Marketing Expo 2017

MarketingExpo 2017, the annual event dedicated to showcasing the latest trends and innovations in the marketing industry, is set to be yet another groundbreaking event this year. The term “marketing” itself dates back to the early 20th century, derived from the Latin word “mercatus,” meaning market or trade. Since then, marketing has evolved tremendously, embracing new technologies and strategies to reach target audiences effectively. In today’s digital age, Marketing Expo 2017 plays a vital role in keeping advertisers and marketers up-to-date with the ever-changing landscape of the industry.

One of the key challenges faced by online advertising services and advertising networks is the increasing prevalence of ad-blocking software. It is estimated that almost 200 million active users worldwide employ some form of ad-blocker, resulting in significant revenue loss for the industry. Marketing Expo 2017 aims to address this issue by showcasing innovative solutions that provide a win-win situation for advertisers and consumers alike. By incorporating non-intrusive advertising formats and personalized targeting strategies, advertisers can reach their audience more effectively without annoying or disrupting their browsing experience. Through interactive workshops and hands-on demonstrations, Marketing Expo 2017 equips participants with the tools needed to overcome this challenge and adapt to the evolving online advertising landscape.

Statistics also reveal the immense potential for growth in the online advertising industry. In 2016 alone, digital advertising revenues surpassed TV advertising revenues for the first time, reaching a staggering $72.5 billion. Furthermore, mobile advertising accounted for a significant portion of this revenue, with a 48.5% increase from the previous year. With the rise of smartphones and the increasing time spent on mobile devices, advertisers recognize the need to optimize their campaigns for mobile platforms. Marketing Expo 2017 offers invaluable insights into mobile advertising strategies, from mobile-first website design to app-based advertising, enabling advertisers to tap into this rapidly growing market.

The importance of data-driven marketing cannot be overstated in today’s digital landscape. According to a recent study, on average, 49% of companies use data to drive their marketing decisions. Marketing Expo 2017 emphasizes the significance of data analytics and provides attendees with the latest tools and techniques to collect, analyze, and utilize consumer data effectively. In an era where personalization is key, understanding consumer behavior through data analysis allows advertisers to tailor their messages and offers to specific target demographics, ultimately resulting in higher conversion rates and more successful campaigns.

In conclusion, Marketing Expo 2017 is a must-attend event for anyone involved in the online advertising service or advertising network industry. With its rich history rooted in traditional marketing principles and its focus on addressing modern challenges, the expo aims to empower advertisers and marketers with the latest strategies and technologies. From combating ad-blockers to capitalizing on mobile advertising and leveraging data analytics, Marketing Expo 2017 offers the necessary expertise to thrive in the ever-evolving digital advertising landscape. Join this groundbreaking event to stay ahead of the curve and unlock the potential of your advertising campaigns.

What Can You Expect from Marketing Expo 2017? The Ultimate Guide to the Latest Advertising Trends and Strategies

Marketing Expo 2017 is just around the corner, and the world of advertising is buzzing with anticipation. But what exactly is Marketing Expo, and what can you expect from this year’s event? In the following article, we will delve into the key definitions and advantages of Marketing Expo, guiding you through the latest advertising trends and strategies that will be showcased. So, buckle up and get ready to embrace the future of online advertising!

Marketing Expo 2017: A Glimpse of the Future of Advertising

Marketing Expo 2017 is set to be one of the most eagerly anticipated events in the advertising industry this year. Bringing together marketing professionals, advertisers, and industry experts from around the world, this expo provides a unique opportunity to explore the latest trends, technologies, and strategies that are shaping the future of advertising.

The Rise of Programmatic Advertising

One of the key themes at Marketing Expo 2017 is the rise of programmatic advertising. Programmatic advertising, also known as automated advertising, has revolutionized the way ads are bought and sold online. By leveraging artificial intelligence and real-time bidding, programmatic advertising allows advertisers to deliver highly targeted and personalized ads to their audience, while maximizing efficiency and cost-effectiveness.

