Display Ad Best Practices 2017 are a crucial aspect of online advertising and advertising networks. These practices aim to optimize the effectiveness of display advertising and ensure that businesses achieve their desired results. In today’s digital landscape, staying on top of these best practices is more critical than ever.

The history of Display Ad Best Practices dates back to the early days of online advertising when banner ads first emerged. Over time, as technology advanced, display ads evolved to become more interactive, engaging, and personalized. In recent years, however, the increasing use of ad-blockers and users’ banner blindness has posed a significant challenge for advertisers. As a result, adhering to the best practices has become vital to ensure that display ads are noticed and drive meaningful engagement.

One effective way to enhance the performance of display ads is by utilizing responsive design. In 2017, research showed that 56% of online traffic comes from mobile devices, underlining the importance of optimizing ads for different screen sizes and resolutions. By creating responsive display ads, advertisers can ensure that their message is effectively communicated to users across various platforms, whether they are browsing on their smartphones, tablets, or desktop computers.

Another essential best practice in display advertising is utilizing compelling and visually appealing ad creatives. According to a survey conducted in 2017, ads with high-quality images and videos were found to be 67% more effective in capturing users’ attention. By creating visually stunning ads that align with the brand’s identity, advertisers can significantly increase their chances of driving engagement and conversions.

Furthermore, leveraging data-driven targeting methods is essential to display ad success. In 2017, an astonishing statistic emerged, revealing that personalized ads generate up to 6 times higher transaction rates compared to generic ads. By utilizing customer data and incorporating advanced targeting techniques, advertisers can deliver personalized ads that resonate with the right audience at the right time.

Moreover, optimizing landing pages is a critical best practice to ensure that display ads yield the desired results. Research conducted in 2017 indicated that a one-second delay in page load time could result in a 7% reduction in conversions. By optimizing landing pages to load quickly and providing relevant and persuasive content, advertisers can significantly improve their conversion rates and maximize the return on their ad spend.

To conclude, Display Ad Best Practices 2017 play a pivotal role in maximizing the effectiveness of display advertising campaigns. By employing responsive design, creating visually appealing ad creatives, leveraging data-driven targeting, and optimizing landing pages, advertisers can enhance engagement and drive meaningful results. Adherence to these best practices is essential for online advertising services and advertising networks to achieve their clients’ objectives in an increasingly competitive digital landscape.

What are the Best Display Ad Practices in 2017 for Effective Online Advertising?

Display Ad Best Practices 2017 refer to the strategies and techniques that advertisers and marketers should implement in order to create compelling and successful display ad campaigns in the year 2017. These practices focus on optimizing the appearance, design, targeting, and performance of display ads to enhance their visibility, engagement, and conversion rates. In this article, we will delve into the various aspects of display ad best practices for 2017 and explore how they can help you achieve your advertising goals effectively and efficiently.

Why Display Ad Best Practices are Important

Display advertising has become an integral part of online marketing strategies, allowing businesses to reach a wider audience and increase brand awareness. However, with the ever-evolving digital landscape, it is crucial for advertisers to keep up with the best practices to ensure the effectiveness of their display ad campaigns.

By following display ad best practices, advertisers can optimize their campaigns to deliver the desired results, whether it’s increasing website traffic, generating leads, or driving conversions. These best practices are based on extensive research and data analysis, providing valuable insights into consumer behavior and preferences. Adhering to these practices helps advertisers to stay competitive, maximize their return on investment (ROI), and ultimately achieve their advertising goals.

Key Display Ad Best Practices for 2017

1. Define Clear Campaign Objectives

Before launching a display ad campaign, it is essential for advertisers to define clear and measurable objectives. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having specific goals allows advertisers to tailor their campaigns accordingly and track their progress effectively. By defining clear objectives, advertisers can focus their efforts on achieving meaningful results and optimize their campaigns accordingly.

2. Target the Right Audience

In 2017, it is crucial for advertisers to leverage data-driven insights to identify and target their ideal audience. Through audience segmentation and targeting, advertisers can ensure that their display ads are shown to the right people at the right time. By reaching a specific target audience, advertisers can improve their campaign’s performance, relevance, and ultimately, increase their chances of driving conversions.

