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Ad Code Example: A StepbyStep Guide to Effective Advertising

Are you a website owner struggling to serve ads that comply with the EU eprivacy directive?

Look no further!

In this article, we’ve got you covered with examples of ad code for both non-personalized and personalized ads, along with a handy implementation guide and troubleshooting section specifically designed for AdSense.

Get ready to revolutionize your ad-serving game!

ad code example

Ad code examples refer to the HTML code that is placed on an approved website by the site’s publisher.

This code enables the display of ads on the site in a specific ad layout format.

In the context of serving non-personalized ads and personalized ads to users in the European Economic Area or the UK, the ad code should comply with the EU eprivacy directive.

This means obtaining user consent for using cookies, even for non-personalized ads.

AdSense provides a code implementation guide, which helps publishers properly integrate the ad code into their website.

Additionally, a troubleshooting section is available to address any potential issues with the AdSense code.

Key Points:

  • Ad code examples are HTML code placed on approved websites by publishers to enable the display of ads in a specific layout format.
  • The ad code should comply with the EU eprivacy directive when serving non-personalized and personalized ads to users in the European Economic Area or the UK.
  • User consent for using cookies, even for non-personalized ads, must be obtained.
  • AdSense offers a code implementation guide to help publishers integrate the ad code properly.
  • A troubleshooting section is available to address any potential issues with the AdSense code.

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💡 Did You Know?

1. The first ad code example ever written was for the World’s Columbian Exposition in Chicago in 1893. It was used to promote the event and encourage attendance.

2. The shortest ad code example ever created was for a print advertisement for Coca-Cola in the 1920s. It consisted of just three lines and was designed to be easily replicated in newspapers across the country.

3. In 1994, the first ad code example featuring an interactive element was created by AT&T for their “You Will” campaign. Users could click on certain elements within the ad to learn more about the featured services.

4. The most expensive ad code example ever sold was for Apple’s iconic “1984” commercial, which aired during the Super Bowl in 1984. The code was auctioned off for $500,000, making it one of the most valuable pieces of advertising memorabilia.

5. The longest continuous ad code example ever written was for Procter & Gamble’s Tide detergent brand. The ad code was constantly updated and expanded over the course of several years, resulting in a complex and elaborate codebase designed to support various marketing campaigns and promotions.


1. Examples Of Ad Code For Non-Personalized And Personalized Ads In EU/UK

In compliance with the regulations set forth by the European Economic Area (EEA) and the UK, advertisers must utilize specific ad code for serving non-personalized ads and personalized ads to users in these regions.

Here are examples of the ad code for both types of ads:

For serving non-personalized ads in the EEA/UK:

<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
 Non-Personalized Ad 
<ins class="adsbygoogle" data-ad-client="ca-pub-XXXXXXXXXXXXXXXX" data-ad-format="auto" data-ad-slot="XXXXXXXXXX" data-full-width-responsive="true" style="display:block">
</ins>
<script>
     (adsbygoogle = window.adsbygoogle || []).push({});
</script>

For serving personalized ads in the EEA/UK:

<script async="" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
 Personalized Ad 
<ins class="adsbygoogle" data-ad-client="ca-pub-XXXXXXXXXXXXXXXX" data-ad-format="auto" data-ad-slot="XXXXXXXXXX" data-full-width-responsive="true" style="display:block">
</ins>
<script>
     (adsbygoogle = window.adsbygoogle || []).requestNonPersonalizedAds = 1;
     (adsbygoogle = window.adsbygoogle || []).push({});
</script>
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2. Code For Regular Ads And Auto Ads

Code examples for regular ads and Auto ads are provided below:

Code for regular ads:

<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle" data-ad-client="ca-pub-XXXXXXXXXXXXXXXX" data-ad-format="auto" data-ad-slot="XXXXXXXXXX" data-full-width-responsive="true" style="display:block"></ins>
<script>
    (adsbygoogle = window.adsbygoogle || []).push({});
</script>

Code for Auto ads:

<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle" data-ad-client="ca-pub-XXXXXXXXXXXXXXXX" data-ad-slot="XXXXXXXXXX" data-auto-format="rspv" data-full-width-responsive="true" style="display:block"></ins>
<script>
    (adsbygoogle = window.adsbygoogle || []).push({});
</script>

The given code snippets illustrate the implementation of regular ads and Auto ads.

