Display advertising is a popular form of online advertising that uses visual banners or video ads to promote products or services on websites, apps, or social media platforms. These ads are designed to capture the attention of users and encourage them to click or interact with the ad to learn more or make a purchase. In recent years, the display advertising industry has seen a significant rise in creativity and effectiveness, with brands using innovative strategies to engage their target audience and drive conversions.

One interesting fact about display ads is that they have been around for over two decades. The first display ad was created by AT&T in 1994 and was a simple banner ad that appeared on HotWired.com. Since then, display ads have undergone a remarkable transformation, evolving from static banners to interactive ads that can include videos, animations, and even games. This evolution has been driven by advancements in technology and the need for advertisers to capture viewers’ attention in an increasingly crowded digital landscape.

The importance of display ads in today’s digital advertising ecosystem cannot be overstated. With the rise of ad-blocking software and banner blindness, advertisers have had to become more creative and strategic in their approach to display advertising. According to a study conducted by Infolinks, the average click-through rate (CTR) for display ads across all formats and placements is only 0.06%. This means that out of every 1,000 ad impressions, only 0.6 users will click on the ad. To combat this, advertisers have started using engaging and interactive elements in their display ads to capture the attention of users and increase CTR.

One successful example of a display ad that effectively used interactive elements is Honda’s “The Other Side” campaign. The ad featured two parallel stories that the viewer could switch between by pressing the “R” key on their keyboard. The interactive nature of the ad not only captured the viewer’s attention but also allowed them to engage with the brand and its products. This campaign resulted in a 12% increase in brand consideration and a 4% increase in purchase intent.

Another example of an effective display ad is Airbnb’s “Live There” campaign. The ad used dynamic retargeting to show users personalized content based on their previous browsing behavior. This personalized approach not only increased CTR but also resulted in a 3.5% increase in bookings for the brand.

In conclusion, display ads have come a long way since their inception in the mid-1990s. With advancements in technology and the need for more engaging and interactive ad experiences, brands have been able to create compelling and effective display ads that capture users’ attention and drive conversions. The success of campaigns like Honda’s “The Other Side” and Airbnb’s “Live There” highlights the importance of creativity and personalization in display advertising. As the digital advertising landscape continues to evolve, it will be interesting to see how display ads adapt and evolve to meet the changing needs and preferences of users.

What are the Best Examples of Display Ads?

Display ads play a crucial role in online advertising, helping businesses reach their target audience and generate leads. In this article, we will explore the best display ad examples that can inspire and enhance your online advertising campaigns. From eye-catching designs to compelling copy, these examples demonstrate the power of display ads in capturing the attention of potential customers and driving conversions. So, let’s dive in and discover how you can create effective display ads that maximize your advertising efforts.

Answering the Question: Best Display Ads Examples

When it comes to online advertising, display ads play a crucial role in capturing the attention of users and driving conversions. These ads come in various formats, sizes, and designs, making it essential for businesses to evaluate the best display ad examples that can inspire their own campaigns.

The Coca-Cola “Share a Coke” Campaign

The Coca-Cola “Share a Coke” campaign is undeniably one of the best display ad examples. This campaign targeted consumers by personalizing Coca-Cola bottles with their names. The ads featured in this campaign were vibrant, eye-catching, and highly engaging. By creating a sense of personal connection, Coca-Cola successfully increased brand awareness and generated buzz.

Apple’s “Shot on iPhone” Campaign

Apple’s “Shot on iPhone” campaign is another stellar example of effective display ads. This campaign showcased stunning photographs captured using only iPhone cameras. The simple yet captivating visuals not only showcased the capabilities of Apple’s products but also inspired users to create amazing content with their smartphones. Through these ads, Apple emphasized both the quality of their cameras and the creativity of their users.

Google’s “Year in Search”

Google’s “Year in Search” ads are a popular and impactful example of display ads. Every year, Google releases a video compilation of the most popular search terms and trends. The emotional storytelling and powerful visuals make these ads highly sharable and relatable. By captivating users with their own search behaviors, Google effectively reinforces its position as the go-to search engine.

Nike’s “Find Your Greatness”

Nike’s “Find Your Greatness” campaign is a powerful display ad example that focuses on inspiring users through sports. This campaign featured ordinary people engaging in various athletic activities, emphasizing that greatness can be found in everyday individuals. By highlighting the personal stories of these individuals, Nike successfully created an emotional connection with its audience and motivated them to pursue their own greatness.

Amazon’s “A Voice Is All You Need”

Amazon’s “A Voice Is All You Need” campaign is an innovative and effective display ad example. This campaign showcased how Amazon’s voice assistant, Alexa, can simplify and enhance everyday tasks. The ads were humorous and demonstrated the convenience and versatility of voice-controlled technology. By highlighting the practical benefits of their product, Amazon successfully generated interest and drove adoption.

