Article marketing has been a popular and effective strategy for online advertising services and advertising networks in 2017. This technique involves writing and publishing articles on various online platforms to promote a product, service, or brand. One attention-grabbing fact is that article marketing has been around for quite some time, but it continues to hold immense significance in the world of online advertising. It has evolved over the years to become an essential component of any comprehensive marketing campaign.

The history of article marketing dates back to the early days of the internet, where it was primarily used as a means to generate backlinks and drive traffic to websites. However, in recent years, it has become much more than just a tool for link building. Article marketing has transformed into a powerful tool for brand awareness, lead generation, and establishing authority in the industry.

One notable statistic that highlights the effectiveness of article marketing is that businesses that regularly publish informative and valuable articles generate 67% more leads compared to those that do not. This is a compelling reason for online advertising services and advertising networks to incorporate article marketing in their strategies. By providing relevant and high-quality content to online users, businesses can attract and engage their target audience.

Moreover, article marketing also plays a crucial role in search engine optimization (SEO). Search engines like Google prioritize websites with high-quality, keyword-rich content. By publishing articles on reputable platforms and optimizing them with relevant keywords, businesses can improve their search engine rankings and increase their visibility.

To make article marketing even more effective, online advertising services can consider using a solution called content syndication. Content syndication involves distributing articles to multiple platforms, ensuring that they reach a wider audience. This approach helps businesses maximize their reach and increase their chances of attracting potential customers.

Another significant aspect of article marketing in 2017 is the rise of content promotion through social media. With billions of people active on popular social media platforms like Facebook, Twitter, and Instagram, sharing and promoting articles has become easier than ever before. Advertising networks can leverage social media platforms to amplify the reach of their articles, increasing engagement and driving traffic to their websites.

In conclusion, article marketing has evolved into a fundamental strategy for online advertising services and advertising networks in 2017. By providing valuable and relevant content, businesses can establish authority, generate leads, and improve their search engine rankings. The use of content syndication and social media promotion further enhances the effectiveness of article marketing. With its proven track record and continued relevance, article marketing is undoubtedly a powerful tool for driving success in the world of online advertising.

What Are the Benefits of Article Marketing in 2017?

In today’s digital age, article marketing has emerged as a powerful tool for online advertising services and advertising networks. But what exactly is article marketing and how can it benefit businesses in 2017? In this comprehensive guide, we will explore the various advantages of article marketing, including increased website traffic, improved search engine rankings, and enhanced brand visibility. So, let’s dive in and discover how article marketing can propel your online advertising efforts to new heights!

The Answer to Article Marketing 2017

Article marketing has long been a popular strategy in the world of online advertising. It involves creating and sharing informative articles to attract and engage a target audience. In 2017, article marketing continues to be a valuable tool for businesses looking to increase their online presence and drive traffic to their websites.

Why Article Marketing Matters in 2017

In today’s digital age, content is king. High-quality, relevant content not only helps businesses establish themselves as industry leaders, but it also improves their search engine rankings and drives organic traffic to their websites. Article marketing allows businesses to create and distribute valuable content that can attract and engage their target audience.

One of the key reasons why article marketing is still relevant in 2017 is its ability to drive organic traffic. When a well-crafted article is published on reputable websites and optimized for search engines, it has the potential to rank highly in search engine results pages. As a result, businesses can benefit from increased visibility and attract users who are actively searching for relevant information.

Another reason why article marketing matters in 2017 is its cost-effectiveness. Compared to other forms of online advertising, such as paid search or display ads, article marketing can be relatively inexpensive. Businesses can create and distribute articles themselves or utilize the services of content marketing agencies to help them reach a wider audience. This cost-effectiveness makes article marketing an attractive option for businesses with limited marketing budgets.

Best Practices for Article Marketing in 2017

While article marketing can be a powerful strategy, it is important to follow best practices to ensure maximum effectiveness. Here are some tips to make the most of your article marketing efforts in 2017:

• Create high-quality content: In order to attract and engage your target audience, it is essential to create informative and well-researched content. Focus on providing value and addressing the needs and interests of your target audience.
• Optimize for search engines: To improve the visibility of your articles, optimize them for search engines. Conduct keyword research to identify relevant keywords and incorporate them naturally throughout your content, including in the headline, subheadings, and body text.
• Publish on reputable websites: Choose reputable websites to publish your articles. This not only improves your credibility but also increases the chances of your articles being shared and linked to by other websites, further enhancing your online visibility.
• Promote your articles: Don’t just rely on publishing articles and hoping they will be discovered. Actively promote your articles through social media, email marketing, and other channels to expand your reach and attract more traffic to your website.

