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Advertising and Marketing Communications: Strategies for Effective Branding

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In today’s fast-paced world, effective advertising and marketing communications have become more crucial than ever.

The power of persuasive messaging and creative storytelling is what captivates and influences consumers.

If you have a passion for connecting with people, generating innovative ideas, and harnessing the power of media, then this program is your gateway to a dynamic and rewarding career in marketing communication.

Get ready to embark on a journey of knowledge, skills, and real-world experience that will set you apart in this ever-evolving industry.

advertising and marketing communications

Advertising and marketing communications is a program that teaches students to develop integrated marketing communication campaigns, media plans, and special events.

The program provides hands-on experience in directing and producing television and radio commercials, as well as writing print ads, press releases, and articles.

It also offers an internship opportunity and is open to applicants with an AAS in Advertising and Marketing Communications from FIT.

The course is designed to prepare students for careers in marketing communications by combining strategic marketing with theory and techniques in creative areas such as social media and influencer marketing.

It is accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and the Chartered Institute of Public Relations (CIPR).

Students have the chance to work on live industry campaigns with companies like Pall-Ex, Aston Martin, Samsung, and Next, and have reached the finals of cross-university competitions like X-Culture and the CIM The Pitch.

The lecturers have real-world experience in both agency and client-side roles at big-name companies.

The course also offers an opportunity for a placement year in industry, with previous students securing placements at Bosch and Samsung.

Additionally, the course is a CIM Accredited Study Centre and IDM Key Educational Partner, allowing students to earn exemptions from professional qualifications.

The degree is recognized by the CIPR, which allows students to become members for £36 a year.

It provides a realistic picture of working in contemporary agencies through partnerships with industry partners, and the Careers Team offers support and placement opportunities with local, national, and global companies.

The course covers various modules, including Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media, and Influencer Marketing.

Students also have the opportunity to participate in the DMU Global program, with previous trips to locations like New York, Copenhagen, Paris, and San Francisco.

Scholarships and bursaries are available for undergraduate and postgraduate students, including international scholarships for international students.

For more information, visit the fees and funding page.

Key Points:

  • The advertising and marketing communications program teaches students to develop integrated marketing communication campaigns, media plans, and special events.
  • The program provides hands-on experience in directing and producing television and radio commercials, as well as writing print ads, press releases, and articles.
  • The course is open to applicants with an AAS in Advertising and Marketing Communications from FIT and offers internship opportunities.
  • The program combines strategic marketing with theory and techniques in creative areas such as social media and influencer marketing.
  • The course is accredited by the Chartered Institute of Marketing, the Institute of Data & Marketing, and the Chartered Institute of Public Relations.
  • Students have the opportunity to work on live industry campaigns and placement year opportunities with companies like Pall-Ex, Aston Martin, Samsung, and Next.

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💡 Did You Know?

1. In ancient Egypt, advertising and marketing communications were already being used, as papyrus scrolls were utilized to promote goods and services. These scrolls often included catchy slogans and eye-catching visuals to entice potential buyers.

2. The first recorded advertisement in history dates back to ancient Rome, where a man named Marcus Licinius Crassus would have a crier announce the sale of his slaves. This early form of advertising demonstrates the lengths people would go to in order to attract attention and make a sale.

3. In the early days of radio advertising, brands were prohibited from directly mentioning their products. As a result, companies had to come up with clever and elaborate stories to indirectly promote their offerings. For example, Ivory soap sponsored a radio show called “The Ivory Soap Program” which featured various entertaining skits and musical performances.

4. The famous advertising jingle for Kit Kat chocolate bars, “Give me a break, give me a break,” was actually inspired by a worker who had to climb into a vending machine to fix it. The jingle was created to capture the feeling of taking a break, which resonated with Kit Kat’s target audience.

5. The iconic Marlboro Man, known for his rugged cowboy look in cigarette advertisements, was not an actual cowboy. The model chosen to portray the Marlboro Man was a man named Darrell Winfield, who was a real-life rancher from Wyoming. This successful marketing campaign helped transform Marlboro from a less popular cigarette brand to one of the most recognized and best-selling in the world.

1. Overview Of The Advertising And Marketing Communications Program

The advertising and marketing communications program is a comprehensive and dynamic program designed to provide students with the skills and knowledge necessary to excel in the exciting and competitive field of marketing communications.

This program offers a broad range of courses that cover various aspects of advertising and marketing, including integrated marketing communication campaigns, media planning, and special events.

Students in this program will gain hands-on experience in directing and producing television and radio commercials, as well as writing print ads, press releases, and articles. The program also offers an internship opportunity, allowing students to apply their skills and gain real-world experience in the industry.

The program is open to applicants who have completed an Associate of Applied Science (AAS) degree in Advertising and Marketing Communications from the Fashion Institute of Technology (FIT). This ensures that students have a strong foundation in the fundamentals of advertising and marketing before entering the program.

