Best Native Ads Platforms To Sell

Native advertising has become an integral part of online marketing strategies, as it allows advertisers to seamlessly integrate their promotional content into the user experience. This strategic form of advertising has gained significant popularity due to its ability to resonate with audiences and generate higher engagement rates compared to traditional display ads. With the increasing demand for native advertising, several platforms have emerged to cater to the needs of advertisers and publishers looking to leverage this effective marketing tool.

One of the best native ad platforms to sell is Taboola. Taboola was founded in 2007 and has since grown to become one of the leading content discovery platforms, serving over one billion unique users every month. Taboola’s algorithm analyzes user behavior and preferences to present relevant native ads. Their platform offers a wide range of ad formats, including in-feed, video, and recommendation widgets, allowing advertisers to reach their target audience seamlessly.

Another prominent player in the native advertising market is Outbrain. Founded in 2006, Outbrain is known for its high-quality recommendation engine, which helps publishers deliver personalized content recommendations to their readers. Outbrain’s platform not only offers native ad placements on premium publishers’ websites but also provides advertisers with advanced targeting options to ensure their ads are displayed to the right audience at the right time.

Revcontent is another reputable native advertising platform that has gained significant traction in recent years. Launched in 2013, Revcontent prides itself on its commitment to providing high-quality native ad placements while maintaining a strict content quality policy. The platform offers a range of ad formats, including in-content, personalized widgets, and enhanced video ads. With a network of premium publishers, Revcontent provides advertisers with the opportunity to reach a large and diverse audience.

One compelling statistic that emphasizes the importance of native advertising is that it is estimated to account for two-thirds of all digital display ad spending by 2020, reaching a value of $53.4 billion globally. This indicates the significant role native ads play in the digital marketing landscape, and the potential for businesses to leverage this channel to achieve their advertising goals.

In conclusion, native advertising has become a powerful tool for advertisers and publishers alike, enabling them to deliver content in a non-disruptive and engaging way. Platforms like Taboola, Outbrain, and Revcontent have proven to be some of the best native ad platforms to sell, providing a wide range of ad formats and targeting options to meet the needs of advertisers. As the world of online marketing continues to evolve, native advertising will undoubtedly remain an essential component of any successful digital marketing strategy.

Key Takeaways: Best Native Ads Platforms To Sell

When it comes to selling online, native advertising has become an indispensable tool for reaching a wider audience and driving conversions. Native ads seamlessly blend into the content of a platform, making them less intrusive and more effective in capturing users’ attention. To help businesses make the most of native advertising, several platforms have emerged. In this article, we will discuss the best native ads platforms that offer superior targeting, optimization, and monetization opportunities.

1. Outbrain

• Outbrain is a leading native ads platform known for its extensive network and premium publishers.
• With Outbrain, businesses can reach a massive audience across a wide range of categories and demographics.
• The platform provides advanced targeting options, allowing advertisers to deliver their messages to specific audiences.

2. Taboola

• Taboola is another prominent player in the native ads space, offering significant reach and effective campaign optimization.
• Its advanced algorithms help businesses amplify their content and drive traffic to their websites.
• Taboola’s user-friendly interface and detailed analytics make it easy for advertisers to track and optimize their campaigns.

3. Revcontent

• Revcontent stands out for its high-quality traffic and strict content guidelines.
• The platform emphasizes transparency and ensures that advertisers’ content is displayed alongside premium publishers.
• Revcontent’s extensive targeting options enable businesses to reach the right audience and maximize their ROI.

4. Verizon Media Native

• Formerly known as Yahoo Gemini, Verizon Media Native offers access to its vast network of properties, including Yahoo, AOL, and HuffPost.
• With Verizon Media Native, businesses can tap into diverse and engaged audiences.
• The platform provides comprehensive reporting and analytics to help advertisers measure their campaign performance effectively.

5. AdMaven

• AdMaven is a global native ads network that connects publishers and advertisers from around the world.
• The platform’s proprietary optimization technology delivers high-quality traffic and ensures optimal performance for advertisers.
• AdMaven’s user-friendly self-service platform makes it easy for businesses to create and manage their native ad campaigns.

6. TripleLift

• TripleLift specializes in programmatic native advertising, offering native display ads, video, and content recommendation solutions.
• Its advanced machine learning algorithms help businesses achieve better campaign performance and higher engagement rates.
• TripleLift’s integration with multiple ad exchanges allows for seamless targeting and reaching audiences at scale.

