In today’s fast-paced digital world, competition is fierce and attention spans are shorter than ever.
To break through the noise and grab consumers’ attention, businesses need to employ the best advertising strategies.
From behavioral segmentation to augmented reality, this article will reveal the top tactics that can skyrocket your brand’s success in 2020 and beyond.
Get ready to revolutionize your marketing game with these innovative and effective approaches.
Contents
best advertising strategies
The best advertising strategies for 2020 include behavioral segmentation, data-driven creative, investing in original research, using proprietary data, updating old content, video ads on YouTube, Facebook video ads, micro-influencer marketing, chatbot marketing, email marketing, user-generated content, webinars, podcasts, local SEO, optimizing content for voice search, and augmented reality.
These strategies provide valuable insights and can effectively reach target audiences in various ways.
By utilizing these strategies, advertisers can enhance their advertising campaigns and maximize their overall impact.
Key Points:
- Behavioral segmentation, data-driven creative, proprietary data, and user-generated content are effective advertising strategies for 2020
- Investing in original research and updating old content can optimize advertising campaigns
- Utilizing video ads on YouTube and Facebook, as well as micro-influencer marketing and chatbot marketing, can effectively reach target audiences
- Email marketing, webinars, podcasts, local SEO, and optimizing content for voice search are key strategies in advertising
- Augmented reality is an emerging strategy that can enhance advertising campaigns
- These strategies can provide valuable insights and maximize the overall impact of advertising campaigns.
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? Did You Know?
1. According to a study conducted by the University of Pennsylvania, ads that evoke emotions at a moderate level are more effective in persuading consumers than highly emotional ads. This suggests that while emotional advertising is powerful, too much emotion can actually backfire.
2. Did you know that the first ever television advertisement was for a watch brand called Bulova? It aired on July 1, 1941, during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies, and cost only $9 to air.
3. In the early 1990s, Nike’s iconic “Just Do It” campaign was launched to great success. However, what many people don’t know is that the slogan was inspired by the last words of convicted murderer Gary Gilmore before he was executed in 1977.
4. The world-famous Coca-Cola logo is recognized by 94% of the world’s population. This level of brand recognition surpasses even religious symbols, such as the Christian cross.
5. In 2009, Burger King created a revolutionary advertising strategy called “The Whopper Sacrifice.” The campaign offered a free Whopper to anyone who removed 10 friends from their Facebook friend list. However, Facebook eventually shut down the campaign due to privacy concerns.
Behavioral Segmentation
Behavioral segmentation is an advertising strategy that involves dividing a target audience into groups based on their behavior, such as their buying habits or online interactions. By understanding the specific behaviors of different segments, advertisers can create personalized marketing messages that resonate with each group.
This strategy allows businesses to reach their target audience more effectively, resulting in higher conversion rates and improved return on investment.
To implement behavioral segmentation effectively, businesses need to collect and analyze data on consumer behavior. This can be done through various methods, such as:
- online surveys
- tracking website interactions
- analyzing purchase history
By leveraging this data, advertisers can tailor their messages and deliver them through the appropriate channels to engage their target audience.
By effectively implementing behavioral segmentation and leveraging consumer behavior data, businesses can create personalized marketing messages that resonate with their target audience, resulting in higher conversion rates and improved return on investment.
Data-Driven Creative
Data-driven creative is a powerful advertising strategy that involves using data to inform the creative process and drive the design of advertisements. By analyzing consumer data, such as demographic information, purchasing behavior, and preferences, advertisers can gain valuable insights that can be used to develop compelling and relevant creative concepts.
This strategy allows advertisers to create ads that are more personalized and resonate with their target audience. By tapping into consumer insights, advertisers can identify key trends, preferences, and pain points that can be addressed in their advertising campaigns. This approach ensures that the creative elements of the ads are aligned with the needs and desires of the target audience, resulting in higher engagement and conversion rates.
Investing In Original Research
Investing in original research is an advertising strategy that involves conducting studies and surveys to gather unique insights and data related to a particular industry or target audience. By conducting original research, businesses can position themselves as thought leaders and gain credibility in their respective fields.
