AdWords Alternatives 2017 have become a highly sought-after topic in the realm of online advertising. AdWords, developed by Google, has long dominated the market as the go-to platform for businesses to display their ads on search engine result pages. However, as competition increases and advertising costs surge, advertisers are now exploring alternative avenues to maximize their returns on investment.

Introduced in 2000, AdWords revolutionized the advertising industry by enabling businesses to display targeted ads to potential customers based on their search queries. This concept quickly gained popularity and by 2005, AdWords had become the primary source of revenue for Google. With its dominance in the market, it seemed like no other advertising platform could come close to matching the reach and efficiency of AdWords.

However, as the years went by, advertisers started to face challenges. The cost per click on popular keywords increased significantly, making it harder for smaller businesses to compete. Additionally, the introduction of ad blockers made it even more difficult for businesses to reach their target audience effectively. These factors forced advertisers to explore AdWords Alternatives 2017 that offered better value for their advertising dollars.

One alternative that has gained traction is Facebook Ads. With over 2 billion monthly active users, Facebook offers advertisers an extensive user base and detailed targeting options. In fact, a statistic shows that Facebook accounts for 20% of total digital ad spending worldwide. The ability to target specific demographics and interests on Facebook provides advertisers with a cost-effective way to reach their desired audience.

Another popular alternative is Bing Ads. Bing, Microsoft’s search engine, may not have the market share of Google, but it still attracts a substantial number of users. In fact, Bing powers 36.9% of desktop searches in the United States. This presents advertisers with an opportunity to capture a different audience and potentially reduce competition and costs compared to AdWords.

In addition to these alternatives, online advertising networks such as Taboola and Outbrain have also emerged as viable options. Taboola, known for its native advertising solutions, has a network that reaches over 1 billion people every month. Outbrain, on the other hand, focuses on content discovery and recommends articles to readers on popular websites. Both platforms offer advertisers the ability to reach a large audience and engage with potential customers in a non-intrusive manner.

As the advertising landscape continues to evolve, exploring AdWords Alternatives 2017 has become essential for businesses seeking effective online advertising solutions. With rising costs and increasing competition, advertisers are finding it beneficial to diversify their advertising strategies by leveraging alternative platforms. By considering alternative advertising platforms like Facebook Ads, Bing Ads, Taboola, and Outbrain, businesses can reach their target audience more effectively and optimize their return on investment.

What are some effective alternatives to Adwords in 2017?

Adwords has long been a popular choice among online advertisers and businesses looking to promote their products or services. However, with the ever-evolving nature of the digital marketing landscape, it is essential to explore alternative options that can provide similar, if not better, results. In this article, we will dive into some effective Adwords alternatives for 2017 and discuss their advantages and benefits in detail. Whether you are an established advertiser or a newcomer to the online advertising scene, this comprehensive guide will help you uncover new opportunities for success.

Adwords Alternatives 2017: Exploring the Best Online Advertising Platforms

As the world of online advertising continues to evolve, it becomes crucial for businesses to adapt and explore alternatives to popular advertising platforms like Google AdWords. While AdWords has long been the go-to option for online advertising, there are several other platforms that offer equally effective and sometimes more cost-efficient alternatives. In this article, we will dive into the top AdWords alternatives in 2017 and highlight their features, benefits, and success rates.

1. Bing Ads

When it comes to online advertising, Bing Ads is one of the most popular alternatives to Google AdWords. Bing Ads allows businesses to reach a wider audience, as it is the default search engine for Microsoft’s Windows operating system. With a growing market share, Bing Ads has proven to be a valuable platform for businesses seeking an alternative to AdWords.

One of the major advantages of Bing Ads is its lower competition compared to AdWords. This means that businesses can often achieve higher click-through rates and lower costs per click on Bing Ads. Additionally, Bing Ads offers a seamless integration with the Microsoft Advertising Network, allowing businesses to reach a diverse audience across various Microsoft platforms.

2. Facebook Ads

When it comes to social media advertising, Facebook Ads is undoubtedly one of the most powerful platforms available. With over 2.8 billion monthly active users, Facebook provides businesses with a massive audience and highly customizable targeting options. Its advanced targeting capabilities allow businesses to create highly tailored ad campaigns based on demographics, interests, and behaviors of their target audience.

