Did you know that B2B digital marketing trends in 2017 saw a significant shift towards personalized and targeted advertising? This shift was driven by the increasing demand for more personalization and relevance in marketing messages, as businesses sought to engage their audiences on a deeper level. B2B digital marketing has emerged as a powerful tool for businesses to reach their target audience and drive conversions.

Digital marketing has come a long way since its inception, and B2B digital marketing is no exception. In the early days, businesses relied heavily on traditional marketing channels such as print advertising and telemarketing to reach their customers. However, with the advent of the internet and advancements in technology, there has been a paradigm shift in the way businesses approach marketing.

One of the most significant trends in B2B digital marketing in 2017 was the rise of content marketing as a core marketing strategy. According to a study by the Content Marketing Institute, 89% of B2B marketers used content marketing in 2017. This approach involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing allows businesses to position themselves as thought leaders in their industry and build trust with their target audience.

In addition to content marketing, another significant trend in B2B digital marketing in 2017 was the increased use of social media platforms for advertising. According to a report by B2B Marketing, 91% of B2B marketers used LinkedIn for content marketing purposes. LinkedIn, being a professional networking platform, offers businesses the opportunity to connect with potential customers and build relationships.

As businesses continue to explore new avenues to reach their target audience, artificial intelligence (AI) and machine learning (ML) have started to gain traction in B2B digital marketing. AI and ML technologies enable businesses to analyze vast amounts of data to gain insights into customer behavior and preferences. This information can then be used to personalize marketing messages and create more targeted advertising campaigns.

According to a study by EverString, 61% of B2B marketers believed that AI and ML will be the most significant data initiatives in 2017. These technologies allow businesses to automate processes, identify patterns, and make data-driven decisions. By leveraging AI and ML, businesses can optimize their marketing efforts and deliver more relevant and personalized experiences to their customers.

The rise of B2B digital marketing in 2017 has not only opened up new opportunities for businesses but has also presented unique challenges. With the increasing amount of data available, businesses need robust analytics tools to make sense of the data and extract actionable insights. According to a report by Salesforce, high-performing B2B marketers are 1.5 times more likely to use analytics tools extensively.

In conclusion, B2B digital marketing in 2017 witnessed a shift towards personalized and targeted advertising. With the rise of content marketing, the increased use of social media platforms, and the adoption of AI and ML technologies, businesses have been able to engage their target audience more effectively. However, as the amount of data continues to grow, businesses need to invest in robust analytics tools to extract meaningful insights and drive marketing success.

What are the Latest B2B Digital Marketing Trends in 2017? Boost Your Advertising Campaigns with These Strategies!

Are you looking to enhance your online advertising campaigns and stay ahead of the competition? In today’s rapidly evolving digital landscape, it is crucial for businesses to keep up with the latest B2B digital marketing trends. By embracing these trends, you can effectively reach your target audience, generate leads, and drive conversions. In this article, we will explore the top B2B digital marketing trends for 2017 and provide valuable insights on how you can leverage them to optimize your advertising strategies.

1. Personalization and Account-Based Marketing:

In the competitive world of online advertising, personalization is key to capturing the attention of your target audience. With account-based marketing (ABM), you can tailor your marketing efforts to individual accounts, focusing on specific companies or industries. By understanding the unique needs and pain points of your prospects, you can deliver highly targeted content and offers, increasing the likelihood of conversion. Discover how to implement personalization and ABM into your advertising campaigns to create a personalized and engaging experience that resonates with your audience.

2. Video Advertising:

In an era where video consumption is at an all-time high, incorporating video into your B2B digital marketing strategy is a must. Video advertising allows you to convey your message more effectively, captivating your audience and leaving a lasting impression. Whether it’s through engaging product demos, customer testimonials, or thought leadership interviews, videos can significantly boost brand awareness and engagement. Learn how to incorporate video advertising into your campaigns and create compelling videos that drive results.