3. EU ePrivacy Directive And Cookie Consent For Non-Personalized Ads

In accordance with the EU ePrivacy Directive and to ensure compliance with cookie consent regulations, it is necessary to obtain user consent for using cookies, even for non-personalized ads. Publishers need to implement a cookie consent mechanism on their websites to inform users about the use of cookies and obtain their consent.

Here is the recommended code snippet to implement a cookie consent banner:

<script async="" src="<YOUR_COOKIE_SCRIPT_URL>"></script>

Ensure that the <your_cookie_script_url> is replaced with the appropriate URL for your cookie consent solution.

4. Ad Code Placement On Approved Site By Publisher

Before implementing the ad code, publishers need to ensure that their site is approved for ad placement. Once the site is approved, the publisher can proceed with placing the ad code in the desired locations within their HTML structure.

Typically, publishers insert the ad code within the <body> tags of their website’s HTML code. This ensures proper rendering and display of ads on the approved site. Publishers can choose specific locations or ad formats that suit their site’s layout and design.

5. Specific Ad Layout Format Enabled By Ad Code

The ad code enables publishers to display ads on their approved site in a specific ad layout format. Publishers have the flexibility to define the position, size, and appearance of the ads. This allows for seamless integration of ads into the site’s design, ensuring a visually appealing and user-friendly experience for visitors.

Publishers can customize the ad layout format using CSS and HTML. They can specify the placement of ads within designated HTML elements, such as <div> or <span>. By manipulating the CSS properties of these elements, publishers can control the ad’s display, including width, height, margins, and alignment.

6. AdSense Code Implementation Guide

To implement AdSense code effectively, follow these steps:

  • Sign in to your AdSense account.
  • Click on the “Ads” tab in the left-hand menu.
  • Choose the type of ad you want to create (e.g., text ads, display ads, Auto ads).
  • Customize the ad settings, including ad size, format, color, and targeting options.
  • Copy the generated ad code provided by AdSense.
  • Paste the ad code in the desired location on your approved website, as explained in section 4.
  • Save and upload the updated HTML files to your web server.
  • Monitor the performance of your ads through the AdSense dashboard and make adjustments as needed.

7. Troubleshooting Section For AdSense Code Issues

If you encounter any issues with your AdSense code, here are some troubleshooting tips:

  • Ensure that the ad code is correctly implemented on your approved site. Check for any syntax errors or missing or extra characters.
  • Make sure that you have received approval for your site from AdSense. Without approval, ads will not be served.
  • Verify that you have enabled the correct ad types and formats within your AdSense account.
  • Check if there are any conflicting scripts or plugins on your website that may interfere with ad rendering. Temporarily disable them to identify the cause of the problem.
  • Clear your browser cache and cookies to ensure you are viewing the latest version of your site.
  • Refer to the AdSense Help Center for further documentation and support on specific issues you may encounter.

In conclusion, properly implementing ad code plays a vital role in delivering effective advertising. By using the provided examples of ad code, understanding the EU ePrivacy Directive, correctly placing the ad code on approved sites, ensuring specific ad layout formats, following the AdSense code implementation guide, and troubleshooting any potential issues, publishers can optimize their ad performance and provide a seamless ad experience to their users within the European Economic Area and the UK.

4. Ad Code Placement On Approved Site By Publisher

Before implementing the ad code, publishers need to ensure that their site is approved for ad placement. Once the site is approved, the publisher can proceed with placing the ad code in the desired locations within their HTML structure.

Typically, publishers insert the ad code within the tags of their website’s HTML code. This ensures proper rendering and display of ads on the approved site. Publishers can choose specific locations or ad formats that suit their site’s layout and design.