The Future of Article Marketing

As we move into the future, article marketing is likely to continue evolving. With advancements in technology and changes in consumer behavior, businesses need to stay up-to-date with the latest trends in article marketing to remain competitive.

One emerging trend in article marketing is the use of multimedia content. Incorporating videos, infographics, and other visual elements into articles can enhance engagement and make content more shareable. Businesses should consider diversifying their content formats to appeal to different types of audiences.

Additionally, personalization is becoming increasingly important in article marketing. Customers today expect personalized experiences, and businesses need to tailor their articles to meet individual needs and interests. Leveraging data and analytics can help businesses understand their target audience better and create more personalized content that resonates with them.

Statistic: The Power of Article Marketing

According to a study conducted by Content Marketing Institute, 85% of B2B marketers consider article marketing an effective strategy for attracting and engaging their target audience. This highlights the continued relevance and power of article marketing in 2017 and beyond.

Key Takeaways for Article Marketing 2017

In today’s rapidly changing online advertising landscape, article marketing continues to hold significant value as an effective strategy. With the right approach and understanding of the latest trends, article marketing can yield impressive results for advertisers and publishers alike. In this article, we will explore the key takeaways for article marketing in 2017, providing valuable insights that will help readers harness the power of this strategy in their online advertising efforts.

1. Quality Content is King

The foundation of successful article marketing lies in creating high-quality and engaging content. In 2017, search engines and users prioritize informative, valuable, and well-written articles. Advertisers and publishers should focus on producing content that not only promotes their products or services but also delivers value to the audience.

2. Understanding the Target Audience

Before embarking on an article marketing campaign, it is crucial to identify and understand the target audience. By analyzing demographics, interests, and preferences, advertisers can tailor their content to resonate with the intended audience. This targeted approach increases the chances of converting readers into customers.

3. Optimizing for Search Engines

Implementing effective search engine optimization (SEO) strategies remains paramount for article marketing success. Advertisers and publishers should conduct keyword research, optimize meta tags, and focus on creating content that is easily discoverable by search engines. By following best SEO practices, articles can rank higher in search engine results and attract organic traffic.

4. Mobile-Friendly Approach

In today’s mobile-centric world, it is crucial to adopt a mobile-friendly approach to article marketing. With a significant portion of internet users accessing content through mobile devices, advertisers and publishers must ensure that their articles are optimized for mobile viewing. Responsive design, fast loading times, and easy navigation are essential elements for a successful mobile strategy.

5. Guest Blogging for Exposure

Guest blogging on reputable websites within the advertising network industry presents an excellent opportunity to gain exposure to a wider audience. Collaborating with established publishers allows advertisers and publishers to leverage their platform and tap into their existing reader base. This not only increases brand visibility but also builds credibility in the industry.

6. Consolidating Online Authority

Becoming a recognized authority in the online advertising industry requires consistent effort and dedication. By consistently publishing informative and well-researched articles, advertisers and publishers can establish themselves as go-to sources for industry insights. This helps build trust among the audience and fosters long-term relationships.

7. Harnessing the Power of Social Media

Integrating social media into article marketing strategies can significantly enhance reach and engagement. Sharing articles across various social media platforms enables advertisers and publishers to tap into the massive user base on these platforms. Additionally, incorporating social sharing buttons within articles encourages readers to share the content, increasing its visibility and potential reach.

8. Building a Robust Email Subscriber List

Building an email subscriber list is a valuable asset for article marketing in 2017. By offering readers the option to subscribe to regular newsletters or updates, advertisers and publishers can maintain a direct line of communication with their audience. This allows for targeted promotion of new articles and fosters ongoing engagement.

9. Repurposing Content for Maximum Reach

Repurposing existing content is a powerful strategy to maximize reach and exposure. Advertisers and publishers can transform articles into various formats, such as videos, infographics, or podcasts, catering to different audience preferences. This multi-channel approach increases the reach of the content and appeals to a wider range of users.

10. Embracing Visual Appeal

Incorporating visual elements into articles can significantly enhance engagement and retention. The use of images, videos, and graphics not only breaks up the text but also makes the content more visually appealing. Advertisers and publishers should ensure that their articles incorporate relevant and high-quality visuals to captivate the audience.

