In the fast-paced world of advertisements, 2017 proved to be a year of captivating storytelling and thought-provoking messages.
Major brands cleverly harnessed the power of viral marketing to not only promote their products, but also shed light on pressing social issues.
Join us as we delve into the captivating world of advertisements that left a lasting impact in 2017.
Contents
- 1 advertisements 2017
- 2 KFC’s Spoof #Cleaneating Burger Goes Viral On Facebook
- 3 Skittles’ Funny Superbowl Ad: ‘Romance The Rainbow’
- 4 Heineken’s #Worldsapart: Beer Brings Opposing Views Together
- 5 FAQ
- 5.1 1. What are some innovative advertising strategies that were successful in 2017?
- 5.2 2. How have consumer preferences and behaviors influenced the direction of advertisements in 2017?
- 5.3 3. What role did social media play in shaping advertisements in 2017?
- 5.4 4. How have advancements in technology and data analytics transformed the advertising industry in 2017?
advertisements 2017
In 2017, advertisements became an integral part of popular culture, with many campaigns going viral and making significant impacts.
From KFC’s #cleaneating burger spoof to Skittles’ funny Superbowl ad, various brands used creativity and humor to capture consumers’ attention.
Heineken’s #Worldsapart campaign brought individuals with opposing views together over a beer, sparking important conversations.
Additionally, brands like Macmillan Cancer Support and Pampers raised awareness for important social issues.
Companies like Samsung, Apple, and Adobe showcased innovative technologies and products in their ads.
Overall, the advertisements of 2017 were diverse, addressing a range of topics from inclusivity to social challenges.
Key Points:
- Advertisements in 2017 became a part of popular culture and had significant impacts
- Brands used creativity and humor to capture consumers’ attention, such as KFC’s #cleaneating burger spoof and Skittles’ funny Superbowl ad
- Heineken’s #Worldsapart campaign brought people with opposing views together over a beer, sparking important conversations
- Macmillan Cancer Support and Pampers raised awareness for important social issues
- Technology companies like Samsung, Apple, and Adobe showcased innovative technologies and products in their ads
- Overall, the ads in 2017 were diverse, addressing a range of topics from inclusivity to social challenges.
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? Did You Know?
1. In 2017, one of the most expensive advertisements ever created was the commercial for the Super Bowl LI, costing approximately $5 million for a 30-second spot.
2. During the 2017 Academy Awards, there was a major mix-up in the Best Picture category when La La Land was mistakenly announced as the winner instead of the actual winner, Moonlight. This incident gained significant media attention and even inspired advertisements that humorously capitalized on the mistake.
3. In 2017, Google produced a heartwarming advertisement that showcased the power of technology while subtly promoting its various products and services. The ad told the story of a man who used Google to help him remember his late wife, and it resonated deeply with viewers around the world.
4. 2017 saw an interesting collaboration between two well-known food brands: KFC and Pizza Hut. They launched an unusual advertisement campaign where KFC’s fried chicken was incorporated into a limited-time pizza offering at Pizza Hut locations in select markets. The campaign aimed to combine the flavors of both beloved fast-food favorites.
5. Adidas released a unique advertising campaign in 2017 called “Breaking Barriers,” featuring female athletes who had overcome societal obstacles. The campaign aimed to challenge gender stereotypes and inspire young girls to pursue their dreams.
KFC’s Spoof #Cleaneating Burger Goes Viral On Facebook
In 2017, fast food giant KFC made waves in the advertising world with their spoof #cleaneating burger campaign. The controversial ad featured a burger that was described as 100% meal-free, utilizing ingredients such as rainbow cauliflower, ice cube relish, and unsweetened almond foam. The satirical video went viral on Facebook, garnering millions of views and sparking a heated debate about the rise of clean eating and the authenticity of food choices.
The campaign was a clever play on the growing trend of clean eating and the perception that fast food is unhealthy. By presenting a burger that defied conventional expectations, KFC not only captured the attention of social media users but also sparked conversations about the nature of healthy eating and the limitations of clean eating diets. The ad struck a chord with audiences, highlighting the power of humor and irony in advertising.
- Critics argued that the campaign trivialized the importance of nutritious food choices.
- Others praised KFC for its ability to challenge prevailing attitudes towards fast food.
Regardless of opinions, the campaign ultimately increased brand awareness and engagement for KFC, establishing the company as a player in the ongoing conversation around food trends and dietary choices.
Skittles’ Funny Superbowl Ad: ‘Romance The Rainbow’
Skittles, the colorful and flavorful candy brand, made a splash during the Super Bowl in 2017 with their hilarious and unconventional ad titled “Romance the Rainbow.” Instead of the typical high-intensity action or emotional narratives, Skittles took a comedic approach that had viewers laughing and craving their candy.
The ad revolved around a young man using Skittles to catch the attention of his love interest. However, fate intervened as each Skittle throw was intercepted by unexpected recipients – her father, grandmother, and even an unsuspecting gardener. The humor came from the absurdity of the situation and the exaggerated reactions of those involved.
By deviating from conventional advertising tactics, Skittles successfully captured viewers’ attention and generated a buzz around their brand. The ad’s quirky and lighthearted nature resonated with audiences, showcasing Skittles’ commitment to bringing joy and laughter to everyday moments.
