Looking to boost your real estate business?
Want to reach a wider audience and connect with motivated leads?
Look no further than Zillow, the go-to platform for property seekers.
Advertising on Zillow can give you the exposure and lead generation opportunities you need to skyrocket your success.
But before you dive in, let’s explore what it takes to advertise on Zillow and a few tips for maximizing your results.
Plus, we’ll consider some alternative platforms that might also be worth your consideration.
So, strap in and get ready to take your real estate advertising to the next level!
advertise on zillow
To advertise on Zillow, agents need to sign up for a Zillow Premier Agent account.
This platform offers agents a free profile, CRM tools, lead generation opportunities, and the ability to claim listings.
Zillow also offers a paid service called Zillow Flex that connects agents with homebuyer leads.
The cost of advertising on Zillow ranges from $20 to $60 per lead, depending on the ZIP code, competition, and ad spend.
Advertisers should ensure accurate listing information, write compelling descriptions, use high-quality photos, and utilize Zillow’s 3D home tour feature.
Other tips include posting open houses and following up with leads quickly.
Zillow provides excellent exposure and high-quality leads, but there are alternative online real estate marketplaces to consider.
Key Points:
- Agents sign up for a Zillow Premier Agent account to advertise on Zillow.
- Zillow Premier Agent offers agents a free profile, CRM tools, lead generation opportunities, and listing claiming abilities.
- Zillow Flex is a paid service that connects agents with homebuyer leads.
- Cost of advertising on Zillow varies from $20 to $60 per lead depending on various factors.
- Advertisers should ensure accurate listing information, write compelling descriptions, use high-quality photos, and utilize Zillow’s 3D home tour feature.
- Other tips include posting open houses and following up with leads quickly.
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💡 Did You Know?
1. Before becoming a premier real estate advertising platform, Zillow started as an online marketplace for peer-to-peer home rentals, similar to Airbnb.
2. Zillow’s unique name was derived from combining the words “zillion” (to connote a large quantity) and “pillow” (to signify comfort and home). This was intended to reflect the company’s goal of providing extensive real estate listings in a user-friendly manner.
3. Zillow’s first-ever office was actually in a former dentist’s office in Seattle. The unconventional choice of location was due to the necessity of securing affordable rental space during the early stages of the company’s development.
4. Zillow gained widespread attention for its Zestimate feature, which estimates the market value of listed homes. However, during its initial launch, the Zestimate algorithm was off by a significant margin, with an average error rate of 14%. The company has since refined the algorithm to improve accuracy.
5. In a creative marketing stunt, Zillow once listed the famous fictional mansion from the movie “Ferris Bueller’s Day Off” on their platform. The advertisement provided potential buyers a virtual tour of the iconic home, generating significant media attention and public interest.
Zillow Premier Agent (ZPA)
Zillow Premier Agent (ZPA) is a powerful platform for real estate agents to advertise and generate leads. By signing up for a ZPA account, agents gain access to a range of valuable features and opportunities. These include a free agent profile, CRM tools, lead generation capabilities, and the ability to claim listings. ZPA allows agents to showcase their expertise and connect with potential buyers in a targeted manner.
ZPA Account Creation And Agent Profile
To start advertising on Zillow, agents should create a ZPA account and set up their agent profile. This profile is a digital representation of the agent and their services. It is crucial to provide accurate and comprehensive information in the profile, including:
- Contact details
- Areas of expertise
- Professional achievements
A compelling and well-detailed profile can significantly increase the likelihood of attracting potential clients and generating leads.
Zillow Flex Service
Another paid service offered by Zillow is the Zillow Flex service. This service provides agents with access to homebuyer leads at no upfront cost. Agents only need to pay a success fee when a transaction is closed.
The Zillow Flex service allows agents to tap into a wider pool of leads and expand their potential client base without incurring significant upfront expenses. It is an excellent option for those looking to maximize their advertising budget.
- Zillow Flex service offers access to homebuyer leads without upfront cost.
- Agents only pay a success fee when a transaction is closed.
- Helps agents tap into a wider pool of leads and expand their client base.
- Cost-effective option for maximizing advertising budget.
Zillow Ads: Targeted Customers Across Platforms
One of the key advantages of advertising on Zillow is the ability to connect with targeted customers across various platforms. When agents advertise on Zillow, their listings are also displayed on partner platforms like Trulia and StreetEasy. This wide reach ensures that agents can reach a diverse audience of potential buyers who are actively searching for properties.
- Increased visibility on Zillow, Trulia, and StreetEasy
- Access to a wide range of potential buyers actively seeking properties
“Advertising on Zillow provides agents with the opportunity to reach a diverse audience of potential buyers across multiple platforms.”
