Great content marketing examples play a crucial role in the success of any online advertising service or advertising network. In 2017, the world witnessed some remarkable content marketing campaigns that captivated audiences and drove impressive results for brands. Let’s delve into a few of these examples and explore their strategies and impact.

One outstanding content marketing example that took the digital world by storm in 2017 was McDonald’s launch of their “Our Food. Your Questions.” campaign. With this initiative, the fast-food giant aimed to dispel negative rumors and answer customers’ questions transparently. McDonald’s embraced a multi-channel approach, using YouTube videos, website content, and social media to address concerns. They produced engaging videos that showcased behind-the-scenes footage of food production to assure customers of the quality and safety of their offerings. This campaign successfully built trust and helped McDonald’s regain consumer confidence.

Another compelling content marketing example from 2017 was Adobe’s “The Edit.” As the creators of software like Photoshop and Premiere Pro, Adobe developed an online publication that aimed to inspire and educate their target audience – photographers and graphic designers – by sharing remarkable stories and insights from industry professionals. This strategy allowed Adobe to position themselves as thought leaders and build a community around their brand. By aligning their content with the interests and aspirations of their target audience, Adobe gained credibility and generated brand loyalty.

Coca-Cola also impressed the marketing world in 2017 with their “Share a Coke” campaign. In an era where personalized experiences are highly sought after, Coca-Cola embraced this trend by replacing their logo on bottles with popular names. This approach encouraged customers to find their name or the name of someone they cared about on a bottle and share the experience on social media. By capitalizing on the desire for personalization and social sharing, Coca-Cola successfully boosted brand awareness and engagement.

According to a study by Demand Metric, content marketing generates three times as many leads as traditional marketing tactics, at 62% less cost. This statistic highlights the crucial role of content marketing in the online advertising service and advertising network industry. As brands aim to cut through the noise and reach their target audience effectively, creating compelling and valuable content is essential.

In the digital age, where consumers have become increasingly skeptical of traditional advertising, great content marketing has emerged as a powerful tool to connect with audiences and build brand loyalty. By understanding their target audience, employing innovative strategies, and embracing transparency and personalization, brands can create memorable content and stand out in a crowded marketplace. The examples mentioned above demonstrate the effectiveness of these tactics in achieving remarkable results.

Ultimately, great content marketing examples from 2017 showed that the key to success lies in creating content that resonates with the target audience, sparks emotions, and provides value. Brands that master the art of storytelling and leverage multiple channels to distribute their content are the ones that can truly thrive in the online advertising service and advertising network landscape. So if you’re in the industry, take inspiration from these examples and strive to create content that captivates and engages your audience in 2021 and beyond.

What are the top SEO-optimized content marketing examples of 2017 that can help boost your online advertising strategy?

In this article, we will explore the most effective content marketing examples of 2017 that can help you enhance your online advertising strategy. Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. By providing valuable information or entertainment, content marketing aims to establish trust, build relationships, and ultimately drive profitable customer action. In the fast-paced digital world, where attention spans are short and competition is fierce, it is crucial to have a well-defined content strategy supported by powerful examples. Let’s dive into the top content marketing examples of 2017 and see how they can revolutionize your online advertising efforts.

What are some great content marketing examples from 2017?

In 2017, many brands executed exceptional content marketing campaigns that captivated audiences and generated impressive results. Here are some outstanding examples of content marketing in 2017:

1. Red Bull’s “Stratos” Campaign

Red Bull’s “Stratos” campaign is a prime example of successfully leveraging content marketing to create a global buzz. Red Bull sponsored Felix Baumgartner’s epic space jump, capturing the entire experience on video and streaming it live on various platforms. The campaign generated massive online engagement, with over 9.5 million concurrent live views on YouTube. The Stratos campaign showcased Red Bull’s brand values and commitment to pushing the limits, effectively resonating with their target audience.

2. Nike’s “Breaking2” Documentary

Nike’s “Breaking2” campaign aimed to break the two-hour marathon barrier, and they documented the entire process in a captivating documentary. By focusing on the stories of the three professional runners attempting the feat, Nike created a compelling narrative that showcased their dedication to pushing the boundaries of human performance. The documentary was released on various platforms, generating significant buzz and engagement. The campaign successfully positioned Nike as a brand that celebrates and supports athletic achievements.

