Step back in time to the year 2000, when the world was buzzing with innovative advertisements that made us laugh, think, and most importantly, buy.
From Coca-Cola’s tantalizing “Enjoy” campaign to Apple’s iconic “1984” ad, we will journey through a selection of unforgettable commercials that captured the spirit of the times.
So grab a seat and prepare to be transported to a world of advertising magic that defined an era.
Contents
advertisements from 2000
Advertisements from 2000 were diverse and memorable, with various brands creating campaigns that left a lasting impact.
Some notable examples include the Coca-Cola “Enjoy” commercial, which depicted people enjoying their refreshing cola.
Apple’s “1984” ad premiered during the Super Bowl and introduced the Macintosh computer in a memorable and iconic way.
Nike’s “Tag” ad featured celebrities playing tag and showcased Nike products.
Volkswagen’s “Singing in the Rain” ad showcased a man singing and dancing in the rain while highlighting the car’s features.
Pepsi’s “The Joy of Pepsi” ad starred Britney Spears and was energetic and catchy.
McDonald’s introduced their new slogan with the “I’m Lovin’ It” jingle.
Old Spice’s “The Man Your Man Could Smell Like” ad was humorous and showcased Old Spice products.
Budweiser’s “Whassup?” commercial became a cultural phenomenon with friends greeting each other with the catchphrase.
Gap’s “Mellow Yellow” ad featured colorful visuals and people dancing in Gap clothes.
Additionally, Levi’s “Flat Eric” ad stood out with its quirky yellow puppet rocking out to music.
These advertisements from 2000 were successful in capturing attention and leaving a lasting impression.
Key Points:
- Coca-Cola’s “Enjoy” commercial depicted people enjoying their refreshing cola
- Apple’s “1984” ad premiered during the Super Bowl and introduced the Macintosh computer in a memorable and iconic way
- Nike’s “Tag” ad featured celebrities playing tag and showcased Nike products
- Volkswagen’s “Singing in the Rain” ad showcased a man singing and dancing in the rain while highlighting the car’s features
- Pepsi’s “The Joy of Pepsi” ad starred Britney Spears and was energetic and catchy
- McDonald’s introduced their new slogan with the “I’m Lovin’ It” jingle.
Check this out:
💡 Did You Know?
1. In 2000, the average cost for a 30-second advertisement during the Super Bowl was approximately $2.2 million!
2. Did you know that the famous Volkswagen commercial featuring a young boy dressed as Darth Vader, attempting to use “the force,” debuted during the Super Bowl in 2011? This heartwarming advertisement quickly became a viral sensation.
3. Back in 2000, Budweiser released a commercial called “Whassup?” that went on to become a pop culture phenomenon. It popularized the catchphrase “Whassup?” and even inspired parodies and comedy sketches.
4. Despite being heavily associated with Apple’s product launches, the iconic “1984” advertisement only aired once on national television during the 1984 Super Bowl. It was directed by Ridley Scott and is considered one of the greatest commercials of all time.
5. In 2000, Coca-Cola released an advertisement called “Kenya” which showcased breathtaking visuals of African wildlife. The commercial received critical acclaim for its innovative use of computer-generated imagery (CGI) to seamlessly blend live-action footage with animated animals.
Coca-Cola “Enjoy”
The year 2000 was another successful year for Coca-Cola as they released their timeless commercial titled “Enjoy.” This iconic advertisement features individuals of various ages basking in the delight of sipping their refreshing cola, demonstrating the universal appeal of Coca-Cola. The ad’s vibrant visuals and cheerful background music perfectly capture the essence of enjoyment associated with consuming this legendary beverage.
With this campaign, Coca-Cola aimed to create a sense of community and happiness among its consumers. The ad showcases friends gathering, families bonding, and couples sharing a special moment, all while indulging in ice-cold Coca-Cola. By associating their product with positive experiences and emotions, Coca-Cola solidifies its position as a go-to choice for refreshment, even after several decades.
The “Enjoy” advertisement encapsulates Coca-Cola‘s commitment to delivering moments of joy, making it a testament to the company’s enduring global presence in the beverage industry.