11. Nurturing Relationships through Comments and Feedback

Engaging with readers through comments and feedback is essential for nurturing relationships. Advertisers and publishers should actively respond to comments, address concerns, and engage in meaningful discussions with the audience. This interaction fosters a sense of community and encourages readers to return for future content.

12. Monitoring Analytics and Performance

Regularly monitoring analytics and performance metrics is crucial for optimizing article marketing strategies. Advertisers and publishers should track key metrics such as page views, time on page, bounce rates, and conversion rates. This data provides valuable insights into the effectiveness of articles and enables strategic adjustments for better results.

13. Collaborating with Influencers

Partnering with influential individuals within the advertising network industry can significantly boost the reach and credibility of articles. Collaborating with industry experts, thought leaders, or popular bloggers allows advertisers and publishers to tap into their established networks and benefit from their loyal followers. This collaboration exposes articles to new audiences and strengthens brand authority.

14. Leveraging Guest Posting Opportunities

Seeking guest posting opportunities on relevant industry websites or blogs can provide a valuable avenue for article marketing. By contributing informative and insightful articles on external platforms, advertisers and publishers can attract new readers and redirect traffic to their own websites or online advertising services.

15. Evolving with Industry Trends

Lastly, staying up-to-date with the latest industry trends and adapting to technological advancements is crucial for sustained success in article marketing. As the online advertising landscape continues to evolve, advertisers and publishers must remain agile, embracing new strategies, and exploring emerging platforms to stay ahead of the competition.

In conclusion, article marketing in 2017 holds immense potential for advertisers and publishers within the online advertising service or advertising network industry. By focusing on quality content, understanding the target audience, optimizing for search engines, embracing mobile-friendly approaches, and leveraging social media, email marketing, and collaborations, article marketers can achieve significant results. Monitoring analytics and performance, nurturing relationships, and staying updated with industry trends are key factors for long-term success.

FAQs about Article Marketing 2017

1. What is article marketing?

Article marketing is a strategic approach where businesses write and distribute informative articles online to attract and engage their target audience. These articles are typically published on various platforms such as article directories, blogs, and social media.

2. How can article marketing benefit my business?

Article marketing can benefit your business in multiple ways. It helps in establishing your expertise, building brand awareness, driving traffic to your website, improving search engine rankings, and generating leads.

3. Are there any specific guidelines to follow while writing articles for marketing purposes?

Yes, there are certain guidelines to keep in mind while writing articles for marketing purposes. Firstly, the content should be original, engaging, and relevant to your target audience. It should also incorporate targeted keywords to boost SEO. Additionally, articles should follow proper grammar and formatting.

4. Should I focus on quantity or quality when it comes to article marketing?

While it’s important to regularly publish articles to maintain consistency, quality should never be compromised. Publishing high-quality articles that provide value to your readers is crucial for building credibility and attracting a loyal audience. So, aim for a balance between quantity and quality.

5. What are the best platforms to distribute articles for marketing purposes?

The best platforms for distributing articles include reputable article directories, industry-specific blogs, guest posting opportunities on influential websites, and social media networks where your target audience is active. Choose platforms that align with your business niche.

6. How does article marketing impact search engine optimization (SEO)?

Article marketing plays a significant role in improving SEO. When your articles are published on reputable platforms, they create backlinks to your website, which signals search engines about your credibility and authority. Moreover, incorporating relevant keywords in your articles enhances the chances of ranking higher in search engine result pages.

7. Should I include a call-to-action (CTA) in my articles?

Yes, including a clear and compelling call-to-action in your articles is highly recommended. A well-crafted CTA encourages readers to take the desired action, such as visiting your website, subscribing to your newsletter, or making a purchase. It helps in converting readers into leads or customers.

8. Can article marketing help in building relationships with my target audience?

Absolutely! Article marketing serves as a powerful tool to establish and nurture relationships with your target audience. By consistently providing valuable content, you can build trust, loyalty, and credibility. Encouraging readers to leave comments or share their thoughts further strengthens the connection.

9. How can I measure the effectiveness of my article marketing efforts?

There are several metrics to measure the effectiveness of your article marketing efforts. You can track the number of views, likes, shares, and comments your articles receive. Additionally, analyzing website traffic and conversion rates resulting from your articles can provide valuable insights into their impact.

