In the fast-paced world of mobile advertising, staying up to date with the latest trends and alternatives is crucial for success.
As AdMob continues to dominate the market, it’s always a good idea to explore other options.
That’s why we’ve rounded up eleven AdMob alternatives for 2017 that are making waves in the industry, offering a variety of features and benefits.
From Facebook Audience Network to Appodeal, these alternatives are worth considering to maximize your mobile advertising strategy.
Contents
admob alternatives 2017
There are several alternatives to AdMob for mobile advertising in 2017.
Some of the top alternatives include Facebook Audience Network, Epom Apps, Chartboost, Vungle, Adcolony, Unity Ads, Smaato, Appodeal, Tapjoy, Flurry, and Iron Source.
These platforms offer different features and benefits, making it important for developers and advertisers to carefully consider their specific needs and goals when choosing an alternative to AdMob for mobile advertising in 2017.
Key Points:
- Facebook Audience Network
- Epom Apps
- Chartboost
- Vungle
- Adcolony
- Unity Ads
- Smaato
- Appodeal
- Tapjoy
- Flurry
- Iron Source
- These alternatives offer different features and benefits, allowing developers and advertisers to choose the one that best suits their specific needs and goals.
- It is important for developers and advertisers to carefully consider their requirements when selecting an alternative to AdMob for mobile advertising in 2017.
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đź’ˇ Did You Know?
1. In 2017, admob alternatives saw a surge in popularity due to the increasing number of mobile app developers seeking more varied and cost-effective monetization options.
2. One notable admob alternative in 2017 was Chartboost, which offered a unique approach to in-app advertising by focusing on highly engaging interstitial and rewarded video ads.
3. Another relatively unknown admob alternative in 2017 was Leadbolt, which stood out for its ability to provide app developers with advanced targeting capabilities to reach specific audiences.
4. In 2017, IronSource emerged as a noteworthy admob alternative, offering app developers a wide range of advertising and monetization solutions, including rewarded videos, offer walls, and native ads.
5. While many developers were accustomed to using admob as their primary advertising platform in 2017, MoPub rose to prominence as a popular admob alternative, known for its robust mediation capabilities and efficient management of multiple ad networks.
1. Facebook Audience Network
In the world of mobile advertising, Facebook Audience Network has emerged as a strong contender to AdMob. With a vast user base of over 2 billion active users, Facebook provides advertisers with a massive audience to target.
The network offers a variety of ad formats, including banner, interstitial, and native ads, allowing publishers to seamlessly integrate ads into their app experience.
Another major advantage of Facebook Audience Network is its powerful targeting capabilities, which allow advertisers to reach users based on their interests, demographics, and even behaviors. This level of precision targeting ensures that ads are delivered to the most relevant audience, improving engagement and ultimately increasing revenue.
- Facebook Audience Network provides access to a huge user base of over 2 billion active users.
- Advertisers can choose from various ad formats, such as banner, interstitial, and native ads.
- The network’s powerful targeting capabilities enable advertisers to reach specific audiences based on interests, demographics, and behaviors.
“Facebook Audience Network combines a broad reach with precise targeting, offering advertisers the opportunity to maximize their ad impact.”
2. Epom Apps
Epom Apps is a notable alternative to AdMob that promises higher revenue for app publishers. One of its key strengths is the versatile and user-friendly ad management platform. With this platform, publishers can easily create, manage, and optimize their ad campaigns to maximize their revenue potential.
Epom Apps also offers a variety of ad formats, including banner, interstitial, and video ads, giving publishers the flexibility to choose the most suitable option for their app. Additionally, the platform provides advanced targeting options and real-time analytics, enabling publishers to make data-driven decisions to further boost their revenue.
Overall, Epom Apps is a great option for app publishers looking to earn higher revenue. Its ad management platform and various ad formats, combined with advanced targeting options and real-time analytics, make it a powerful tool for optimizing ad campaigns and maximizing revenue potential.
