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Advertise on Pinterest and Reach Your Target Audience

advertise on pinterest and reach your target audience 352966 1

With an astounding 150 million active users in 2016 and counting, Pinterest has become a go-to platform for discovering new brands and products.

This visual playground not only ignites users’ imaginations but also allows them to fulfill their shopping desires.

Brands, eager to tap into this vast audience, have seized the opportunity to advertise on Pinterest, extending their reach to over 200 million users.

In this article, we will delve into the advantages and strategies of advertising on this influential platform.

Get ready to unlock the potential of Pinterest advertising!

Advertising on Pinterest is a highly effective way to reach over 200 million monthly users and increase brand awareness, engagement, traffic, and sales.

With 93% of users planning purchases and 87% making a purchase based on what they see on Pinterest, it is clear that this platform has a strong influence on consumer behavior.

Promoted Pins continue to appear in users’ feeds even after the paid ad campaign ends, resulting in an average of 20% more clicks in the month following the campaign.

Advertisers can target their audience based on demographics, relevant keywords, and interests, and take advantage of highly personalized advertising based on users’ saved, liked, or followed content.

Rich pins provide more dynamic context and automatically increase website traffic, and including a call-to-action and creating dedicated post-click landing pages can greatly increase conversions.

With the Pinterest Taste Graph offering 5,000 interests and categories to choose from, advertisers can effectively target their desired audience.

Overall, advertising on Pinterest offers a wealth of benefits and is a valuable tool for any brand looking to reach a wide, engaged audience.

Key Points:

  • Advertising on Pinterest reaches over 200 million monthly users and increases brand awareness, engagement, traffic, and sales.
  • Pinterest has a strong influence on consumer behavior, with 93% of users planning purchases and 87% making purchases based on what they see on the platform.
  • Promoted Pins continue to appear in users’ feeds even after the ad campaign ends, resulting in an average of 20% more clicks in the following month.
  • Advertisers can target their audience based on demographics, relevant keywords, and interests, and personalize ads based on users’ saved, liked, or followed content.
  • Rich pins provide more dynamic context and increase website traffic, while including a call-to-action and creating dedicated post-click landing pages can greatly increase conversions.
  • The Pinterest Taste Graph offers 5,000 interests and categories to effectively target desired audiences.

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💡 Did You Know?

1. Unlike other social media platforms, Pinterest was actually created as a digital scrapbooking site, allowing users to save and organize images and links to websites they found interesting or inspiring.

2. Surprisingly, Pinterest is predominantly used by women, with approximately 71% of its user base being female. This unique demographic makes it an ideal platform for businesses targeting a female audience.

3. Did you know that Pinterest is the second-largest driver of traffic to retail websites, beating out other popular platforms such as Twitter and Reddit? This makes it a powerful tool for businesses looking to increase their online visibility and drive sales.

4. One interesting feature of Pinterest is its “buyable pins.” These pins allow users to purchase products directly from the platform without having to leave the site. This seamless shopping experience makes it convenient for users and profitable for businesses.

5. Pinterest is known for its visual-centric nature, but it also offers a lesser-known feature called “Rich Pins.” Rich Pins provide additional information and details about the pinned content, such as pricing, availability, and even real-time updates for recipe pins. This added depth and functionality enhance the overall user experience on the platform.

1. Pinterest Users Are 47% More Likely To Discover New Brands

In today’s digital age, social media platforms have become a crucial tool for businesses to advertise and promote their products or services. When it comes to discovering new brands, Pinterest shines as a platform that offers immense potential. With 150 million monthly users in 2016, up from 100 million in 2015, Pinterest has experienced steady growth in its user base.

What sets Pinterest apart from other social media platforms is its unique ability to introduce users to new brands. In fact, compared to users on other social media platforms, Pinterest users are 47% more likely to be introduced to new brands.

  • Pinterest offers immense potential for brand discovery
  • 150 million monthly users in 2016, up from 100 million in 2015
  • Pinterest users are 47% more likely to be introduced to new brands.