3. Airbnb’s “Live There” Campaign

Airbnb’s “Live There” campaign aimed to differentiate the brand from traditional travel accommodations by emphasizing the local experiences users could have while staying in an Airbnb property. The campaign featured a series of short videos, highlighting unique destinations, local hosts, and immersive experiences. Airbnb partnered with influential travel bloggers and social media personalities, who shared their personal stories and recommendations on various platforms. The “Live There” campaign effectively showcased Airbnb as a platform that offers more than just a place to stay, inspiring travelers to discover the true essence of a destination.

4. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign, although launched in 2014, continued to yield impressive results in 2017. The campaign personalized Coca-Cola bottles and cans with common names, encouraging people to share and celebrate moments with their loved ones. The campaign relied heavily on user-generated content and social media engagement, with people sharing pictures of their customized Coca-Cola products using the hashtag #ShareACoke. The campaign generated widespread brand awareness and significantly increased sales for Coca-Cola.

5. GoPro’s User-Generated Content Strategy

GoPro’s content marketing strategy revolves around user-generated content (UGC) and leveraging their passionate community of users. In 2017, GoPro continued to excel at curating and sharing awe-inspiring videos and photos created by their customers on their various social media platforms and website. By showcasing the incredible content captured using GoPro cameras, the brand positions itself as a facilitator of extraordinary experiences and adventures. GoPro’s UGC strategy has been instrumental in establishing their brand as a leader in the action camera market.

6. Starbucks’ “Upstanders” Series

Starbucks’ “Upstanders” series is a prime example of using content marketing to align with a brand’s values. The series showcased real stories of individuals making a positive impact in their communities, shedding light on issues such as homelessness, racism, and veteran support. Through a mix of videos, articles, and podcasts, Starbucks aimed to inspire and engage their audience with stories of ordinary people doing extraordinary things. The “Upstanders” series effectively communicated Starbucks’ commitment to social responsibility and fostered a sense of community among its customers.

Conclusion

2017 witnessed several remarkable content marketing campaigns that pushed the boundaries of creativity and resonated with audiences. From Red Bull’s space jump to Starbucks’ uplifting series, these examples demonstrate the power of crafting compelling narratives and aligning with brand values. Content marketing has become an essential tool for brands to connect with their target audiences and drive engagement.

According to a survey conducted by Content Marketing Institute, 89% of B2B marketers and 86% of B2C marketers are currently using content marketing as part of their overall strategy. This statistic highlights the importance of creating high-quality and engaging content to stand out in a saturated digital landscape. As we move forward, brands must continue to innovate and explore creative content marketing strategies to capture the attention and loyalty of their audiences.

Key Takeaways: Great Content Marketing Examples 2017

Content marketing is a crucial component of any successful online advertising strategy. It allows businesses to engage and connect with their target audience on a deeper level, creating brand awareness, establishing trust, and ultimately driving conversions. In this article, we will explore some great content marketing examples from 2017 that offer valuable insights and inspiration for online advertisers and advertising networks.

1. Storytelling is the backbone of successful content marketing

Compelling storytelling can captivate and resonate with your audience, making your content memorable and shareable. Successful content marketing examples in 2017 showcased the power of storytelling in driving engagement and building brand loyalty.

2. Authenticity and transparency breed trust

Consumers are increasingly looking for genuine connections with brands. Content marketing examples in 2017 emphasized the importance of being transparent and authentic, as it helps build trust and foster long-term relationships with your target audience.

3. User-generated content adds credibility

Encouraging customers to create and share content related to your brand can significantly enhance your content marketing efforts. In 2017, successful campaigns incorporated user-generated content, increasing brand credibility and fostering a sense of community.

4. Personalization drives engagement

Delivering personalized content tailored to individual preferences and needs can make a substantial impact on engagement levels. Great content marketing examples in 2017 demonstrated the power of personalization in capturing and retaining audience attention.

5. Video continues to dominate

The rise of video content in digital marketing is unstoppable. In 2017, great content marketing campaigns leveraged the power of video to effectively convey brand messages, evoke emotions, and create memorable experiences for viewers.

6. Interactive content boosts engagement

Interactive content, such as quizzes, polls, and calculators, not only entertains but also actively involves the audience. In 2017, interactive content marketing examples proved to be highly effective in capturing attention and driving engagement.