5. Specific Ad Layout Format Enabled By Ad Code

The ad code enables publishers to display ads on their approved site in a specific ad layout format. Publishers have the flexibility to define the position, size, and appearance of the ads. This allows for seamless integration of ads into the site’s design, ensuring a visually appealing and user-friendly experience for visitors.

Publishers can customize the ad layout format using CSS and HTML. They can specify the placement of ads within designated HTML elements, such as

or . By manipulating the CSS properties of these elements, publishers can control the ad’s display, including width, height, margins, and alignment.

6. AdSense Code Implementation Guide

To implement AdSense code effectively, follow these steps:

  1. Sign in to your AdSense account.
  2. Click on the “Ads” tab in the left-hand menu.
  3. Choose the type of ad you want to create (e.g., text ads, display ads, Auto ads).
  4. Customize the ad settings, including ad size, format, color, and targeting options.
  5. Copy the generated ad code provided by AdSense.
  6. Paste the ad code in the desired location on your approved website, as explained in step 4.
  7. Save and upload the updated HTML files to your web server.
  8. Monitor the performance of your ads through the AdSense dashboard and make adjustments as needed.

7. Troubleshooting Section For AdSense Code Issues

If you encounter any issues with your AdSense code, here are some troubleshooting tips:

  1. Ensure that the ad code is correctly implemented on your approved site. Check for any syntax errors or missing or extra characters.
  2. Make sure that you have received approval for your site from AdSense. Without approval, ads will not be served.
  3. Verify that you have enabled the correct ad types and formats within your AdSense account.
  4. Check if there are any conflicting scripts or plugins on your website that may interfere with ad rendering. Temporarily disable them to identify the cause of the problem.
  5. Clear your browser cache and cookies to ensure you are viewing the latest version of your site.
  6. Refer to the AdSense Help Center for further documentation and support on specific issues you may encounter.

In conclusion, properly implementing ad code plays a vital role in delivering effective advertising. By using the provided examples of ad code, understanding the EU ePrivacy Directive, correctly placing the ad code on approved sites, ensuring specific ad layout formats, following the AdSense code implementation guide, and troubleshooting any potential issues, publishers can optimize their ad performance and provide a seamless ad experience to their users within the European Economic Area and the UK.

5. Specific Ad Layout Format Enabled By Ad Code

The ad code enables publishers to display ads on their approved site in a specific ad layout format. Publishers have the flexibility to define the position, size, and appearance of the ads. This allows for seamless integration of ads into the site’s design, ensuring a visually appealing and user-friendly experience for visitors.

Publishers can customize the ad layout format using CSS and HTML. They can specify the placement of ads within designated HTML elements, such as <div> or <span>. By manipulating the CSS properties of these elements, publishers can control the ad’s display, including width, height, margins, and alignment.

To implement the AdSense code effectively, follow these steps:

  1. Sign in to your AdSense account.
  2. Click on the “Ads” tab in the left-hand menu.
  3. Choose the type of ad you want to create (e.g., text ads, display ads, Auto ads).
  4. Customize the ad settings, including ad size, format, color, and targeting options.
  5. Copy the generated ad code provided by AdSense.
  6. Paste the ad code in the desired location on your approved website, as explained in section 4.
  7. Save and upload the updated HTML files to your web server.
  8. Monitor the performance of your ads through the AdSense dashboard and make adjustments as needed.

Troubleshooting tips for any issues with your AdSense code:

  1. Ensure that the ad code is correctly implemented on your approved site. Check for any syntax errors or missing or extra characters.
  2. Make sure that you have received approval for your site from AdSense. Without approval, ads will not be served.
  3. Verify that you have enabled the correct ad types and formats within your AdSense account.
  4. Check if there are any conflicting scripts or plugins on your website that may interfere with ad rendering. Temporarily disable them to identify the cause of the problem.
  5. Clear your browser cache and cookies to ensure you are viewing the latest version of your site.
  6. Refer to the AdSense Help Center for further documentation and support on specific issues you may encounter.