3. Influencer Marketing:

Influencer marketing has been gaining traction in recent years, and it continues to be a powerful tool for B2B digital marketing. Partnering with influential individuals in your industry can help you reach a wider audience and build trust and credibility. By leveraging the network and expertise of influencers, you can amplify your brand’s message and drive more leads. Discover the best practices for identifying and collaborating with influencers to maximize the impact of your advertising efforts.

4. Mobile Optimization:

With the increasing use of mobile devices, optimizing your advertising campaigns for mobile has become essential. A mobile-first approach ensures that your ads are accessible and engaging for users on smartphones and tablets. By leveraging responsive design, mobile-friendly landing pages, and mobile-specific ads, you can improve the user experience and boost conversions. Explore the best practices for mobile optimization to enhance your advertising reach and drive more leads from mobile users.

5. Native Advertising:

Native advertising seamlessly integrates with the user experience, providing valuable content that does not disrupt the browsing flow. Unlike traditional banner ads, native ads blend in with the surrounding content, making them more engaging and less intrusive. By delivering relevant and valuable content to your target audience, you can attract their attention and establish your brand as a thought leader in your industry. Uncover the various formats of native advertising and learn how to create compelling native ad campaigns that drive engagement and conversions.

6. Social Media Advertising:

Social media platforms offer a vast audience for B2B digital marketers to connect with and engage. From LinkedIn to Facebook, Twitter, and Instagram, each platform provides unique opportunities to reach and target specific demographics. By strategically leveraging social media advertising, you can increase brand awareness, drive website traffic, and generate leads. Explore the different social media platforms and discover the best practices for creating effective social media ad campaigns.

7. Marketing Automation:

Marketing automation streamlines and automates repetitive marketing tasks, allowing you to scale your advertising efforts efficiently. By implementing marketing automation tools, you can nurture leads, segment your audience, and personalize your marketing messages at scale. This enables you to optimize your advertising campaigns and deliver the right content to the right audience at the right time. Learn how to leverage marketing automation to drive efficiency and effectiveness in your advertising strategies.

In conclusion, staying updated with the latest B2B digital marketing trends is crucial for successful online advertising campaigns. By incorporating personalization and account-based marketing, video advertising, influencer marketing, mobile optimization, native advertising, social media advertising, and marketing automation into your strategies, you can maximize your advertising reach, engage your target audience, and drive conversions. In each of the following sections, we will delve deep into these trends, providing detailed insights, practical tips, and real-world examples to help you implement them effectively in your advertising campaigns. Let’s dive in!

What are the latest B2b Digital Marketing Trends in 2017?

B2b digital marketing has become an essential tool for businesses looking to effectively reach their target audience and drive growth. As we step into 2017, there are several emerging trends that are shaping the landscape of B2b digital marketing. These trends hold immense potential for businesses to improve their marketing efforts and stay ahead of the competition. Let’s take a closer look at some of the latest B2b digital marketing trends in 2017:

1. Personalization in Content Marketing

One of the key trends in B2b digital marketing this year is the increased focus on personalization in content marketing. Businesses are realizing the importance of creating highly relevant and targeted content to engage their audience. Generic content is no longer effective, as customers expect personalized experiences. To achieve this, companies are leveraging technologies like big data and artificial intelligence to analyze customer behavior and preferences. This valuable data is then used to create personalized content that resonates with individual customers, leading to higher engagement and conversions.

2. Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a strategic approach that involves targeting specific accounts rather than a broader audience. This trend has gained significant traction in B2b digital marketing in 2017. ABM allows marketers to focus their efforts on high-value accounts, leading to more effective and efficient campaigns. By aligning marketing and sales strategies, businesses can tailor their messaging and content to suit the specific needs and pain points of their target accounts, thus increasing the chances of conversion.

3. Video Marketing

Video marketing is another trend that is making waves in the B2b digital marketing space. As consumers become more visual-oriented, businesses are recognizing the power of video in capturing attention and conveying their message effectively. According to research, including a video on a landing page can increase conversion rates by up to 80%. In 2017, B2b marketers are utilizing videos for product demonstrations, customer testimonials, and thought leadership content. They are also incorporating video content into their email marketing campaigns and social media strategies to drive engagement and generate leads.

