs) and metrics to focus on.

12. Are these books suitable for individuals interested in starting a career in digital marketing?

Absolutely! These books are highly recommended for individuals interested in starting a career in digital marketing. They provide a solid foundation of knowledge and guide you through the essential concepts and strategies.

13. Do these books cover social media advertising and paid marketing?

Yes, these books cover social media advertising and paid marketing strategies in detail. They provide insights on how to leverage social media platforms and paid advertising channels to reach your target audience effectively.

14. Are these books written by experts in the digital marketing industry?

Yes, these books are authored by experts who have significant experience and expertise in the digital marketing industry. They share their insights, best practices, and real-world experiences to help you succeed in your digital marketing efforts.

15. Where can I purchase these books?

These books are available for purchase on various online platforms such as Amazon, Barnes & Noble, and other major book retailers. You can also find digital versions on platforms like Kindle and Apple Books.

Conclusion

In conclusion, the Best Books For Digital Marketing 2017 provide a comprehensive guide to the ever-evolving world of digital marketing. These books cover a wide range of topics and offer valuable insights and techniques to help online advertising services and advertising networks stay ahead of the game in this fast-paced industry.

One key takeaway from these books is the importance of understanding the customer journey and leveraging data-driven insights to create personalized and targeted marketing campaigns. Authors like Gary Vaynerchuk emphasize the need for digital marketers to develop a deep understanding of their target audience, their preferences, and their online behavior. By using data analytics tools and techniques, marketers can gain valuable insights into customer behavior and use this information to tailor their advertising messages and strategies accordingly.

Another crucial aspect discussed in these books is the significance of creating compelling and engaging content that resonates with the target audience. As Seth Godin points out in his book “Purple Cow,” the advertising landscape is cluttered with too much mediocre content. To stand out from the crowd, advertisers need to create remarkable and memorable content that captures the attention of their audience. By adopting a storytelling approach and utilizing various content formats like videos, blogs, and social media posts, advertisers can effectively communicate their brand message and drive engagement.

Furthermore, these books emphasize the need to embrace emerging technologies and trends in digital marketing. With the rise of artificial intelligence and voice search, digital marketers need to adapt their strategies to capitalize on these advancements. Ryan Holiday, in his book “Perennial Seller,” highlights the importance of staying relevant and constantly innovating in the ever-changing digital landscape. By keeping up with the latest trends and experimenting with new technologies, online advertising services and advertising networks can ensure they stay ahead of competitors and continue to deliver exceptional results for their clients.

Additionally, the Best Books For Digital Marketing 2017 emphasize the value of building strong relationships with customers through social media and other online platforms. Books like “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk stress the importance of providing value to customers before expecting anything in return. By engaging with customers through meaningful interactions and offering relevant and valuable content, online advertisers can foster trust and loyalty, leading to long-lasting relationships and increased brand advocacy.

Ultimately, the Best Books For Digital Marketing 2017 present a wealth of knowledge and valuable insights for online advertising services and advertising networks. From understanding the customer journey to creating compelling content and embracing emerging technologies, these books provide a comprehensive guide for digital marketers to navigate the complex and ever-changing landscape of digital marketing. By incorporating the lessons from these books into their strategies, online advertising services and advertising networks can enhance their effectiveness, drive better results for their clients, and continue to thrive in the competitive digital advertising industry.