3. Chartboost
Chartboost is a leading mobile advertising platform specifically designed for game developers. With a focus on in-app promotion and monetization, Chartboost offers a range of ad formats, including interstitial and rewarded video ads. The platform also provides developers with access to a vast network of advertisers, helping them generate significant revenue.
Moreover, Chartboost’s advanced targeting capabilities allow game developers to target specific player segments, ensuring that ads are shown to users who are likely to engage with them.
Overall, Chartboost is an excellent alternative for game developers looking to maximize their revenue potential through targeted, engaging ads.
- Leading mobile advertising platform for game developers
- Focus on in-app promotion and monetization
- Offers interstitial and rewarded video ads
- Access to a vast network of advertisers
- Advanced targeting capabilities for specific player segments
4. Vungle
Vungle is a widely used platform for app publishers and developers looking to maximize their app monetization. It stands out for its focus on delivering engaging and high-quality video ads, which have shown to be highly effective in capturing user attention and boosting conversions. With Vungle, publishers can tap into a vast network of advertisers and seamlessly integrate video ads into their app experience. The platform also offers advanced targeting options, empowering publishers to reach their target audience at the most opportune moments. Moreover, Vungle prioritizes a positive user experience by providing both skippable and non-intrusive video ads.
5. Adcolony
Adcolony is a renowned mobile advertising platform that focuses on delivering high-quality video ads to app publishers.
The platform offers a variety of video ad formats, including rewarded video ads, which provide users with incentives for watching the ad. This incentivized approach not only increases user engagement but also improves ad performance and overall revenue.
Adcolony also offers advanced targeting options, allowing publishers to target specific audience segments. With its rich media capabilities and high engagement rates, Adcolony is a powerful alternative to AdMob for publishers looking to unlock higher revenue.
- Adcolony is a renowned mobile advertising platform
- It focuses on delivering high-quality video ads to app publishers
- Offers a variety of video ad formats, including rewarded video ads
- Rewarded video ads provide users with incentives for watching the ad
- Incentivized approach increases user engagement and ad performance
- Adcolony offers advanced targeting options for specific audience segments
- It has rich media capabilities and high engagement rates
- Adcolony is a powerful alternative to AdMob for higher revenue.
6. Unity Ads
Unity Ads is a leading mobile advertising platform that caters specifically to game developers. The platform offers a diverse range of ad formats, one of which is rewarded video ads. These ads offer players in-game rewards upon watching the ad. This incentivization strategy serves to boost user engagement, as well as enhance ad performance and revenue.
Unity Ads also equips developers with advanced targeting options and real-time analytics. This allows developers to optimize their ad campaigns and maximize their revenue potential. In essence, Unity Ads presents an ideal alternative for game developers who aim to effectively monetize their apps.
- Unity Ads is a leading mobile advertising platform for game developers
- Offers various ad formats, including rewarded video ads
- Incentivization strategy boosts user engagement and ad performance
- Provides advanced targeting options and real-time analytics
- Ideal for game developers looking to monetize their apps effectively.
“With its strong focus on gaming, Unity Ads is an ideal alternative for game developers striving to monetize their apps effectively.”
7. Smaato
Smaato is a comprehensive mobile advertising platform that offers a wide range of ad formats, including banner, interstitial, native, and video ads. The platform provides publishers with advanced targeting options, allowing them to reach specific audience segments based on demographics, geography, and user interests. Smaato also offers real-time bidding, enabling publishers to maximize their revenue potential by receiving the highest bids for their ad inventory. Furthermore, Smaato’s robust reporting and analytics capabilities provide publishers with valuable insights to optimize their ad campaigns and drive higher revenue.
8. Appodeal
Appodeal is a powerful mediation platform that simplifies the process of ad monetization for app publishers. It offers a unified SDK that integrates several ad networks, such as AdMob and Facebook Audience Network, among others, enabling publishers to access a larger pool of advertisers and maximize their revenue potential. Appodeal’s advanced ad optimization algorithms automatically select the highest-performing ads for each impression, guaranteeing that publishers achieve the highest possible revenue. With its easy integration and efficient mediation capabilities, Appodeal provides a compelling alternative to AdMob.