3. Use Compelling Visuals

Visuals play a vital role in display advertising, capturing users’ attention and conveying the brand’s message effectively. In 2017, it is important for advertisers to create visually compelling and engaging ads that stand out in the sea of online content. By incorporating high-quality images, videos, and eye-catching designs, advertisers can increase the click-through rates (CTRs) and overall performance of their display ad campaigns.

4. Employ Dynamic Remarketing

Dynamic remarketing is a powerful tool for advertisers in 2017, allowing them to re-engage with past website visitors and show them personalized ads based on their previous interactions. By leveraging user behavior data and dynamic ad templates, advertisers can deliver highly relevant and tailored ads to their target audience, increasing the chances of driving conversions and maximizing their ROI.

5. Optimize for Mobile

With the rise of mobile devices, it is essential for advertisers to optimize their display ads for mobile platforms. In 2017, mobile ad spending is expected to surpass desktop ad spending, emphasizing the importance of mobile optimization. By ensuring that display ads are mobile-friendly, advertisers can reach a larger audience and provide a seamless user experience across different devices, ultimately enhancing campaign performance and effectiveness.

6. Implement A/B Testing

A/B testing is a fundamental practice in display advertising, allowing advertisers to compare and analyze the performance of different ad variables. In 2017, it is crucial for advertisers to continually test and refine their display ads to improve their effectiveness. By testing elements such as ad copy, visuals, and calls-to-action, advertisers can optimize their campaigns and identify the most effective strategies to drive desired outcomes.

7. Monitor and Analyze Campaign Performance

Monitoring and analyzing campaign performance is a key practice in display advertising, enabling advertisers to track the success of their campaigns and make data-driven optimizations. In 2017, it is important for advertisers to utilize robust analytics tools to gain insights into their ad performance, audience engagement, and conversion metrics. By regularly analyzing the data, advertisers can identify trends, make informed decisions, and optimize their campaigns for better results.

The Growing Importance of Display Ad Best Practices in 2017

As the online advertising landscape continues to evolve, the importance of display ad best practices in 2017 cannot be overstated. Advertisers who embrace these best practices are better equipped to navigate the ever-changing digital landscape and ensure the success of their display ad campaigns.

According to a recent study, 91% of consumers prefer brands that provide relevant ads, while 83% are more likely to make a purchase when targeted with personalized ads. These statistics highlight the significance of following best practices to deliver relevant and targeted ads that resonate with the audience.

Moreover, with the increasing competition for users’ attention, advertisers need to stand out from the crowd and capture their audience’s interest. By incorporating compelling visuals, optimizing for mobile, and utilizing dynamic remarketing, advertisers can create a memorable and engaging ad experience that drives higher engagement and conversion rates.

In conclusion, adopting display ad best practices in 2017 is essential for advertisers aiming to maximize their campaign’s effectiveness, optimize their ROI, and achieve their advertising goals. By defining clear objectives, targeting the right audience, utilizing compelling visuals, implementing dynamic remarketing, optimizing for mobile, conducting A/B testing, and monitoring campaign performance, advertisers can stay ahead in the competitive online advertising landscape.

So, if you want to boost your online advertising efforts and achieve remarkable results, don’t overlook the significance of display ad best practices to guide your strategies and ensure success in 2017.

Key Takeaways for Display Ad Best Practices 2017

As online advertising continues to evolve, staying up to date with the best practices for display ads is crucial for advertisers and marketers alike. To help you navigate the ever-changing landscape of online advertising, we have compiled the key takeaways from the Display Ad Best Practices 2017.

