Indulge in a moment of sheer bliss as Cadbury Dairy Milk Silk unveils its newest creation, Silk Ganache.
This delectable treat is not just an ordinary chocolate; it is a passionate symphony of flavors that will transport your taste buds to a world of pure pleasure.
In a captivating advertisement, the stunning Shreya Pujari dances her way into our hearts, portraying the magic of love and romance that comes alive with every bite.
With social media influencers spreading the word, prepare yourself for a love affair with Silk Ganache that will leave you craving for more.
Contents
- 1 advertisement of dairy milk silk
- 2 Introduction Of Dairy Milk Silk Ganache Variant
- 3 Combination Of Cocoa And Dairy Milk Chocolate In Silk Ganache
- 4 Shreya Pujari As Creator And Actor In Ad Film And Ooh Campaign
- 5 Cadbury’s Digital Ad Film Set In A Classroom With A Flirtatious Message
- 6 Celebrities Ahsaas Channa, Rohit Saraf, And Tara Sutaria’s Feedback On Silk Ganache
- 7 Singer Armaan Malik’s Appreciation For Silk Ganache
- 8 Connecting With Indian Youth In New Cadbury Dairy Milk Silk Ad
- 9 A Couple Deeply In Love Featured In The Ad
- 10 Emphasizing Gestures And Acts For Love In The Advertisement
- 11 Conceptualization Credits To Mondelez India & Ogilvy India
- 12 FAQ
- 12.1 How does Cadbury promote dairy milk?
- 12.2 1. How effective is the advertisement campaign for Dairy Milk Silk in promoting the product and increasing sales?
- 12.3 2. What specific marketing strategies are employed in the advertisement of Dairy Milk Silk to attract and engage consumers?
- 12.4 3. How does the advertisement of Dairy Milk Silk create a unique brand image and differentiate itself from other chocolate brands in the market?
advertisement of dairy milk silk
The advertisement of Dairy Milk Silk aims to connect with the youth of India by emphasizing the importance of gestures and acts in keeping romance alive.
The ad features a couple deeply in love, with the boyfriend going the extra mile to make the girl feel special.
The proposition of the ad is “How Far Will You Go for Love,” highlighting the brand’s new positioning centered around love and romance.
Celebrities such as Ahsaas Channa, Rohit Saraf, and Tara Sutaria have been chosen to taste the product and share their thoughts.
The marketing campaign includes TV, on-ground, and digital/social components, with the brand maintaining a strong presence on social media and collaborating with top Indian Instagram influencers.
Key Points:
- Dairy Milk Silk advertisement targets the youth of India to promote the importance of gestures and acts in romantic relationships.
- The ad showcases a couple in love, with the boyfriend going above and beyond to make his girlfriend feel special.
- The brand’s new positioning revolves around the question “How Far Will You Go for Love.”
- Celebrities like Ahsaas Channa, Rohit Saraf, and Tara Sutaria taste the product and share their feedback.
- The marketing campaign encompasses TV, on-ground, and digital/social components.
- The brand maintains a strong presence on social media and collaborates with top Indian Instagram influencers.
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💡 Did You Know?
1. The iconic jingle for Cadbury Dairy Milk Silk, “kiss me, close your eyes,” was actually composed by a renowned Bollywood music director, Shankar Mahadevan.
2. The idea behind the famous advertisement featuring a girl sensuously enjoying a piece of Dairy Milk Silk was inspired by the French silent movie “The Artist.” The director wanted to capture the emotions and joy brought by the chocolate in a similar way.
3. The initial packaging of Dairy Milk Silk was actually silver-colored foil, but it was later changed to purple to create a more appealing and distinctive look.
4. In order to create the remarkable smoothness of Cadbury Dairy Milk Silk chocolate, the company uses a secret technique of conching, which involves grinding the chocolate for an extended period of time to enhance its texture and flavor.
5. Cadbury’s Dairy Milk Silk was the first chocolate brand in India to introduce a specialized range of flavors such as Silk Caramello, Silk Oreo, and Silk Roast Almond, which quickly became a hit among chocolate enthusiasts.
Introduction Of Dairy Milk Silk Ganache Variant
Cadbury, the renowned chocolate manufacturer, has recently introduced a tantalizing new variant to their Dairy Milk Silk range – Silk Ganache. This delectable creation combines the richness of cocoa with the smoothness of Dairy Milk Chocolate, promising a taste sensation that is truly irresistible.
Combination Of Cocoa And Dairy Milk Chocolate In Silk Ganache
The Silk Ganache variant of Cadbury Dairy Milk Silk is a true indulgence for chocolate lovers. This exquisite blend of cocoa and Dairy Milk Chocolate creates a delightful texture that melts in your mouth, leaving a lingering taste of pure bliss.
The carefully crafted combination ensures that each bite of Silk Ganache is a heavenly experience.
“Silk Ganache is a heavenly experience.”
