Facebook advertising has revolutionized the world of online advertising. In 2017, some of the best Facebook ads emerged, leaving a lasting impression on both advertisers and consumers. These ads leveraged the platform’s extensive audience reach and sophisticated targeting capabilities to effectively engage users. With the ability to customize campaigns based on demographics, interests, and behaviors, Facebook ads have become an essential tool for businesses to increase brand visibility and drive conversions.

One standout Facebook ad of 2017 was the Burger King “Google Home of the Whopper” campaign. This ad cleverly exploited a loophole in Google Home devices, triggering them to read out the Wikipedia page for the Whopper Burger. Burger King’s innovative use of technology not only garnered significant media attention but also increased brand awareness, ultimately resulting in a boost in sales. This ad showcases the power of creativity and the ability to capture consumers’ attention in a highly competitive digital landscape.

Another noteworthy Facebook ad of 2017 was Airbnb’s “#LiveThere” campaign. This campaign aimed to redefine the concept of travel and promote a more authentic and local experience for travelers. Through visually stunning videos and photos, Airbnb captured the imaginations of users, inspiring them to explore unique destinations and connect with local communities. This ad resonated with travelers who value immersive experiences, and it helped solidify Airbnb as a trusted and innovative brand within the travel industry.

The “Fearless Girl” ad by State Street Global Advisors was another Facebook ad that made waves in 2017. This powerful ad depicted a young girl defiantly facing the iconic Wall Street bull, symbolizing gender equality in the financial industry. With a strong social message, this ad received widespread praise and became a viral sensation, generating millions of views and sparking conversations about gender diversity in corporate America. State Street Global Advisors’ campaign demonstrated the tremendous influence of ads that align with social causes, resonating with consumers on a deeper level.

In addition to these standout ads, the overall shift towards video content was a significant trend in 2017. According to Social Media Examiner, 90% of Facebook users accessed the platform on mobile devices, and videos had a higher engagement rate compared to other ad formats. Advertisers capitalized on this trend and created compelling video ads that effectively conveyed their brand message and captured users’ attention.

Furthermore, targeting capabilities played a crucial role in the success of Facebook ads in 2017. Advertisers could reach specific audiences based on their demographics, interests, and behaviors, allowing for more personalized and relevant campaigns. This level of precision targeting led to higher conversion rates and improved return on investment for advertisers.

By analyzing the best Facebook ads of 2017, online advertising services or advertising networks can gain valuable insights into what makes an effective and engaging ad campaign. The ability to be creative, utilize new technologies, and tap into social issues resonates with users on a deeper level. Additionally, incorporating video content and leveraging Facebook’s targeting capabilities can greatly enhance the performance of ad campaigns. Facebook advertising continues to evolve, and staying informed about the best practices and trends is essential for advertisers looking to maximize their online presence.

What were the best Facebook ads of 2017? How do they impact online advertising services and networks?

In the realm of online advertising services and networks, staying up-to-date with the latest trends and best practices is crucial to achieving success. One platform that has consistently proven to be a powerful advertising tool is Facebook. With its extensive user base, targeting options, and innovative ad formats, Facebook allows businesses to reach their target audience with precision and creativity. In 2017, numerous businesses leveraged the platform to create outstanding ads that captivated users and achieved remarkable results. In this article, we will examine the best Facebook ads of 2017 and explore how they have impacted online advertising services and networks.

Before delving into the specific examples of the best Facebook ads of 2017, it is essential to understand the significance of these ads for online advertising services and networks. Facebook ads have emerged as a game-changer in the industry, offering marketers unparalleled reach and targeting capabilities. With over 2.8 billion monthly active users as of 2021, Facebook presents an immense opportunity to connect with a wide range of potential customers. This level of exposure is unparalleled, allowing businesses to extend their outreach and expand their customer base.

One of the key advantages of Facebook ads is their sophisticated targeting options. The platform collects vast amounts of data from its users, including their demographics, interests, and behavior. This wealth of information enables advertisers to create highly targeted campaigns that reach the right people at the right time. By efficiently reaching their target audience, businesses can maximize the efficiency of their ad spend and achieve higher returns on investment.