7. Influencer partnerships amplify reach

Collaborating with influencers who align with your brand values and target audience can significantly extend your content’s reach. Successful content marketing campaigns in 2017 harnessed the power of influencer partnerships to amplify brand message and engagement.

8. Embracing emerging technologies

Content marketing in 2017 saw the integration of emerging technologies like virtual reality, augmented reality, and chatbots. Brands that embraced these technologies effectively engaged their audience in unique and immersive experiences.

9. Emotionally-driven content resonates

Appealing to emotions can be a powerful tool in content marketing. Great content marketing examples from 2017 demonstrated the significance of creating emotionally-driven content that connects with audiences on a deeper level.

10. Long-form content provides value

While attention spans may be decreasing, long-form content still has a place in content marketing. In 2017, successful campaigns showcased the value of in-depth articles, whitepapers, and guides in providing authoritative and comprehensive information to the target audience.

11. Localization and cultural relevance matter

Global brands recognized the importance of adapting content to local markets and cultural nuances. 2017 content marketing examples highlighted the value of localized campaigns that resonated with specific audiences, driving higher engagement and conversions.

12. Diversifying content formats increases reach

Great content marketing in 2017 involved experimentation with diverse content formats. Brands leveraged infographics, podcasts, webinars, and more, to reach different audience segments and engage them through various mediums.

13. Leveraging data for personalization

Data insights play a vital role in developing highly personalized and relevant content. Successful content marketing campaigns in 2017 embraced data-driven approaches to target the right audience with the right content at the right time.

14. Building an online community fosters loyalty

Creating a sense of community around your brand can strengthen relationships and drive customer loyalty. Content marketing examples in 2017 demonstrated the power of building online communities that provide valuable resources, facilitate conversations, and encourage user-generated content.

15. Consistency and frequency are key

Consistently producing high-quality content and maintaining a regular publishing schedule are critical for content marketing success. Brands that demonstrated consistency and frequency in their content marketing efforts in 2017 yielded better results in terms of audience engagement and brand recognition.

In conclusion, the great content marketing examples from 2017 showcased the power of storytelling, authenticity, personalization, and leveraging emerging technologies. They emphasized the importance of engaging and resonating with audiences through diverse content formats and building online communities. By incorporating these takeaways into your online advertising strategy, you can enhance brand visibility, engagement, and ultimately, drive business growth.

FAQs

1. What is content marketing?

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Its main goal is to drive profitable customer action.

2. What are some great content marketing examples in 2017?

Some great content marketing examples in 2017 include:

• The “Share a Coke” campaign by Coca-Cola, where personalized bottles with people’s names were used to create a sense of connection and engagement.
• The “Dove Real Beauty Sketches” video campaign, which aimed to challenge women’s perceptions of themselves and promote self-acceptance.
• The Red Bull’s “Stratos” project, where Felix Baumgartner broke the world record for the highest freefall.

3. How can content marketing help my online advertising service?

Content marketing can help your online advertising service by establishing your brand as a thought leader in the industry, building trust with your audience, improving search engine rankings, increasing website traffic, and ultimately driving conversions and sales.

4. What types of content should I create for content marketing?

You should create a variety of content types, including blog posts, infographics, videos, whitepapers, case studies, social media posts, and podcasts. The key is to create content that aligns with your target audience’s interests and preferences.

5. How can I measure the effectiveness of my content marketing efforts?

You can measure the effectiveness of your content marketing efforts through various metrics, such as website traffic, engagement metrics (likes, comments, shares), conversion rates, customer retention rates, and revenue generated. It’s important to set specific goals and track the relevant metrics to gauge the impact of your content marketing strategy.

6. Should I focus on creating content for search engines or my target audience?

While it’s important to optimize your content for search engines to improve visibility, you should primarily focus on creating content for your target audience. Your content should be valuable, relevant, and engaging to your audience, as they are the ones who will ultimately drive your business success.

7. How often should I produce new content for my content marketing strategy?

The frequency of producing new content depends on various factors, such as your resources and audience expectations. However, it’s generally recommended to maintain a consistent publishing schedule. Quality should always be prioritized over quantity. It’s better to produce fewer high-quality pieces than to churn out mediocre content regularly.