Conclusion

Statistics show that display advertising continues to be a powerful tool for businesses to connect with their target audience. In fact, according to a study by eMarketer, display ad spending is expected to reach $80.41 billion in the United States alone by the year 2021. With the help of compelling display ad examples like those mentioned above, businesses can gain inspiration to create their own successful campaigns. By understanding the key elements that make these ads effective, such as personalization, authenticity, and emotional storytelling, businesses can tailor their display ads to engage users and drive conversions.

Key Takeaways: Best Display Ads Examples

As an online advertising service or advertising network, it is crucial to understand the importance of creating effective display ads that catch the attention of your target audience. In this article, we will explore the best display ad examples and extract key takeaways that will help you enhance your ad campaigns. By applying these insights, you can improve your click-through rates, drive conversions, and ultimately achieve better results for your advertising efforts.

1. Incorporate captivating visuals:

• Display ads with visually appealing images or videos tend to attract more attention from users.
• Ensure your visuals align with your brand identity and clearly convey your message.

2. Use concise and compelling headlines:

• A strong headline grabs users’ attention and entices them to read further.
• Keep the headline concise and communicate the value proposition clearly.

3. Craft attention-grabbing ad copy:

• Use persuasive language and concise messaging to engage users.
• Highlight the unique selling points of your product or service.

4. Ensure clear call-to-action (CTA):

• Make the CTA prominent, visually distinct, and easy to understand.
• Use action-oriented words that encourage users to take the desired action.

5. Utilize ad extensions:

• Take advantage of ad extensions to provide additional information or features.
• Extensions such as call buttons or location information can increase user engagement.

6. Test different ad formats and sizes:

• Experiment with various display ad formats and sizes to find the ones that resonate best with your target audience.
• Consider responsive ads that adapt to different devices and screen sizes.

7. Implement retargeting strategies:

• Create retargeting campaigns to show personalized ads to users who have previously interacted with your brand or website.
• Retargeted ads have a higher chance of capturing users’ attention and driving conversions.

8. Optimize for mobile devices:

• Design your display ads with mobile users in mind.
• Ensure the ad elements are responsive and easily viewable on smaller screens.

9. Leverage social proof:

• Incorporate social proof elements such as testimonials, reviews, or user ratings to build trust and credibility.
• Highlight positive feedback to encourage users to engage with your display ads.

10. Segment your target audience:

• Divide your audience into specific segments based on their demographics, interests, or behaviors.
• Create personalized display ads that resonate with each segment.

11. Analyze and optimize performance:

• Regularly analyze the performance of your display ads using relevant metrics.
• Identify areas for improvement and optimize your ad campaigns accordingly.

12. Incorporate storytelling elements:

• Tell a compelling story through your display ads to engage users emotionally.
• Connect with your audience on a deeper level and make a lasting impression.

13. Consider native advertising:

• Native ads blend seamlessly with the content on a website, providing a more organic user experience.
• Explore native advertising formats that can effectively reach your target audience.

14. Stay updated with design trends:

• Keep an eye on current design trends and incorporate them into your display ads.
• Staying visually fresh and relevant can help your ads stand out from the competition.

15. A/B test your ads:

• Conduct A/B testing to compare different versions of your display ads.
• By testing variables such as visuals, headlines, or CTAs, you can determine the most effective combinations.

By implementing these key takeaways, you can significantly improve the performance of your display ads. Remember to constantly analyze and optimize your campaigns to stay ahead in the highly competitive world of online advertising.

FAQs for Best Display Ads Examples

1. What are display ads?

Display ads are online advertisements that are placed on websites, apps, or social media platforms. These ads typically consist of images, videos, or rich media content and are designed to attract the attention of users and generate brand awareness.

2. How can display ads benefit my business?

Display ads can benefit your business in several ways. They can increase brand visibility, drive website traffic, and promote specific products or services. Additionally, display ads can be highly targeted, allowing you to reach your desired audience effectively.

3. What makes a display ad effective?

An effective display ad is visually appealing, contains compelling messaging, and is relevant to the target audience. It should grab the viewer’s attention, communicate the key message clearly, and have a strong call-to-action that prompts users to take the desired action.

4. Are there any best practices for creating display ads?

Yes, there are some best practices for creating display ads. Some of these include: using high-quality images or videos, keeping the design clean and uncluttered, using legible fonts, and optimizing the ad for mobile devices. It’s also crucial to test and optimize your ads continuously to improve their performance.

5. Can you provide some examples of successful display ads?

Sure! Here are a few examples of successful display ads:

• A banner ad featuring a striking image of a product with a limited-time offer.
• A video ad that tells a compelling story and engages the viewer emotionally.
• An interactive ad that allows users to explore different product features.