- Rich cocoa flavor
- Smooth texture
- Delightful taste
Shreya Pujari As Creator And Actor In Ad Film And Ooh Campaign
Leading the way in the advertisement and OOH campaign for Cadbury’s Dairy Milk Silk Ganache is the multi-talented Shreya Pujari. As both the creator and actor in the ad film, Pujari brings a fresh and captivating energy to the campaign. Her infectious charm and charisma effortlessly convey the euphoric bliss that comes with indulging in Silk Ganache.
Highlights:
- Shreya Pujari is the creator and actor in the advertisement and OOH campaign for Cadbury’s Dairy Milk Silk Ganache.
- Her multi-talented skills contribute to the fresh and captivating energy of the campaign.
- Pujari’s infectious charm and charisma effectively portray the euphoric bliss associated with indulging in Silk Ganache.
- Bullet point 1
- Bullet point 2
“Her infectious charm and charisma effortlessly convey the euphoric bliss that comes with indulging in Silk Ganache.”
Cadbury’s Digital Ad Film Set In A Classroom With A Flirtatious Message
Cadbury has recently released a mesmerizing digital ad film for their Dairy Milk Silk Ganache. The ad takes place in a delightful classroom setting, evoking a sense of nostalgia. The storyline revolves around two students who engage in a flirtatious exchange, ultimately sharing a secret message by passing a note with the words “French Kiss” written on it. This whimsical gesture captures the essence of youthful innocence and romantic allure, perfectly showcasing the charm of Cadbury’s Silk Ganache.
Celebrities Ahsaas Channa, Rohit Saraf, And Tara Sutaria’s Feedback On Silk Ganache
To emphasize the universal appeal of Dairy Milk Silk Ganache, Cadbury collaborated with popular celebrities Ahsaas Channa, Rohit Saraf, and Tara Sutaria. These notable personalities were selected to taste the product and provide their feedback. Each celebrity expressed their delight in the unique experience of Silk Ganache, further solidifying its status as a chocolate of unmatched decadence.
- Cadbury collaborated with celebrities Ahsaas Channa, Rohit Saraf, and Tara Sutaria.
- These personalities tasted and provided feedback on the product.
- Each celebrity expressed their delight in the unique experience of Silk Ganache.
“Silk Ganache offers a taste experience like no other.” – Ahsaas Channa
Singer Armaan Malik’s Appreciation For Silk Ganache
Even the renowned singer Armaan Malik couldn’t resist the allure of Cadbury’s Dairy Milk Silk Ganache. His appreciation for the velvety smooth texture and exquisite taste of Silk Ganache was evident as he took to social media to express his delight. Malik even showcased his linguistic skills by speaking French like a local, further adding to the charm and sophistication of the chocolate.
Connecting With Indian Youth In New Cadbury Dairy Milk Silk Ad
Recognizing the importance of capturing the attention of the youth, Cadbury’s latest advertisement for Dairy Milk Silk Ganache endeavors to establish a strong connection with the young people of India.
The ad’s vibrant and relatable storyline resonates with the aspirations, dreams, and emotions of the youth, making Silk Ganache a symbol of their desires and indulgence.
- Cadbury’s latest advertisement for Dairy Milk Silk Ganache targets the youth market in India.
- The storyline of the ad is vibrant and relatable, connecting with the aspirations and emotions of young people.
- Silk Ganache represents the desires and indulgence of the youth.
“Silk Ganache: Indulge in your desires.”
A Couple Deeply In Love Featured In The Ad
The heartwarming ad for Cadbury’s Dairy Milk Silk Ganache portrays a couple deeply in love, encapsulating their special bond and the lengths they would go to make each other feel cherished. Through meaningful gestures, the boyfriend in the ad goes the extra mile to create memorable romantic moments, perfectly capturing the spirit of love and devotion.
- The ad showcases the couple’s deep love and special bond
- The boyfriend’s thoughtful gestures add an extra touch of romance
- Cadbury’s Dairy Milk Silk Ganache serves as the backdrop for this heartwarming story
“Love is about going the extra mile to create memorable romantic moments.”
- Emphasize the importance of love and devotion
- Highlight the sweetness of Cadbury’s Dairy Milk Silk Ganache in the ad
Emphasizing Gestures And Acts For Love In The Advertisement
The advertisement for Cadbury’s Dairy Milk Silk Ganache carries a powerful message, highlighting the significance of gestures and acts in keeping romance alive. With the proposition “How Far Will You Go for Love?”, the ad encourages viewers to reflect on the importance of small acts of love and appreciation in nurturing relationships. It serves as a gentle reminder of the romance and magic that can be expressed through simple gestures.
Some key points to note about the advertisement:
- The ad for Cadbury’s Dairy Milk Silk Ganache emphasizes the importance of gestures and acts in maintaining romance.
- The proposition “How Far Will You Go for Love?” prompts viewers to consider the extent to which they are willing to go for love.
- The advertisement serves as a reminder of the significance of small acts of love and appreciation in nurturing relationships.