Apple “1984”
In the year 2000, Apple celebrated the release of their Macintosh computer by reintroducing the world to their groundbreaking “1984” advertisement. Originally aired during the 1984 Super Bowl, this iconic ad sparked a revolution in the tech industry and became a symbol of Apple’s innovative spirit.
The “1984” commercial depicts a dystopian society where people are mindlessly controlled by a Big Brother figure. In a powerful act of rebellion, a female athlete, representing the Macintosh, shatters the oppressive regime by throwing a hammer at a giant screen displaying the dictator’s face. This ad metaphorically represents the Macintosh computer breaking free from the conformity of traditional computing and empowering individuals to unleash their creativity.
By re-airing the “1984” advertisement in 2000, Apple nostalgically reminds viewers of their pioneering role in the industry, while also emphasizing their ongoing commitment to challenging the status quo and introducing groundbreaking products to the market.
- Apple celebrates the release of the Macintosh computer in 2000.
- The “1984” advertisement originally aired during the 1984 Super Bowl.
- The ad symbolizes Apple’s innovative spirit.
- In the commercial, a female athlete represents the Macintosh computer.
- The ad metaphorically portrays the Macintosh breaking free from traditional computing.
- Apple highlights their pioneering role and commitment to challenging the status quo.
Nike “Tag”
Nike’s advertisement titled “Tag” became an instant hit in 2000, thanks to its star-studded cast and captivating concept. This memorable commercial features celebrities from various fields engaging in a spirited game of tag while showcasing Nike’s top-of-the-line sports products.
The “Tag” ad successfully captures the essence of Nike’s brand identity, which revolves around pushing boundaries and embracing the competitive spirit. Viewers are treated to glimpses of intense athletic moments and pivotal displays of teamwork, inspiring individuals to channel their passion and strive for greatness.
With “Tag,” Nike skillfully leverages the influence of renowned personalities to make their products aspirational and desirable. By associating themselves with these notable figures, Nike reinforces its position as a global leader in sports apparel and footwear, motivating consumers to pursue their athletic dreams and ignite their potential.
Volkswagen “Singing In The Rain”
2000 witnessed the release of Volkswagen’s “Singing in the Rain” advertisement, a delightful and whimsical tribute to the iconic musical film. This enchanting commercial features a man singing and dancing in the rain, flawlessly synchronizing his moves with the windshield wipers of his Volkswagen car.
The “Singing in the Rain” advertisement epitomizes Volkswagen’s commitment to innovative and unconventional marketing. By blending elements of classic cinema and employing a touch of magic, Volkswagen manages to capture the attention of viewers and establish a strong emotional connection with their brand.
Moreover, the ad effectively showcases the car’s features, demonstrating its advanced engineering and reliability even in adverse weather conditions. This clever approach allows Volkswagen to position their vehicle as an ideal choice for those seeking a dependable and enjoyable driving experience.
Pepsi “The Joy Of Pepsi”
Pepsi made waves in 2000 by enlisting pop sensation Britney Spears as the face of their energetically charged advertisement titled “The Joy of Pepsi.” This vibrant and engaging commercial showcases Britney and a group of dancers morphing into various Pepsi-related imagery as they groove to the beat.
The “Joy of Pepsi” ad encapsulates the youthful and lively spirit associated with the brand, introducing a new generation to the excitement and exhilaration associated with consuming Pepsi. By tapping into the popularity of Britney Spears, Pepsi leveraged her immense fan base and musical talent to create a commercial that resonates with a wide range of consumers, particularly the younger demographic.
Through “The Joy of Pepsi,” the brand successfully positions itself as a source of enjoyment and a symbol of fun-filled moments. This advertisement represents Pepsi’s determination to remain at the forefront of popular culture, constantly reinventing itself to captivate the ever-evolving consumer market.
- Pepsi employed Britney Spears to promote their brand in 2000.
- The “Joy of Pepsi” ad showcases Britney and dancers morphing into Pepsi-related imagery.
- It captures the youthful and lively spirit of the brand.
