Did you know that the global digital advertising industry was worth a staggering $325 billion in 2019? As more and more businesses turn to online advertising as a means of reaching their target audience, the demand for effective advertising networks continues to grow. In the ever-evolving landscape of online advertising, it can be challenging for advertisers to determine which ad networks will provide the best results for their campaigns. That’s why we’ve compiled a list of the best ad networks for advertisers in 2015, based on their track record of success and their ability to deliver targeted and high-quality traffic.

One ad network that stands out from the rest is Google Ads. With its extensive reach and advanced targeting options, Google Ads has become one of the most popular advertising platforms for businesses of all sizes. In 2015, Google Ads boasted over 1.2 million advertisers and reached over 80% of global internet users. This widespread reach, combined with its sophisticated algorithm for ad placement, ensures that advertisers can effectively target their desired audience and achieve maximum exposure for their ads.

Another top ad network for advertisers in 2015 was Facebook Ads. With over 1.55 billion monthly active users at the time, Facebook provided advertisers with a vast audience to tap into. What set Facebook Ads apart was its ability to leverage user data to deliver highly targeted ads. Advertisers could tap into Facebook’s wealth of demographic and interest-based data to create personalized ads that resonated with their target audience. This level of targeting resulted in higher click-through rates and conversions for advertisers, making Facebook Ads a top choice for many.

A lesser-known but highly effective ad network for advertisers in 2015 was Taboola. Taboola specialized in native advertising, seamlessly blending sponsored content with organic content on various websites. This approach allowed advertisers to reach their target audience in a non-intrusive and engaging way, resulting in higher engagement and conversion rates. In 2015, Taboola’s network reached over 1 billion unique users per month, making it a valuable platform for advertisers looking to increase brand visibility and drive conversions.

In addition to these top ad networks, advertisers in 2015 also had access to a variety of specialized networks tailored to specific industries or niches. For example, AdRoll focused on retargeting ads, serving ads to users who had already shown interest in a particular product or service. This strategy allowed advertisers to stay top-of-mind with potential customers and increase the likelihood of conversions. Similarly, BuySellAds catered to the needs of publishers and advertisers in the display advertising space, offering a transparent marketplace for buying and selling ad space directly.

Overall, the best ad networks for advertisers in 2015 provided a combination of wide reach, advanced targeting options, and innovative ad formats. Whether advertisers were looking to increase brand awareness, drive conversions, or engage with their target audience, these ad networks offered the tools and platforms necessary to achieve their goals. By leveraging the power of these networks, advertisers were able to navigate the complex world of online advertising and maximize the return on their advertising investments.

What are the Best Ad Networks for Advertisers in 2015?

When it comes to online advertising, finding the right ad network to promote your brand is crucial. With numerous options available, it can be overwhelming to choose the right network for your advertising needs. However, in 2015, several ad networks emerged as leaders in the industry, offering unique features and advantages for advertisers. In this article, we will explore the best ad networks for advertisers in 2015, discussing their key features, benefits, and how they can help you achieve your advertising goals.

In order to select the best ad network for your brand, it is important to have a clear understanding of what an ad network is. An ad network is a platform that connects advertisers with potential customers by displaying ads on various websites and applications. These networks provide an efficient way for advertisers to reach their target audience and maximize their ad placements. By partnering with an ad network, advertisers gain access to a large pool of websites and apps, allowing them to reach their desired audience effectively.

Google AdSense: One of the most well-known and widely used ad networks in 2015 is Google AdSense. Google AdSense allows advertisers to display their ads on a vast network of websites and applications that are part of the Google Display Network. The network uses contextual targeting and advanced algorithms to match ads with relevant content, ensuring that advertisers reach their target audience. AdSense also offers a variety of ad formats, including text, image, and video ads, giving advertisers flexibility in their advertising campaigns.

Facebook Audience Network: In 2015, Facebook launched its Audience Network, a powerful ad network that enables advertisers to extend their Facebook campaigns to external websites and applications. With Facebook’s vast user base and detailed targeting options, the Facebook Audience Network allows advertisers to reach a highly engaged audience across a wide range of platforms. The network offers various ad formats, including banners, interstitial ads, and native ads, helping advertisers to seamlessly integrate their ads into the user experience.