Additionally, Facebook Ads offers a wide range of ad formats including image ads, video ads, carousel ads, and more. This enables businesses to create engaging and visually appealing ads that resonate with their audience. Moreover, Facebook’s powerful analytics tools provide detailed insights into campaign performance, allowing businesses to optimize their ads for maximum effectiveness.

3. Twitter Ads

For businesses looking to target a younger and more engaged audience, Twitter Ads presents an excellent alternative to AdWords. With over 330 million monthly active users, Twitter offers businesses an opportunity to reach a highly influential audience. Twitter’s ad platform allows businesses to promote their tweets, accounts, or trends, making it a versatile tool for brand awareness and engagement.

One of the key features of Twitter Ads is its real-time nature, allowing businesses to reach users at the right moment. Additionally, Twitter offers a range of targeting options including keywords, interests, followers, and even tailored audiences. This enables businesses to craft highly personalized ad campaigns that resonate with their desired audience and drive desired actions.

4. LinkedIn Ads

When it comes to B2B advertising, LinkedIn Ads emerges as a powerful alternative to AdWords. With over 760 million users, LinkedIn provides businesses with a platform to reach professionals, decision-makers, and industry experts. LinkedIn’s ad platform offers various ad formats including text ads, sponsored content, and display ads, catering to different advertising goals.

LinkedIn Ads also offers advanced targeting options based on job titles, industries, company sizes, and more. This allows businesses to precisely target their ideal customers and generate high-quality leads. Additionally, LinkedIn’s robust analytics tools provide valuable insights into campaign performance, enabling businesses to optimize their ads for maximum ROI.

5. Amazon Advertising

For businesses in the e-commerce industry, Amazon Advertising presents a compelling alternative to AdWords. With over 300 million active customers, Amazon offers businesses an opportunity to target users who are actively searching for products and ready to make a purchase. Amazon Advertising allows businesses to display their ads on Amazon’s search results pages and product detail pages, ensuring maximum visibility.

One of the unique features of Amazon Advertising is its ability to target specific product categories and even individual products. This enables businesses to showcase their products to users who are most likely to have an interest in them, increasing the chances of conversion. With Amazon’s robust analytics and reporting tools, businesses can monitor their ad performance and make informed decisions to optimize their campaigns for better results.

A Growing Shift Towards AdWords Alternatives

In recent years, businesses have increasingly sought out alternatives to Google AdWords due to rising competition and increasing costs. According to statistics, the average cost per click on AdWords increased by over 50% from 2012 to 2017, making it harder for businesses to achieve a favorable ROI. This has fueled the need for exploring alternative platforms that offer similar results at a more affordable price.

Furthermore, the changing landscape of digital advertising has paved the way for new and innovative platforms to emerge. Social media platforms like Facebook, Twitter, and LinkedIn have gained significant ground in the advertising arena, offering businesses unique opportunities to reach their target audiences. Additionally, the rise of e-commerce giants like Amazon has created a lucrative space for targeted advertising, enabling businesses to tap into a vast pool of potential customers.

In conclusion, while AdWords remains a popular choice for online advertising, businesses have a plethora of alternatives to consider in 2017. Platforms like Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Amazon Advertising offer unique features, advanced targeting options, and sometimes more cost-efficient advertising solutions. By diversifying their advertising efforts across these platforms, businesses can reach a broader audience, drive conversions, and achieve their goals in the ever-evolving world of online advertising.

Statistic: The average number of active users on LinkedIn reached 740 million in the first quarter of 2021, making it a promising platform for businesses looking to target professionals and decision-makers.

Key Takeaways: Adwords Alternatives 2017

As an online advertising service or advertising network, it is essential to be aware of alternative platforms to Google Adwords. Here are the key takeaways for Adwords alternatives in 2017:

1. Diversify Your Advertising Strategy

Exploring and utilizing alternative platforms can help diversify your advertising strategy, reducing dependency on a single source.

