Best Video Ads 2016

Videos have become an integral part of online advertising campaigns, and 2016 witnessed some groundbreaking videoads that captivated millions of viewers worldwide. These ads not only showcased the power of storytelling but also demonstrated the effectiveness of video content in increasing brand awareness and engagement. One such video ad was Nike’s “The Switch,” released during the UEFA European Championship. This 6-minute film combined the worlds of soccer and imagination, featuring Cristiano Ronaldo and several other football stars. It garnered a staggering 87 million views on YouTube alone, making it one of the most-watched video ads of 2016.

The significance of best video ads in 2016 can be traced back to the explosive growth of digital video consumption. According to eMarketer, US adults spent an average of 81 minutes each day watching digital video content, a 20% increase from the previous year. This trend presents a massive opportunity for advertisers to connect with their target audience using compelling video ads. Moreover, with the proliferation of smartphones and the rise of social media platforms like Facebook, Instagram, and Snapchat, brands now have numerous avenues to reach potential customers.

One notable aspect of the best video ads in 2016 was their ability to create emotional connections with viewers. Research shows that emotionally engaging ads are more likely to be shared and remembered. Procter & Gamble’s “Thank You, Mom” campaign for the 2016 Olympics perfectly exemplified this. The ad showcased the journey of Olympic athletes and the pivotal role their mothers played in shaping their success. By highlighting the emotional bond between mothers and their children, the ad struck a chord with millions of viewers, resulting in high engagement and brand recognition.

Another compelling statistic from 2016 revealed that branded videos on social media platforms were shared 1200% more than text and image-based posts combined. This highlights the growing preference for video content among online audiences. Brands that recognized this shift invested heavily in creating visually stunning and engaging video ads to differentiate themselves from the competition. Coca-Cola’s “Taste the Feeling” campaign, which featured a series of short, catchy videos, perfectly captured the essence of the brand and resonated with viewers around the world.

Furthermore, best video ads in 2016 embraced the power of storytelling. Rather than solely focusing on product features or promotional messaging, these ads utilized storytelling techniques to create a deeper connection with the audience. For example, John Lewis’s Christmas ad, “Buster the Boxer,” told the heartwarming story of a dog’s excitement for a trampoline. The ad garnered massive popularity, with millions of shares and positive feedback from viewers.

In conclusion, the best video ads of 2016 were marked by their ability to engage viewers emotionally, capitalize on the rise of digital video consumption, and leverage social media platforms effectively. By recognizing the importance of storytelling and creating visually stunning content, these ads successfully captured the attention and loyalty of online audiences. As video continues to dominate the online advertising industry, it is crucial for advertisers to learn from the successes of 2016 and continue to innovate and deliver captivating video ads in the years to come.

What were the Best Video Ads of 2016?

In the world of online advertising, video ads have become an essential tool for businesses to connect with their target audience and promote their products or services. Every year, companies strive to create captivating and memorable video ads that will resonate with viewers and leave a lasting impression. As we look back on the year 2016, we can’t help but wonder which video ads stood out and captured the attention of millions. In this article, we will explore the best video ads of 2016 and analyze what made them successful. From heartwarming storytelling to jaw-dropping special effects, these ads pushed the boundaries of creativity and effectiveness in the world of online advertising.

Before we dive into the best video ads of 2016, it is crucial to understand the power and impact of video advertising. Video ads have the ability to convey emotions, tell stories, and engage viewers in a way that other forms of advertising simply cannot. With the rise of video-sharing platforms like YouTube and social media networks embracing video content, businesses have recognized the immense potential video ads hold in reaching a wider audience and boosting brand awareness. Video ads allow advertisers to showcase their products or services in a visually compelling manner, capturing the attention of viewers and increasing the chances of conversions. With such potential, it’s no wonder that companies invest significant resources in creating the best video ads possible.

So, what distinguishes the best video ads of 2016 from the rest? These ads are more than just promotional content; they are mini cinematic experiences that transport viewers into a different world. They evoke emotions, tell stories, and leave a lasting impact. Whether it’s through humor, touching moments, or mesmerizing visuals, the best video ads of 2016 managed to captivate audiences and effectively deliver their intended message. By examining these ads and understanding their key elements and strategies, businesses can gain valuable insights into creating their own successful video ad campaigns.