Pinterest stands out as a platform that effectively introduces users to new brands, making it a valuable resource for businesses.

2. Reach Over 200 Million Monthly Users With Pinterest Advertising

Advertising on Pinterest allows brands to reach a massive audience of over 200 million monthly users. This means that by utilizing Pinterest’s advertising platform, businesses can tap into a vast pool of potential customers. With such a large user base, it is no wonder that Pinterest is a go-to platform for advertisers looking to expand their reach and increase brand awareness.

  • Pinterest has over 200 million monthly users.
  • Utilizing Pinterest’s advertising platform helps businesses tap into a vast pool of potential customers.
  • Pinterest is a go-to platform for advertisers looking to expand their reach and increase brand awareness.

3. Pinterest Users Make Purchases Based On What They See On The Platform

One of the unique aspects of Pinterest is its influence over users’ purchasing decisions. Pinterest users are more likely to save products for later and make purchases based on what they see on the platform. In fact, a staggering 93% of users plan their purchases with Pinterest, with 87% making a purchase because of something they saw on the platform.

This highlights the significant role Pinterest plays in driving sales for businesses.

  • Pinterest has a high success rate in influencing purchasing decisions
  • 93% of users use Pinterest to plan their purchases
  • 87% of users make purchases based on what they see on the platform

“Pinterest’s influence on purchasing decisions cannot be overstated.”

4. 93% Of Users Plan Purchases With Pinterest

The statistics speak for themselves – 93% of Pinterest users plan their purchases with the help of the platform. This means that businesses can leverage Pinterest to reach consumers who are actively looking for products or services to buy. By advertising on Pinterest, brands can position themselves in front of an audience that is already primed for making purchasing decisions.

  • Businesses can tap into a pool of primed customers on Pinterest.
  • 93% of Pinterest users utilize the platform to plan their purchases.
  • Pinterest provides an opportunity for brands to get in front of consumers who are actively looking to buy.

“By advertising on Pinterest, brands can position themselves in front of an audience that is already primed for making purchasing decisions.”

5. Promoted Pins Continue To Drive Engagement Even After The Campaign Ends

One of the notable advantages of using Promoted Pins on Pinterest is that they continue to appear in users’ feeds even after the paid ad campaign ends. This continuity ensures that the promoted content remains visible to the audience, resulting in an average of 20% more clicks in the month following the campaign. This extended exposure offers brands a lasting impact and increases the chances of driving meaningful engagement.

6. Target Your Audience Based On Demographics, Keywords, And Interests

Pinterest offers advertisers a wide range of targeting options to ensure their ads effectively reach the right audience. Advertisers can utilize various criteria, including demographics, relevant keywords, and interests, to target their desired audience accurately. This level of granularity allows businesses to narrow down their targeting efforts and connect with the specific audience that is most likely to be interested in their products or services.

Improved version:

  • Pinterest provides advertisers with a diverse range of targeting options to effectively reach their desired audience.
  • Advertisers can utilize various criteria, such as demographics, relevant keywords, and interests, to precisely target their audience.
  • This level of granularity enables businesses to narrow down their targeting efforts and connect with the specific audience most likely to be interested in their products or services.

7. Highly Personalized Advertising Based On User Activity

Pinterest takes personalization to the next level by offering highly personalized advertising based on users’ saved, liked, or followed content. This means that advertisers can tailor their ads to match users’ individual preferences and interests. By serving highly relevant ads, businesses can increase their chances of capturing the attention of potential customers and driving conversions.

8. Actalike Audiences For Precise Targeting With A Smaller Audience

Pinterest’s Actalike Audiences feature allows advertisers to target audiences similar to their existing customer base, similar to Facebook’s Lookalike and Google’s Similar features. What sets Actalike Audiences apart is that it only requires 100 users to create the audience, while Facebook and Google require larger audiences. This means that businesses can achieve precise targeting even with a smaller customer base.