Furthermore, Facebook’s ad formats offer advertisers a range of creative possibilities. From simple image ads to engaging videos and interactive carousels, businesses can showcase their products or services in a visually captivating manner. This flexibility allows advertisers to experiment with different formats and find the ones that resonate best with their target audience. By utilizing visually appealing and engaging ads, businesses can grab the attention of users and compel them to take action, such as making a purchase or signing up for a newsletter.

With these advantages in mind, let’s now explore some of the best Facebook ads of 2017 in greater detail. By analyzing these successful campaigns, we can gain insights into the strategies and techniques that have proven effective in capturing users’ attention and driving results.

One notable example of an exceptional Facebook ad in 2017 was the campaign launched by Company XYZ, a leading e-commerce brand. XYZ utilized a combination of eye-catching visuals, engaging storytelling, and a compelling call-to-action to create a memorable ad that resonated with its target audience. By focusing on the emotional benefits of their product and providing a clear solution to a common problem, XYZ effectively captured the attention of Facebook users and generated a high click-through rate.

Another noteworthy Facebook ad campaign was executed by Company ABC, a software company specializing in productivity tools. ABC leveraged Facebook’s video ad format to effectively showcase the benefits of their new product. Through a series of short, engaging videos, ABC highlighted the key features of their software and how it could revolutionize users’ workflow. By combining a visually appealing ad with informative content, ABC successfully captured the interest of users and achieved a high conversion rate.

By examining these examples, it becomes evident that the best Facebook ads of 2017 were characterized by several key elements. Firstly, a strong and compelling visual component was crucial in grabbing users’ attention amidst a sea of competing content. Eye-catching images or videos that conveyed the essence of the product or service played a vital role in piquing users’ interest and encouraging them to learn more.

Secondly, storytelling played an essential part in the success of these ads. By crafting a narrative that resonated with their target audience, businesses were able to forge a connection and evoke emotional responses. Whether it was addressing a pain point or highlighting the unique value proposition, storytelling allowed brands to establish a meaningful relationship with users and create a lasting impression.

Lastly, strong calls-to-action were instrumental in driving user engagement and conversion. By clearly communicating the next step users needed to take, whether it was visiting a website, making a purchase, or signing up for a newsletter, businesses guided users through the customer journey and facilitated the desired action. A well-crafted call-to-action instilled a sense of urgency and motivation, compelling users to act without hesitation.

These characteristics and strategies employed by the best Facebook ads of 2017 have had a significant impact on online advertising services and networks. Advertisers have recognized the importance of visual appeal, storytelling, and compelling calls-to-action in their campaigns. As a result, advertising networks have responded by providing tools and resources that enable businesses to create visually stunning ads, develop captivating narratives, and optimize their calls-to-action for maximum impact.

Additionally, the success of these ads has highlighted the importance of data-driven targeting and segmentation. By leveraging the data available on Facebook, advertisers can ensure their ads are delivered to the most relevant audience. Online advertising services and networks have responded by refining their targeting capabilities, offering advertisers more options to reach their desired customer segments. This increased precision in targeting allows advertisers to tailor their messages and offerings to specific demographics, interests, or behaviors, resulting in higher conversion rates and improved return on investment.

In conclusion, the best Facebook ads of 2017 have revolutionized online advertising services and networks by showcasing the power and effectiveness of the platform. These ads have demonstrated the significance of visually appealing content, compelling storytelling, and persuasive calls-to-action in capturing users’ attention, driving engagement, and ultimately achieving results. As advertisers continue to refine their strategies based on the success of these ads, the landscape of online advertising services and networks will continue to evolve, providing businesses with even more opportunities to connect with their target audience and achieve their marketing objectives.

Top Facebook Ads of 2017

Facebook has undeniably become one of the most powerful advertising platforms for businesses and brands of all sizes. In 2017, many advertisers leveraged the platform to create and promote highly successful ads. In this article, we will showcase some of the best Facebook ads of 2017, highlighting their unique features, strategies, and impressive results.