1. Understand your target audience: One of the most important aspects of display advertising is understanding your target audience. By conducting thorough research and analyzing data, you can create ads that resonate with your target audience and increase the chances of conversions.
2. Design engaging and visually appealing ads: Visual impact is a crucial factor when it comes to display advertising. Using eye-catching imagery, compelling headlines, and clear call-to-actions can significantly improve ad performance.
3. Utilize responsive design: With the increasing use of mobile devices, it is essential to ensure your display ads are properly optimized for all screen sizes. Responsive design allows your ads to adapt and provide an optimal user experience, irrespective of the device being used.
4. Focus on ad placement: Positioning your display ads in the right places is key to maximizing their visibility. Consider placing ads where your target audience spends most of their time online, such as relevant websites, social media platforms, or niche blogs.
5. Take advantage of retargeting: Retargeting is a powerful tool to reengage potential customers who have shown interest in your products or services. By displaying ads to visitors who have previously interacted with your website, you can increase conversion rates and ROI.
6. A/B testing: Testing different variations of your display ads can provide valuable insights into what works best for your target audience. A/B testing different ad creatives, headlines, colors, or calls-to-action can help optimize performance and improve click-through rates.
7. Ensure fast loading times: Slow-loading ads can significantly impact user experience and increase bounce rates. Optimize your display ads to load quickly across all devices, ensuring a smooth and seamless browsing experience for your audience.
8. Effective use of ad formats: Experimenting with various ad formats, such as static images, animated GIFs, or video ads, can help captivate your audience and deliver a message that resonates with them.
9. Utilize conversion tracking: By implementing conversion tracking, you can monitor and analyze the performance of your display ads. This data can provide valuable insights into which ads are driving conversions and help optimize your advertising campaigns.
10. Optimize landing pages: Landing pages play a crucial role in converting ad clicks into desired actions. By ensuring your landing pages are relevant, visually appealing, and have clear call-to-actions, you can maximize the effectiveness of your display ads.
11. Use compelling ad copy: Crafting persuasive and concise ad copy is essential in capturing your audience’s attention and driving engagement. Focus on highlighting the unique selling points of your products or services and use language that resonates with your target audience.
12. Consider ad blockers: With the rising popularity of ad blockers, it is crucial to create ads that are not intrusive or obtrusive. Adhering to the best practices ensures your ads are less likely to be blocked, reaching a wider audience.
13. Regularly monitor and optimize: Display advertising is an ongoing process of optimization and improvement. Continuously monitor the performance of your ads, analyze key metrics, and make data-driven decisions to optimize your campaigns.
14. Stay updated with industry trends: The world of online advertising is dynamic and ever-changing. Stay informed about the latest industry trends, technological advancements, and consumer behavior to adapt your display ad strategies accordingly.
15. Collaborate with experts: Seek guidance from professionals or experts in the field of online advertising. Collaborating with experienced advertising networks or agencies can provide valuable insights, expertise, and help you stay ahead of the competition.
16. Stay compliant with regulations: It is crucial to adhere to advertising regulations and policies to maintain the integrity of your advertising efforts. Stay informed about relevant guidelines to ensure your display ads are compliant and do not violate any rules.

By following these key takeaways from the Display Ad Best Practices 2017, advertisers and marketers can significantly enhance the effectiveness and impact of their display advertising campaigns. Implementing these strategies and staying abreast of industry trends will contribute to achieving better results, optimizing conversions, and ultimately driving business growth.

FAQs for Display Ad Best Practices 2017

1. What is display advertising?

Display advertising refers to the practice of promoting products, services, or brands through visually appealing advertisements on websites, mobile apps, or social media platforms.

2. Why is display advertising important?

Display advertising allows businesses to reach a large audience and create brand awareness, increase website traffic, and drive conversions. It is a highly effective way to target specific demographics and maximize reach.

3. What are the key elements of a successful display ad?

A successful display ad should have a compelling visual design, a clear call-to-action, concise messaging, and proper placement on relevant websites or platforms.

4. Should display ads be static or animated?

Both static and animated display ads can be effective, but it depends on the purpose and audience. Animated ads may capture attention more effectively, but they should be used judiciously to avoid being too distracting.

5. What are the recommended sizes for display ads?

The recommended sizes for display ads depend on the platform and placement. Standard sizes include 300×250, 728×90, and 160×600 pixels. However, it’s important to consider responsive ads that adapt to different screen sizes.

6. How do I choose the right targeting options for my display ads?

Choosing the right targeting options involves understanding your target audience and their online behavior. Consider factors such as demographics, interests, location, and keywords to reach the most relevant audience for your ad campaign.

7. Should I use retargeting for display ads?

Retargeting is a powerful technique that allows you to reach users who have already shown interest in your products or visited your website. It can significantly increase conversion rates and should be a part of your display advertising strategy.

8. What is the importance of A/B testing for display ads?

A/B testing helps you compare different versions of your ads to understand what resonates best with your audience. By testing different elements like headlines, images, and calls-to-action, you can optimize your display ads for improved performance.

