In the realm of digital transformation, one can’t escape the power of seamless user experiences. And when it comes to managing identities and access to countless applications, Microsoft has been a leading force with Azure Active Directory.
However, as the winds of change blow, Microsoft is unveiling a brand-new chapter in identity management. Enter Microsoft Entra ID, the rebranded version of Azure Active Directory.
But don’t let the name change fool you—Entra ID promises to uphold all the robust capabilities and integrations that its predecessor offered. So, fasten your seatbelts as we delve into the world of Entra ID and witness the next evolution in ad conversion.
ad conversion
Ad conversion refers to the process of rebranding Azure Active Directory (Azure AD) as Microsoft Entra ID. This name change does not impact configurations and integrations, as all Azure AD capabilities remain the same.
The new name, Microsoft Entra ID, will start appearing in Microsoft product experiences in August 2023. This rebranding applies to Azure AD features such as Conditional Access, multi-factor authentication (MFA), and single sign-on (SSO).
The transition to the new name is expected to be completed across most product experiences by the end of 2023. Microsoft Entra is a family of products that includes Azure AD and other identity management tools, and the use of “ID” is standardized for all identity products under Microsoft Entra.
Microsoft encourages both partners and customers to adopt the new name by the end of 2023.
Key Points:
- Ad conversion is the rebranding of Azure Active Directory as Microsoft Entra ID.
- The name change does not affect configurations and integrations, as the capabilities remain the same.
- Microsoft Entra ID will start appearing in Microsoft product experiences in August 2023.
- The rebranding applies to Azure AD features like Conditional Access, MFA, and SSO.
- The transition to the new name is expected to be completed by the end of 2023.
- Microsoft encourages partners and customers to adopt the new name by the end of 2023.
Sources
https://techcommunity.microsoft.com/t5/microsoft-entra-azure-ad-blog/azure-ad-is-becoming-microsoft-entra-id/ba-p/2520436
https://www.adexchanger.com/ad-exchange-news/wednesday-07192023/
https://www.cnn.com/2023/07/20/entertainment/joe-manganiello-sofa-vergara-divorce-split/index.html
https://instapage.com/blog/types-of-ad-conversions
Check this out:
💡 Pro Tips:
1. Consider leveraging the powerful capabilities of Azure AD, such as Conditional Access and MFA, to enhance your ad conversion strategies.
2. Stay updated with Microsoft’s rebranding efforts and make sure to adopt the new name, Microsoft Entra, by the end of 2023 to maintain a seamless experience for your customers.
3. Explore using Creative Commons licenses for large language models like Google and Microsoft to ensure compliance and protect your intellectual property.
4. Take into account the potential high costs of Microsoft’s generative AI products for corporate software suites and consider budgeting accordingly.
5. Keep an eye on Amazon, Microsoft, and Google-backed generative AI startups that specialize in data-intensive services, as they may provide innovative solutions for improving ad tech and digital media performance.
Microsoft Rebrands Azure Active Directory As Microsoft Entra Id
Microsoft has announced a rebranding of its Azure Active Directory (Azure AD) to Microsoft Entra ID. This change aims to simplify access experiences for users while maintaining the same configurations and integrations.
The new name will start appearing in Microsoft product experiences from August 2023.
Microsoft Entra ID is not just limited to Azure AD but encompasses a family of products, including other identity management tools. This rebranding effort also standardizes the use of “ID” across all identity products under the Microsoft Entra umbrella.
Name Change Does Not Affect Configurations And Integrations
Despite the name change, organizations using Azure AD can rest assured that their configurations and integrations will not be affected. The capabilities and features offered by Azure AD, such as Conditional Access, Multi-Factor Authentication (MFA), and single sign-on, will remain the same.
This continuity ensures a seamless transition to the renamed Microsoft Entra ID without any disruptions to existing systems.
New Name To Appear In Microsoft Product Experiences In August 2023
Starting from August 2023, users will begin to notice the new name, Microsoft Entra ID, appearing in various Microsoft product experiences. This includes applications, interfaces, and other related platforms where Azure AD is utilized.
The phased approach allows for a gradual adoption and familiarity with the rebranding, ensuring a smooth transition for users.
Rebranding Applies To Azure Ad Features Such As Conditional Access, Mfa, And Single Sign-On
The rebranding effort extends to all Azure AD features, including but not limited to Conditional Access, MFA, and single sign-on capabilities. These essential functionalities remain unaffected by the name change, providing users with the same level of security and convenience they have come to expect from Azure AD.
Transition To Be Completed By End Of 2023
Microsoft aims to complete the transition to Microsoft Entra ID across most product experiences by the end of 2023. This timeline allows organizations and users ample time to adapt to the new name and to make any necessary adjustments within their systems.
It is essential for businesses to embrace the change and ensure a smooth and timely transition to maximize the benefits of the rebranded identity management tools.
Microsoft Entra Includes Azure Ad And Other Identity Management Tools
Microsoft Entra is not solely focused on Azure AD but encompasses a range of identity management tools. This family of products provides comprehensive solutions for organizations to manage user access and security.
By including Azure AD as part of Microsoft Entra, users can benefit from a cohesive ecosystem of identity management tools that seamlessly integrate and enhance their overall access experiences.
Use Of “Id” Standardized For All Identity Products Under Microsoft Entra
One of the significant changes introduced with the rebranding effort is the standardization of the term “ID” across all identity products under Microsoft Entra. This unified naming convention simplifies the understanding and recognition of Microsoft’s identity solutions.
It aligns various products within the Microsoft Entra family, providing a consistent user experience and facilitating better communication within the identity management space.
Microsoft Encourages Adoption Of New Name By End Of 2023
Microsoft strongly encourages its partners and customers to adopt the new name, Microsoft Entra ID, by the end of 2023. This proactive approach ensures that users can fully leverage the benefits and enhancements offered by the rebranded identity management tools.
It is crucial for businesses to embrace the change and update their documentation, training materials, and internal communications to align with the new naming conventions, maximizing the effectiveness of their access experiences.
In conclusion, Microsoft’s rebranding of Azure Active Directory to Microsoft Entra ID aims to simplify access experiences for users. This name change does not impact configurations and integrations, ensuring a smooth transition for organizations.
The use of “ID” is standardized across all identity products within Microsoft Entra, providing a unified naming convention. Businesses are encouraged to adopt the new name by the end of 2023, ensuring they stay up-to-date with the latest enhancements in identity management from Microsoft.