Media.net: Media.net is another top ad network for advertisers in 2015. It is a contextual advertising network that specializes in displaying ads based on the content of the websites and applications. Media.net uses natural language processing and machine learning algorithms to analyze the content and context of web pages, ensuring that the displayed ads are relevant to the users. This targeted approach helps advertisers to maximize their ad placements and improve their conversion rates.

AdMob: AdMob is a mobile ad network that became increasingly popular among advertisers in 2015. As mobile usage continued to grow, advertisers realized the importance of reaching their target audience on mobile devices. AdMob, owned by Google, provides a comprehensive platform for mobile advertising, allowing advertisers to display their ads within mobile applications. The network offers various ad formats, including interstitial ads, banners, and rewarded video ads, giving advertisers multiple options to engage with their mobile audience effectively.

Amazon Advertising: For advertisers looking to promote their products and services on Amazon, Amazon Advertising is the go-to ad network. With millions of active customers and a vast product inventory, Amazon provides a unique opportunity for advertisers to reach a highly motivated audience. Amazon Advertising offers various ad formats, such as sponsored product ads, display ads, and video ads, allowing advertisers to showcase their offerings in a visually appealing manner. Using Amazon’s advanced targeting options, advertisers can precisely target customers who are most likely to be interested in their products or services.

These are just a few examples of the best ad networks for advertisers in 2015. Depending on your advertising goals and target audience, there may be other networks that are more suitable for your brand. It is important to thoroughly research and compare different ad networks to determine which one aligns with your objectives. In the next sections, we will dive deeper into each of these ad networks, exploring their features, advantages, and how they can benefit advertisers in 2015.

Continue reading to learn more about Google AdSense, Facebook Audience Network, Media.net, AdMob, and Amazon Advertising.

Best Ad Networks For Advertisers 2015

When it comes to online advertising, advertisers are constantly on the lookout for the best ad networks that can deliver maximum reach and results. In 2015, several ad networks emerged as leaders in the industry, offering innovative solutions and targeting options to help advertisers reach their target audience efficiently. Here, we dive into the answer to Best Ad Networks for Advertisers in 2015.

Google AdWords

Google AdWords is undoubtedly one of the best ad networks for advertisers in 2015, and it continues to dominate the online advertising market. With its massive reach, advanced targeting options, and diverse ad formats, AdWords provides advertisers with unparalleled opportunities to promote their products or services to a global audience.

Through Google AdWords, advertisers can target users based on their search queries, demographics, interests, and browsing behavior. This allows advertisers to reach their desired audience precisely and increase the chances of conversions.

Facebook Advertising

Facebook Advertising has gained immense popularity among advertisers in 2015, thanks to its extensive user base and high engagement rates. With over 1.86 billion monthly active users, Facebook offers advertisers an incredible platform to showcase their ads to a vast audience.

Facebook’s targeting options are highly sophisticated, enabling advertisers to reach specific demographics, interests, behaviors, and even re-target users who have previously visited their website or engaged with their content. The ability to create engaging and visually appealing ad formats, such as carousel ads and video ads, further enhances the effectiveness of Facebook Advertising.

Twitter Ads

In 2015, Twitter Ads emerged as a strong contender in the online advertising industry. With its real-time nature and highly engaged user base, Twitter provides advertisers with an excellent platform to capture the attention of their target audience.

Twitter Ads allow advertisers to target users based on their interests, location, keywords, and the accounts they follow. This precision targeting ensures that advertisers can reach users who are most likely to be interested in their offerings. Additionally, Twitter’s ad formats, including promoted tweets and promoted accounts, seamlessly blend with users’ timelines, leading to higher engagement rates.

LinkedIn Advertising

For advertisers targeting professionals and businesses, LinkedIn Advertising is one of the best ad networks available in 2015. With over 500 million professionals on its platform, LinkedIn provides a specialized environment for reaching decision-makers and influencers.

LinkedIn Advertising offers various targeting options, including job title, industry, company size, and even specific LinkedIn groups. This level of targeting allows advertisers to deliver their messages directly to the right professionals, maximizing the chances of generating leads or driving business-to-business (B2B) conversions.

AdRoll

AdRoll is a leading retargeting platform that offers advertisers the ability to re-engage with users who have previously visited their website. In 2015, AdRoll became one of the best ad networks for advertisers looking to effectively reach their target audience through personalized and timely ads.