- By leveraging Britney’s popularity, Pepsi successfully resonated with a wide range of consumers, particularly the younger demographic.
- The ad positions Pepsi as a source of enjoyment and a symbol of fun-filled moments.
“The Joy of Pepsi” represents Pepsi’s determination to remain at the forefront of popular culture, constantly reinventing itself to captivate the ever-evolving consumer market.
McDonald’s “I’m Lovin’ It”
In 2000, McDonald’s unveiled their new catchy jingle, “I’m Lovin’ It,” which subsequently became their iconic slogan. This introduction marked a significant shift in the company’s marketing strategy, as they aimed to connect with a younger and more diverse audience.
The “I’m Lovin’ It” campaign focuses on the enjoyment of McDonald’s food and the overall experience of visiting one of their restaurants. The catchy jingle, coupled with vibrant visuals depicting people from different walks of life relishing their McDonald’s meals, create an atmosphere of happiness and satisfaction.
With this campaign, McDonald’s successfully reinvents their image, transitioning from traditional advertising methods to a more contemporary and youth-oriented approach. By aligning themselves with the language and culture of the younger generation, McDonald’s aims to remain relevant and beloved in an ever-changing consumer landscape.
Old Spice “The Man Your Man Could Smell Like”
One of the most humorous and memorable advertisements from 2000 was Old Spice’s “The Man Your Man Could Smell Like.” The commercial features a confident and charismatic spokesman, Isaiah Mustafa, playfully showcasing various Old Spice products while delivering outrageous one-liners.
The “The Man Your Man Could Smell Like” ad flips traditional notions of masculinity on their head by highlighting the seemingly impossible feats accomplished by using Old Spice. It humorously suggests that by simply using their products, men can transform into suave and irresistible individuals, ultimately turning heads wherever they go.
This innovative ad campaign revitalized the perception of Old Spice, positioning the brand as cool, contemporary, and self-aware. By appealing to both male and female viewers, Old Spice effectively expands its consumer base and establishes itself as a leading provider of high-quality grooming products.
- Highlighted the seemingly impossible feats accomplished by using Old Spice
- Humorously suggests transformation into suave and irresistible individuals
- Revitalized the perception of Old Spice
- Positioned the brand as cool, contemporary, and self-aware
- Expanded consumer base by appealing to both male and female viewers
- Established as a leading provider of high-quality grooming products
Budweiser “Whassup?”
Budweiser’s memorable commercial from 2000, “Whassup?,” became a cultural phenomenon. This humorous ad depicts a group of friends greeting each other with the now-infamous phrase, “Whassup?” in increasingly exaggerated and comedic ways.
The “Whassup?” campaign brilliantly harnesses the power of relatable and comical moments to create an enduring connection with consumers. By showcasing friends having a good time while enjoying Budweiser, the commercial reinforces the idea that Budweiser is synonymous with socializing, camaraderie, and fun.
The catchphrase “Whassup?” quickly permeated popular culture, with people using it as a casual greeting in everyday conversations. This phenomenon solidified Budweiser’s presence in the minds of consumers, establishing not only a memorable marketing campaign, but also a lasting impact on colloquial language.
- The “Whassup?” commercial from 2000 became a cultural phenomenon.
- It depicts a group of friends greeting each other with the phrase “Whassup?” in exaggerated and comedic ways.
- The campaign reinforces the idea that Budweiser is synonymous with socializing, camaraderie, and fun.
- The catchphrase “Whassup?” permeated popular culture and became a casual greeting.
- Budweiser’s marketing campaign had a lasting impact on colloquial language.
Gap “Mellow Yellow”
Gap’s advertisement titled “Mellow Yellow” captured the imagination of consumers in 2000 with its vibrant visuals and energetic atmosphere. This colorful ad features a group of people joyously dancing and wearing Gap clothes, celebrating the brand’s commitment to individuality and self-expression.
The “Mellow Yellow” commercial perfectly encapsulates Gap’s dedication to trendy and casual fashion, depicting individuals of different ages and backgrounds united by their love for the brand. By promoting a sense of inclusivity and diversity, Gap effectively taps into the values of their target audience.