1. Nike’s “Just Do It”

Nike’s “Just Do It” campaign on Facebook in 2017 gained significant attention and appreciation from the audience. The ad featured a powerful message that inspired and motivated viewers to pursue their dreams and overcome obstacles. The use of captivating visuals and compelling storytelling made this ad a huge success, generating millions of views, likes, and shares. Nike managed to create an emotional connection with their target audience, resulting in increased brand awareness and engagement.

2. Coca-Cola’s “Share a Coke”

Coca-Cola’s “Share a Coke” campaign has become a global phenomenon. In 2017, this campaign took the Facebook platform by storm with its personalized and shareable content. The ad showcased Coke bottles with various names and encouraged people to find and share their own personalized bottles. This interactive and highly engaging ad generated massive user participation, with people tagging their friends, family members, and loved ones. The “Share a Coke” campaign not only strengthened Coca-Cola’s brand identity but also boosted their social media reach and customer engagement.

3. Airbnb’s “We Accept”

Airbnb’s “We Accept” ad campaign was one of the most impactful and socially conscious ads of 2017. The campaign aimed to promote acceptance, diversity, and inclusion by featuring people from different backgrounds and cultures. Airbnb effectively conveyed its message through emotionally charged visuals and inspiring stories, resonating with users worldwide. This ad received widespread praise, generating a significant positive response on Facebook. It not only enhanced Airbnb’s reputation but also positioned the brand as a champion of diversity and belonging.

4. Starbucks’ “Unicorn Frappuccino”

Starbucks’ “Unicorn Frappuccino” ad is a perfect example of how a limited-time offer and visually captivating content can create buzz and drive sales. This ad featured the vibrant and whimsical Unicorn Frappuccino, enticing Facebook users to try this unique drink before it was gone. Starbucks successfully leveraged FOMO (Fear Of Missing Out) marketing by promoting the drink for a limited period, encouraging customers to act quickly. The ad went viral, sparking conversations, and boosting foot traffic to Starbucks stores. This campaign proved to be a major success, resulting in a substantial increase in sales and brand awareness.

5. GoPro’s Adventure-Filled Videos

GoPro consistently delivers outstanding visual content, and their Facebook ads in 2017 were no exception. The brand showcased breathtaking adventure-filled videos captured with their cameras, inspiring viewers to go out and explore the world. By featuring user-generated content, GoPro managed to create an authentic and relatable experience for its audience. These awe-inspiring videos received millions of views, likes, and shares, further cementing GoPro’s position as a leader in action cameras and compelling storytelling.

6. Amazon’s Prime Day Deals

Amazon’s Prime Day is an annual event that offers exclusive deals and discounts to Amazon Prime members. In 2017, Amazon utilized Facebook ads to promote this highly anticipated event. The ad showcased some of the best deals available during Prime Day, encouraging users to take advantage of the limited-time offers. With its vast customer base, Amazon’s Facebook ads reached millions of people, driving a surge in sales and Prime membership subscriptions. The success of this campaign highlighted the power of combining a compelling offer with effective ad targeting.

7. BMW’s “Eyes on Gigi Hadid”

BMW’s collaboration with supermodel Gigi Hadid created a buzz on Facebook in 2017. The ad featured Gigi Hadid driving a new BMW model, captivating users with stunning visuals and a touch of glamour. This campaign aimed to position BMW as a luxury brand associated with style and sophistication. By leveraging Gigi Hadid’s popularity and influence, BMW successfully captured the attention of their target audience, resulting in increased brand exposure and engagement.

8. McDonald’s “My Burger” Contest

McDonald’s “My Burger” contest was a brilliant example of user-generated content and audience participation. The ad encouraged customers to create and submit their unique burger recipes, with the chance to have their creation featured on the McDonald’s menu. This contest generated a significant amount of buzz, with people sharing their creations and engaging with the brand on Facebook. McDonald’s successfully tapped into their customers’ creativity, loyalty, and love for their products.

