Are you a mobile app developer looking to monetize your app through advertising? If so, it’s important to stay up to date with the latest changes and updates in the world of mobile advertising.
In this article, we will explore the recent developments in the advertising industry, specifically focusing on AdMob and Facebook Audience Network.
Recently, Google announced that their Mobile Ads SDK versions 19.8.0 and lower will no longer serve ads. This means that if you are currently using one of these older versions, it’s crucial to migrate to a supported SDK version to continue monetizing your app effectively.
Furthermore, Facebook Audience Network has undergone a significant transformation, being renamed as Meta Audience Network. This rebranding brings a new set of opportunities for app developers, as it opens doors to a wider audience and more targeted advertising options.
In this guide, we will delve into the process of integrating Meta Audience Network with the Google Mobile Ads SDK. We will walk you through the integration requirements, the set-up process, and how to configure mediation settings, including setting up a bidding partnership.
We will also explore the steps for importing the Meta Audience Network SDK and adapter, testing your implementation, and obtaining account management permission. Ensuring compliance with the EU User Consent Policy and CCPA will be covered as well.
Additionally, we will provide insights into Meta Audience Network’s native ads, complete with code examples. We will also discuss impression and click tracking and the cache functionality for the Meta Audience Network SDK on Android 9.
Lastly, we will touch on the recent updates and fixes for the integration between Facebook SDK and Google AdMob. So, if you’re ready to dive into the world of mobile advertising and take full advantage of the opportunities that Meta Audience Network and AdMob have to offer, let’s get started!
Contents
- 1 admob facebook
- 2 1. AdMob Facebook: Ads No Longer Served With Older Google Mobile Ads SDK Versions
- 3 2. Meta Audience Network: Formerly Known As Facebook Audience Network
- 4 3. Using Google Mobile Ads SDK With Meta Audience Network: A Guide
- 5 4. AdMob Mediation Adapter: Supports Integration, Bidding, And Waterfall Formats For Meta Audience Network
admob facebook
AdMob and Facebook are two popular advertising platforms used by mobile app developers to monetize their apps. AdMob, developed by Google, offers a mobile ads SDK that allows developers to serve ads in their apps.
However, Google Mobile Ads SDK versions 19.8.0 and lower are no longer serving ads, so developers need to migrate to the supported SDK versions.
On the other hand, Facebook Audience Network, previously known as Meta Audience Network, is another option for developers to monetize their apps. The integration process involves signing up, creating a property, setting up a payment account, and selecting Google AdMob as the Mediation platform.
Developers can use the AdMob mediation adapter to integrate Meta Audience Network with their apps, supporting integration, bidding, and waterfall ad formats.
To set up the integration, developers must ensure their app meets the integration requirements, such as having Android API level 19 or higher and using the Meta Audience Network adapter 5.10.0.0 or higher. The configuration process involves signing in to the AdMob account, navigating to the Mediation tab, creating or modifying a mediation group, adding Meta Audience Network as an ad source, and associating the group with the AdMob ad unit.
Developers can also establish a bidding partnership with Meta Audience Network by navigating to the Bidding card in the Ad Sources section of AdMob and selecting Add Ad Source. The Meta Audience Network SDK and adapter can be imported via implementation dependencies in the app-level build.gradle file or manually integrated.
It is important to note that no additional code is required for the integration of Meta Audience Network, and developers should follow the steps for testing the implementation and obtaining account management permission.
To comply with regulations, developers must provide disclosures and obtain consent for the EU User Consent Policy and abide by the CCPA (California Consumer Privacy Act) for California residents.
The Meta Audience Network offers native ads, and the guide provides code examples and explanations for integrating and tracking impressions and clicks. It also mentions error handling, updates, and compatibility verification with different SDKs for the Meta Audience Network Android Mediation Adapter.
In conclusion, AdMob and Facebook (Meta) Audience Network are two advertising platforms that offer monetization options for mobile app developers. Developers need to migrate to the supported SDK versions of the Google Mobile Ads SDK for AdMob.