4. Mobile Optimization

With the increasing use of smartphones and tablets, optimizing digital marketing efforts for mobile has become essential. In 2017, B2b businesses are focusing on creating mobile-friendly websites and responsive designs to provide a seamless experience to their mobile users. This includes fast loading times, easy navigation, and clear calls-to-action that are optimized for smaller screens. Mobile optimization not only enhances the user experience but also improves search engine rankings, as Google gives priority to mobile-friendly websites in search results.

5. Social Selling and Influencer Marketing

Social selling and influencer marketing are gaining prominence as effective B2b digital marketing strategies in 2017. Instead of relying solely on traditional sales methods, businesses are leveraging social media platforms and influencers to drive conversions. By engaging with potential customers on social media and building relationships with industry influencers, companies can build trust and credibility. Social selling and influencer marketing allow businesses to tap into their target audience’s networks, thereby expanding their reach and increasing brand awareness.

6. Marketing Automation

Marketing automation is an essential tool for B2b marketers in 2017. With the increasing volume and complexity of marketing campaigns, automation enables businesses to streamline their processes, improve efficiency, and drive better results. By automating repetitive tasks such as lead nurturing, email marketing, and social media posting, marketers can focus more on strategy and creative execution. Marketing automation also allows for better tracking and measurement of campaign performance, providing valuable insights to optimize future campaigns.

7. Virtual and Augmented Reality

Virtual and augmented reality (VR/AR) have made significant advancements in recent years, and businesses are starting to explore their potential in B2b digital marketing. VR and AR can be used to create immersive and interactive experiences for customers, enabling them to visualize products or services in real-life scenarios. This technology is particularly valuable for industries such as architecture, manufacturing, and healthcare. By incorporating VR/AR into their marketing strategies, businesses can differentiate themselves from competitors and create memorable experiences for their audience.

Conclusion

In conclusion, the B2b digital marketing landscape in 2017 is marked by several key trends. Personalization in content marketing, account-based marketing, video marketing, mobile optimization, social selling and influencer marketing, marketing automation, and virtual and augmented reality are all playing crucial roles in shaping digital marketing strategies. To adapt and succeed in this ever-evolving landscape, businesses need to embrace these trends and leverage them to their advantage. By staying up-to-date with the latest B2b digital marketing trends, businesses can effectively reach their target audience, drive growth, and stay ahead of the competition.

Statistic: According to a survey conducted by Demand Metric, 78% of B2b marketers believe that personalized content is more effective than generic content in influencing their target audience’s purchasing decisions.

Key Takeaways – B2B Digital Marketing Trends 2017

As an online advertising service or advertising network, understanding the latest B2B digital marketing trends is crucial. Here are 15 key takeaways from the article that will help us stay updated and make informed decisions:

1. Mobile Optimization is Essential: With the majority of B2B buyers using mobile devices, optimizing digital marketing strategies for mobile is crucial.
2. Personalized Content Drives Engagement: Creating personalized and tailored content helps engage potential customers, increasing the chance of conversion.
3. Social Media Continues to Grow: Leverage social media platforms to connect and engage with B2B audiences, building brand awareness and driving traffic to our advertising network.
4. Video Marketing Dominates: Incorporating video marketing into our strategies can significantly improve engagement and increase conversion rates.
5. Marketing Automation is a Game Changer: Utilizing marketing automation tools can streamline processes, improve efficiency, and provide personalized experiences.
6. Data-Driven Decision Making: The use of data analytics and insights helps optimize campaigns, target the right audience, and allocate resources effectively.
7. Account-Based Marketing Gains Momentum: Implementing an account-based marketing strategy can result in higher ROI, as it focuses on targeting individual accounts rather than a broad audience.
8. Influencer Marketing Builds Trust: Collaborating with industry influencers helps build credibility and trust, enhancing our brand’s reputation in the B2B market.
9. Interactive Content Engages: Creating interactive content, such as quizzes, polls, and calculators, keeps users engaged and encourages them to interact with our advertising network.
10. Artificial Intelligence Enhances Personalization: Leveraging AI technologies enables us to provide personalized experiences at scale, improving customer satisfaction.
11. Chatbots Improve User Experience: Implementing chatbots on our platforms can enhance customer support and provide immediate responses to queries.
12. Voice Search Optimization: Optimizing our content for voice search is essential as more B2B buyers are using voice assistants to find information and make purchasing decisions.
13. Account-Based Advertising is Effective: Combining account-based marketing with programmatic advertising allows us to target specific accounts effectively and increase conversion rates.
14. Virtual and Augmented Reality Impact B2B: Exploring virtual and augmented reality technologies can create immersive experiences for B2B buyers and enhance our advertising network’s offerings.
15. Blockchain for Transparent Advertising: Utilizing blockchain technology can enhance trust and transparency in the advertising industry, ensuring better ad targeting and brand safety.
16. Data Privacy and Security: Protecting customer data and complying with data privacy regulations is crucial to maintain trust and integrity within the B2B market.

