In a world where technology continues to reshape the way we consume media, one company stands out for its commitment to delivering a seamless video experience. Tremor Video, a pioneering force in the digital advertising industry, has undergone a transformative rebranding to emerge as Nexxen.
Now, joining forces with Amobee, Unruly, and Spearad as part of its comprehensive tech stack, Nexxen is poised to revolutionize the way we engage with video content. With its innovative approach and cutting-edge technology, Nexxen offers a gateway to a new era of immersive and captivating digital experiences.
Get ready to be wowed as we dive into the world of Nexxen!
Tremor Video
Tremor Video has rebranded to Nexxen, which includes Amobee, Unruly, and Spearad. The tech stack has been renamed to Nexxen DSP, Nexxen SSP, and Nexxen Ad Server.
The SSP and ad server will be marketed as Nexxen CTRL. The rebrand aims to provide a more seamless experience for partners by offering the simplicity of a single partner.
Key Points:
- Tremor Video has rebranded to Nexxen, which now includes Amobee, Unruly, and Speadad.
- The tech stack has been renamed to Nexxen DSP, Nexxen SSP, and Nexxen Ad Server.
- The SSP and ad server will be marketed as Nexxen CTRL.
- The rebrand aims to provide a more seamless experience for partners.
- The rebranding offers the simplicity of a single partner to partners.
- The goal is to improve the overall experience for partners by streamlining the offerings.
Sources
https://www.tremorvideo.com/
https://www.tremorvideo.com/company/locations/
https://www.tremorvideo.com/company/
https://www.youtube.com/watch?v=myQdK6BuBws
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đź’ˇ Pro Tips:
1. Prioritize cross-platform advertising: With the integration of Amobee, Unruly, and Spearad into Nexxen, take advantage of their capabilities to reach audiences across multiple devices and platforms. This can improve the effectiveness and reach of your ad campaigns.
2. Leverage Nexxen DSP for advanced targeting: Make use of the enhanced targeting features offered by Nexxen DSP. This can help you to identify and engage with your target audience more effectively, leading to higher conversion rates and better ROI.
3. Optimize ad delivery with Nexxen Ad Server: Utilize Nexxen Ad Server to optimize the delivery of your ads. This will ensure that your ads are displayed to the right audience at the right time, resulting in improved ad performance and customer engagement.
4. Maximize control with Nexxen CTRL: Take advantage of Nexxen CTRL, the combined SSP and ad server offering, to gain more control over your ad campaigns. This centralized platform allows you to monitor and optimize your ads in real-time, improving overall campaign performance and efficiency.
5. Embrace the seamless partner experience: With the rebranding to Nexxen, the goal is to offer a more seamless experience for partners. Embrace this simplified approach and take advantage of the unified services and technologies provided by Nexxen to streamline your advertising efforts and achieve better results.
1. Tremor Video Becomes Nexxen
Tremor Video, a leading provider of digital advertising solutions, has recently undergone a rebranding effort and is now known as Nexxen. This strategic move aims to better reflect the company’s commitment to innovation and growth in the fast-paced digital advertising industry.
The new brand name, Nexxen, represents a fresh start and a renewed focus on providing cutting-edge solutions for advertisers, publishers, and partners.
2. Nexxen Combines Amobee, Unruly, And Spearad
As part of the rebranding, Nexxen is bringing together three key brands under its umbrella – Amobee, Unruly, and Spearad. Amobee is a leading global advertising technology company, known for its comprehensive marketing platform that enables brands to reach their target audiences at scale.
Unruly specializes in helping brands create and distribute highly engaging video content, while Spearad offers advanced programmatic technology solutions.
3. Introducing Nexxen Dsp, Nexxen Ssp, And Nexxen Ad Server
Nexxen has also renamed its technology stack to align with the new brand identity. The Demand-Side Platform (DSP) is now known as Nexxen DSP, offering advertisers advanced targeting, optimization, and analytics capabilities.
On the supply side, the Supply-Side Platform (SSP) has been rebranded as Nexxen SSP, empowering publishers with efficient inventory management and monetization tools. Additionally, the Nexxen Ad Server ensures streamlined delivery and tracking of ads across multiple channels.
4. Ssp And Ad Server Now Known As Nexxen Ctrl
To provide a unified and cohesive experience, the Nexxen SSP and ad server will now be marketed as Nexxen CTRL. With this rebranding, Nexxen aims to emphasize the significant role of these platforms in offering control and customization to advertisers and publishers.
Nexxen CTRL represents a powerful suite of tools that enables users to optimize their digital advertising campaigns and maximize their results with ease.
5. Rebranding For A Seamless Partner Experience
The rebranding efforts of Tremor Video to Nexxen are centered around creating a more seamless experience for partners. Nexxen aims to establish stronger and more transparent relationships with its partners by providing enhanced products and services.
By streamlining its brand identity and consolidating its technology stack, Nexxen seeks to simplify the partner experience, making it easier for advertisers and publishers to navigate the digital advertising landscape.
6. Simplifying Partnerships With Nexxen
Nexxen’s rebranding strategy is focused on simplifying partnerships in the digital advertising industry. By bringing together Amobee, Unruly, and Spearad, Nexxen offers a comprehensive suite of solutions that cover the entire advertising ecosystem.
This consolidation eliminates the need for multiple partners and simplifies the workflow for advertisers and publishers. With Nexxen, partners can enjoy the simplicity and efficiency of having a single partner to address all their digital advertising needs.
7. Nexxen Aims For A Unified Partnership Approach
Nexxen’s rebranding is not just about consolidating its offerings but also about fostering a unified partnership approach. The company aims to forge strong relationships with its partners by providing them with customized solutions tailored to their specific needs.
Nexxen understands that each partner is unique and strives to offer personalized support and guidance throughout their advertising journey. This unified partnership approach sets Nexxen apart in the industry and reinforces its commitment to delivering exceptional results for its clients.
8. One Partner Solution: Nexxen Rebranding Explained
The rebranding of Tremor Video to Nexxen signifies a shift towards becoming a one-stop solution for digital advertising needs. The integration of Amobee, Unruly, and Spearad under the Nexxen brand allows the company to offer a comprehensive suite of products and services.
Clients no longer have to juggle multiple partners and platforms, as Nexxen provides all the necessary tools and expertise for successful digital advertising campaigns. This rebranding is a clear indication of Nexxen’s commitment to simplifying the advertising process and delivering superior results for its partners.
9. Nexxen Brings Simplicity To Marketing Tech Stack
With the introduction of Nexxen DSP, Nexxen SSP, and Nexxen Ad Server, the marketing technology stack undergoes a transformation that brings simplicity and efficiency to the forefront. By aligning its technology stack with the brand identity, Nexxen ensures that its clients can easily navigate and leverage the various platforms.
The Nexxen tech stack empowers advertisers and publishers with the tools they need to reach their target audiences, manage their inventory, and optimize their digital advertising campaigns effectively.
10. Nexxen Rebranding For A More Fluid Partnership Experience
In conclusion, Tremor Video’s rebranding to Nexxen represents a significant milestone in the digital advertising industry. The integration of Amobee, Unruly, and Spearad, alongside the renaming of the tech stack, showcases Nexxen’s commitment to providing a seamless and efficient partnership experience.
By simplifying partnerships and offering a comprehensive suite of solutions, Nexxen aims to revolutionize the way advertisers and publishers navigate the digital advertising landscape. The future of digital advertising is characterized by a more fluid and unified approach, and Nexxen is at the forefront of this transformation.