Online advertising has become an integral part of our digital landscape, with companies constantly evolving to find more effective ways to engage users and drive brand awareness. In this fast-paced industry, Sharethrough stands out as a leading provider of online advertising solutions. Sharethrough.com is an advertising network that specializes in native advertising, a form of advertising that seamlessly integrates with the content of a website or app. Native advertising has gained tremendous popularity in recent years due to its ability to capture user attention without disrupting their online experience.

Founded in 2008, Sharethrough has been at the forefront of native advertising innovation. The founders, Dan Greenberg and Rob Fan, recognized the need for a less intrusive form of advertising that could effectively reach audiences in an increasingly ad-averse world. Traditional display ads often face challenges such as ad-blocking and banner blindness, making it harder for brands to effectively convey their messages. Sharethrough was created to address these issues, providing a solution that seamlessly integrates branded content within the natural flow of a user’s online experience.

The rise of ad-blocking software and the demand for more relevant advertising has propelled native advertising to the forefront of digital marketing strategies. According to a survey conducted by eMarketer, native advertising accounts for over 60% of digital display ad spend in the United States. This statistic highlights the growing importance of native advertising as an effective way to reach and engage audiences.

Sharethrough offers a range of innovative native advertising solutions, including in-feed ads, recommendation widgets, and custom content integrations. In-feed ads are designed to mimic the look and feel of the surrounding content, ensuring a seamless user experience. Recommendation widgets display sponsored content alongside editorial recommendations, providing brands with valuable exposure within relevant content categories. Custom content integrations allow brands to collaborate with publishers to create branded content that resonates with their target audience. These solutions enable advertisers to deliver impactful messages that are relevant and non-disruptive, resulting in increased engagement and brand affinity.

Sharethrough’s network of publishers includes some of the most influential publishers and platforms in today’s digital landscape, offering advertisers a wide reach and access to highly engaged audiences. Through partnerships with publishers such as Forbes, The Guardian, and Yahoo, Sharethrough helps brands amplify their messages across various industries and demographics.

In conclusion, Sharethrough.com has emerged as a leader in the native advertising space, providing advertisers with effective solutions to navigate the challenges presented by ad-blocking and banner blindness. With its range of innovative native advertising formats and partnerships with influential publishers, Sharethrough empowers brands to create engaging and relevant advertising experiences that resonate with audiences. As the digital advertising landscape continues to evolve, Sharethrough remains at the forefront of this ever-changing industry, driving innovation and helping brands achieve their advertising objectives.

What is Sharethrough Com and How Can it Revolutionize Your Online Advertising?

Sharethrough Com is a cutting-edge online advertising service that holds the potential to transform your digital marketing campaigns. With its innovative approach and state-of-the-art technology, Sharethrough Com offers a range of advantages that can enhance your brand’s visibility, engagement, and conversions.

At its core, Sharethrough Com is an advertising network that specializes in native advertising. Native ads seamlessly blend with a website’s content, providing a non-disruptive and highly engaging user experience. Unlike traditional display ads that can be easily overlooked or ignored, Sharethrough Com’s native ads offer a more organic and integrated advertising format that resonates with users.

One of the key advantages of Sharethrough Com is its ability to deliver relevant and personalized ads to users. By leveraging advanced targeting algorithms and data-driven insights, Sharethrough Com ensures that your ads are shown to the right audience, at the right time, and in the right context. This level of precision targeting improves the effectiveness of your campaigns and boosts your return on investment.

Another unique feature of Sharethrough Com is its focus on optimizing ad placements for mobile devices. With the increasingly mobile-centric nature of internet usage, it is crucial for advertisers to adopt a mobile-first approach. Sharethrough Com’s responsive and mobile-friendly ad formats ensure that your ads look great across all devices, resulting in a seamless user experience and higher engagement rates.

In addition to its targeting capabilities and mobile optimization, Sharethrough Com also offers powerful analytics and reporting tools. These tools provide you with actionable insights and real-time data to help you measure the performance of your campaigns, identify areas for improvement, and make data-driven decisions. By constantly monitoring and optimizing your ads, you can ensure that your advertising budget is invested in the most effective strategies.