9. Oreo’s Timely Marketing

Oreo has become known for its timely and humorous marketing campaigns, and in 2017, they continued to excel on Facebook. From celebrating events like Halloween and Valentine’s Day to staying up-to-date with pop culture references, Oreo continuously created relevant content that resonated with their audience. By joining real-time conversations, Oreo successfully increased brand visibility and engagement on Facebook, positioning themselves as a fun and relatable brand.

10. Samsung’s Galaxy S8 Launch

Samsung’s Facebook ads for the launch of their Galaxy S8 in 2017 showcased innovative features and stunning visuals, capturing the attention of tech enthusiasts worldwide. The ad highlighted the sleek design, edge-to-edge display, and advanced camera capabilities of the Galaxy S8, positioning it as a superior smartphone. Samsung effectively used Facebook’s targeting options to reach tech-savvy users, resulting in increased pre-orders and sales of the Galaxy S8.

These were just a few examples of the best Facebook ads of 2017, each utilizing unique strategies to engage their target audiences effectively. Facebook continues to evolve as a powerful advertising platform, offering businesses numerous opportunities to connect with their customers and drive impressive results.

According to recent statistics, Facebook had over 2.8 billion monthly active users as of the fourth quarter of 2020. This vast user base presents a massive potential audience for businesses looking to advertise on the platform. As the platform continues to develop and introduce new features and targeting options, it will be exciting to see what innovative and successful ads will emerge in the coming years.

Key Takeaways: Best Facebook Ads Of 2017

As an online advertising service or advertising network, it is crucial to stay updated on the latest trends and best practices in the industry. Facebook Ads have proven to be an effective tool for reaching a wide audience and generating leads. In this article, we will discuss the best Facebook Ads of 2017, highlighting key takeaways that can enhance your advertising strategies and help you achieve better results.

1. Visual Appeal Matters

The most successful Facebook Ads of 2017 incorporated visually appealing elements. High-quality images or videos that grab attention and convey the message effectively are more likely to engage users and elicit a response.

2. Storytelling is Key

Facebook Ads that succeeded in 2017 were those that told a story and connected with the audience on an emotional level. By creating a narrative that resonates with your target audience, you can create a lasting impact and build brand loyalty.

3. Personalization Increases Engagement

Customizing Facebook Ads based on user preferences, demographics, or behavior can significantly enhance the engagement rate. Personalized ads make users feel valued, leading to higher click-through rates and conversion rates.

4. Relevance is Paramount

When it comes to Facebook Ads, relevance is crucial. Ads that are tailored to the interests and needs of the target audience are more likely to gain attention and drive desired actions. Segmenting your audience and creating customized ads can boost the effectiveness of your campaigns.

5. Mobile Optimization is Crucial

In 2017, the majority of Facebook users accessed the platform through mobile devices. Therefore, it is essential to optimize your ads for mobile viewing, ensuring they look good and function well on smaller screens. Responsive design and mobile-first approach are essential for successful Facebook Ads.

6. Call-to-Action (CTA) Matters

A clear and compelling call-to-action is essential to guide users towards the desired action. Including a strong CTA in your Facebook Ads can improve click-through rates and conversion rates.

7. Video Ads Dominate

Video ads gained significant popularity in 2017, with more businesses leveraging the power of motion and storytelling. Incorporating videos in your Facebook Ads can capture attention, boost engagement, and leave a lasting impression on viewers.

8. User-Generated Content (UGC) Builds Trust

Facebook Ads that featured user-generated content, such as testimonials or reviews, were successful in building trust and credibility. UGC creates a sense of authenticity and genuine connection with potential customers.

9. Social Proof Increases Conversions

By showcasing social proof, such as the number of likes, shares, or positive reviews, in your Facebook Ads, you can create a sense of credibility and encourage users to take action. Highlighting positive user experiences can significantly boost conversions.

10. Experiment with Different Ad Formats

2017 witnessed the emergence of various ad formats on Facebook, including carousel ads and canvas ads. To find out what works best for your target audience, don’t be afraid to experiment with different formats and iterate based on the results.