Heineken’s #Worldsapart: Beer Brings Opposing Views Together
In a world increasingly divided by polarizing opinions, Heineken took a bold step with their campaign titled #Worldsapart. The beer brand aimed to bridge the gap between individuals with opposing views by bringing them together in a social experiment fueled by conversation and understanding.
The powerful ad showcased pairs of individuals who held opposing perspectives on topics such as climate change, feminism, and transgender rights. These individuals were initially unaware of each other’s opinions and were tasked with working together on various team-building activities. As they got to know each other, they discovered their differing viewpoints, leading to honest and often emotional discussions.
Ultimately, the participants were given a choice: they could either leave without engaging in further conversation or sit down over a beer and discuss their differing opinions openly. The ad emphasized the transformative power of dialogue, empathy, and respect.
By highlighting the potential for understanding and connection even in the face of stark disagreements, Heineken’s #Worldsapart campaign struck a chord with audiences. The ad effectively showcased the role that beer and social settings can play in fostering meaningful conversations and bridging divides, positioning Heineken as a brand dedicated to promoting unity and understanding.
- Promotes dialogue and understanding
- Highlighted the role of beer and social settings in fostering conversations
- Positions Heineken as a brand promoting unity and understanding
FAQ
1. What are some innovative advertising strategies that were successful in 2017?
In 2017, several innovative advertising strategies emerged and achieved success. One notable approach was the use of influencer marketing, where brands collaborated with popular social media personalities to endorse their products or services. This strategy proved successful as influencers have a strong and loyal following, making their recommendations more influential and trustworthy.
Another successful advertising strategy in 2017 was the use of immersive and interactive experiences, such as augmented reality (AR) and virtual reality (VR). This technology allowed brands to create captivating and engaging content that consumers could experience first-hand. For example, some companies utilized AR filters on social media platforms to allow users to virtually try on products, such as cosmetics or clothing, providing an immersive and interactive preview of the items. These innovative techniques not only captured consumers’ attention but also generated excitement and increased brand awareness and engagement.
2. How have consumer preferences and behaviors influenced the direction of advertisements in 2017?
In 2017, consumer preferences and behaviors had a significant impact on the direction of advertisements. With the rise of social media and digital platforms, consumers now have more control over the ads they see and engage with. This has forced advertisers to focus on creating personalized and targeted content to resonate with their target audience. Advertisements in 2017 became more interactive, engaging, and tailored to specific consumer interests in order to grab their attention and drive conversion.
Moreover, consumers’ increasing skepticism towards traditional advertising methods has also influenced the direction of advertisements in 2017. To earn consumers’ trust and loyalty, advertisers had to adopt more authentic and transparent approaches. Ad campaigns shifted to emphasize brand values, social responsibility, and the use of real people rather than celebrity endorsements. Additionally, with the growing awareness of social and cultural issues, advertisements in 2017 also reflected a greater focus on diversity, inclusivity, and representation, aligning with consumers’ desire for more inclusive advertising.
In 2017, social media played a significant role in shaping advertisements. With the increasing popularity and widespread usage of platforms like Facebook, Instagram, Twitter, and Snapchat, advertisers recognized the potential to reach a wider audience through these channels. Social media allowed companies to personalize their ads and target specific demographics or interests, thereby making them more effective and relevant to individual users. Additionally, social media provided a platform for companies to engage with their customers directly, gather feedback, and build a stronger brand presence.
Through social media, advertisements became more interactive and visually appealing, utilizing features like videos, GIFs, and live streaming. Influencer marketing also gained traction, with brands collaborating with popular social media personalities to attract their followers and increase brand awareness. The ability to measure and track ad performance was another crucial aspect, with social media platforms offering robust analytics tools that allowed advertisers to assess the success of their campaigns and make data-driven decisions. Overall, social media revolutionized the way advertisements were created, distributed, and consumed in 2017.
4. How have advancements in technology and data analytics transformed the advertising industry in 2017?
In 2017, advancements in technology and data analytics have greatly transformed the advertising industry. With the rise of big data and the ability to collect, analyze, and interpret vast amounts of customer information, advertisers now have unprecedented insights into their target audience. This has allowed them to create highly targeted and personalized advertising campaigns, resulting in higher engagement and conversion rates. Additionally, advancements in technology have enabled the use of new advertising mediums, such as mobile and social media platforms, which have allowed advertisers to reach their audience in more effective and innovative ways. Overall, these advancements have revolutionized the advertising industry in 2017 and continue to shape its future.
Moreover, technology and data analytics have revolutionized the advertising industry in 2017 by providing advertisers with powerful tools for measuring the impact and effectiveness of their campaigns. Through the use of analytics tools and real-time data, advertisers can now track and analyze various metrics such as click-through rates, conversion rates, and return on investment. This allows them to make data-driven decisions and optimize their campaigns for better results. Furthermore, technology has also facilitated the automation of advertising processes, including ad placement and targeting, which has improved efficiency and reduced costs for advertisers. Overall, advancements in technology and data analytics have transformed the advertising industry, making it more data-driven, targeted, measurable, and efficient in 2017.