With its catchy soundtrack and lively choreography, the “Mellow Yellow” ad invites viewers to embrace their unique style and join the Gap community. By encouraging self-confidence and celebrating personal expression, Gap remains a go-to brand for fashion-conscious individuals seeking both comfort and style.
- Inclusive and diverse portrayal of individuals in Gap clothes
- Catchy soundtrack and lively choreography
- Encourages self-confidence and personal expression
Levi’s “Flat Eric”
One of the more quirky and unconventional advertisements of 2000 was Levi’s “Flat Eric.” This captivating ad stars a yellow puppet named Flat Eric, who nods his head to the beat of electronic music while traveling through various locations in a car.
The “Flat Eric” commercial represents Levi’s innovative approach to marketing, taking a risk by introducing a non-human character as the protagonist. Through this unconventional choice, Levi’s effectively captures the attention of viewers and creates a sense of intrigue around their brand.
By showcasing Flat Eric’s carefree and rebellious nature, Levi’s aligns itself with the spirit of youth and individuality. The ad suggests that wearing Levi’s jeans unlocks a newfound sense of freedom and self-expression, encouraging viewers to embrace their unique identities.
The year 2000 introduced an array of memorable advertisements that continue to resonate with audiences today. From Coca-Cola’s celebration of enjoyment to Apple’s revolutionary “1984” ad, these commercials represent the power of effective marketing strategies. Through humor, relatability, and creativity, these brands deliver messages that simultaneously entertain and connect with viewers. As we revisit these iconic advertisements from the past, we are reminded of the enduring influence of retro marketing strategies and their ability to evoke nostalgia while delivering powerful brand messages.
FAQ
What was the most popular commercial of the 2000s?
One of the most popular commercials of the 2000s was the catchy jingle from J.G. Wentworth, featuring the memorable phone number 877-CASH-NOW. The commercial resonated with audiences due to its simple and catchy tune, which was stuck in people’s heads for days. The advertisement effectively showcased the financial services offered by J.G. Wentworth, making it a standout commercial of the decade.
Another popular commercial from the 2000s was the “Five-Dollar Footlong” campaign by Subway. This simple and memorable slogan quickly became a part of popular culture, with people singing along whenever they heard it. The commercial highlighted the affordability and value of Subway’s footlong sandwiches, making it a hit with consumers. Overall, both the J.G. Wentworth and Subway commercials captured the attention of the public with their memorable jingles and effective messaging.
What is the most famous advert ever?
One of the most famous adverts of all time is Apple’s “1984” commercial, which aired during Super Bowl XVIII. The iconic ad depicted a dystopian society and introduced the Macintosh computer, making a powerful statement about individuality and freedom of thought. Its unique and thought-provoking concept, combined with its memorable imagery, has solidified its place in advertising history.
Another contender for the most famous advert ever is Nike’s “Just Do It” campaign, which started in 1988. This iconic slogan and accompanying ads inspired millions of people around the world to pursue their dreams, embrace challenges, and push beyond their limits. With its simple yet powerful message, the “Just Do It” campaign has become synonymous with Nike and has had a lasting impact on sports advertising.
How can I find old ads?
To discover old ads, you could explore the vast collection of books available in libraries that showcase images of advertisements focused on specific companies or themes. These books provide a great resource for uncovering vintage ads and observing the evolution of advertising throughout history. Additionally, flipping through well-known magazines like Time, Life, and Reader’s Digest from different decades can offer an excellent opportunity to come across captivating advertisements that were once widely circulated and provide insight into the advertising trends of the time.
What was the most expensive advert in 2004?
In 2004, Chanel made a bold statement in the advertising world by creating one of the most extravagant and costly commercials to date. Clocking in at a staggering $33 million, this advertisement for Chanel No 5 was directed by Baz Luhrmann and featured the captivating presence of Nicole Kidman. The luxurious allure of the brand was well-reflected through this opulent production, setting a new standard for lavishness in the industry. This iconic advert continues to be remembered as a milestone in the pursuit of capturing and selling the essence of luxury.