11. Influencer Marketing Drives Engagement

Collaborating with influencers to promote your Facebook Ads can increase the reach and engagement of your campaigns. Influencers have a loyal following and can effectively endorse your brand, creating a sense of trust and authenticity.

12. Don’t Underestimate the Power of Facebook Live

Facebook Live offers a unique opportunity to engage with your audience in real-time. Hosting live events, Q&A sessions, or behind-the-scenes footage can create a sense of exclusivity and build a stronger connection with your target audience.

13. Embrace Retargeting and Lookalike Audiences

Retargeting ads and lookalike audiences proved to be highly effective in 2017. By targeting users who have previously interacted with your brand or creating a lookalike audience based on your existing customers, you can improve targeting and increase conversion rates.

14. Don’t Neglect Ad Copy

While visuals play a crucial role, the ad copy should not be underestimated. Compelling and concise copy that highlights the unique selling points and the benefits of your product or service can significantly impact the success of your Facebook Ads.

15. Continuous Testing and Optimization are Essential

The best Facebook Ads of 2017 were a result of continuous testing and optimization. To achieve optimal results, it is important to monitor ad performance, experiment with different elements, and refine your strategies based on data and insights.

By implementing these key takeaways from the best Facebook Ads of 2017, you can enhance your advertising strategies, reach a wider audience, and achieve better results on the platform. Keep a pulse on the latest trends and continuously adapt your strategies to stay ahead in the dynamic world of online advertising on Facebook.

FAQs – Best Facebook Ads Of 2017

1. What are Facebook ads?

Facebook ads are paid advertisements that appear on Facebook’s platform and are designed to help businesses reach their target audience and achieve their marketing objectives.

2. How can Facebook ads benefit my business?

Facebook ads provide a powerful platform to increase brand awareness, drive website traffic, generate leads, promote products or services, and increase conversions. They allow you to reach a targeted audience based on various demographic and psychographic factors.

3. What made the Facebook ads of 2017 stand out?

The Facebook ads of 2017 stood out due to their creativity, engaging content, and effective targeting strategies. They delivered memorable experiences, evoked emotions, and resonated with their intended audience.

4. Are the Best Facebook Ads of 2017 relevant to my business?

While the specific ads featured may not be directly relevant to your business, the strategies and techniques behind them can still provide valuable insights and inspiration for creating successful Facebook ad campaigns.

5. How can I create effective Facebook ads for my business?

To create effective Facebook ads, start by clearly defining your marketing objectives, understanding your target audience, and crafting compelling ad content. Utilize appealing visuals, test different ad formats, optimize your targeting, and regularly track and analyze your campaign performance.

6. Can Facebook ads help increase my website’s traffic?

Yes, Facebook ads can be a powerful tool to drive traffic to your website. By creating engaging ad content and targeting the right audience, you can generate clicks and redirect users to your website, helping increase its traffic.

7. How much do Facebook ads cost?

The cost of Facebook ads depends on various factors, including your targeted audience, ad objectives, ad placement, and competition. You can choose to set a budget based on daily or lifetime spending, and Facebook will optimize your ad delivery accordingly.

8. How do I measure the success of my Facebook ad campaigns?

Facebook provides robust analytics and reporting tools to measure the success of your ad campaigns. You can track metrics such as reach, engagement, click-through rates, conversions, and return on ad spend (ROAS) to assess the effectiveness and impact of your campaigns.

9. Can I target a specific audience with my Facebook ads?

Yes, Facebook offers detailed targeting options to help you reach your desired audience. You can target based on demographics, interests, behaviors, location, and even custom audience segments. This allows you to refine your audience and ensure your ads reach the right people.

10. How long does it take to create and run a Facebook ad campaign?

The time required to create and run a Facebook ad campaign depends on various factors, including the complexity of your campaign, the number of ad creatives, the extent of targeting, and the approval process. It can range from a few hours to a few days.

11. Are there any restrictions on the content of Facebook ads?

Yes, Facebook has guidelines and policies regarding the content of ads. They prohibit ads containing misleading information, offensive content, or violating any intellectual property rights. It is important to review Facebook’s advertising policies before creating your ads.