The integration of Meta Audience Network can be done through the AdMob mediation adapter, and the process involves various steps such as signing up, creating a property, setting up a payment account, and configuring mediation settings. Developers should ensure compliance with regulations and follow the provided guidelines for integrating, testing, and managing their ads.
Key Points:
- AdMob and Facebook (Meta) Audience Network are popular advertising platforms for mobile app developers.
- Google Mobile Ads SDK versions 19.8.0 and lower no longer serve ads, so developers need to migrate to supported SDK versions.
- Developers can integrate Meta Audience Network through the AdMob mediation adapter, following a process that includes signing up, creating a property, setting up a payment account, and configuring mediation settings.
- Developers must ensure compliance with regulations such as the EU User Consent Policy and CCPA for California residents.
- The integration process does not require additional code, and developers can test the implementation and obtain account management permission.
- The Meta Audience Network offers native ads, and the integration guide provides code examples and explanations for tracking impressions and clicks, error handling, updates, and compatibility verification.
Sources
https://www.facebook.com/GoogleAdMob/
https://developers.google.com/admob/android/mediation/meta
https://developers.facebook.com/docs/audience-network/bidding/partner-mediation/admob
https://www.facebook.com/groups/561892478125571/
Check this out:
https://www.youtube.com/watch?v=QZeRVLv6y2k
💡 Pro Tips:
1. Update your Google Mobile Ads SDK to a supported version to ensure that ads are served properly.
2. Be aware that Facebook Audience Network has been rebranded as Meta Audience Network.
3. Follow the provided guide to learn how to use the Google Mobile Ads SDK with Meta Audience Network.
4. Utilize the AdMob mediation adapter to integrate, bid, and set up waterfall formats for Meta Audience Network.
5. Make sure you meet the integration requirements such as having Android API level 19 or higher and using Meta Audience Network adapter 5.10.0.0 or higher.
1. AdMob Facebook: Ads No Longer Served With Older Google Mobile Ads SDK Versions
In a recent update, Google has announced that Google Mobile Ads SDK versions 19.8.0 and lower will no longer serve ads for AdMob Facebook integration. This means that developers who are still using these older versions of the SDK will need to migrate to supported versions to continue displaying ads.
This change is part of the effort to align and streamline the integration between AdMob and Meta Audience Network (previously known as Facebook Audience Network). By updating to the latest supported SDK versions, developers can take advantage of new features, improvements, and bug fixes that enhance their app’s revenue potential.
It is crucial for developers to keep their SDK versions up to date to ensure they are not missing out on potential ad revenue opportunities. The migration process may require some adjustments to the codebase, but the benefits of using the latest SDK versions far outweigh the efforts required for the transition.
2. Meta Audience Network: Formerly Known As Facebook Audience Network
In a branding shift, Facebook Audience Network has now been renamed Meta Audience Network. This rebranding is part of Meta’s larger strategy to consolidate its various products and services under the Meta umbrella.
Despite the name change, the core functionality and features of Meta Audience Network remain the same. It is still a powerful advertising platform that allows developers to monetize their apps by displaying targeted ads to their users.
With Meta Audience Network, developers can take advantage of advanced ad formats, audience targeting, and robust analytics to optimize their app’s ad revenue potential. By integrating Meta Audience Network with Google Mobile Ads SDK, developers can tap into a vast pool of advertisers and maximize their app’s earnings.
3. Using Google Mobile Ads SDK With Meta Audience Network: A Guide
To ensure a smooth integration between Google Mobile Ads SDK and Meta Audience Network, Google provides a comprehensive guide on how to use the two platforms together. This guide covers all the necessary steps to set up and configure the integration, allowing developers to start monetizing their apps effectively.
The guide walks developers through the process of signing up for Meta Audience Network, creating a property, setting up a payment account, and selecting Google AdMob as the Mediation platform. It also explains how to create a placement within Meta Audience Network, which is essential for displaying ads within specific sections of the app.
Furthermore, the guide covers the process of configuring mediation settings in the AdMob account. Developers will learn how to create or modify mediation groups, add Meta Audience Network as an ad source, and associate the group with AdMob ad units.
These steps ensure that the right ads are served at the right time, maximizing revenue potential.