2. Bing Ads: The Underdog That Delivers

Bing Ads, backed by Microsoft, offers a cost-effective alternative to Adwords with a growing user base and potential for better return on investment (ROI).

3. Facebook Ads: Tapping into Social Media Power

Facebook Ads provides highly targeted advertising options to reach a vast audience, leveraging the power of social media for better ad engagement.

4. LinkedIn Ads: Targeting Professionals and Businesses

If your target audience comprises professionals or businesses, LinkedIn Ads can provide a highly effective platform to reach them.

5. Twitter Ads: Real-Time Ad Engagement

Twitter Ads offer an engaging and real-time advertising experience, targeting users based on their conversations, interests, and followers for maximum impact.

6. Amazon Advertising: E-commerce Focus

For businesses in the e-commerce sector, Amazon Advertising provides access to millions of potential customers looking for products on the popular online marketplace.

7. YouTube Ads: High Impact Video Advertising

Utilizing YouTube Ads allows you to harness the power of video marketing and engage with a massive user base through targeted video advertisements.

8. Native Ads: Seamless Advertisement Integration

Native ads blend seamlessly with the platform they appear on, providing a non-disruptive advertising experience and enhancing user engagement.

9. Reddit Ads: Targeting Specific Interests

Reddit Ads allow you to reach niche audiences by targeting specific subreddits relevant to your industry or target market.

10. Quora Ads: Tapping into Knowledge Sharing

Quora Ads provide an opportunity to engage with users seeking knowledge, allowing you to target ads based on their interests and the topics they follow.

11. AdRoll: Retargeting Made Simple

AdRoll specializes in retargeting ads, offering a comprehensive platform to bring back lost website visitors and convert them into customers.

12. Pinterest Ads: Inspiring Visual Discovery

Pinterest Ads leverage the platform’s visual nature to promote products and inspire users, making it ideal for businesses in the fashion, home decor, and lifestyle sectors.

13. Snapchat Ads: Engaging the Millennial Audience

Snapchat Ads offer a unique opportunity to capture the attention of millennials and Gen Z, utilizing creative and immersive ad formats.

14. Google Display Network: Expanding Your Reach

The Google Display Network allows advertisers to reach a vast audience across millions of websites and apps, providing extensive exposure for your brand.

15. Test and Analyze Results

Experiment with different alternative platforms and analyze the results to identify which ones yield the best performance and return on investment for your advertising campaigns.

By considering these key takeaways and exploring Adwords alternatives, your online advertising service or advertising network can diversify its strategy, reach new audiences, and drive better results for your clients. Keep reading to delve into each alternative platform in detail and unlock their full potential.

FAQs about Adwords Alternatives 2017

1. What are Adwords Alternatives?

Adwords Alternatives are online advertising services or advertising networks that offer similar features and functionality to Google Adwords.

2. Why would I need an Adwords Alternative?

There could be several reasons why you might need an Adwords Alternative. For instance, you may want to diversify your advertising channels, find more cost-effective options, or reach a different audience.

3. Are there any advantages to using Adwords Alternatives?

Yes, there are several advantages to using Adwords Alternatives. These platforms often offer more competitive prices, unique targeting options, and access to different advertising channels.

4. Can I use Adwords Alternatives alongside Google Adwords?

Absolutely! Many advertisers choose to use Adwords Alternatives alongside Google Adwords to maximize their reach and target different audiences.

5. What are some popular Adwords Alternatives in 2017?

• Microsoft Advertising (formerly Bing Ads)
• Facebook Ads
• Amazon Advertising
• LinkedIn Ads

6. Do Adwords Alternatives offer the same targeting options as Google Adwords?

While Adwords Alternatives may not offer the exact same targeting options as Google Adwords, they do provide a range of targeting options such as demographic targeting, interest targeting, and behavioral targeting.

7. Can I import my existing Google Adwords campaigns to Adwords Alternatives?

Some Adwords Alternatives allow you to import your existing Google Adwords campaigns. However, it’s important to note that not all platforms offer this feature, so you may need to manually recreate your campaigns.

