In today’s digitally-driven world, connecting businesses with local customers has become more important than ever. And that’s where Local Services Ads come into play.
These innovative ads not only ensure that businesses reach the right audience in their area but also provide a cost-effective way to do so. With the ability to pay only when a customer contacts them, businesses can now advertise their services without breaking the bank.
And the best part? Google specialists are there to guide them every step of the way.
Get ready to dive into the world of Local Services Ads and discover how Google is revolutionizing the way businesses connect with their local customers.
adwords local
AdWords Local refers to the use of Local Services Ads by businesses to connect with people in their area who are searching for their services. These ads allow businesses to only pay when a customer contacts them directly through the ads.
Google specialists are available to assist in setting up Local Services Ads. Local campaigns, which provide information about stores to potential customers, are now upgrading to Performance Max.
It is recommended to create new campaigns for store goals in Performance Max as new Local campaigns creation will no longer be supported. These campaigns can be easily set up with text, budget, and assets, with Google’s AI optimizing bids, ad placements, and asset combinations.
Ads can appear on Google Maps, Search Network, Display Network, Gmail, and YouTube, targeting specific locations and user preferences. Navigational ads in Google Maps provide relevant information, while Maps search results and Auto Suggest ads showcase offers to customers.
New features allow businesses to target local customers through advertising, including suggested ad locations in autocomplete searches. Furthermore, ads can be displayed on YouTube and the Google Display Network, and the business profile page can highlight in-store offers and products.
Overall, AdWords Local provides businesses with a powerful tool to reach local customers effectively.
Key Points:
- AdWords Local refers to the use of Local Services Ads by businesses to connect with local customers searching for their services.
- These ads allow businesses to only pay when a customer contacts them directly through the ads.
- Google specialists are available to assist in setting up Local Services Ads.
- Local campaigns are now upgrading to Performance Max, which provides information about stores to potential customers.
- It is recommended to create new campaigns for store goals in Performance Max as new Local campaigns creation will no longer be supported.
- Ads can appear on various platforms including Google Maps, Search Network, Display Network, Gmail, and YouTube, targeting specific locations and user preferences.
Sources
https://ads.google.com/local-services-ads/
https://support.google.com/google-ads/answer/9118422?hl=en
https://ducttapemarketing.com/adwords-local-businesses/
https://localadwordspro.com/
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💡 Pro Tips:
1. Utilize Google’s AI optimization to maximize the effectiveness of your Local Services Ads. Let the AI handle the bidding, ad placements, and asset combinations to get the best results for your campaign.
2. Take advantage of the opportunity to showcase your in-store offers and products on your Business Profile page. Use this feature to attract potential customers and encourage visits to your physical location.
3. Expand your reach by displaying ads on YouTube and the Google Display Network. These platforms have a wide user base and can help you reach more potential customers in your local area.
4. Capitalize on the power of Google Maps by creating navigational ads that provide relevant information to customers. These ads can direct potential customers to your store and help increase foot traffic.
5. Consider targeting local customers through advertising on Gmail. While currently only available for Local Asset Local Campaigns, this feature can be a valuable addition to your advertising strategy.
Connecting Businesses With Local Customers
In today’s digital landscape, it is essential for businesses to reach customers in their local area. AdWords Local Services Ads provide a powerful solution for connecting businesses with people searching for their services.
These ads ensure that businesses can target their desired audience with precision, maximizing their chances of generating leads and boosting their bottom line.
Pay-Per-Contact Model For Ad Success
One of the most attractive features of Local Services Ads is the pay-per-contact model. Unlike traditional advertising methods where businesses pay for clicks or impressions, with Local Services Ads, businesses only pay when a customer contacts them directly through the ads.
This ensures that businesses are getting tangible results for their advertising spend, making it a cost-effective option for local businesses looking to attract customers in their area.
Key Point: Businesses only pay if a customer contacts them directly through the ads, providing a clear ROI for their advertising investment.
Expert Assistance In Setting Up Local Services Ads
Setting up Local Services Ads may seem like a daunting task, especially for businesses that are new to digital advertising. However, Google offers the support of its specialists who can help businesses set up their Local Services Ads effectively.
These specialists have extensive knowledge and experience in optimizing campaigns, ensuring that businesses can get the most out of their advertising efforts.
Upgrading Local Campaigns To Performance Max
Google has recently announced that Local campaigns are upgrading to Performance Max. This upgrade brings a host of new features and benefits to businesses looking to enhance their local advertising efforts.
With Performance Max, businesses will have greater control and flexibility in creating new campaigns that specifically target their store goals.
Creating New Store Goals Campaigns In Performance Max
For businesses looking to create new campaigns with a focus on store goals, Performance Max is the way to go. With this new platform, businesses can easily create campaigns that are tailored to their specific objectives.
Whether it is promoting a new store location, driving foot traffic, or increasing in-store sales, Performance Max offers the tools and capabilities to achieve these goals effectively.
Discontinuation Of Support For New Local Campaigns
While Local campaigns have been a popular choice for local businesses, Google has announced that the creation of new Local campaigns will no longer be supported. This decision reflects the shift towards Performance Max and the enhanced capabilities it offers businesses.
However, existing Local campaigns will continue to run, providing businesses with the opportunity to optimize their current campaigns and transition to Performance Max for future advertising needs.
Providing Information And Promotion To Potential Customers
Local campaigns play a crucial role in providing potential customers with relevant information about stores in their area. Whether it is contact details, store hours, or a description of the services offered, these ads serve as a valuable resource for customers in need.
In addition to providing information, Local campaigns also promote stores across Google’s largest properties, including Google Maps, Search Network, Display Network, Gmail, and YouTube, maximizing the reach and visibility of businesses among their target audience.
Easy Setup And AI Optimization For Effective Campaigns
Setting up Local campaigns is a breeze with their straightforward setup process. Businesses can easily create campaigns by providing text, budget, and assets to be used in the ads.
Furthermore, Google’s AI takes over and optimizes bids, ad placements, and asset combinations to ensure maximum effectiveness and return on investment. By leveraging the power of AI, businesses can save time and resources while also achieving exceptional results with their advertising efforts.
With radius targeting based on targeted locations and user preferences, businesses can precisely target their desired audience. This ensures that ads are displayed to individuals who are most likely to be interested in the services offered by the business.
The wide variety of platforms where ads can appear, including Google Maps, Search Network, Display Network, Gmail, and YouTube, further enhances the visibility and reach of the ads, ultimately driving more customers to the local businesses.
To cater to potential customers’ needs, businesses can now utilize navigational ads in Google Maps, providing relevant information such as directions and store details. Additionally, Google matches customer actions to specific business locations, ensuring that ads are tailored to individual search queries and interests.
Maps search results and Auto Suggest ads further showcase offers to customers, capturing their attention and increasing the chances of engagement and conversion.
Key Point: New features allow businesses to target local customers through advertising, offering immense potential for growth and success in the local market.
Conclusion
AdWords Local offers businesses the opportunity to boost their presence and reach customers in their local area with precision. With the pay-per-contact model, expert assistance, and the transition to Performance Max, businesses can optimize their advertising efforts for maximum results.
The combination of informative ads, easy setup, and AI optimization ensure that businesses can effectively target their desired audience and generate valuable leads. By utilizing Local Services Ads, businesses can tap into the power of local advertising and take their business to new heights.