Furthermore, Sharethrough Com assists advertisers in amplifying their reach through their vast network of premium publishers. This network allows your ads to be displayed on high-quality websites and apps, enabling you to connect with a larger and more diverse audience. By leveraging Sharethrough Com’s network, you can expand your brand’s reach and enhance your visibility in the digital landscape.

In conclusion, Sharethrough Com is a highly innovative online advertising service that can revolutionize your advertising campaigns. With its native ad formats, precise targeting capabilities, mobile optimization, powerful analytics tools, and network of premium publishers, Sharethrough Com offers a comprehensive solution for advertisers looking to maximize their online presence. By incorporating Sharethrough Com into your digital marketing strategy, you can enhance user engagement, boost conversions, and ultimately achieve your advertising goals.

What Is Sharethrough.com?

Sharethrough.com is a leading online advertising service and advertising network that specializes in native advertising. Native advertising is a form of online advertising that seamlessly integrates sponsored content into the natural environment of a website or app. It aims to provide a non-disruptive and engaging advertising experience for users.

Native Advertising and Sharethrough.com

Native advertising has gained significant popularity in recent years as advertisers seek more effective ways to reach their target audience. Traditional banner ads and pop-ups can be intrusive and easily ignored, leading to ad blindness among consumers. Native ads, on the other hand, blend in with the editorial content of a website or app, making them less obtrusive and more likely to be noticed and engaged with.

Sharethrough.com has emerged as a key player in the native advertising space, helping advertisers connect with their audience in a seamless and non-disruptive manner. Through its platform, Sharethrough.com enables advertisers to distribute their content across a network of premium publishers, allowing them to reach a wide and relevant audience.

How Sharethrough.com Works

Sharethrough.com operates as a demand-side platform (DSP), providing advertisers with the tools and technology to create, manage, and optimize their native ad campaigns. Advertisers can upload their content, such as articles, videos, or interactive media, into the Sharethrough.com platform. The platform then optimizes the distribution of these ads across its network of publishers and ensures they are seamlessly integrated into the user experience of each website or app.

When a user visits a website or app that is part of the Sharethrough.com network, the platform automatically serves relevant native ads that match the content and format of that particular site or app. This ensures a consistent and engaging advertising experience for users, as the ads blend in with the surrounding editorial content.

Benefits of Using Sharethrough.com

There are several benefits to using Sharethrough.com for native advertising:

• Increased Engagement: Native ads have been shown to generate higher engagement rates compared to traditional display ads. By leveraging Sharethrough.com’s platform, advertisers can create compelling and tailored native ads that are more likely to capture the attention of their target audience.
• Credibility and Trust: Native ads, when done correctly, enhance the credibility and trust of a brand. Sharethrough.com ensures that the native ads it distributes through its network are high-quality and relevant to the users’ interests, maintaining the integrity of the user experience.
• Expanded Reach: Sharethrough.com’s network of premium publishers allows advertisers to reach a broad and diverse audience. By harnessing the power of native advertising, advertisers can target their messages effectively and tap into a larger market.
• Real-time Optimization: Sharethrough.com’s platform provides advertisers with real-time performance data and analytics, allowing them to optimize their campaigns on the fly. This data-driven approach ensures that advertisers can make informed decisions and achieve their desired campaign outcomes.

The Growing Popularity of Native Advertising

The rise of native advertising can be attributed to its effectiveness and the changing behavior of online consumers. Studies have shown that native ads are more likely to be viewed, clicked on, and shared compared to traditional display ads. In fact, research by Sharethrough.com found that native ads generate an average click-through rate (CTR) of 0.36%, compared to the average 0.17% CTR for display ads.

Moreover, users are becoming increasingly immune to traditional display ads and are actively seeking ad-blocking solutions. Native advertising offers a solution to this challenge by providing a more organic and less intrusive advertising experience. As a result, advertisers are shifting their focus and budgets towards native advertising, with eMarketer estimating that native digital display ad spend in the US will reach $52.75 billion by 2022.

Conclusion

In conclusion, Sharethrough.com is a leading online advertising service and advertising network that specializes in native advertising. Through its platform, Sharethrough.com enables advertisers to reach their target audience through non-disruptive and engaging native ads that seamlessly integrate into the user experience of websites and apps. With the growing popularity of native advertising, Sharethrough.com offers a powerful solution for advertisers to increase engagement, credibility, and reach. Native advertising continues to evolve as a dominant advertising strategy, and Sharethrough.com is at the forefront of this industry.