- It highlights the potential for romance and magic that can be expressed through simple gestures.
Remember, love is often expressed in the little things we do for each other. So, keep in mind the power of small gestures in strengthening and keeping romance alive.
Conceptualization Credits To Mondelez India & Ogilvy India
The brilliant conceptualization and execution of Cadbury’s Dairy Milk Silk Ganache advertisement can be attributed to the collaborative efforts of Mondelez India and Ogilvy India. These creative powerhouses joined forces to bring the enchanting storyline to life, capturing the essence of the chocolate and evoking a sense of desire and temptation in viewers.
The combination of cocoa and Dairy Milk Chocolate in Silk Ganache creates an indulgent experience that is unmatched. With talented individuals like Shreya Pujari and celebrities sharing their appreciation, and the emphasis on love and gestures, it is undeniable that Dairy Milk Silk Ganache is an irresistible delight for chocolate enthusiasts everywhere.
- Cadbury’s Dairy Milk Silk Ganache advertisement is a result of collaborative efforts between Mondelez India and Ogilvy India.
- The advertisement captures the essence of the chocolate, evoking desire and temptation in viewers.
- The combination of cocoa and Dairy Milk Chocolate in Silk Ganache creates an indulgent experience.
- Dairy Milk Silk Ganache is praised by individuals like Shreya Pujari and celebrities.
- The advertisement emphasizes love and gestures, making it irresistible for chocolate enthusiasts.
FAQ
How does Cadbury promote dairy milk?
Cadbury effectively promotes Dairy Milk through a combination of print and television advertisements, ensuring their chocolate consistently captivates consumers. By shining a spotlight on their iconic Dairy Milk bars, these ads create a sense of familiarity and recognition among viewers. Through visually appealing visuals and engaging storytelling, Cadbury entices consumers and instills a desire for their chocolate, making it a staple in the minds of potential customers.
In addition to this, Cadbury employs various advertising techniques to amplify the reach of their Dairy Milk products. By utilizing techniques such as humor, nostalgia, and emotional appeal, their ads resonate with a wide range of audiences. Whether it’s a hilarious commercial that puts a smile on people’s faces or a heartwarming story that evokes nostalgia, Cadbury ensures that their Dairy Milk bars are always at the forefront of consumers’ minds. Through effective print and television promotions, Cadbury successfully showcases the delectable experience and joy that Dairy Milk brings, ultimately driving its popularity among chocolate lovers.
1. How effective is the advertisement campaign for Dairy Milk Silk in promoting the product and increasing sales?
The effectiveness of the advertisement campaign for Dairy Milk Silk in promoting the product and increasing sales can be considered quite high. The campaign has successfully created a strong brand identity for Dairy Milk Silk, positioning it as a premium and indulgent chocolate. The advertisements showcase the product’s smooth texture, tempting taste, and the joy it brings to consumers. This approach has effectively appealed to the target audience’s emotions and desires, resulting in increased interest and purchase intent.
Furthermore, the campaign’s widespread reach and frequency have ensured that the message reaches a vast audience. The catchy jingle “Kiss me, close your eyes” has also become synonymous with the product, generating recall and reinforcing brand association. Overall, the campaign has contributed significantly to the product’s popularity and boosted sales, making it one of the most successful chocolate advertising campaigns.
2. What specific marketing strategies are employed in the advertisement of Dairy Milk Silk to attract and engage consumers?
In the advertisement of Dairy Milk Silk, specific marketing strategies are employed to attract and engage consumers. One key strategy is the use of storytelling and emotional appeal. The advertisements often portray a romantic or heartwarming story that resonates with consumers and creates an emotional connection. This approach helps to create a positive brand image and build a strong relationship with consumers.
Another marketing strategy used is the emphasis on the quality and taste of the product. The advertisements often highlight the smooth and silky texture of Dairy Milk Silk, coupled with visually appealing imagery that showcases the chocolate in an enticing way. This strategy aims to create a sensory appeal and make consumers crave the product. Additionally, the brand often collaborates with popular celebrities or influencers to endorse the product, which further enhances its appeal and credibility among consumers.
3. How does the advertisement of Dairy Milk Silk create a unique brand image and differentiate itself from other chocolate brands in the market?
The advertisement of Dairy Milk Silk creates a unique brand image by focusing on the smooth and creamy texture of the chocolate. The commercial showcases the act of breaking off a piece of Silk chocolate and how it slowly melts in the mouth, highlighting the indulgent experience of consuming the product. This emphasis on the luxurious and velvety nature of the chocolate sets it apart from other chocolate brands that may not have the same level of smoothness and creaminess.
Furthermore, Dairy Milk Silk differentiates itself from other chocolate brands in the market by showcasing its product as a premium and sophisticated option. The advertisement portrays Silk chocolate as a gift or treat for special occasions, positioning it as a more upscale choice compared to other everyday chocolates. This marketing approach helps to create a perception of value and exclusivity, distinguishing itself from other brands that may cater to a broader audience or have a more casual positioning.