Cost Of Advertising On Zillow Premier Agent
The cost of advertising with Zillow Premier Agent is determined by multiple factors, including ZIP code sales, competition, and ad spend. Zillow charges agents based on the number of leads received, with costs ranging from $20 to $60 per lead. An agent’s “share of voice” (SOV), which represents the amount of exposure they receive, is influenced by their budget and the level of competition. To enhance visibility and generate more leads, agents can achieve a greater SOV by increasing their ad spend and having lower competition.
Important Tips For Advertising On Zillow
To make the most of their advertising efforts on Zillow, agents should keep in mind several important tips. Firstly, ensuring accurate listing information is crucial. This includes details such as price, square footage, and the number of bedrooms and bathrooms. Secondly, writing a compelling and informative home description can greatly enhance the appeal of a listing. Including relevant details and major features can attract potential buyers and generate more leads. Thirdly, high-quality photos play a significant role in captivating home searchers. According to research, 84% of homebuyers find photos to be very useful. Therefore, using professional-grade images and adhering to Zillow’s photography policies is crucial.
Photography Policies For Zillow Listings
When listing photography on Zillow, agents must adhere to certain policies to ensure compliance. Watermarks, personal contact information, logos, and descriptive text are prohibited in listing photos. By following these guidelines, agents can maintain a consistent and professional appearance in their listings, thereby increasing their potential to attract buyers.
Benefits Of Professional Listing Photos
Consideration should be given to hiring a professional photographer for listing photos. Homes with professional images tend to sell faster and at higher prices, with an average increase of $3,400. Agents can significantly enhance the visual appeal of their listings by including:
- One great shot for each room
- A standout “hero” shot of the exterior and backyard
- Even aerial drone pictures if appropriate
Maintaining an aspect ratio of 4:3 and sizing images at 2048×1526 pixels can optimize the presentation of listing photos on Zillow.
Utilizing Zillow’s 3D Home Tour Feature
Zillow offers a 3D home tour feature that agents can utilize to increase views on their listings. According to statistics, listings with 3D tours receive 68% more views compared to static photos alone. This feature provides potential buyers with a more immersive and comprehensive experience of the property, allowing them to explore it virtually.
- Utilizing the 3D home tour feature can give agents a competitive edge and attract more interested buyers.
Follow-Up To Maximize Advertising Return
Following up with leads promptly is essential for maximizing the return on advertising spend.
Zillow offers a Premier Agent App and CRM tool for free to agents. These tools enable agents to track and manage leads efficiently, ensuring that no potential opportunities are missed.
Integrating Zillow with other real estate CRM software, such as LionDesk, can further streamline lead management and communication processes.
In conclusion, advertising on Zillow provides agents with access to millions of potential buyers and high-quality leads.
By utilizing the various tools and services offered by Zillow, agents can:
- Enhance their listings
- Improve their reach
- Increase their chances of generating successful real estate transactions.
With accurate listing information, compelling descriptions, captivating photography, and the use of Zillow’s additional features such as 3D tours, agents can make a significant impact in the competitive real estate market.
FAQ
How do I put an ad on Zillow?
To place an ad on Zillow, start by signing up for Zillow Premier Agent & Advertising. Once you’ve created an agent profile and claimed your listings, make sure all the information is accurate. Fill out the home description and features sections, and add compelling professional photography to attract potential buyers. With these steps completed, your ad will be ready to go on Zillow and reach a wide audience of interested buyers.
Can you run ads on Zillow?
Yes, Zillow allows you to run ads through their self-service advertising platform called Zillow Group Media Manager. This platform enables you to effortlessly launch and oversee ad campaigns that will be displayed on Zillow, Trulia, and Hotpads. These ads will appear alongside search results in your defined service area, giving you the opportunity to reach a wider audience and promote your listings effectively.
How do I cancel my Zillow Premier Agent account?
To cancel your Zillow Premier Agent account, first, log in to your Zillow account. Then, click on the profile icon in the upper corner of your screen and select Account Settings from the menu options. From there, click on the Profile tile and locate the Deactivate Account button. Click on it and follow the prompts to select a reason for deactivating your account. This process will cancel your Zillow Premier Agent subscription.
Can anyone upload to Zillow?
Yes, anyone can upload videos to a Zillow listing as long as they have a free Zillow profile. Being a Zillow Premier Agent is not a requirement for uploading or publishing videos. However, having a Zillow profile is necessary to approve and make the videos available on a listing. Whether you are a real estate agent or a homeowner looking to showcase your property, Zillow provides a platform for individuals to easily share videos and enhance the listing’s visual appeal.