According to a recent study by eMarketer, programmatic advertising spending is expected to reach $46 billion in 2019, accounting for more than 80% of all digital display ad spending. This statistic highlights the growing importance of programmatic advertising and its potential to reshape the advertising landscape.

Unlocking the Power of Data

Data has become the lifeblood of modern marketing, and Marketing Expo 2017 is dedicated to showcasing how data can be leveraged to drive better advertising outcomes. From customer behavior analysis to predictive modeling, the ability to collect, analyze, and utilize data effectively is crucial for any advertising campaign to succeed.

In a survey conducted by Digital Advertising Association, 78% of advertisers agreed that data-driven marketing is either highly or somewhat effective. This highlights the growing awareness among advertisers about the importance of data in driving successful marketing campaigns.

Embracing Mobile Advertising

The rise of smartphones and the increasing time spent on mobile devices have made mobile advertising an indispensable part of any comprehensive advertising strategy. At Marketing Expo 2017, experts from the industry will shed light on the latest trends and best practices in mobile advertising.

According to a report by eMarketer, mobile advertising expenditure is projected to reach $232.34 billion by 2022, accounting for more than 50% of total digital ad spending. This statistic underscores the immense potential of mobile advertising and the need for advertisers to optimize their strategies for mobile platforms.

The Power of Influencer Marketing

In recent years, influencer marketing has emerged as a powerful tool for brands to connect with their target audience in an authentic and engaging way. Marketing Expo 2017 will explore the strategies and tactics that can help advertisers harness the power of influencer marketing and amplify their brand’s message.

According to a study by Influencer Marketing Hub, 63% of marketers increased their influencer marketing budgets in 2019, highlighting the growing importance of this advertising approach. The study also revealed that businesses are making $5.20 for every $1 spent on influencer marketing, emphasizing its effectiveness in driving tangible results.

The Growing Significance of Video Advertising

Video advertising has become an integral part of online advertising, captivating audiences and delivering messages in a visually compelling manner. Marketing Expo 2017 will delve into the latest video advertising trends, including the rise of live streaming, interactive videos, and virtual reality experiences.

According to a report by Tubular Insights, 64% of consumers are more likely to make a purchase after watching a branded video. Furthermore, Cisco predicts that by 2022, online videos will make up more than 82% of all consumer internet traffic. These statistics highlight the growing influence of video advertising and the opportunities it presents for advertisers.

Conclusion

As Marketing Expo 2017 approaches, the advertising industry eagerly awaits the insights, trends, and innovations that will be unveiled at this prestigious event. From programmatic advertising and data-driven marketing to mobile advertising, influencer marketing, and video advertising, the expo promises to provide invaluable knowledge and inspiration for advertising professionals.

With the advertising landscape constantly evolving, staying ahead of the curve is essential for advertisers to maximize their reach and engagement. Marketing Expo 2017 serves as a platform to gain a competitive edge and embrace the future of advertising.

So mark your calendars and get ready to be immersed in the world of Marketing Expo 2017 – where the future of advertising awaits.

Key Takeaways from Marketing Expo 2017

Marketing Expo 2017 was an important event for the online advertising service and advertising network industry, providing valuable insights and trends for professionals in the field. Here are the key takeaways from the expo:

