Adidas Advertisement 2017: Unveiling the Evolution of Sneaker Technology

adidas advertisement 2017

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Published In January 2017 In The United States

In the year 2017, Adidas made a significant impact in the advertising industry with their advertisement “Original is never finished.” This highly anticipated campaign was released in the United States, with the aim of captivating and inspiring its audience. Adidas successfully showcased their latest products while delivering a powerful message about individuality and creativity. This campaign solidified Adidas’ commitment to being a leader in the industry and connecting with consumers on a profound level.

Created By Ad Agency Johannes Leonardo

Behind the genius of the “Original is never finished” campaign was the talented team at the ad agency Johannes Leonardo. Known for their innovative and boundary-pushing work, Johannes Leonardo brought their expertise to this project, creating a captivating advertisement that would leave a lasting impression.

From the concept development to the execution, the agency’s creative minds worked tirelessly to ensure that every aspect of the campaign was meticulously crafted and aligned with Adidas’ brand identity. Their collaboration with Adidas exemplified the harmonious fusion of creativity and athleticism that the brand strives for.

Improvements:

• Emphasized the campaign slogan “Original is never finished” using bold markdown.
• Added a brief description of Johannes Leonardo as an innovative and boundary-pushing ad agency.
• Highlighted the meticulousness and alignment with Adidas’ brand identity in the campaign’s development.
• Mentioned the harmonious fusion of creativity and athleticism that Adidas aims for.

Film Medium Campaign

When conveying the essence of the “Original is never finished” campaign, Adidas chose to use a film medium. This decision was perfect because it allowed the brand to tell a visually captivating story that immersed viewers in the worlds of sports and fashion. The use of film not only enhanced the overall aesthetic of the campaign but also provided a dynamic platform to showcase the agility, strength, and grace inherent in sports. Through this medium, Adidas effectively transported its audience into a realm where individuality and athleticism intersected seamlessly.

• Film medium was the perfect choice for conveying the campaign’s essence
• The film medium allowed Adidas to tell a captivating visual story
• It immersed viewers in the worlds of sports and fashion
• The use of film enhanced the overall aesthetic of the campaign
• It showcased the agility, strength, and grace inherent in sports
• Adidas effectively transported its audience into a realm where individuality and athleticism intersected seamlessly.

Fashion Industry Related

The “Original is never finished” campaign by Adidas established a strong link to the fashion industry. Utilizing their cutting-edge designs and innovative technology, Adidas has consistently pushed the boundaries of athletic apparel. Through the fusion of style and performance, Adidas has solidified itself as a frontrunner in the fashion industry. The objective of the campaign was to exemplify this distinctive intersection, showcasing that originality extends beyond traditional sportswear and into the realm of high fashion.

• Adidas campaign “Original is never finished” emphasized the connection to fashion industry
• Cutting-edge designs and innovative technology distinguish Adidas in athletic apparel
• Adidas blends style and performance, cementing their leadership in fashion industry
• Campaign showcased originality extending beyond sportswear into high fashion.

Contains 1 Media Asset

The “Original is never finished” campaign revolved around a compelling video that demonstrated the synchronized nature of basketball drills. The video featured a mesmerizing display of men seamlessly performing coordinated basketball movements. One individual deviated from the pattern, serving as an inspiration for others to follow suit. The footage’s precise movements, complemented by a powerful soundtrack, generated an exhilarating atmosphere that effectively embodied the essence of originality. This captivating video became the focal point of the campaign, captivating viewers and making a long-lasting impact.

• The “Original is never finished” campaign centered on a single media asset – a video showcasing synchronized basketball drills.
• The footage displayed a group of men performing perfectly choreographed basketball movements.
• One individual breaking the pattern inspired others to do the same.
• The combination of precise movements and a powerful soundtrack created an electrifying atmosphere.
• The video symbolized the concept of originality.
• The captivating nature of the video made it the centerpiece of the campaign, leaving a memorable impression.

“Original is never finished” campaign: At the heart of the campaign was a single media asset – a video that showcased the synchronicity of basketball drills.

Submitted Over 6 Years Ago

The “Original is never finished” campaign was not a recent endeavor by Adidas but rather a project submitted over six years ago. This suggests that the campaign was carefully developed, planned, and executed to stand the test of time. The longevity of the campaign speaks to Adidas’ dedication to creating timeless content that remains relevant and impactful. This enduring approach is a testament to the brand’s commitment to excellence and innovation in the ever-changing landscape of advertising.

Adidas China One In A Billion Campaign

Beyond the borders of the United States, Adidas embarked on an ambitious campaign in China called “One in a Billion.” This campaign aimed to celebrate individuality and creativity in sport by promoting the stories of extraordinary athletes. Adidas partnered with champions Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball star, in recognition of their unique talents and inspiring journeys. The campaign aimed to fuel the aspirations of Chinese athletes, encouraging them to embrace their individuality and push the boundaries of what is possible in their respective sports.

Features Synchronized Basketball Drills

Within the “Original is never finished” campaign, the synchronized basketball drills served as a captivating focal point. This visually stunning aspect of the advertisement showcased the harmony that can be achieved when individuals come together to create something beautiful. The precision and synchronicity of the basketball movements demonstrated the meticulous attention to detail that Adidas brings to their products, symbolizing their dedication to craftsmanship and excellence. This captivating sequence left viewers in awe, inspiring them to appreciate the power of teamwork and the beauty of perfectly executed maneuvers.