9. How do I track the success of my display ad campaigns?

You can track the success of your display ad campaigns by monitoring important metrics such as click-through rates (CTR), conversion rates, impressions, and engagement. Use analytics tools to gain valuable insights and adjust your strategy accordingly.

10. What are some best practices for optimizing display ads?

• Use high-quality visuals and compelling copy
• Optimize load times to avoid user frustration
• Test different ad formats and placements
• Continuously refine targeting based on performance

11. Should I invest in programmatic display advertising?

Programmatic display advertising allows for automation and real-time bidding, which can be highly efficient and cost-effective. However, it requires careful planning and monitoring to ensure optimal results.

12. What is the role of landing pages in display ad campaigns?

Landing pages play a crucial role in converting ad clicks into desired actions, such as sign-ups or purchases. They should be designed to align with the ad’s messaging and provide a seamless user experience.

13. How can I avoid ad fatigue and banner blindness?

To avoid ad fatigue and banner blindness, regularly refresh your ad creative and rotate multiple variations. Use responsive designs and consider native advertising to seamlessly integrate your ads into the content.

14. Are there any legal considerations I should be aware of for display advertising?

Yes, it’s important to comply with relevant laws and regulations regarding online advertising, such as privacy policies, data protection, and disclosure requirements for sponsored content or endorsements.

15. How can I stay updated with the latest display ad best practices?

Stay updated with the latest display ad best practices by following industry blogs, attending webinars or conferences, and keeping an eye on reputable digital marketing publications. Joining relevant communities and networking with professionals can also provide valuable insights.

Conclusion

In conclusion, the Display Ad Best Practices for 2017 provide valuable insights and strategies for online advertising services and advertising networks to enhance their display ad campaigns. The evolution and ever-changing landscape of digital advertising necessitate the implementation of best practices to reach and engage the target audience effectively.

Firstly, targeting the right audience is crucial for the success of display ad campaigns. The article emphasizes the importance of leveraging consumer data to create personalized ads, ensuring that the right message is delivered to the right person at the right time. By utilizing advanced targeting methods, such as behavioral targeting and geo-targeting, advertisers can increase the relevance of their ads and maximize click-through rates.

Moreover, the article highlights the significance of mobile optimization. With the increasing usage of smartphones and tablets, it is essential that display ads are designed to be mobile-friendly. Ad formats should be responsive and adaptable to different screen sizes, ensuring a seamless user experience across devices. Additionally, optimizing load times and minimizing the use of heavy graphics or animations is crucial for mobile optimization.

Furthermore, the article emphasizes the importance of ad design and creativity. Display ads need to grab the attention of users amidst the cluttered digital space. Engaging and visually appealing designs can significantly increase ad visibility and click-through rates. Employing eye-catching images, relevant colors, and clear call-to-action buttons can make a significant difference in ad performance.

Additionally, delivering a clear and concise message is crucial in display ad campaigns. Advertisers should focus on providing value to the audience and addressing their pain points. Concatenating the ad copy in a concise manner is key to grasp the user’s attention and encourage click-throughs.

Furthermore, the article emphasizes the significance of continuous testing and optimization. Advertisers should regularly analyze the performance metrics of their campaigns, such as click-through rates, conversion rates, and bounce rates, to identify areas for improvement. A/B testing different ad variations and targeting strategies can help optimize campaigns and achieve better results.

Another key aspect highlighted in the article is the importance of ad placement. Display ads should be strategically placed on websites with high traffic and relevance to the target audience. Utilizing ad networks and platforms that offer precise targeting and contextual placements can enhance ad visibility and increase the probability of reaching the desired audience.

Lastly, the article emphasizes the value of retargeting for display ad campaigns. By targeting users who have previously shown interest in a product or service, advertisers can increase the likelihood of conversion. Retargeting ads can be highly effective in reminding potential customers of their initial interest and nudging them towards making a purchase.

Overall, the Display Ad Best Practices for 2017 provide a comprehensive guide for online advertising services and advertising networks to optimize their display ad campaigns. By implementing the strategies and insights mentioned above, advertisers can enhance their targeting, mobile optimization, ad design and creativity, messaging, testing and optimization, ad placement, and retargeting efforts, ultimately achieving higher engagement and better results in their display ad campaigns.