Bullet Points:
- Provides a unified SDK that integrates multiple ad networks
- Enables publishers to access a larger pool of advertisers
- Utilizes advanced ad optimization algorithms
- Guarantees highest possible revenue for publishers
9. Tapjoy
Tapjoy is a leading mobile advertising platform that specializes in rewarded advertising. The platform allows publishers to offer in-app rewards to users in exchange for completing specific actions, such as watching videos or downloading other apps. This incentivization strategy not only drives higher engagement but also increases revenue for publishers.
Tapjoy’s extensive network of advertisers ensures a constant supply of high-quality and relevant ads to maximize revenue potential. With its focus on rewarded advertising, Tapjoy offers a unique alternative for app publishers looking to enhance their monetization strategy.
- Tapjoy specializes in rewarded advertising
- Publishers can offer in-app rewards for specific actions
- Incentivization strategy drives higher engagement and increases revenue
- Extensive network of advertisers provides high-quality and relevant ads
- Tapjoy offers a unique alternative for app publishers
10. Flurry
Flurry is a mobile advertising platform under Yahoo that offers app publishers a variety of ad formats, including banner, interstitial, and native ads. This comprehensive platform provides publishers with advanced targeting options that allow them to reach specific audience segments based on factors such as demographics, user interests, and location. In addition, Flurry offers real-time analytics and reporting, enabling publishers to gain valuable insights and optimize their ad campaigns for maximum revenue. For publishers looking for higher revenue, Flurry’s powerful targeting capabilities and data-driven approach make it a compelling alternative to AdMob.
11. Iron Source
Iron Source is a widely-used mobile advertising platform that specializes in app monetization through different types of ads, such as interstitial, rewarded video, and offerwall ads.
The platform provides a substantial pool of advertisers, ensuring that publishers have access to top-quality and relevant ads in order to maximize revenue. Iron Source also offers advanced targeting options, which enable publishers to reach their desired audience effectively.
Moreover, Iron Source provides real-time reporting and analytics, empowering publishers to monitor and optimize their ad campaigns to achieve optimal revenue. With its diverse ad formats and robust monetization capabilities, Iron Source is a strong contender as an AdMob alternative.
FAQ
What is the best alternative to AdMob?
One alternative to AdMob that stands out is MoPub. MoPub is a mobile advertising platform owned by Twitter and offers a range of ad formats, including banners, interstitials, and native ads. It provides competitive CPM rates and has a strong presence in the global market. Its advanced targeting capabilities and real-time bidding auctions make it a popular choice among app developers who are looking for a reliable alternative to AdMob.
Is AppLovin better than AdMob?
While AdMob holds the advantage of being backed by Google, AppLovin brings a unique set of features and benefits to the table. AppLovin has proven to be a valuable platform for businesses looking to expand their reach and maximize their return on investment.
Unlike AdMob, AppLovin focuses specifically on mobile advertising and provides tailored solutions that cater to the needs of businesses seeking growth in the mobile market. With a strong emphasis on scaling up mobile sites and driving higher ROI, AppLovin offers businesses the tools and support they need to thrive in the competitive mobile advertising landscape. Therefore, based on its specialized features and focus on mobile growth, AppLovin may be considered a superior option compared to AdMob.
How much does AdMob pay per 1,000 views?
The payment from AdMob for every 1,000 views can range from $0.2 to $10, depending on the geographical location of the app users. This variability in CPM rates adds an additional factor to consider when calculating revenue.
Is AdSense better than AdMob?
Choosing between AdSense and AdMob depends on whether you have a mobile app or a website/blog. AdMob is an excellent choice for mobile apps since it is tailored specifically for that purpose, offering advanced mobile advertising features. Conversely, if you have a website or blog, AdSense is the superior option, as its focus is on displaying ads on websites, allowing you to monetize your online content effectively. Nonetheless, exploring alternatives to Google Adsense might be beneficial in finding the perfect fit for your unique requirements.