7. Native Ads

• Native Ads is an advertising network that focuses solely on native advertising.
• The platform connects advertisers with premium publishers and offers a wide range of advertising formats.
• Native Ads’ real-time optimization algorithms ensure targeted delivery and maximize campaign results.

8. MGID

• MGID is a native advertising platform that boasts a vast network of publishers and high-quality traffic.
• It offers various ad formats, including recommended widgets, in-feed ads, and video placements, catering to different campaign objectives.
• MGID’s intuitive dashboard provides detailed analytics and insights to help advertisers optimize their campaigns effectively.

9. Sharethrough

• Sharethrough is a native advertising platform focused on delivering engaging and non-disruptive ad experiences.
• The platform’s in-feed native ads seamlessly blend into users’ content feeds, ensuring a positive user experience.
• Sharethrough’s comprehensive targeting options enable businesses to reach specific audiences based on demographics, interests, and behavior.

10. StackAdapt

• StackAdapt is a programmatic native advertising platform that offers advanced targeting and optimization capabilities.
• Its AI-powered technology helps businesses reach the right audience at the right time and improve overall campaign performance.
• StackAdapt’s transparent reporting and insights allow advertisers to measure the impact of their campaigns and make data-driven decisions.

11. AdRoll

• AdRoll is an all-in-one advertising platform that includes native ad solutions.
• The platform offers personalized targeting options, retargeting capabilities, and dynamic product recommendations.
• AdRoll’s integrations with major ad exchanges ensure access to diverse inventory and maximize campaign reach.

12. Content.ad

• Content.ad is a native advertising platform that values transparency and premium placements.
• The platform connects advertisers with high-quality publishers, ensuring the relevance and contextuality of native ads.
• Content.ad’s advanced targeting options and real-time optimization deliver exceptional campaign performance.

13. Revcontent Discovery

• Revcontent Discovery is a content recommendation network that focuses on driving engagement and audience growth.
• The platform offers personalized recommendations across a wide range of content categories and devices.
• Revcontent Discovery’s innovative technology enhances the user experience and boosts advertisers’ content visibility.

14. Quora Ads

• Quora Ads provides a unique native advertising opportunity by leveraging the platform’s question-and-answer format.
• Businesses can target relevant audiences based on their interests, expertise, and specific questions they engage with.
• Quora Ads’ cost-effective advertising solutions help businesses generate high-quality leads and drive website traffic.

15. Nativo

• Nativo is a native advertising platform that focuses on storytelling and delivering immersive ad experiences.
• The platform’s creative tools and interactive formats engage users and drive higher click-through rates.
• Nativo’s robust targeting capabilities ensure ads are delivered to the right audiences, maximizing campaign effectiveness.

These native ad platforms offer diverse features and targeting options to help businesses effectively sell products and services online. By leveraging their capabilities, advertisers can reach the right audience, drive engagements, and ultimately boost sales conversions.

FAQ

1. What are native ads platforms?

Native ads platforms are online advertising services or networks that offer a way for advertisers to promote their content in a format that blends seamlessly with the publisher’s website. These platforms provide a platform for advertisers to reach their target audience in a non-disruptive manner.

2. How do native ads platforms work?

Native ads platforms work by allowing advertisers to create ads that match the look and feel of the publisher’s website. These ads are then displayed in the form of articles, videos, or other types of content. The platforms use algorithms to match the ads with relevant content and display them to the target audience.

3. Why should I use a native ads platform?

Using a native ads platform can be beneficial for advertisers as it allows them to reach their target audience in a more subtle and non-intrusive way. Native ads also tend to have higher engagement rates compared to traditional display ads, leading to better brand awareness and increased conversions.

4. What are the advantages of using native ads platforms?

• Higher engagement rates
• Improved brand awareness
• Increased conversions
• Better user experience
• Greater targeting options

5. Can I target specific audiences with native ads platforms?

Yes, native ads platforms offer various targeting options, including demographics, location, interests, and behavior. This allows advertisers to reach their desired audience and increase the chances of their ads being relevant and effective.

6. Are there any restrictions on the content I can promote?

While each native ads platform may have its own guidelines, there are generally restrictions on promoting illegal or adult content. It is important to review the policies of the platform you plan to use to ensure compliance.

7. How do I measure the success of my native ads campaigns?

Native ads platforms typically provide advertisers with analytics tools to measure the success of their campaigns. These tools may include metrics such as impressions, clicks, conversions, and engagement rates. By analyzing these metrics, advertisers can assess the effectiveness of their campaigns and make optimizations accordingly.