In the following sections, we will take a closer look at some of the best video ads of 2016, analyzing their creative approaches, storytelling techniques, and overall impact. From the heartwarming Budweiser Super Bowl ad that tugged at the heartstrings to the visually stunning GoPro ad that took viewers on breathtaking adventures, we will explore the elements that made these ads stand out and resonate with viewers. By breaking down the strategies employed in these ads, businesses can apply similar techniques to their own video ads and increase the chances of making a memorable impact on their target audience.

With the continuous advancements in technology and the increasing popularity of video content, the world of online advertising is constantly evolving. The best video ads of 2016 serve as a benchmark for excellence, but businesses must also adapt and innovate to stay ahead of the competition. By studying these exceptional ads and gaining insights into their success, advertisers can refine their video ad strategies and create compelling content that captivates viewers and drives their business goals. In the next part of this article, we will delve into the first of the best video ads of 2016, analyzing its key elements and the impact it had on viewers.

Diving into Best Video Ads 2016

When it comes to video advertising, staying ahead of the game is crucial for any online advertising service or advertising network. With the ever-evolving digital landscape, it’s important to analyze and understand the best video ads of 2016 to gain insights and inspiration for future campaigns. In this article, we will dive into the core sections of the best video ads of 2016, showcasing their creativity, effectiveness, and impact.

The Power of Emotional Storytelling

One prevailing trend among the best video ads of 2016 was the power of emotional storytelling. Advertisers tapped into viewers’ emotions, leaving a lasting impact and creating a meaningful connection. An example of this is the video ad campaign by Google titled “Year in Search.

In this ad, Google combined various real-life stories with searches that captured the essence of the year 2016. It touched upon significant events, personal achievements, and social phenomena. By using emotionally charged footage and showcasing real people’s experiences, Google successfully engaged viewers and highlighted the role of the search engine in shaping people’s lives.

Keyword: Best Video Ads 2016

Humor That Stands Out

Another element that defined the best video ads of 2016 was the use of humor. Brands leveraged comedic storytelling to capture the audience’s attention, stand out from the competition, and create a memorable viewing experience. One remarkable example is the ad campaign by Dollar Shave Club.

With their ad titled “Our Blades Are F***ing Great,” Dollar Shave Club introduced their brand in a hilariously unconventional manner. The founder, Michael Dubin, delivered a humorous monologue while showcasing the company’s products and services. This clever humor not only entertained viewers but also effectively communicated the company’s value proposition and differentiated it from traditional razor brands.

Authenticity and Real-Life Experiences

The best video ads of 2016 had a significant emphasis on authenticity and real-life experiences. Brands aimed to connect with their target audience by portraying relatable situations and genuine emotions. A prime example is the ad campaign by Airbnb titled “Wall and Chain.”

In this emotional ad, Airbnb showcased a father and daughter who embarked on a journey to explore a new city and immerse themselves in the local culture. The ad emphasized the power of travel and the meaningful connections it can foster. By focusing on the human aspect rather than solely promoting their services, Airbnb effectively conveyed their brand values and positioned themselves as a platform facilitating authentic experiences.

User-Generated Content

The rising popularity of user-generated content (UGC) was evident in the best video ads of 2016. Brands recognized the value of leveraging content created by their own customers to establish trust, authenticity, and a sense of community. GoPro’s ad campaign perfectly exemplified this trend.

GoPro’s “Triumph” ad featured breathtaking footage captured by GoPro users. The ad showcased the versatility and durability of their cameras, while also celebrating the adventures and achievements of individuals from all walks of life. By highlighting real user experiences, GoPro effectively influenced viewers’ perception of their brand and encouraged them to capture and share their own extraordinary moments.

Educational and Informative Content

The best video ads of 2016 didn’t just aim for entertainment; they also delivered educational and informative content. Brands utilized video ads as a platform to impart knowledge, showcase their expertise, and provide valuable insights to their target audience. One standout example is the video ad campaign by IBM Watson.

In their ad titled “IBM Watson: The Cognitive Platform,” IBM introduced the concept of cognitive computing and the capabilities of their artificial intelligence system, Watson. The ad explained complex concepts in a visually engaging manner, making it accessible to a broad audience. By combining education with promotion, IBM effectively positioned themselves as pioneers in the field of artificial intelligence and garnered interest and trust from potential customers.

The Impact of Best Video Ads 2016

These best video ads of 2016 showcased the power of creativity, storytelling, and the use of different advertising techniques. They left a lasting impact on viewers, increasing brand visibility, engagement, and ultimately driving business results. According to a survey conducted by AdWeek, 87% of marketers reported a positive impact on their brand reputation and awareness through video ads, further emphasizing the significance of utilizing video as a core advertising strategy.