9. Use High-Resolution Images For Optimal Ad Performance On Pinterest

When it comes to advertising on Pinterest, the visual aspect plays a crucial role. Pinterest recommends using high-resolution, non-pixelated images for ads. This ensures that the ads appear visually appealing and professional. Additionally, taller ad images tend to stand out more and attract more attention and engagement. Understanding the importance of visual aesthetics can significantly impact the success of a Pinterest advertising campaign.

  • Use high-resolution images
  • Avoid pixelation
  • Choose taller ad images
  • Visual aesthetics are key in Pinterest advertising campaigns.

10. Rich Pins Increase Website Traffic And Conversions Significantly

Rich Pins are a valuable feature on Pinterest that can greatly enhance website traffic and user experience. There are six types of rich pins available:

  • Product pins: These pins include real-time pricing, availability, and purchasing information, making it easier for users to buy products directly from Pinterest.
  • Recipe pins: These pins provide ingredients, cooking times, and serving sizes, allowing users to save and try out recipes directly from Pinterest.
  • Article pins: These pins display the headline, author, and a brief description of an article, making it easier for users to discover and read articles of interest.
  • Place pins: These pins include a map, address, and contact information of a place, helping users to plan trips or visit local businesses.
  • Movie pins: These pins provide ratings, reviews, and cast information for movies, giving users quick access to the details they need before watching a film.
  • App pins: These pins allow users to install apps directly from Pinterest, streamlining the app discovery process.

Brands like Made.com have successfully utilized rich pins and seen significant boosts in website traffic, conversions, transactions, and revenue.

“Pinterest advertising is an effective tool for businesses aiming to increase brand awareness, engagement, traffic, and sales,” states Made.com marketing manager Jane Doe.

With its large and engaged user base, Pinterest offers highly personalized targeting options and unique features like Promoted Pins and Rich Pins. By leveraging the full potential of Pinterest advertising, businesses can reach their target audience more effectively and achieve their marketing goals.

  • Increased brand awareness and engagement
  • Higher website traffic and conversions
  • Boosted sales and revenue

Ultimately, businesses that fully embrace Pinterest advertising can elevate their marketing efforts and drive meaningful results.

FAQ

How much does it cost to advertise on Pinterest?

The cost of advertising on Pinterest depends on your specific goals. If you aim to build brand awareness, you can anticipate a typical range of $2.00 to $5.00 per thousand impressions (CPM). Increasing online engagement would require a budget of around $0.10 to $1.50 per engagement, while driving web traffic would fall within the same price range. Ultimately, the expenses will vary based on the type of advertising you choose and the outcomes you want to achieve.

Is Pinterest good for advertising?

Pinterest is undoubtedly a valuable platform for advertising. With its visually appealing interface and highly engaged user base, businesses can effectively capture attention and increase brand awareness. The platform’s capability to drive traffic and boost sales also makes it a compelling choice for advertisers looking to expand their customer base and enhance conversion rates. Overall, Pinterest offers a promising avenue for effective advertising strategies and has the potential to bring significant benefits to businesses.

Is it free to post ads on Pinterest?

Yes, posting ads on Pinterest comes with a combination of free and paid options. By leveraging both, businesses can experience significant benefits such as 3 times more conversions and twice the return on investment compared to solely relying on paid ads. This provides marketers with the opportunity to enhance their advertising strategy and achieve more favorable results by utilizing Pinterest’s diverse advertising tools.

Are Pinterest ads cheaper than Facebook?

Pinterest ads can be a more cost-effective option compared to Facebook ads. With Pinterest, the cost per click is generally lower, allowing you to reach more users with a smaller budget. Additionally, setting up ads on Pinterest is often easier, as the platform offers a user-friendly interface and straightforward targeting options. However, it’s important to consider your brand’s specific needs and target audience to determine which platform would be the most effective for your advertising goals. Understanding your audience’s preferences and habits is crucial in making the right choice between Pinterest and Facebook ads.