8. Can I A/B test my native ads?

Yes, many native ads platforms allow advertisers to A/B test their ads. This involves creating multiple versions of an ad and testing them to see which version performs better in terms of metrics such as click-through rates or conversions. A/B testing can help advertisers optimize their campaigns for better results.

9. How much does it cost to use a native ads platform?

The cost of using a native ads platform can vary depending on factors such as the platform you choose, the desired targeting options, and the competition for ad placement. Generally, advertisers pay based on the number of impressions, clicks, or conversions their ads generate.

10. Can I set a budget for my native ads campaigns?

Yes, most native ads platforms allow advertisers to set a budget for their campaigns. Advertisers can set a daily or monthly budget to control their ad spend and ensure they do not exceed their allocated budget.

11. How do I get started with a native ads platform?

To get started with a native ads platform, you typically need to create an account and set up your campaign. This involves selecting your targeting options, creating your ad creatives, and setting your budget. Once your campaign is set up, it will go through a review process by the platform before it goes live.

12. Can I run native ads on multiple websites?

Yes, most native ads platforms have a network of partner websites where your ads can be displayed. These platforms offer targeting options that allow you to choose the websites where you want your ads to appear, giving you control over the placement of your ads.

13. What types of content can I promote with native ads?

Native ads platforms support various types of content, including articles, videos, product recommendations, and sponsored content. The platform usually provides guidelines on the format and content requirements for each type of ad.

14. Can I track the performance of my native ads campaigns?

Yes, native ads platforms provide analytics and reporting tools that allow advertisers to track the performance of their campaigns. Advertisers can monitor key metrics and make data-driven decisions to optimize their campaigns for better results.

15. Are native ads suitable for all types of businesses?

Native ads can be beneficial for a wide range of businesses, but their effectiveness may vary depending on factors such as the target audience, industry, and campaign objectives. It is recommended to test and monitor the performance of native ads campaigns to determine their suitability for your specific business.

Conclusion

In conclusion, the best native ads platforms to sell provide a unique and effective approach to online advertising and digital marketing. These platforms offer a seamless integration of native ads into the user experience, resulting in higher engagement and conversion rates. By understanding the needs and preferences of their target audience, advertisers can create highly relevant and personalized ad experiences that resonate with consumers.

One of the key advantages of native ads platforms is their ability to blend in with the surrounding content, making them feel less intrusive and more native. This approach helps to mitigate banner blindness and ad fatigue, which are common issues faced by traditional display ads. By seamlessly integrating ads into the user experience, these platforms ensure that the ad content is more likely to be seen and interacted with by the target audience.

Moreover, native ads platforms often provide sophisticated targeting options that allow advertisers to reach their desired audience with precision. Through advanced targeting capabilities such as demographic, geographic, and behavioral targeting, advertisers can ensure that their ads are displayed to the most relevant audience segments. This not only improves the effectiveness of the ads but also maximizes the return on investment for advertisers.

Furthermore, native ads platforms typically offer detailed analytics and reporting tools that provide valuable insights into the performance of the ads. Advertisers can track metrics such as impressions, clicks, conversions, and engagement rates, allowing them to optimize their campaigns in real-time. By analyzing these data, advertisers can gain a deeper understanding of their target audience and make informed decisions to improve the effectiveness of their ads.

Additionally, native ads platforms often offer a variety of ad formats and placements to suit different advertising goals. From in-feed ads that seamlessly integrate into the content stream to recommendation widgets that appear alongside related articles, these platforms provide diverse options for advertisers to choose from. This flexibility allows advertisers to tailor their ad campaigns to specific objectives, whether it is brand awareness, lead generation, or direct sales.

It is also worth noting that many native ads platforms offer programmatic capabilities, enabling advertisers to automate the buying and selling process. Programmatic native advertising streamlines the ad placement and bidding process, making it more efficient and cost-effective for advertisers. This automation also ensures that ads are delivered to the right audience at the right time, further enhancing the relevance and impact of the ads.

Overall, the best native ads platforms to sell offer advertisers a powerful tool to reach their target audience effectively. By seamlessly integrating ads into the user experience, providing sophisticated targeting options, and offering detailed analytics and reporting tools, these platforms empower advertisers to create highly relevant and personalized ad experiences. As online advertising and digital marketing continue to evolve, native ads platforms will undoubtedly play a crucial role in the future of advertising and marketing strategies.