AdRoll uses advanced algorithms to track users’ behavior and display relevant ads to them across different websites and platforms. This makes it highly effective in reminding users about products or services they have shown interest in, increasing the likelihood of conversions and sales.

Statistical Insight

A study conducted in 2015 found that Google AdWords accounted for approximately 41% of the total global digital ad revenue, making it the dominant ad network for advertisers. Facebook Advertising followed closely behind with a 13% share, while Twitter Ads and LinkedIn Advertising accounted for 1.5% and 0.6% respectively. AdRoll, although not as large as the others, still held a significant share of the retargeting market.

This statistic further emphasizes the popularity and effectiveness of Google AdWords for advertisers in 2015. However, it is crucial for advertisers to consider their target audience, goals, and budget when choosing the best ad network for their specific needs.

Key Takeaways: Best Ad Networks For Advertisers 2015

Are you an advertiser looking for the best ad networks to promote your products or services? Look no further! In this article, we will discuss the top ad networks that dominated the advertising landscape in 2015. These key takeaways will provide you with valuable insights and help you make informed decisions while allocating your advertising budget.

1. Google AdWords: The King of Ad Networks

– Google AdWords continues to be the leading ad network for advertisers in 2015.

– Its vast reach, precise targeting options, and powerful analytics make it a must-have for any online advertising campaign.

2. Facebook Ads: The Social Media Giant

– Facebook Ads emerged as a strong contender in 2015, attracting advertisers with its massive user base and advanced targeting capabilities.

– Advertisers can leverage Facebook’s detailed audience insights and highly customizable ad formats to drive engagement and conversions.

3. Instagram Ads: The Rising Star

– Instagram Ads gained significant popularity among advertisers in 2015, thanks to its visually appealing nature and growing user base.

– With seamless integration into the Facebook Ads platform, advertisers can easily extend their campaigns to Instagram and tap into a highly engaged audience.

4. Twitter Ads: The Power of Real-Time Marketing

– Twitter Ads provided advertisers with an effective platform to capitalize on real-time events and conversations.

– Advertisers can engage directly with users through promoted tweets, trends, and accounts, making it ideal for brands looking to drive conversation and brand awareness.

5. Bing Ads: The Google Alternative

– Bing Ads gained traction in 2015 as an alternative to Google AdWords, offering a similar experience and targeting capabilities.

– Advertisers can tap into Bing’s extensive search network to reach a unique audience and potentially lower their advertising costs.

6. LinkedIn Ads: The Professional Network

– LinkedIn Ads proved to be a valuable platform for B2B advertisers, allowing them to target professionals based on their industry, job title, and more.

– Advertisers can leverage LinkedIn’s robust audience data to connect with decision-makers and generate quality leads.

7. Native Ads: Blending In for Better Results

– Native Ads, such as those offered by Taboola and Outbrain, saw increased adoption in 2015.

– These ads seamlessly blend into a website’s content, improving engagement and click-through rates.

8. Programmatic Advertising: Efficiency and Automation

– Programmatic Advertising platforms like DoubleClick and AppNexus gained popularity due to their ability to automate ad buying and optimize campaigns in real-time.

– Advertisers can benefit from increased efficiency, precise targeting, and data-driven decision-making.

9. Mobile Ad Networks: Reaching Users on the Go

– Mobile ad networks, such as AdMob and InMobi, continue to be crucial for advertisers targeting smartphone and tablet users in 2015.

– Advertisers can reach users on mobile apps and websites through various ad formats, including interstitials, banners, and native ads.

10. Video Ad Networks: Capturing User Attention

– Video ad networks, such as YouTube Ads and AdColony, witnessed significant growth in 2015, driven by the increasing popularity of online videos.

– Advertisers can leverage videos to deliver compelling messages and engage users in a memorable way.

By considering these key takeaways when selecting ad networks for your advertising campaigns, you can make informed decisions, reach your target audience effectively, and maximize your return on investment in 2015 and beyond.

FAQs – Best Ad Networks For Advertisers 2015

What are ad networks?

Ad networks are platforms that connect advertisers with publishers to help them display their advertisements on various websites, apps, or other digital platforms.

What are the benefits of using ad networks for advertisers?

Ad networks provide advertisers with wider reach, targeted audience, efficient campaign management tools, and increased visibility for their advertisements.