These key takeaways highlight the importance of understanding and implementing the latest B2B digital marketing trends in our advertising network. By embracing mobile optimization, personalized content, social media, video marketing, automation, data-driven decision making, and emerging technologies, we can stay ahead in the dynamic online advertising landscape.

FAQs: B2B Digital Marketing Trends 2017

1. What are the key digital marketing trends for B2B in 2017?

There are several key trends that will shape B2B digital marketing in 2017, including influencer marketing, personalized content, video marketing, account-based marketing (ABM), and marketing automation.

2. How can influencer marketing benefit B2B businesses?

Influencer marketing can benefit B2B businesses by leveraging industry experts and thought leaders to promote their products or services. This form of marketing can help build credibility, increase brand awareness, and reach a wider audience.

3. What is personalized content and why is it important in B2B marketing?

Personalized content refers to delivering tailored messages and experiences to individual prospects or customers based on their preferences and behaviors. In B2B marketing, personalized content helps to engage and nurture leads, increase conversions, and strengthen customer relationships.

4. How can video marketing be effective for B2B companies?

Video marketing can be effective for B2B companies as it allows them to showcase their products or services in a visually engaging manner. Videos can help simplify complex information, increase audience engagement, and improve brand recall.

5. What is account-based marketing (ABM) and why is it gaining popularity?

Account-based marketing (ABM) is a strategic approach that focuses on targeting specific accounts or companies rather than a broader audience. It is gaining popularity in B2B marketing because it allows for personalized and targeted campaigns, better alignment between sales and marketing, and higher conversion rates.

6. How can marketing automation benefit B2B businesses?

Marketing automation can benefit B2B businesses by streamlining marketing processes, nurturing leads, and improving overall efficiency. It enables marketers to automate repetitive tasks, deliver personalized content at scale, and track and measure the effectiveness of their campaigns.

7. Are social media platforms still relevant for B2B marketing?

Yes, social media platforms are still relevant for B2B marketing. They provide opportunities for businesses to connect with their target audience, share industry insights, showcase their expertise, and generate leads. Platforms like LinkedIn, Twitter, and Facebook are commonly used for B2B marketing.

8. What role does content marketing play in B2B digital marketing?

Content marketing plays a crucial role in B2B digital marketing by providing valuable and relevant information to target audiences. It helps to position a B2B company as a thought leader, build trust with potential customers, and drive inbound leads through educational and helpful content.

9. How can B2B businesses optimize their websites for lead generation?

To optimize their websites for lead generation, B2B businesses can focus on creating compelling landing pages, optimizing forms, offering valuable gated content, implementing live chat functionality, and ensuring the website is responsive and user-friendly.

10. What are the benefits of email marketing in B2B digital marketing?

Email marketing offers several benefits in B2B digital marketing, including cost-effectiveness, personalized communication, targeted messaging, automated workflows, and the ability to track and measure campaign performance. It can help generate leads, nurture prospects, and drive conversions.