12. Can I edit or modify my Facebook ads once they are live?

Yes, you can edit and modify your Facebook ads even after they are live. You can make changes to the ad text, visuals, targeting, budget, and other parameters. However, significant modifications might require the ad to undergo a re-approval process.

13. Should I use images or videos in my Facebook ads?

Both images and videos can be effective in Facebook ads, depending on your campaign objectives and messaging. Images are great for capturing attention, while videos allow for storytelling and showcasing product or service features. Test both formats to see what works best for your audience.

14. Can I run Facebook ads without a Facebook business page?

No, to run Facebook ads, you need to have a Facebook business page. The ads are linked to your page, and they help drive engagement and reach on your page as well.

15. What is the recommended frequency of Facebook ad campaigns?

The recommended frequency of Facebook ad campaigns varies depending on your marketing objectives, the audience size, and the campaign duration. It is advisable to avoid excessive ad frequency to prevent ad fatigue, but you should also ensure your ads have enough exposure to generate desired results.

Conclusion

In conclusion, the best Facebook ads of 2017 showcased the power and potential of this social media platform as an effective advertising tool. These ads demonstrated creative and innovative approaches to capturing the attention of the target audience, engaging them with compelling visuals, and delivering a strong brand message. The key insights from these ads can be summarized as follows:

Firstly, the importance of storytelling in Facebook ads cannot be overstated. Many of the best ads of 2017 used storytelling techniques to create a connection with the viewer and evoke emotions. By telling a compelling story, these ads were able to grab the audience’s attention and leave a lasting impact. This highlights the significance of crafting a narrative that resonates with the target audience and aligns with the brand’s values and message.

Secondly, video content emerged as a dominant force in the best Facebook ads of 2017. With the increasing popularity of video consumption on social media, it is no surprise that advertisers leveraged this medium to deliver their messages effectively. The ads that incorporated video elements were able to capture the viewer’s attention and deliver a strong brand message within a short span of time. This indicates the importance of investing in high-quality video production and developing engaging content that keeps the audience hooked.

Furthermore, the use of user-generated content (UGC) was another prominent trend in the best Facebook ads of 2017. By featuring real customers and their experiences, these ads were able to build trust and authenticity. UGC creates a sense of relatability and allows the audience to envision themselves in the same situation, increasing the chances of engagement and conversion. This underscores the significance of encouraging and leveraging user-generated content in Facebook advertising campaigns.

Additionally, personalization played a crucial role in the success of many Facebook ads in 2017. By harnessing the power of Facebook’s user data, advertisers were able to deliver tailored messages and experiences to individual users based on their interests, demographics, and behavior. This level of personalization not only enhances the user experience but also increases the likelihood of conversions. Advertisers should consider leveraging audience segmentation and targeting options provided by Facebook to deliver personalized ad experiences and maximize the impact of their campaigns.

Moreover, the best Facebook ads of 2017 demonstrated the importance of strong visuals in capturing the attention of the audience in the crowded news feed. These ads employed vibrant colors, eye-catching images, and bold typography to stand out and make a lasting impression. Advertisers should invest in high-quality visuals that are consistent with their brand identity and use them strategically to create visual cues that attract the viewer’s gaze.

Lastly, the best Facebook ads of 2017 recognized the power of social proof in influencing consumer behavior. By showcasing positive feedback, testimonials, and social endorsements, these ads were able to build credibility and establish trust with potential customers. This highlights the significance of incorporating social proof elements into Facebook ads, such as customer reviews, ratings, and endorsements, to persuade and convince the audience of the brand’s value and quality.

In conclusion, the best Facebook ads of 2017 demonstrated the importance of storytelling, video content, user-generated content, personalization, strong visuals, and social proof in creating impactful advertising campaigns. Advertisers should take these key insights into consideration when developing their own Facebook ads to maximize their reach, engagement, and conversion rates. By staying informed about the latest trends and strategies in Facebook advertising, advertisers can stay ahead of the competition and achieve their marketing goals effectively.