Statistic: According to eMarketer, native digital display ad spend in the US is expected to reach $52.75 billion by 2022.

Key Takeaways: What Is Sharethrough Com

Sharethrough Com is an online advertising service that specializes in native advertising, offering advertisers and publishers a way to seamlessly integrate branded content into the user experience. Here are the key takeaways from this article that will help you understand what Sharethrough Com is and how it can benefit your advertising strategy:

1. Sharethrough Com is an advertising network that focuses on native advertising, a form of advertising that matches the look, feel, and function of the platform it appears on.
2. Native ads are designed to be non-disruptive to the user experience, while still effectively delivering the brand’s message.
3. Sharethrough Com provides a self-serve platform that allows advertisers to create, manage, and deploy native ads across a wide range of publishers and platforms.
4. The platform offers various ad formats, including in-feed ads, in-article ads, and recommendation widgets, giving advertisers the flexibility to choose the placement that aligns with their campaign goals.
5. Sharethrough Com leverages advanced targeting options to ensure ads are delivered to the right audience, optimizing campaign performance and increasing engagement.
6. Through Sharethrough Com, advertisers can leverage data and insights to measure and optimize their native ad campaigns, gaining valuable insights into audience preferences and behaviors.
7. The Sharethrough Com platform is built on top of the RTB (Real-Time Bidding) infrastructure, allowing advertisers to bid for ad placements in real-time, ensuring maximum efficiency and cost-effectiveness.
8. One of the main advantages of using Sharethrough Com is the ability to access a wide network of premium publishers, enabling advertisers to reach a large and diverse audience.
9. By partnering with Sharethrough Com, publishers can monetize their content by integrating native ads into their websites or mobile apps, maintaining a seamless user experience while generating revenue.
10. Sharethrough Com offers a range of tools and features to help publishers optimize their native ad inventory, including yield management, reporting, and analytics.
11. The platform ensures relevant and high-quality ad content through a combination of machine learning algorithms and manual editorial review.
12. Sharethrough Com provides comprehensive performance metrics, allowing advertisers and publishers to track key engagement and conversion metrics to assess the effectiveness of their native ad campaigns.
13. Sharethrough Com emphasizes transparency by giving advertisers and publishers full visibility into campaign performance, ad placements, and data insights.
14. Integrating native advertising through Sharethrough Com can be an effective way for advertisers to increase brand awareness, engagement, and drive conversions, as native ads have been proven to outperform traditional banner ads.
15. With the rise of ad-blocking software, native advertising offers a solution for advertisers to reach their target audience in a way that is less likely to be blocked or ignored.
16. Sharethrough Com offers industry-leading customer support and account management services, ensuring advertisers and publishers receive the assistance they need to maximize their native advertising efforts.

By understanding the key takeaways from this article, you will have a solid foundation of knowledge about what Sharethrough Com is, how it works, and the benefits it offers for both advertisers and publishers in the world of native advertising.

FAQs About Sharethrough Com

1. What is Sharethrough Com?

Sharethrough Com is an online advertising service and advertising network that helps publishers and advertisers distribute native ads across various digital platforms.

2. How does Sharethrough Com work?

Sharethrough Com works by connecting publishers with relevant advertisers, allowing them to seamlessly integrate native advertisements into their content. These ads are then distributed across multiple platforms through Sharethrough’s network.

3. What are native ads?

Native ads are advertisements that match the form and function of the platform they appear on. They blend in with the content, providing a less disruptive and more engaging advertising experience for users.

4. What platforms does Sharethrough Com support?

Sharethrough Com supports a wide range of platforms, including websites, mobile apps, social media platforms, and video streaming services.

5. Can I track the performance of my ads on Sharethrough Com?

Yes, Sharethrough Com provides robust analytics and reporting tools that allow you to track the performance of your ads. You can monitor metrics such as impressions, clicks, conversions, and engagement to optimize your campaigns.

6. How do I get started with Sharethrough Com?

To get started with Sharethrough Com, you need to sign up as either a publisher or an advertiser on their website. Once you’ve created an account, you can start setting up your campaigns or monetizing your content.