8. Are Adwords Alternatives more cost-effective than Google Adwords?

Adwords Alternatives can often be more cost-effective than Google Adwords, especially for businesses targeting specific niche markets. However, the cost-effectiveness may vary depending on your industry and target audience.

9. Can I track the performance of my campaigns on Adwords Alternatives?

Yes, most Adwords Alternatives provide analytics and tracking tools to measure the performance of your campaigns. These tools allow you to track key metrics such as impressions, clicks, conversions, and ROI.

10. Are there any additional fees associated with using Adwords Alternatives?

Some Adwords Alternatives may charge additional fees for certain features or services. It’s important to carefully review the pricing structure of each platform to understand any potential extra costs.

11. Can I target specific geographical locations with Adwords Alternatives?

Yes, Adwords Alternatives typically allow you to target specific geographical locations. This feature is useful for businesses that want to reach a specific local or international audience.

12. Can I run display ads on Adwords Alternatives?

Yes, most Adwords Alternatives provide options to run display ads. However, the display ad formats and specifications may vary between platforms, so it’s important to review their guidelines.

13. Can I use Adwords Alternatives to advertise on mobile devices?

Yes, Adwords Alternatives offer mobile advertising options. They allow you to reach users on mobile devices through various ad formats, such as mobile search ads, in-app ads, and mobile display ads.

14. Can I target specific interests and demographics with Adwords Alternatives?

Yes, Adwords Alternatives typically offer a range of targeting options, including interest targeting and demographic targeting. These options allow you to reach your desired audience based on their interests, demographics, and behavior.

15. How can I choose the right Adwords Alternative for my business?

Choosing the right Adwords Alternative depends on your specific advertising goals, budget, and target audience. It’s important to research and compare different platforms, considering factors such as reach, targeting options, pricing, and customer reviews.

Conclusion

In conclusion, the article explored several key adwords alternatives that have emerged in 2017. These alternatives provide online advertising services and advertising networks with viable options to diversify their digital marketing strategies and optimize their campaigns. Through this exploration, it has become evident that there is no one-size-fits-all solution when it comes to adwords alternatives. Each platform offers unique features and advantages that can be leveraged based on the specific needs and goals of an advertising campaign.

Several notable adwords alternatives were discussed, including Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Amazon Advertising. Bing Ads was highlighted as a powerful alternative due to its collaboration with Microsoft and its extensive network of partners. Facebook Ads, with its massive user base and advanced targeting options, emerged as another strong contender in the adwords alternative landscape. Twitter Ads, LinkedIn Ads, and Amazon Advertising were also identified as effective options for reaching targeted audiences and driving conversions.

Moreover, it was noted that while Adwords has a dominant presence in the online advertising industry, advertisers and marketers should consider diversifying their ad spend across multiple platforms to maximize reach and effectiveness. By incorporating adwords alternatives into their digital strategies, businesses can tap into different customer networks, increase brand visibility, and explore new avenues for growth. It is crucial for advertisers to conduct thorough research and employ data-driven decision-making to identify the platforms that align most effectively with their target audience.

Additionally, the article emphasized the significance of tracking and analyzing key metrics to evaluate the performance of adwords alternatives. Implementing conversion tracking, click-through rates, and return on ad spend measurements are crucial in assessing the effectiveness and ROI of advertising campaigns. Advertisers should continuously monitor and optimize their campaigns on these alternative platforms to ensure that their marketing efforts are driving tangible results.

Furthermore, it is important to mention that adwords alternatives should not be viewed as replacements for Adwords, but rather as complementary tools. Advertisers are encouraged to explore various platforms and allocate their budgets based on their campaign goals, target audience, and advertising objectives. By incorporating a mix of adwords alternatives and Adwords, advertisers can cover a broader range of digital advertising channels and maximize their overall performance.

Lastly, it is clear from the discussion that the online advertising landscape is continuously evolving, offering advertisers and marketers a multitude of options to engage with their audience. Adwords alternatives in 2017 present exciting opportunities for businesses to expand their advertising reach, increase brand awareness, and ultimately drive conversions. Moving forward, it is crucial for businesses to stay informed about emerging platforms and industry trends to remain competitive in today’s digital advertising space.