As the digital landscape continues to evolve, it’s important for online advertising services and advertising networks to analyze and incorporate the techniques used in the best video ads of 2016. By leveraging emotional storytelling, humor, authenticity, user-generated content, and educational delivery, brands can create compelling video ads that resonate with their target audience and drive meaningful results.

Statistic: According to the survey conducted by AdWeek, 87% of marketers reported a positive impact on their brand reputation and awareness through video ads.

Key Takeaways from the Best Video Ads 2016

Video advertising has become an essential component of any successful online advertising campaign. For advertising networks and services, it is crucial to stay updated on the latest trends and strategies in video ads to effectively reach and engage target audiences. In this article, we highlight the key takeaways from the best video ads of 2016, offering valuable insights that can be applied to optimize advertising efforts.

1. Storytelling is paramount

One consistent theme among the best video ads of 2016 was the power of storytelling. Instead of solely focusing on product features, successful ads created narratives that resonated with viewers on an emotional level.

2. Authenticity is key

Audiences are tired of being bombarded with overly scripted and staged ads. In 2016, the most successful video ads presented authentic stories and real-life situations, helping to build trust and relatability with viewers.

3. Mobile optimization is crucial

The rapid increase in mobile usage necessitates that video ads are optimized for mobile viewing. Advertisements that effectively utilized mobile-specific features and formats saw higher engagement and ad recall rates.

4. Grab attention within the first few seconds

In the era of short attention spans, video ads must captivate viewers within the first few seconds. The best video ads of 2016 used intriguing visuals, compelling narratives, and unexpected elements to grip audiences from the start.

5. Utilize interactive elements

Interactive video ads allow viewers to engage actively with the content, leading to higher brand recall and purchase intent. Incorporating interactive elements such as quizzes, surveys, or clickable hotspots can significantly enhance engagement rates.

6. Incorporate humor

Humorous video ads have a greater chance of being shared and going viral. Marketers in 2016 successfully used humor to generate positive brand associations and create viral buzz around their products or services.

7. Leverage influencers effectively

Identifying and partnering with influencers relevant to the target audience can help increase the reach and impact of video ads. Successful video ads of 2016 strategically utilized influencers to enhance brand credibility and connect with niche markets.

8. Invest in quality production

Poorly produced video ads not only fail to grab attention but can also damage brand reputation. Investing in high-quality production, including professional videography, editing, and sound design, is crucial for creating impactful video ads.

9. Optimize for social media platforms

Video ads should be optimized for popular social media platforms to maximize reach and engagement. Each platform has its unique features and specifications, and tailoring video ads for specific platforms can lead to better performance.

10. Personalize the viewing experience

Personalized video ads that target specific demographics or interests outperform generic ads. By tailoring content and messages to individual viewers, advertisers can enhance relevancy and drive higher conversion rates.

11. Incorporate user-generated content

User-generated content can add authenticity and credibility to video ads. Encouraging customers to create and share content related to the brand can generate a buzz, increase engagement, and extend the reach of video ads.

12. Test and refine continuously

Constant testing and refinement are crucial for improving video ad performance. Analyzing key metrics such as click-through rates, view lengths, and conversion rates can help identify strengths and weaknesses, guiding future optimizations.

13. Optimize for search engines

Video ads should be optimized for search engines to increase visibility and organic reach. Utilizing relevant keywords, incorporating captions, and providing detailed descriptions can improve search engine rankings and attract more viewers.

14. Align video ads with larger marketing campaigns

Integrating video ads into larger marketing campaigns enhances consistency and amplifies messaging effectiveness. Video ads should align with other marketing channels to create a cohesive brand experience across platforms.

15. Monitor competitor strategies

Keeping an eye on competitor video ad strategies can provide valuable insights and inspiration for improvement. Analyzing competitor ad performance and identifying unique tactics can inform future advertising strategies and help stay ahead of the competition.

By embracing these key takeaways from the best video ads of 2016, advertising networks and services can elevate their video advertising game and achieve greater success in engaging target audiences, driving conversions, and ultimately boosting their clients’ ROI.

Best Video Ads 2016 FAQ

FAQs

1. What are video ads?

Video ads are advertisements that are displayed in video format, typically shown before, during, or after online video content.

2. Can video ads help me promote my business?

Yes, video ads can be a powerful tool for promoting your business. They allow you to engage with your target audience visually and convey your message effectively.

3. How can I create effective video ads?

To create effective video ads, it’s important to understand your target audience, keep the content short and concise, use compelling visuals, and include a strong call to action.