Original research provides businesses with valuable data and insights that can be used to create compelling and informative content, such as:
- Whitepapers
- Case studies
- Infographics
This content can then be leveraged in advertising campaigns to attract and engage the target audience. By offering valuable information and insights, businesses can build trust and establish themselves as authoritative voices in their industries.
Using Proprietary Data
Using proprietary data is an advertising strategy that leverages unique and exclusive data to inform advertising campaigns. This includes customer data, sales data, or any other data specific to a particular business or industry.
By utilizing proprietary data, advertisers gain a competitive advantage and can target their advertising efforts more effectively.
Proprietary data provides businesses with insights into their customer base that cannot be obtained from external sources. By analyzing this data, advertisers can identify patterns, preferences, and trends to optimize their advertising campaigns.
This strategy allows businesses to tailor their messages and offers to individual customers, resulting in higher levels of engagement and conversion.
- Gain a competitive advantage
- Target advertising efforts effectively
- Obtain insights into the customer base
- Identify patterns, preferences, and trends
- Tailor messages and offers to individual customers
- Increase levels of engagement and conversion.
“Using proprietary data allows businesses to gain valuable insights and strategically optimize their advertising campaigns.”
Updating Old Content
Updating old content is an advertising strategy that involves refreshing and repurposing existing content to make it more relevant and effective. This can include updating blog posts, articles, videos, or any other form of content that has become outdated or lost its impact over time. By updating old content, businesses can improve their search rankings, attract new visitors, and engage their target audience.
In today’s fast-paced digital landscape, it is essential for businesses to keep their content fresh and up-to-date. By updating old content, businesses can ensure that their message remains relevant and resonates with their target audience. This strategy also allows businesses to leverage their existing content assets and extend their reach to new audiences.
- Refresh and repurpose existing content
- Improve search rankings
- Attract new visitors
- Engage target audience
“Updating old content is an advertising strategy that involves refreshing and repurposing existing content to make it more relevant and effective.”
Video Ads On YouTube
Video advertising on YouTube is a highly effective strategy for reaching a large and engaged audience. YouTube is the second largest search engine in the world, with billions of users watching videos every day. By creating compelling video ads and targeting them to the appropriate audience, businesses can:
- Increase brand awareness
- Drive website traffic
- Generate leads
Video ads on YouTube offer businesses a unique opportunity to showcase their products or services in a visually appealing and engaging format. This strategy allows businesses to:
- Tell their brand story
- Demonstrate product features
- Engage with their target audience on a more personal level
By leveraging the power of video, businesses can create memorable experiences that resonate with their audience and drive action.
Facebook Video Ads
Facebook video ads are a powerful advertising strategy that can help businesses reach a massive audience on the world’s largest social media platform. With billions of active users, Facebook provides a unique opportunity for businesses to connect with their target audience and drive engagement and conversions.
Video ads on Facebook have the ability to capture the attention of users as they scroll through their news feeds. By creating visually captivating videos and targeting them to the right audience, businesses can increase brand visibility, generate leads, and drive sales. This strategy also allows businesses to take advantage of Facebook’s advanced targeting capabilities, which enable them to reach specific demographic groups or interests.
Some key benefits of using Facebook video ads include:
- Massive potential reach due to the platform’s large user base
- Ability to create visually appealing and engaging videos
- Advanced targeting options to reach specific demographics or interests
- Increased brand visibility and awareness
- Generation of leads and potential conversions
In summary, Facebook video ads are an effective advertising strategy that enables businesses to reach a massive audience and drive engagement and conversions. With the platform’s advanced targeting capabilities and visually captivating videos, businesses can increase brand visibility and generate leads.
Micro-Influencer Marketing
Micro-influencer marketing is a strategy that focuses on partnering with individuals who have a smaller, yet highly engaged social media following, to promote a brand or product. Unlike major celebrities with millions of followers, micro-influencers have a smaller but more devoted community, making their endorsements more authentic and impactful.
By collaborating with micro-influencers, businesses can tap into their dedicated audience and leverage their influence to promote their products or services. This strategy allows businesses to gain exposure to a highly targeted and engaged audience, ultimately resulting in increased brand visibility, trust, and conversions.