1. 1. The Rise of Influencer Marketing: One of the hottest topics discussed at the expo was the growing importance of influencer marketing. Brands are increasingly leveraging the power of social media influencers to reach their target audience.
2. 2. Personalization is Key: Personalized marketing was another significant takeaway from the event. With advancements in technologies like artificial intelligence, advertisers can now deliver customized content to individual users, enhancing the effectiveness of their campaigns.
3. 3. The Power of Video Marketing: Video marketing continues to dominate the advertising landscape. The expo highlighted the importance of incorporating video content in ad campaigns, as it has proven to be more engaging and memorable for users.
4. 4. Data-Driven Decision Making: Analytics and data-driven decision making were emphasized as crucial components of successful advertising strategies. Advertisers need to harness the power of data to understand their audience, optimize campaigns, and improve ROI.
5. 5. Mobile Advertising Optimization: As mobile usage continues to skyrocket, marketers need to focus on mobile advertising optimization. This includes ensuring mobile-friendly websites, utilizing mobile-specific ad formats, and tailoring campaigns for mobile users.
6. 6. Programmatic Advertising: Programmatic advertising was a key highlight of the expo. The automated buying and selling of ad inventory offers advertisers greater efficiency, targeting capabilities, and opportunities for real-time optimization.
7. 7. Native Advertising for User Engagement: Native advertising, seamlessly blending with the content users consume, was highlighted as an effective method for boosting user engagement and increasing brand awareness.
8. 8. Emerging Technologies: The expo showcased several emerging technologies that are revolutionizing the advertising industry. Virtual reality (VR), augmented reality (AR), and voice-activated devices were discussed as potential game-changers for advertisers.
9. 9. Social Media Advertising: Social media platforms have become essential for advertisers, and the expo highlighted the importance of leveraging these platforms effectively. Advertisers need to understand their target audience, optimize ad formats, and utilize advanced targeting options.
10. 10. Influencing Consumer Behavior: The event emphasized the significance of understanding consumer psychology and behavior to effectively influence purchasing decisions. Behavioral targeting and persuasive marketing techniques allow advertisers to tailor messages that resonate with individuals.
11. 11. Customer Journey Mapping: To create successful campaigns, marketers should map out the customer journey in order to identify touchpoints, pain points, and opportunities for engagement. This understanding helps deliver relevant messages and experiences at each stage of the journey.
12. 12. The Importance of SEO: Search Engine Optimization (SEO) remains a critical aspect of digital marketing. The expo stressed the importance of optimizing websites and content to improve organic visibility and drive targeted traffic.
13. 13. Influencing Customer Loyalty: Building and maintaining customer loyalty is essential for long-term success. The expo discussed the importance of delivering exceptional customer experiences, building emotional connections, and utilizing loyalty programs.
14. 14. The Power of Social Listening: Social listening, monitoring and analyzing conversations on social media, was highlighted as a powerful tool for understanding audience sentiment, identifying trends, and improving brand perception.
15. 15. Marketing Automation: Marketing automation was a key theme at the event, emphasizing the need for businesses to streamline marketing processes, nurture leads, and deliver personalized messages at scale.

These key takeaways from Marketing Expo 2017 provide valuable insights for the online advertising service and advertising network industry. By embracing influencer marketing, personalization, video marketing, data-driven decision making, and emerging technologies, businesses can stay ahead in the rapidly evolving advertising landscape.

FAQs for Marketing Expo 2017

1. Can anyone attend Marketing Expo 2017?

Yes, Marketing Expo 2017 is open to all professionals in the marketing and advertising industry.

2. Where and when will Marketing Expo 2017 take place?

The event will be held at the Convention Center in downtown Los Angeles on September 15-16, 2017.

3. What can I expect to see at Marketing Expo 2017?

Marketing Expo 2017 will feature exhibitors showcasing the latest products and services in online advertising, as well as informative presentations from industry experts.

4. How do I register for Marketing Expo 2017?

You can register for Marketing Expo 2017 on our website by filling out the registration form and completing the payment process.

5. What are the registration fees for Marketing Expo 2017?

The registration fees for Marketing Expo 2017 vary depending on the type of registration and the date of registration. Please refer to our website for detailed information.

6. Is there a group discount available?

Yes, we offer a group discount for companies registering five or more attendees. Please contact our sales team for more information.

7. Can I attend specific sessions at Marketing Expo 2017 without registering for the full event?

No, registration for Marketing Expo 2017 grants you access to all sessions and activities during the event.

8. Will I receive a confirmation of my registration?

Yes, a confirmation email will be sent to the email address provided during registration. Please check your spam folder if you do not receive it.

9. Can I cancel or transfer my registration?

Cancellation and transfer policies vary depending on the registration type and date. Please refer to our website or contact our customer service for further assistance.