4. Where can I display my video ads?

You can display your video ads on various online platforms, including websites, social media platforms, and video streaming services.

5. Are video ads more expensive than other forms of advertising?

Video ads can be more expensive than some other forms of advertising, but they also tend to have a higher engagement rate and can be more effective in reaching your target audience.

6. How long should a video ad be?

It is recommended to keep video ads short, typically between 15 to 30 seconds. Attention spans are short online, so it’s important to deliver your message quickly.

7. Can I target specific demographics with video ads?

Yes, most video advertising platforms allow you to target specific demographics such as age, gender, location, and interests. This helps you reach the right audience for your business.

8. Are there any specific technical requirements for video ads?

Yes, video ads usually have specific technical requirements such as dimensions, file format, and file size. It’s important to adhere to these requirements for optimal display and performance.

9. How can I measure the effectiveness of my video ads?

You can measure the effectiveness of your video ads through various metrics such as click-through rates, view counts, conversion rates, and engagement metrics provided by the advertising platform.

10. Can I use music in my video ads?

Yes, you can use music in your video ads, but it’s important to ensure that you have the necessary rights and permissions to use copyrighted music. Alternatively, you can use royalty-free music or create original music.

11. Should I include subtitles in my video ads?

Including subtitles in your video ads can be beneficial as they make your content accessible to a wider audience, including those who are hearing impaired or watching without sound.

12. Can I run video ads on mobile devices?

Yes, video ads can be run on mobile devices. In fact, with the increasing popularity of mobile video consumption, it is important to optimize your video ads for mobile viewing.

13. How often should I change my video ads?

It is recommended to regularly update and change your video ads to avoid ad fatigue and keep your audience engaged. Testing different versions of your ads can also help you determine which ones perform best.

14. What is retargeting in video advertising?

Retargeting in video advertising refers to the practice of showing targeted ads to users who have already interacted with your brand, such as visiting your website or clicking on a previous ad. This helps reinforce your message and increase conversions.

15. Can I track the ROI of my video ads?

Yes, you can track the return on investment (ROI) of your video ads by monitoring the conversions, sales, or leads generated from your campaigns and comparing them to the cost of running the ads.

Conclusion

In conclusion, the Best Video Ads of 2016 showcased the power and creativity of online advertising in captivating and engaging viewers. The art of storytelling was evident in many of the ads, as they effectively conveyed emotions, connected with the audience, and left a lasting impression. Brands made use of humor, nostalgia, and relatable stories to create memorable ads that resonated with viewers. These ads not only entertained but also effectively communicated the brand’s message, helping to build awareness and drive consumer engagement.

One of the key trends observed in the Best Video Ads of 2016 was the use of user-generated content. Many brands incorporated user-generated videos or encouraged users to create their own content related to the brand. This not only increased user engagement but also fostered a sense of community around the brand. Collaborations with popular influencers and celebrities were also a popular strategy, as they helped to amplify the reach and credibility of the advertising campaigns.

Another noteworthy trend was the integration of virtual reality (VR) and 360-degree video experiences in video ads. Brands embraced these emerging technologies to provide immersive experiences to the viewers, allowing them to engage with the ad on a whole new level. By transporting viewers to different environments and offering a more interactive experience, these VR and 360-degree video ads stood out and captured the attention of the audience.

Mobile-first and social media platforms continued to dominate the advertising landscape in 2016. Brands recognized the importance of tailoring video ads specifically for mobile devices, as the majority of users now consume content on their smartphones and tablets. Consequently, video ads were optimized for vertical viewing and designed to captivate viewers within the first few seconds, making use of autoplay features on social media platforms. By leveraging the power of social media platforms, brands were able to achieve widespread visibility and engagement among their target audience.

In terms of industry sectors, the Best Video Ads of 2016 showcased a wide range of brands across various industries. From technology and entertainment to automotive and retail, brands from different sectors successfully utilized video advertising to connect with their target market. This demonstrates that video ads are not limited to a particular industry and can be employed effectively across diverse sectors.

Overall, the Best Video Ads of 2016 demonstrated the power of storytelling, creativity, and the use of emerging technologies in video advertising. Brands harnessed the emotional impact of storytelling to connect with viewers, while also embracing user-generated content, virtual reality, and mobile-first strategies to enhance the overall ad experience. By incorporating these key insights from the best video ads of 2016, advertisers and advertising networks can create compelling and effective video ad campaigns to reach and engage their target audience in the digital age.