Chatbot Marketing
Chatbot marketing is an advertising strategy that involves using artificial intelligence-powered chatbots to automate customer interactions and provide personalized assistance. Chatbots can be integrated into websites, messaging apps, or social media platforms, allowing businesses to engage with potential customers in real-time and provide instant responses to their inquiries.
By implementing chatbots, businesses can streamline their customer service processes, improve response times, and provide tailored recommendations based on user preferences. This strategy not only enhances the customer experience but also frees up human resources to focus on more complex tasks.
Chatbot marketing can significantly improve customer satisfaction, conversion rates, and overall brand perception.
- Streamline customer service processes
- Improve response times
- Provide tailored recommendations
- Enhance customer experience
- Free up human resources
“Chatbot marketing allows businesses to automate customer interactions, provide personalized assistance, and engage with potential customers in real-time.”
Email Marketing
Email marketing is a tried and true advertising strategy that involves sending targeted promotional messages to a list of subscribers. Despite the rise of social media and other digital marketing channels, email marketing remains one of the most effective ways to reach and engage with a target audience.
By building an email list of interested subscribers, businesses can deliver personalized content and offers directly to their inbox. Email marketing allows businesses to nurture relationships with their audience, provide valuable information, and drive conversions. This strategy is highly cost-effective and provides businesses with a direct line of communication to their customers.
FAQ
What is the most powerful advertising strategy?
The most powerful advertising strategy lies in the utilization of targeted advertising. By harnessing the potential of AI, advertisers can precisely tailor their ads to specific audiences based on demographics, interests, and online behavior. This approach ensures a higher chance of reaching the desired target audience and ultimately enhances the return on investment (ROI) of advertising campaigns. As human behavior continues to evolve, targeted advertising provides advertisers with a compelling edge in the dynamic world of marketing, allowing for greater personalization and efficiency in delivering impactful messaging to the right individuals at the right moment.
What are the 5 advertising strategies?
When it comes to advertising strategies, it is important to focus on the five key areas: product, price, promotion, place, and people. Firstly, product refers to the specific item or service being advertised and involves ensuring its quality, features, and unique selling points are effectively highlighted. Secondly, price emphasizes the need to determine the appropriate cost for the product that balances competitiveness with profitability.
Thirdly, promotion involves creating awareness and generating interest in the product through various marketing tools and techniques such as advertising, public relations, and sales promotions. Fourthly, place focuses on selecting the right distribution channels and locations to make the product easily accessible and convenient for the target audience. Lastly, people consider how to effectively communicate with and engage the target market, understanding their needs, preferences, and behaviors to tailor the advertising message accordingly. By carefully addressing each of these areas, businesses can develop comprehensive and strategic advertising campaigns.
What are the top 3 marketing strategies?
The top three marketing strategies are to first focus on the social media channels where your target market is most present. By understanding the platforms your audience engages with the most, you can tailor your content and reach them effectively. Secondly, finding a credible influencer who aligns with your brand values can greatly amplify your reach and credibility. Collaborating with an influencer who resonates with your target market can create authentic connections and generate buzz around your products or services. Lastly, planning your publishing schedule is crucial for a consistent and engaging presence. By consistently providing valuable content to your audience, you can cultivate a loyal following and build brand recognition. Additionally, regularly measuring and improving your marketing outcomes will help you refine your strategies and ensure you are on track to achieve your goals.
What are the 5 P’s of advertising?
The 5 P’s of advertising are crucial components that shape successful marketing strategies. Firstly, Product refers to the features and benefits of the offering, ensuring its relevance and uniqueness in the market. Price focuses on determining a competitive yet profitable pricing strategy that aligns with the value provided. Promotion emphasizes the various tactics employed to raise awareness, create interest, and persuade consumers to choose the product or service. Place examines the distribution channels and locations that make the offering accessible to the target audience. Lastly, People acknowledges the significance of understanding consumer behavior and preferences, enabling tailored marketing approaches that effectively resonate with the intended consumers. Together, these 5 P’s form a comprehensive framework that ensures marketers remain focused on delivering value, capturing the attention of their target market, and ultimately achieving marketing success.