6. How can I measure the success of my display ads?

You can measure the success of your display ads through various metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Additionally, tracking website traffic, user engagement, and conversions can provide valuable insights into the effectiveness of your display ads.

7. What are some targeting options available for display ads?

There are several targeting options available for display ads, including demographic targeting (age, gender, location), interest-based targeting (based on user behavior and preferences), remarketing (targeting users who have previously interacted with your website), and contextual targeting (displaying ads on websites related to specific topics or keywords).

8. Can display ads be used for remarketing?

Yes, display ads are commonly used for remarketing campaigns. Remarketing allows you to target users who have already visited your website or shown interest in your products or services. By displaying ads to these users as they browse other websites or apps, you can increase the likelihood of conversions and drive repeat business.

9. How can I ensure my display ads are visible on popular websites?

To ensure your display ads are visible on popular websites, you can utilize ad networks or advertising platforms that partner with these websites. These platforms often offer options to target specific websites or categories of websites, increasing the chances of your ads being displayed on popular sites within your target audience’s interests.

10. Are there any restrictions or guidelines for creating display ads?

Yes, there are guidelines and restrictions for creating display ads, which may vary depending on the platform or ad network you are using. Ad networks typically have specific ad size requirements, file size limitations, and rules regarding appropriate content. Make sure to review these guidelines before creating your display ads to ensure compliance.

11. Are there any common mistakes to avoid when creating display ads?

Avoiding common mistakes can significantly improve the effectiveness of your display ads. Some mistakes to avoid include using too much text, overwhelming the viewer with excessive animation or effects, targeting irrelevant audiences, and failing to optimize your ads for mobile devices. Testing and monitoring your ads’ performance can help identify and rectify any mistakes.

12. Can I use display ads to drive traffic to a specific landing page?

Absolutely! Display ads can be effectively used to drive traffic to a specific landing page. By designing your ad to align with the content and call-to-action of your landing page, you can create a seamless user experience and increase the likelihood of conversions.

13. How do display ads compare to other forms of online advertising?

Display ads offer unique advantages compared to other forms of online advertising. While search ads target users actively seeking information, display ads can reach a broader audience passively browsing the web. Display ads can also utilize visual and interactive elements, making them more engaging compared to text-based ads.

14. Is it necessary to have a large budget to run display ad campaigns?

No, it’s not necessary to have a large budget to run display ad campaigns. Many advertising platforms offer flexible budget options, allowing you to set daily or lifetime limits that fit your budget constraints. Additionally, precise targeting options can help optimize your ad spend by reaching the most relevant audience.

15. How can I get started with display advertising?

To get started with display advertising, you can choose an advertising platform or ad network that aligns with your goals and budget. Set up an account, define your targeting options, create compelling ads, and monitor their performance closely. Continuous testing, optimization, and analysis will help you refine your display ad campaigns and achieve better results over time.

Conclusion

In conclusion, the best display ad examples showcased in this article highlight the importance of effective design, compelling copy, and relevant targeting in creating successful online display ad campaigns. These examples demonstrate how businesses can capture attention, engage users, and drive conversions through visually appealing and strategically placed ads.

First and foremost, the importance of design cannot be overstated. The use of eye-catching visuals, vibrant colors, and clear brand messaging is evident in the display ad examples discussed. The Nike ad, for instance, utilizes dynamic imagery and an engaging animation to convey the message of empowerment and motivation. Similarly, the Apple ad uses minimalistic design and clean lines to showcase its sleek and innovative products. These examples underscore the significance of creating visually appealing ads that not only grab the viewer’s attention but also align with the brand identity.

The second key insight is the power of compelling copy. Whether it’s a catchy headline, a strong call to action, or a persuasive tagline, effective copywriting plays a crucial role in driving user engagement and conversions. The Geico ad stands out for its clever and humorous copy, which immediately captures the viewer’s attention and creates a memorable experience. This showcases how impactful and creative copy can create a lasting impression and encourage users to take the desired action.

Lastly, targeting plays a crucial role in the success of display ad campaigns. The Airbnb example demonstrates the effectiveness of personalized targeting by displaying ads to users who have previously viewed specific listings. By providing tailored recommendations and reminding users of their previous interest, Airbnb effectively drives conversions and encourages bookings. This example highlights the importance of leveraging data and utilizing targeting strategies to ensure that ads reach the right audience at the right time.

In conclusion, the best display ad examples discussed in this article provide valuable insights for online advertising services and advertising networks. By focusing on design, copy, and targeting, businesses can create compelling and effective display ad campaigns that capture attention, engage users, and drive conversions. By incorporating these key learnings into their own advertising strategies, businesses can maximize the impact and effectiveness of their display ads.