10. Are there any accommodation options available for attendees coming from out of town?

Yes, we have partnered with local hotels to offer discounted rates for Marketing Expo 2017 attendees. You can find the details and booking information on our website.

11. Will there be onsite registration available?

Yes, onsite registration will be available for Marketing Expo 2017, but we encourage attendees to register in advance to secure their spot and take advantage of early bird pricing.

12. Can I bring a guest to Marketing Expo 2017?

No, Marketing Expo 2017 is exclusively for registered attendees. Guests are not permitted to enter the event venue.

13. Will there be networking opportunities at Marketing Expo 2017?

Absolutely! Marketing Expo 2017 provides ample networking opportunities, including dedicated networking sessions and social events.

14. How can I become an exhibitor at Marketing Expo 2017?

If you are interested in becoming an exhibitor at Marketing Expo 2017, please contact our sales team for exhibitor package options and availability.

15. Can I present or speak at Marketing Expo 2017?

We welcome proposals for presentations and speaking engagements at Marketing Expo 2017. Please submit your proposal through our website, and our program committee will review it.

Conclusion

Marketing Expo 2017 proved to be a remarkable event that brought together industry leaders, experts, and enthusiasts in the field of online advertising and marketing. The event provided an opportunity to explore the latest trends, strategies, and technologies that are shaping the future of the advertising industry. Throughout the expo, a number of key points and insights emerged, providing valuable takeaways for those involved in online advertising services and advertising networks.

One of the recurring themes at Marketing Expo 2017 was the growing importance of data-driven marketing. With the increasing availability of data and analytics tools, marketers are now able to gain deep insights into consumer behavior and preferences. This allows them to create highly targeted and personalized campaigns that can deliver greater results. The expo showcased various data-driven marketing techniques, such as programmatic advertising, which involves using algorithms to automate the buying and selling of online ads. This approach not only improves the efficiency of ad campaigns but also ensures that ads are shown to the most relevant audience at the right time. Additionally, the expo highlighted the significance of leveraging artificial intelligence (AI) and machine learning in online advertising. AI-powered tools can analyze vast amounts of data to identify patterns and trends, helping advertisers optimize their campaigns and achieve better ROI. The expo featured demonstrations of AI-driven ad platforms that can predict consumer behavior and adjust ad placements in real-time. This technology holds great potential for online advertising services and advertising networks to deliver more effective and targeted ad campaigns. Furthermore, the event showcased the importance of integrating social media into advertising strategies. Social media platforms have become powerful marketing channels, providing businesses with the opportunity to reach and engage with their target audience on a personal level. The expo highlighted the effectiveness of social media advertising, particularly through video content and influencer collaborations. Advertising networks can benefit from incorporating social media advertising into their offerings to provide clients with comprehensive and impactful campaigns. Lastly, Marketing Expo 2017 shed light on the importance of transparency and consumer trust in the advertising industry. With concerns over privacy and ad fraud, it is crucial for online advertising services and advertising networks to establish and maintain trust with both advertisers and consumers. The event discussed strategies and technologies that can enhance transparency in ad buying and measurement, including the use of blockchain technology for verifying ad impressions and combating fraud. By embracing these measures, advertising networks can build credibility and foster stronger relationships with advertisers and consumers, ultimately driving better results for all parties involved. In conclusion, Marketing Expo 2017 demonstrated the tremendous potential and opportunities that lie within the realm of online advertising services and advertising networks. By staying informed about the latest trends, technologies, and best practices, industry professionals can ensure that they are at the forefront of this rapidly evolving field. The expo served as a valuable platform for networking, learning, and gaining insights from industry leaders and experts. As the landscape of online advertising continues to evolve, it is essential for advertising networks to adapt and embrace new strategies and technologies in order to deliver effective and impactful campaigns that meet the evolving needs of advertisers and consumers alike. Marketing Expo 2017 provided a glimpse into the future of online advertising and offered invaluable knowledge and inspiration for those involved in this dynamic industry.