11. How can B2B businesses effectively use data and analytics?

B2B businesses can effectively use data and analytics to gain insights into their target audience, track campaign performance, identify trends, measure ROI, and optimize marketing strategies. Data-driven decision-making helps businesses to deliver personalized experiences and improve overall marketing effectiveness.

12. What is the role of mobile marketing in B2B digital marketing?

Mobile marketing plays a crucial role in B2B digital marketing as more professionals are using smartphones and tablets for work-related tasks. B2B businesses should ensure their websites and content are mobile-friendly, optimize email campaigns for mobile devices, and consider mobile advertising to reach their target audience.

13. How can B2B businesses leverage marketing technology (MarTech)?

B2B businesses can leverage marketing technology (MarTech) by adopting tools and platforms that help automate marketing processes, enhance customer segmentation, improve lead management, and optimize marketing campaigns. MarTech enables businesses to streamline their marketing efforts and achieve greater efficiency.

14. What is the role of artificial intelligence (AI) in B2B digital marketing?

Artificial intelligence (AI) is increasingly being used in B2B digital marketing to enhance personalization, automate tasks, improve lead scoring, and enable predictive analytics. AI-powered chatbots, recommendation engines, and advanced data analysis techniques are examples of how AI can benefit B2B marketing.

15. How can B2B businesses stay ahead in the rapidly evolving digital marketing landscape?

To stay ahead in the rapidly evolving digital marketing landscape, B2B businesses should stay updated with the latest trends and technologies, invest in ongoing learning and skills development, embrace innovation, experiment with new strategies, and continuously analyze and adapt their marketing efforts to meet changing customer needs.

Conclusion

The year 2017 was a game-changer for B2B digital marketing trends. As technology continues to advance and businesses become more digital-centric, it is crucial for online advertising services and advertising networks to stay ahead of the curve. This article explored several key trends and insights that emerged in 2017, highlighting the importance of understanding and implementing these strategies to drive success in the B2B digital marketing landscape.

One of the main takeaways from the article is the increasing importance of content marketing in B2B digital marketing. Businesses are now realizing the power of creating valuable and relevant content that resonates with their target audience. This not only helps build credibility and trust but also generates leads and fosters long-term relationships with customers. As an online advertising service or advertising network, it is crucial to emphasize the value of content marketing to clients and provide them with the necessary tools and expertise to create compelling and informative content.

Another significant trend highlighted in the article is the rise of automated marketing strategies, such as marketing automation and data-driven personalization. With advances in technology, businesses now have access to vast amounts of data about their customers, enabling them to tailor their marketing efforts based on individual preferences and behavior. This level of personalization creates a more engaging and relevant experience for customers, leading to higher conversions and increased ROI. As an online advertising service or advertising network, it is essential to leverage this data-driven approach and offer clients the ability to target their audience effectively using automated marketing strategies.

Furthermore, the article also touched on the growing importance of video marketing in B2B digital marketing. Videos have become an incredibly engaging and shareable medium, allowing businesses to connect with their audience on a deeper level. As an online advertising service or advertising network, it is crucial to incorporate video marketing into your client’s strategies and provide them with the necessary platforms and tools to create and distribute high-quality videos.

Additionally, the rise of mobile devices and the increasing reliance on mobile in the B2B purchasing process cannot be ignored. Businesses need to ensure their websites and marketing campaigns are optimized for mobile devices to provide a seamless user experience. As an online advertising service or advertising network, it is vital to prioritize mobile optimization and help clients reach their mobile audience effectively.

Overall, the trends and insights discussed in this article highlight the evolving nature of B2B digital marketing and the need for online advertising services and advertising networks to adapt and stay ahead of the curve. By embracing content marketing, automated marketing strategies, video marketing, and mobile optimization, businesses can drive success in the B2B digital landscape. Furthermore, by providing clients with the necessary tools, expertise, and platforms, online advertising services and advertising networks can become invaluable allies in helping businesses achieve their digital marketing goals.