  • The program aims to provide students with the skills and knowledge needed in the field of marketing communications.
  • Various courses are offered, covering integrated marketing communication campaigns, media planning, and special events.
  • Hands-on experience is provided through directing and producing commercials, as well as writing print ads, press releases, and articles.
  • An internship opportunity allows students to gain real-world experience.
  • Applicants must have completed an AAS degree in Advertising and Marketing Communications from FIT.

2. Developing Integrated Marketing Communication Campaigns

The advertising and marketing communications program places a strong emphasis on the development of integrated marketing communication campaigns. Students will gain the necessary skills to plan and execute effective campaigns that seamlessly integrate different communication channels, including traditional advertising, public relations, and digital marketing.

By combining theoretical knowledge with practical application, students will acquire the ability to create powerful and cohesive marketing campaigns that successfully convey the intended brand message. This involves understanding the target audience, developing captivating creative concepts, and choosing the most suitable communication channels to reach the target market.

Key highlights of the advertising and marketing communications program:

  • Focus on integrated marketing communication campaigns
  • Emphasis on seamless combination of various communication channels
  • Practical application of theoretical knowledge
  • Development of cohesive and impactful marketing campaigns
  • Understanding target audiences
  • Creation of compelling creative concepts
  • Selection of appropriate communication channels

The advertising and marketing communications program equips students with the skills needed to create cohesive and impactful marketing campaigns that effectively communicate the desired brand message.

3. Hands-On Experience In Producing Commercials And Writing Print Ads

As part of the advertising and marketing communications program, students will have the opportunity to gain hands-on experience in producing television and radio commercials, as well as writing print ads. This practical experience will allow students to apply the theoretical concepts they have learned in a real-world setting and develop their creative and technical skills.

By working on real projects and campaigns, students will learn how to effectively convey messages through visual and verbal communication. They will learn about the different elements involved in producing commercials, such as scriptwriting, storyboarding, casting, and directing. Additionally, students will gain experience in writing engaging and persuasive print ads, press releases, and articles.

4. Internship Opportunity

One of the highlights of the advertising and marketing communications program is the internship opportunity. This allows students to gain valuable industry experience and build professional connections while still studying.

The program works closely with local, national, and global companies to provide students with internship placements that align with their interests and career goals.

During the internship, students will have the chance to apply their knowledge and skills in a professional setting, working alongside experienced professionals in the field. This real-world experience will enhance their understanding of the industry and provide them with a competitive edge when entering the job market.

5. Requirements For Applicants

To be eligible for the advertising and marketing communications program, applicants must have completed an AAS degree in Advertising and Marketing Communications from the Fashion Institute of Technology (FIT). This prerequisite ensures that students have a strong foundation in the fundamental principles of advertising and marketing.

In addition to the educational requirements, applicants must also demonstrate a genuine interest in the field of marketing communications and possess strong communication and creative skills. The program seeks students who are passionate about developing innovative marketing strategies and have the ability to think critically and creatively.

6. Careers In Marketing Communications

Upon completion of the advertising and marketing communications program, graduates will be well-prepared for a wide range of career opportunities in marketing communications. The program equips students with the necessary skills and knowledge to excel in roles such as marketing managers, advertising executives, public relations specialists, and digital marketing strategists.

Graduates can find employment in various industries, including retail, fashion, technology, and entertainment. They may work for advertising agencies, marketing departments, media companies, or start their own businesses. The strong emphasis on practical experience and industry connections provided by the program helps graduates stand out in the competitive job market.

7. Combining Strategic Marketing With Creative Techniques

The advertising and marketing communications program takes a holistic approach to marketing, combining strategic marketing principles with creative techniques. Students will learn how to develop effective marketing strategies based on market research, target audience analysis, and competitive analysis.

In addition to the strategic aspects of marketing, students will also learn creative techniques in areas such as social media marketing and influencer marketing. They will understand how to harness the power of social media platforms and leverage influencer partnerships to promote brands and engage with target audiences.

This combination of strategic thinking and creative execution provides students with a well-rounded skillset that is highly valued in the industry. They will be able to develop marketing campaigns that not only target the right audience but also resonate with them on a deeper level.

  • Holistic approach: Combining strategic marketing principles with creative techniques.
  • Market research: Understanding the target audience and competitive landscape.
  • Social media marketing: Utilizing social media platforms for promotional purposes.
  • Influencer marketing: Collaborating with influencers to engage with target audiences.

8. Accreditation And Partnerships

The advertising and marketing communications program is accredited by prestigious organizations such as the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and the Chartered Institute of Public Relations (CIPR). This accreditation ensures that the program meets the highest standards of excellence and prepares students for professional success in the field.

Furthermore, the program has established partnerships with industry leaders, providing students with unique opportunities to work on live industry campaigns. Companies such as Pall-Ex, Aston Martin, Samsung, and Next collaborate with the program, giving students the chance to gain firsthand experience and build industry connections.

