In a rapidly evolving digital landscape, standing out as an expert in online advertising is imperative. And what better way to gain recognition and demonstrate proficiency than becoming a certified Google Ads specialist?
With a multitude of 11 certifications offered by Google, individuals can equip themselves with the knowledge and skills that can greatly benefit both themselves and companies they work with. But it’s not just a badge of honor; these certifications hold their validity for a year, compelling individuals to stay on top of their game.
So buckle up! Join us on an exhilarating journey to becoming a certified Google Ads specialist, where expertise and accomplishment pave the way for a promising career and lucrative opportunities.
become google ads specialist
To become a Google Ads specialist, individuals can start by gaining knowledge and practical experience in Google Ads. Google offers 11 certifications in areas such as Search, Display, Video, Shopping ads, and Apps, among others.
These certifications demonstrate proficiency in online advertising and can help individuals become recognized as experts in the field. Certification assessments can be taken through Skillshop, and individuals need to pass with a score of 80% or higher.
Certifications are valid for one year and can be renewed by retaking and passing the assessments. It is important to stay up-to-date with Google Ads changes by following official resources like Google’s blog and Think with Google.
Additionally, gaining hands-on experience and specializing in a specific area of Google Ads can further enhance expertise. Becoming a certified Google Ads specialist can lead to opportunities for growth and higher earning potential, with an average salary of $71K per year in the US.
Key Points:
- Gain knowledge and practical experience in Google Ads
- Obtain Google Ads certifications in areas such as Search, Display, Video, Shopping ads, and Apps
- Pass certification assessments with a score of 80% or higher through Skillshop
- Certifications are valid for one year and can be renewed by retaking and passing the assessments
- Stay updated with Google Ads changes by following official resources like Google’s blog and Think with Google
- Gain hands-on experience and specialize in a specific area of Google Ads to enhance expertise and increase earning potential.
Sources
https://support.google.com/google-ads/answer/9702955?hl=en
https://www.reliablesoft.net/google-ads-specialist/
https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications
https://skillshop.withgoogle.com/
Check this out:
💡 Pro Tips:
1. Take advantage of the free Google Ads certification exams. They provide a valuable opportunity to validate your skills and knowledge in online advertising without any cost.
2. Stay updated with the latest changes in Google Ads. Google frequently introduces new features and updates in their advertising platform. By staying informed, you can adapt your strategies and stay ahead of the competition.
3. Consider specializing in a specific area of Google Ads. While having a general knowledge of the platform is important, focusing on a particular aspect, such as search advertising or shopping ads, can make you stand out as a specialist in that area.
4. Build a portfolio of past projects and gather customer reviews. This will help you demonstrate your abilities and attract potential clients. Having tangible evidence of your success can be a powerful way to showcase your expertise.
5. Don’t underestimate the power of networking. Attend industry events, join professional organizations, and connect with other Google Ads specialists. Building relationships with like-minded professionals can lead to valuable collaborations and career opportunities.
Google Ads Certifications For Becoming A Specialist
Google Ads is a powerful advertising platform that allows businesses to reach their target audience effectively. To become a Google Ads specialist and harness the full potential of this platform, individuals can obtain various certifications offered by Google.
These certifications include Search, Display, Video, Shopping ads, Apps, Measurement, Search Professional, Display Professional, Video Professional, Creative, and Grow Offline Sales.
Acquiring these certifications demonstrates proficiency in online advertising and serves as a testament to an individual’s expertise in the field. It allows them to become recognized as experts, opening doors to new opportunities and career growth.
By investing the time and effort into obtaining these certifications, individuals can become highly sought-after professionals in the digital marketing industry.
Benefits Of Google Ads Certifications For Companies
Obtaining Google Ads certifications not only benefits individuals but also provides advantages to businesses. By having certified specialists on their team, companies can become Google Partners or Premier Partners.
These partnerships offer access to additional resources and support from Google, which can enhance the effectiveness of their advertising campaigns. Being a certified Google Partner or Premier Partner also helps businesses establish credibility and attract more clients.
Obtaining Google Ads Certifications Through Skillshop
To obtain Google Ads certifications, individuals need to pass assessments that are available through Skillshop, an online learning platform provided by Google. Skillshop offers a comprehensive range of courses and learning materials that cover various aspects of online advertising.
By successfully completing the assessments, individuals earn personalized certificates that validate their proficiency in Google Ads.
Google Partners Badge Requirements For Certifications
Not all certifications count toward earning the prestigious Google Partners badge. The Search, Display, Video, and Shopping ads certifications are the ones that contribute to this requirement.
The Google Partners badge signifies that a company has a high level of expertise and proficiency in managing Google Ads campaigns. It serves as a mark of quality and can attract potential clients who are seeking reliable advertising solutions.
Different Types Of Google Ads Certifications Available
Google offers a diverse range of certifications for individuals who aspire to become Google Ads specialists. These certifications include Video, Shopping ads, Apps, and Measurement, among others.
Each certification focuses on specific aspects of Google Ads, allowing individuals to specialize in different areas according to their interests and career goals. By obtaining multiple certifications, individuals can gain a competitive edge in the job market and become more versatile in managing different types of ad campaigns.
Recommended Experience For Google Ads Certifications
While acquiring Google Ads certifications is a valuable step towards becoming a specialist, it is important to have on-the-job experience using Google Ads. This practical experience helps individuals develop a deeper understanding of the platform and familiarize themselves with online advertising concepts and best practices.
It is recommended that individuals gain hands-on experience with Google Ads before pursuing certifications to maximize their chances of success.
Certification Process And Requirements
The certification assessments require individuals to score 80% or higher to pass. They typically grant individuals 75 minutes to complete the assessment.
Upon passing, individuals receive their personalized certificate, which can be shared on various platforms such as resumes, business cards, LinkedIn profiles, and other social media profiles. These certifications remain valid for one year and need to be renewed by retaking and passing the assessments.
Maintaining Certification And Communication Of Status
To maintain the status as a Google Ads specialist, certifications need to be renewed every year. It is crucial to stay up-to-date with the latest developments and changes in Google Ads to ensure continued expertise in the field.
Resources such as Google’s official blog, Think with Google, and Google Ads’ social media profiles provide regular updates on new features, best practices, and industry insights. Communication of certification status can be done through various channels to showcase expertise and attract potential clients.
In conclusion, becoming a Google Ads specialist is a worthwhile endeavor that can open up new opportunities for career growth and higher earning potential. By acquiring Google Ads certifications, individuals demonstrate their proficiency in online advertising and become recognized as experts in the field.
Through continuous learning, practical experience, and specialization, individuals can become highly sought-after professionals in the digital marketing industry. So, take the first step towards becoming a Google Ads specialist and boost your online success.