8. Can I leverage user-generated content for my content marketing?

Absolutely! User-generated content can be a powerful addition to your content marketing strategy. Encourage your audience to create and share content related to your brand or industry. It not only helps you generate fresh and authentic content but also fosters a sense of community and engagement with your audience.

9. How can social media be used for content marketing?

Social media platforms provide an excellent opportunity to distribute and promote your content. You can share your blog posts, videos, infographics, and other content types to reach a wider audience. Additionally, social media allows you to engage with your audience, build relationships, and spark discussions around your content.

10. Are there any content marketing regulations I should be aware of?

Yes, there are certain content marketing regulations you should be aware of to ensure compliance. For example, you should disclose any sponsored or paid content, abide by copyright laws, and respect users’ privacy by obtaining necessary consent when collecting personal information. Familiarize yourself with the relevant regulations in your jurisdiction.

11. How long does it take to see results from content marketing?

The timeline for seeing results from content marketing can vary depending on various factors, including your industry, competition, and the quality of your content. It’s important to have realistic expectations and view content marketing as a long-term strategy. Generally, it takes several months to a year to start seeing significant results.

12. Should I outsource my content creation or keep it in-house?

The decision to outsource content creation or keep it in-house depends on your resources, expertise, and available budget. Outsourcing can bring fresh perspectives and expertise, but it’s important to choose reputable professionals who understand your brand and industry. In-house creation gives you full control, but make sure you have the necessary skills and resources to consistently produce high-quality content.

13. Can content marketing help improve my website’s SEO?

Yes, content marketing plays a vital role in improving your website’s SEO. By consistently producing high-quality and relevant content, you can target relevant keywords, build backlinks, increase user engagement, and improve overall website authority, all of which contribute to better search engine rankings.

14. How can I repurpose my existing content for content marketing?

Repurposing existing content can be a cost-effective and efficient way to fuel your content marketing efforts. You can transform blog posts into videos, create infographics from research data, turn whitepapers into blog series, or compile customer testimonials into case studies. The key is to adapt the format to suit different platforms and audience preferences.

15. Are there any content marketing trends to watch out for in 2018?

Yes, there are several content marketing trends to watch out for in 2018. These include the rise of video content, the importance of personalization and targeted messaging, the growing significance of influencer partnerships, the increasing role of live streaming, and the rise of artificial intelligence in content creation and distribution.

Conclusion

Throughout this article, we have explored several great content marketing examples from 2017 that have demonstrated the power of effective advertising and the impact it can have on an online advertising service or advertising network. These examples have shown us that creating compelling and engaging content is essential for capturing the attention of target audiences, increasing brand awareness, and driving revenue.

One key insight from these examples is the importance of storytelling in content marketing. Whether it is through emotional storytelling like Nike’s “Equality” campaign or through humor like Squatty Potty’s “This Unicorn Changed the Way I Poop” video, brands are using narratives to connect with their audiences on a deeper level. By telling stories that resonate with their target market, brands can create a sense of authenticity, build trust, and ultimately drive consumer loyalty.

Another important takeaway from these examples is the emphasis on user-generated content. Brands like Airbnb and Coca-Cola have successfully leveraged user-generated content to build strong communities and establish themselves as influencers in their respective industries. By encouraging their customers to create and share content, these brands have not only increased their reach but have also shown their commitment to their customers’ experiences. This approach highlights the importance of fostering a sense of community and involving customers in the brand’s content creation process.

Furthermore, these examples have showcased the power of interactive and immersive content. Brands like BMW and Patagonia have utilized virtual reality and 360-degree videos to provide their audiences with unique and engaging experiences. By incorporating technology into their content marketing strategies, these brands have been able to capture the attention and interest of their target market in a crowded digital landscape. This highlights the importance of staying on top of emerging trends and technologies to create innovative and captivating content that will captivate and engage audiences.

In conclusion, the great content marketing examples from 2017 have shown us that effective advertising is about more than just selling a product or service. It is about creating meaningful connections with target audiences through compelling storytelling, user-generated content, and immersive experiences. By incorporating these elements into their content marketing strategies, online advertising services and advertising networks can establish themselves as industry leaders, build strong brand identities, and ultimately drive revenue.