  • Accredited by prestigious organizations such as CIM, IDM, and CIPR
  • Partnerships with industry leaders, including Pall-Ex, Aston Martin, Samsung, and Next
  • Opportunities to work on live industry campaigns
  • Gain firsthand experience and build valuable industry connections

“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” – Malcolm X

9. Industry Campaigns And Competitions

Students in the advertising and marketing communications program have the opportunity to work on live industry campaigns with partner companies. This hands-on experience allows students to apply their skills and creativity to real-world projects, providing them with invaluable industry experience.

Additionally, students have the chance to participate in cross-university competitions such as X-Culture and the CIM The Pitch. These competitions offer a platform for students to showcase their skills and gain recognition within the industry. The program has a track record of success, with students reaching the finals of these prestigious competitions.

10. Support And Placement Opportunities For Students

Throughout their studies, students in the advertising and marketing communications program receive ample support from the Careers Team. This team assists students with career planning, job search strategies, and placement opportunities. They work closely with local, national, and global companies to provide students with internship and employment opportunities that align with their career goals.

Graduates of the program have gone on to pursue successful careers in renowned organizations such as TJX Europe, Marks and Spencer, Ocado, and Vodafone. The strong industry connections and practical experience provided by the program give graduates a competitive advantage when entering the job market.

In addition to the support from the Careers Team, the program offers various modules that cover a wide range of topics, including:

  • Principles of Marketing
  • Digital Marketing
  • Public Relations
  • Campaign Planning
  • Social Media
  • Influencer Marketing

This comprehensive curriculum ensures that students have a well-rounded understanding of the different facets of marketing communications.

Furthermore, the program provides opportunities for students to participate in the DMU Global program, which includes trips to locations such as New York, Copenhagen, Paris, and San Francisco. These global experiences allow students to broaden their horizons, gain international perspectives, and develop a global mindset.

The university, DMU, also offers scholarships and bursaries for undergraduate and postgraduate students. International students can also explore the various international scholarships available. For additional information on fees and funding, interested individuals can visit the fees and funding page on the university’s website.

FAQ

What is advertising and marketing communications?

Advertising and marketing communications is an innovative and complex process that involves crafting and delivering persuasive messages to promote and advocate for various products, services, or ideas. This practice requires a perfect blend of creativity, skill, and strategic thinking to effectively reach and engage target audiences. It encompasses a diverse range of activities such as market research, brand development, copywriting, and media planning to shape and convey compelling messages that captivate consumers and generate desired outcomes. In this dynamic field, professionals face constant challenges to stand out in a saturated market, making it both rewarding and exciting for those who thrive on pushing the boundaries of creativity and communication.

Is advertising and marketing communications a good major?

Advertising and marketing communications is an excellent major for those looking to enter the dynamic world of business. With the constant evolution of technology and the rise of social media, effective advertising and marketing have become crucial for companies to succeed. By choosing this major, you will learn the art of crafting persuasive messages, understanding consumer behavior, and leveraging various media platforms. Whether you aspire to build your own brand or work for multinational corporations, a degree in advertising and marketing communications will equip you with valuable skills that are highly sought-after in today’s competitive job market.

Moreover, advertising and marketing communications offer a versatile foundation for exploring diverse career opportunities. The knowledge gained in this major can be applied to various industries such as retail, fashion, hospitality, and technology. Furthermore, it provides a solid background for roles in public relations, market research, sales, and brand management. With the flexibility to adapt to ever-changing market trends and the opportunity to work with creative teams, pursing a major in advertising and marketing communications can open doors to a fulfilling and impactful career.

Is marketing communication same as advertising?

While advertising is a type of marketing communication, it is not the same. Marketing communication encompasses a broader range of activities beyond advertising alone. Advertising is focused on promoting products or services through paid messages in various media channels. On the other hand, marketing communication includes other elements like public relations, sales promotions, direct marketing, and personal selling, which all work together to communicate and build relationships with target audiences. Marketing communication aims to create a comprehensive strategy that engages consumers and influences their decision-making, while advertising is just one tactic within that strategy.

What are the subjects in advertising and marketing communication?

Subjects in advertising and marketing communication encompass a broad range of topics aimed at equipping students with a comprehensive understanding of the industry. These subjects include Principles of Marketing, which introduces the fundamental concepts of marketing and consumer behavior. Digital Marketing is another key subject, focusing on the use of online platforms and strategies to reach and engage with target audiences. Public Relations explores the role of communication in shaping public perception and reputation management. Campaign Planning delves into the process of creating effective marketing campaigns, while Social Media and Influencer Marketing examines the use of social media platforms and influencer partnerships for brand promotion. By engaging with live campaign briefs provided by real companies, students gain hands-on experience in applying these subjects to real-world scenarios, enhancing their practical skills and industry readiness.