7. Is there a minimum spending requirement for advertisers on Sharethrough Com?

Yes, there is a minimum spending requirement for advertisers on Sharethrough Com. The specific amount may vary, so it’s best to contact their sales team for more information.

8. How does Sharethrough Com ensure the quality of ads?

Sharethrough Com employs a rigorous review process to ensure the quality of ads. They have strict guidelines in place to ensure that ads meet their standards and are relevant to the audience and content they are being placed alongside.

9. Can I target specific demographics or audiences with my ads?

Yes, Sharethrough Com offers advanced targeting options that allow you to reach specific demographics or audiences. You can target based on factors such as location, interests, device type, and more.

10. Can I customize the appearance of native ads on my website?

Yes, Sharethrough Com provides customization options that allow you to match the appearance of native ads to your website’s design. This ensures a seamless integration and a consistent user experience.

11. How does Sharethrough Com handle ad delivery and optimization?

Sharethrough Com uses advanced algorithms and machine learning to optimize ad delivery. Their platform analyzes various factors, such as user behavior and content relevance, to ensure that ads are delivered at the right time and to the right audience.

12. Does Sharethrough Com support mobile advertising?

Yes, Sharethrough Com supports mobile advertising. Their platform is optimized for mobile devices, allowing advertisers to reach their target audience across smartphones and tablets.

13. Can I monetize my mobile app with Sharethrough Com?

Absolutely! Sharethrough Com offers a mobile app monetization solution that enables app publishers to generate revenue by displaying native ads within their mobile apps.

14. Does Sharethrough Com offer customer support?

Yes, Sharethrough Com provides customer support to their clients. You can reach out to their support team through email or phone for assistance with any questions or issues you may have.

15. Can I manage multiple campaigns or websites under one account?

Yes, Sharethrough Com allows you to manage multiple campaigns or websites under one account. Their user-friendly interface enables efficient campaign management and easy access to performance data for all your properties.

Conclusion

In conclusion, Sharethrough.com is a leading online advertising service that has revolutionized the way brands and publishers engage with consumers. Through its innovative platform and native advertising approach, Sharethrough.com offers a seamless integration of ads into the user experience, resulting in higher engagement and better performance for advertisers.

One of the key insights from this article is the effectiveness of native advertising in capturing users’ attention and driving engagement. Sharethrough.com understands the importance of delivering ads that blend seamlessly with the content users are consuming, and their native advertising approach ensures that ads are viewed as relevant and valuable rather than intrusive. By creating high-quality, non-disruptive ad experiences, Sharethrough.com helps brands connect with their target audience in a more authentic and meaningful way.

Additionally, the article highlights Sharethrough.com’s commitment to transparency and brand safety. With their robust ad verification tools and comprehensive reporting, advertisers can have peace of mind knowing that their ads are being shown in the right context and are reaching the desired audience. Sharethrough.com also provides detailed performance metrics that allow advertisers to measure their campaign success and optimize their strategies accordingly.

Furthermore, the article mentions Sharethrough.com’s dedication to providing a mobile-first advertising solution. In today’s mobile-dominated world, it is crucial for advertisers to reach users on their preferred devices. Sharethrough.com leverages its native advertising technology to deliver engaging and non-intrusive ads that seamlessly blend with mobile content. This approach not only enhances the user experience but also helps advertisers achieve better campaign results.

Another key point discussed in the article is Sharethrough.com’s emphasis on creativity and storytelling. The platform enables brands to tell their stories in a visually appealing and immersive way, capturing users’ attention and fostering a deeper connection. By tapping into the power of storytelling, Sharethrough.com helps brands differentiate themselves in a crowded advertising landscape and build stronger relationships with their target audience.

Moreover, the article touches on Sharethrough.com’s global presence and partnerships with leading publishers and brands. This vast network allows advertisers to reach a wide range of audiences across multiple platforms and regions, maximizing their campaign reach and effectiveness. The platform’s programmatic capabilities further enhance targeting and ensure that ads are delivered to the most relevant and engaged users.

In conclusion, Sharethrough.com stands out as a trusted and innovative online advertising service that brings together brands, publishers, and consumers in a seamless and impactful way. Through its native advertising approach, commitment to transparency, mobile-first solutions, focus on creativity, and expansive network, Sharethrough.com empowers advertisers to achieve their marketing goals and connect with their target audience in a more authentic and effective manner.