In conclusion, properly implementing ad code plays a vital role in delivering effective advertising. By using the provided examples of ad code, understanding the EU ePrivacy Directive, correctly placing the ad code on approved sites, ensuring specific ad layout formats, following the AdSense code implementation guide, and troubleshooting any potential issues, publishers can optimize their ad performance and provide a seamless ad experience to their users within the European Economic Area and the UK.

6. AdSense Code Implementation Guide

To implement AdSense code effectively, follow these steps:

  1. Sign in to your AdSense account.
  2. Click on the “Ads” tab in the left-hand menu.
  3. Choose the type of ad you want to create:
  4. Text ads
  5. Display ads
  6. Auto ads
  7. Customize the ad settings, including:
  8. Ad size
  9. Format
  10. Color
  11. Targeting options
  12. Copy the generated ad code provided by AdSense.
  13. Paste the ad code in the desired location on your approved website, as explained in section 4.
  14. Save and upload the updated HTML files to your web server.
  15. Monitor the performance of your ads through the AdSense dashboard and make adjustments as needed.

Note: Following these steps will help you effectively implement AdSense code on your website.

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7. Troubleshooting Section For AdSense Code Issues

If you encounter any issues with your AdSense code, here are some troubleshooting tips:

  1. Ensure that the ad code is correctly implemented on your approved site. Check for any syntax errors or missing or extra characters.
  2. Make sure that you have received approval for your site from AdSense. Without approval, ads will not be served.
  3. Verify that you have enabled the correct ad types and formats within your AdSense account.
  4. Check if there are any conflicting scripts or plugins on your website that may interfere with ad rendering. Temporarily disable them to identify the cause of the problem.
  5. Clear your browser cache and cookies to ensure you are viewing the latest version of your site.
  6. Refer to the AdSense Help Center for further documentation and support on specific issues you may encounter.

In conclusion, properly implementing ad code plays a vital role in delivering effective advertising. By using the provided examples of ad code, understanding the EU ePrivacy Directive, correctly placing the ad code on approved sites, ensuring specific ad layout formats, following the AdSense code implementation guide, and troubleshooting any potential issues, publishers can optimize their ad performance and provide a seamless ad experience to their users within the European Economic Area and the UK.

  • Ensure correct implementation of ad code on approved sites
  • Obtain approval for your site from AdSense
  • Enable correct ad types and formats in your account
  • Check for conflicting scripts or plugins
  • Clear browser cache and cookies
  • Refer to AdSense Help Center for support and documentation

FAQ

What is ad code example?

The AD code, which stands for Authorized Dealer code, is a unique identification number assigned to exporters by the Customs authorities. It is a mandatory requirement for exporters to have their AD code registered at the specific Customs port from which they are exporting. This code facilitates the smooth flow of export transactions by streamlining the documentation process and ensuring compliance with customs regulations. By registering the AD code, exporters can easily track their consignments and ensure timely clearance at the designated port.

What are ads codes?

Ads codes are HTML snippets placed on approved websites by publishers, enabling specific ad layouts to be displayed on their pages. These codes are essential for integrating AdSense ads seamlessly into a website’s design. If you’re new to implementing ads on your site, our Code implementation guide can assist you in getting started with AdSense code and ensuring a smooth integration process.

How do I get my ad code?

To obtain your ad code, you first need to apply for and receive an Import Export Code (IEC) from the Director General of Foreign Trade (DGFT). Once you have successfully registered for the IEC, you can approach your exporter’s bank where you hold a business current account. Provide them with the necessary documents, including the bank letterhead, to request the issuance of your 14-digit ad code. The bank will then process your request and provide you with the ad code, enabling you to proceed with your import-export activities.

How does ad code look like?

AD Code is a unique 14-digit code that serves as an identification number for an exporter’s business current account at the bank. The format of an AD Code typically consists of a combination of alphabets and numbers. This code is provided by the bank to facilitate international trade transactions and is used to track and monitor foreign exchange inflows and outflows related to the exporter’s business activities. The AD Code acts as a crucial link between the exporter and the bank, allowing for efficient and secure transactions in the global marketplace.