10. Is it possible to repurpose my articles across different platforms?

Yes, repurposing your articles for different platforms is a smart strategy. For example, you can transform an article into a presentation for slide-sharing platforms, convert it into a video script, or create social media posts featuring key points. Repurposing maximizes the reach of your content and attracts diverse audiences.

11. Should I focus solely on written articles or explore other content formats?

While written articles are highly effective, diversifying your content format can provide additional benefits. Consider creating videos, infographics, podcasts, or interactive quizzes related to your articles. This caters to different preferences, increases engagement, and widens your audience reach.

12. How frequently should I publish articles for optimal results?

Consistency is key when it comes to article marketing. Aim to publish articles on a regular basis, whether it’s weekly, bi-weekly, or monthly. The frequency depends on your resources, target audience preferences, and the capacity to consistently produce high-quality content.

13. Can I outsource article writing for my marketing campaigns?

Yes, outsourcing article writing is a common practice. Many businesses hire professional copywriters or agencies specialized in content creation to ensure high-quality articles. Just make sure to provide clear instructions and guidelines to convey your brand voice and objectives effectively.

14. How can I stay updated with the latest trends and best practices in article marketing?

To stay updated with the latest trends and best practices, you can follow industry-leading blogs, subscribe to reputable marketing newsletters, attend webinars or conferences, join relevant online communities, and actively engage with professionals in the field. Continuous learning is essential for successful article marketing.

15. Is article marketing still relevant in 2017 and beyond?

Absolutely! Despite the evolving digital landscape, article marketing remains a valuable and effective strategy for businesses. As long as you adapt to the changing preferences of your target audience, create high-quality content, and implement SEO techniques, article marketing will continue to contribute to your online advertising efforts.

Conclusion

In conclusion, Article Marketing in 2017 has proven to be a valuable and effective strategy for online advertising services and advertising networks. Throughout the year, various key points and insights were highlighted, emphasizing the significance of this marketing approach in driving traffic, increasing brand visibility, and boosting conversions.

Firstly, the power of quality content cannot be underestimated in article marketing. In 2017, it became evident that creating informative and engaging articles was crucial to attracting and retaining online audiences. By offering valuable insights, tips, and information, articles have the ability to establish a brand as an industry expert and create a sense of trust with potential customers. Additionally, well-written content that focuses on relevant keywords can improve search engine rankings, ensuring the visibility of the article in search results and driving more organic traffic to the advertiser’s website.

Moreover, the importance of targeting the right audience in article marketing was emphasized in 2017. Advertising networks and online advertising services should focus on identifying their target market accurately and tailoring their articles to address the specific needs and interests of this audience. By understanding the demographics, interests, and behaviors of their target audience, advertisers can create content that resonates with their potential customers, leading to higher engagement and conversions. Additionally, utilizing social media platforms and email marketing to promote articles can help reach a wider audience and further increase the visibility of the content.

Another key insight in 2017 was the integration of SEO strategies into article marketing efforts. Optimizing articles for search engines by using relevant keywords, meta tags, and backlinks has proved successful in driving organic traffic and improving search engine rankings. Advertising networks should continuously research and analyze trending keywords to ensure their articles remain relevant and capture the attention of their target audience.

Furthermore, the use of visuals and multimedia elements in article marketing became increasingly popular in 2017. Advertisers started incorporating images, videos, and infographics into their articles to enhance the overall user experience and increase engagement. Visual content is not only more appealing to readers but also aids in conveying information more effectively. By providing visually stimulating content, advertisers can capture the attention of their audience and deliver their message more efficiently.

Last but not least, the significance of tracking and analyzing the performance of article marketing campaigns was evident in 2017. Advertising networks should consistently monitor the metrics and analytics of their articles to measure the success of their efforts and make data-informed decisions. By understanding which articles are generating the most traffic, attracting the most engagement, and leading to conversions, advertisers can optimize their marketing strategies and focus on the content that resonates the most with their audience.

Take Your Advertising Strategy to the Next Level with Article Marketing

Article marketing in 2017 has demonstrated its effectiveness in promoting online advertising services and increasing brand visibility. By creating quality, targeted content, integrating SEO strategies, utilizing visuals, and analyzing performance metrics, advertising networks can enhance their advertising strategies and achieve optimal results. Incorporating article marketing into your online advertising services can drive traffic, improve search engine rankings, engage audiences, and ultimately boost conversions. Stay ahead in the competitive digital landscape by leveraging the power of article marketing and taking your advertising strategy to the next level.