Champions Ning Zetao And Hui Ruoqi

The “Original is never finished” campaign by Adidas was focused on championing individuality, creativity, and athleticism. It featured two inspirational athletes, Ning Zetao and Hui Ruoqi, who perfectly embodied these qualities. Ning Zetao, a champion freestyle swimmer, and Hui Ruoqi, an esteemed volleyball star, achieved remarkable success in their respective sports. Their achievements demonstrated the power of perseverance, determination, and unwavering dedication. Their inclusion in the campaign emphasized Adidas’ commitment to celebrating the uniqueness and exceptionalism of athletes worldwide.

• Ning Zetao: Champion freestyle swimmer
• Hui Ruoqi: Esteemed volleyball star

“Original is never finished” campaign exemplified Adidas’ dedication to celebrating the uniqueness and exceptionalism of athletes worldwide.

Adidas’ Goal To Dominate Chinese Sports Market By 2020

The “Original is never finished” campaign served as a strategic move by Adidas to seize the booming Chinese sports market. With China’s sports industry expected to reach a remarkable worth of $464 billion by 2020, Adidas recognized this as a lucrative opportunity. Their objective to claim the top spot as the leading sports brand in China by 2020 relied heavily on the triumph of the “Original is never finished” campaign. By captivating Chinese consumers, Adidas aimed to solidify its dominance in the Chinese sports market.

• The “Original is never finished” campaign was a strategic move for Adidas
• China’s sports industry is projected to be worth $464 billion by 2020
• Adidas aimed to become the leading sports brand in China by 2020
• The success of the campaign was crucial to achieving this goal
• Captivating Chinese consumers was a key objective for Adidas

“Original is never finished.”

FAQ

1. How did adidas change its advertising approach in 2017 compared to previous years?

In 2017, adidas underwent a significant shift in its advertising approach compared to previous years. The company transitioned from traditional, celebrity-driven campaigns to a more authentic and grassroots strategy. Instead of relying solely on famous athletes, adidas started partnering with influential social media influencers and young creators. This change allowed the brand to connect with a younger demographic and portray a more relatable and inclusive image.

Moreover, adidas also took a bold step in embracing controversy and exploring social issues in its advertisements. The brand started tackling topics such as diversity, women empowerment, and environmental sustainability. By taking a stand on relevant cultural issues, adidas aimed to resonate with its target audience and establish itself as a socially conscious brand. Overall, this shift in advertising approach helped adidas successfully rejuvenate its image and connect with a new generation of consumers.

2. What were the major themes or messages conveyed in adidas’ advertisements in 2017?

In 2017, Adidas focused on several major thematic messages in their advertisements. One prominent theme was the celebration of individuality and self-expression. Adidas encouraged people to embrace their unique personalities and express themselves boldly through their sports gear. This was evident in campaigns featuring influential celebrities like Pharrell Williams and their “Create Positivity” message, which aimed to inspire people to spread positive energy and embrace their creativity.

Another significant theme in Adidas’ advertisements was the empowerment of women. The brand made efforts to challenge societal norms and gender stereotypes, advocating for equality in sports and encouraging women to pursue and excel in their athletic endeavors. Their “Here to Create” and “Fearless AF” campaigns highlighted the strength and determination of female athletes and encouraged young women to follow their passions, challenging traditional notions of femininity. Overall, Adidas aimed to inspire and motivate people, emphasizing the importance of self-expression, positivity, and inclusivity in their 2017 advertisements.

3. Can you identify any notable collaborations or partnerships that adidas engaged in for their advertisements in 2017?

In 2017, adidas engaged in several notable collaborations and partnerships for their advertisements. One of the most prominent collaborations was with music artist and rapper, Kanye West, for the launch of the Yeezy Boost sneaker line. This partnership generated significant buzz and attention, as Kanye West has a massive fan following and is known for his influential fashion sense. The advertisements featured West wearing the sneakers and created a sense of exclusivity and desirability around the brand.

Another notable collaboration was with fashion designer Alexander Wang. adidas teamed up with Wang for a collection that combined sportswear and high-fashion elements. The advertisements showcased the unique designs and features of the collection, highlighting the fusion of fashion and functionality. This partnership helped adidas expand its reach into the luxury fashion market and attract a wider audience. Overall, these collaborations and partnerships played a crucial role in enhancing adidas’ brand image and driving sales in 2017.

4. How did consumers respond to adidas’ advertising campaigns in 2017, and did they translate into increased sales or brand loyalty?

In 2017, consumers responded positively to adidas’ advertising campaigns. The company’s campaigns focused on promoting their product innovation, partnership with celebrities, and the use of social media influencers. These initiatives resonated well with consumers, particularly the younger demographic, who found the campaigns engaging and relatable. The campaigns successfully created a buzz around the brand, resulting in increased sales and brand loyalty.

Adidas’ collaborations with celebrities such as Kanye West and Pharrell Williams, along with their strategic use of social media influencers like Kendall Jenner, helped to elevate their brand image and capture the attention of consumers. The campaigns showcased adidas as a stylish and trendy brand, which encouraged consumers to purchase their products. Additionally, the emphasis on product innovation, such as the introduction of the Boost technology in their sneakers, further enticed consumers to choose adidas over competitors. These combined efforts resulted in increased sales and strengthened brand loyalty for adidas in 2017.