What criteria should I consider while choosing an ad network?

Some important factors to consider while selecting an ad network include the network’s reach, targeting options, ad formats available, pricing models, transparency, and customer support.

Which ad networks offer the best targeting options?

Some ad networks that are known for providing excellent targeting options for advertisers include Google Ads, Facebook Audience Network, and Amazon Advertising.

What ad formats are available in these ad networks?

The available ad formats may vary across different ad networks, but common options include display ads, search ads, video ads, native ads, and mobile ads.

How does pricing work in ad networks?

Pricing models can vary, but common approaches include cost-per-click (CPC), cost-per-thousand-impressions (CPM), cost-per-action (CPA), and fixed pricing. Each network has its own pricing structure and options.

Which ad networks offer the best customer support?

Some ad networks that are well-regarded for their customer support include Google Ads, Microsoft Advertising, and Taboola.

What is the reach of the top ad networks?

The reach of ad networks can vary, but top networks like Google Ads, Facebook Audience Network, and Amazon Advertising have a vast global reach, providing access to millions of websites and apps.

Are ad networks suitable for small businesses?

Yes, ad networks can be a great option for small businesses as they offer affordable advertising options, flexible budget control, and the ability to reach targeted audiences.

Are there any specific ad networks for mobile advertising?

Yes, there are ad networks dedicated to mobile advertising, such as AdMob, InMobi, and Unity Ads. These networks specialize in delivering ads specifically for mobile devices and apps.

Can I track the performance of my ad campaigns on ad networks?

Yes, most ad networks provide analytics and reporting tools that allow advertisers to track the performance of their campaigns, including impressions, clicks, conversions, and other relevant metrics.

Which ad networks offer the best ad fraud prevention measures?

Ad networks like Google Ads, Bing Ads, and Taboola implement robust ad fraud prevention measures using advanced technologies and industry best practices.

How do I get started with advertising on ad networks?

To get started, you need to create an account with your chosen ad network, set up your campaign, define your target audience, select your ad format and budget, and launch your campaign. The network’s support team can assist you throughout the process.

Can I advertise on multiple ad networks simultaneously?

Yes, it is possible to run advertising campaigns on multiple ad networks simultaneously to reach a wider audience and maximize your campaign’s effectiveness.

Which ad networks offer the best geotargeting options?

Google Ads, Facebook Audience Network, and Amazon Advertising are known for providing excellent geotargeting options, allowing advertisers to target specific locations and regions.

Conclusion

In conclusion, the Best Ad Networks for Advertisers in 2015 offered a range of options for online advertising services. These networks demonstrated their effectiveness in reaching targeted audiences, providing transparent reporting, and offering a variety of ad formats to suit different campaign goals. Google AdSense stood out as a leading ad network, thanks to its extensive reach and access to Google’s vast user base. It provided effective targeting capabilities, allowing advertisers to reach the right audience at the right time.

Another top-performing ad network in 2015 was Facebook Audience Network. Leveraging its massive user base and robust targeting options, it provided advertisers with an opportunity to reach a highly engaged audience across various placements, including mobile apps and websites. The network’s advanced targeting capabilities enabled advertisers to refine their campaigns and maximize their return on investment.

Furthermore, Taboola, a content discovery platform, demonstrated its value by connecting advertisers with relevant audiences through sponsored content placements. Its algorithmic approach ensured that ads were shown to users likely to engage with the content, resulting in increased click-through rates and conversions.

Additionally, Media.net proved to be a reliable ad network for advertisers looking to tap into premium inventory. Its partnership with Yahoo and Bing allowed advertisers to reach a wide audience through native ads seamlessly integrated into the content.

Moreover, Outbrain’s ad network offered advertisers an opportunity to promote their content on high-quality publishers’ websites. Its recommendation engine ensured that ads were shown to users based on their browsing behavior, resulting in higher engagement and enhanced user experience.

In conclusion, choosing the right ad network for advertisers in 2015 was crucial to reaching their campaign objectives effectively. Google AdSense, Facebook Audience Network, Taboola, Media.net, and Outbrain all demonstrated their capabilities in delivering impactful advertising solutions. By leveraging these networks’ targeting options, extensive reach, and diverse ad formats, advertisers could effectively engage their target audience and drive desired actions.