In a groundbreaking collaboration, Ad Age, Facebook, and The List have come together to launch a mentorship program that aims to shake up the advertising industry’s lack of diversity.
This program not only focuses on empowering midcareer professionals of color but also takes a bold stand for advocating family leave policies.
Get ready to be inspired and join the movement for change.
the list advertising
The List advertising focuses on addressing the lack of diversity in the advertising industry and helping underrepresented groups reach executive levels.
They have partnered with Ad Age and Facebook to create a mentorship program called Generation Next, which targets midcareer professionals of color.
Their efforts include pilot mentorship programs, panel discussions, and advocacy campaigns to promote diversity, equity, and inclusion in the industry.
They also recognize companies with strong family leave policies and promote discussions about family benefits in the workplace.
Key Points:
- The List advertising aims to address the lack of diversity and facilitate advancement to executive levels in the advertising industry.
- They have collaborated with Ad Age and Facebook to establish a mentorship program, Generation Next, aimed at midcareer professionals of color.
- The company is involved in pilot mentorship programs, panel discussions, and advocacy campaigns to promote diversity, equity, and inclusion in the industry.
- They acknowledge companies with robust family leave policies and encourage conversations about family benefits in the workplace.
- The List advertising focuses on underrepresented groups’ progression in the industry.
- They partner with Ad Age and Facebook for their Generation Next mentorship program that targets professionals of color.
Check this out:
💡 Did You Know?
1. The first recorded advertisement in history was a papyrus flyer in ancient Egypt, dating back to 3000 BC, promoting a reward for the return of a runaway slave.
2. The world’s longest continuous running advertisement is the “Have a Break, Have a Kit Kat” campaign, which has been airing since 1957, making it over six decades old.
3. The iconic Coca-Cola Company was responsible for one of the most successful advertising campaigns in history, which popularized Santa Claus wearing a red suit during Christmas, forever influencing the modern image of the festive figure.
4. In the early days of advertising, tobacco companies used to include trading cards in their cigarette packs as a form of promotion. These cards featured a wide range of subjects, including sports, celebrities, and even educational topics.
5. The most expensive advertising spot ever sold on television was during the Super Bowl XLIX in 2015, where a 30-second commercial cost approximately $4.5 million. This just goes to show the enormous price tag companies are willing to pay for the immense reach and viewership of the Super Bowl.
Generation Next: The List, Ad Age, And Facebook’s Mentorship Program For Midcareer Professionals Of Color
The advertising industry has long struggled with diversity and inclusion, particularly for midcareer professionals of color. To address this issue, The List, Ad Age, and Facebook have collaborated to create the Generation Next mentorship program. This program aims to support individuals from underrepresented groups in advancing their careers and reaching executive levels.
Through Generation Next, midcareer professionals of color will have the opportunity to receive mentorship from industry leaders who have successfully navigated the challenges of the advertising industry. This mentorship program acknowledges the unique experiences and perspectives that individuals from diverse backgrounds bring, empowering them to succeed in this competitive field.
The partnership with Ad Age and Facebook allows The List to leverage their platforms and amplify the importance of diversity, equity, and inclusion within the industry. Generation Next not only focuses on mentorship, but also on fostering a community where individuals can connect, learn, and share experiences. This comprehensive approach aims to address the systemic issues that contribute to the lack of diversity in the advertising industry, ultimately creating a more inclusive and representative workforce.
Key Lessons From Tackling Food Insecurity During Covid-19 And Winter Storms
The COVID-19 pandemic and the extreme winter storms in Texas and Mississippi have highlighted the urgent need to address food insecurity in our communities. Catherine Davis, Chief Marketing Officer of Feeding America, has been at the forefront of these challenges and has valuable insights to share.
Through her work in tackling food insecurity, Davis has learned key lessons that can help us better prepare for future crises. One of these lessons is the importance of collaboration and partnerships. During the pandemic and winter storms, it became evident that no single organization or entity can solve the complex issue of food insecurity alone. By working together, leveraging resources, and sharing expertise, we can make a greater impact and ensure that vulnerable populations have access to nutritious food.
Another crucial lesson is the need for flexibility and adaptability. Davis emphasizes the importance of being able to pivot and adjust strategies in response to rapidly changing circumstances. This agility allows organizations to meet the evolving needs of communities and find innovative solutions to unforeseen challenges.
Additionally, Davis highlights the significance of data and analytics in addressing food insecurity. By leveraging data, organizations can identify areas of greatest need, target resources effectively, and measure the impact of interventions. Data-driven strategies can help optimize resources and ensure that every dollar spent has the greatest possible impact.
Diversity And Inclusion Spotlight: Ad Age And Facebook’s Generation Next Event Series
In an industry that has been criticized for its lack of diversity and inclusion, Ad Age and Facebook are taking a proactive approach to promote change. They have launched an event series called Generation Next, which shines a spotlight on diversity, equity, and inclusion in the advertising industry.
The Generation Next event series aims to create a platform for open and honest conversations about the challenges faced by underrepresented groups in the industry, and the strategies needed to overcome them. By bringing together advertising, marketing, and media leaders, this event series creates a space for networking, learning, and sharing best practices.
One of the key focuses of Generation Next is to promote The List’s mentorship program, which specifically targets midcareer professionals of color. By highlighting the mentorship opportunities available through The List, Ad Age and Facebook are showcasing the valuable resources and support available to individuals who have historically faced barriers to advancement.
By putting a spotlight on diversity and inclusion, Ad Age and Facebook are sending a clear message to the industry that these issues are not just buzzwords, but essential components of a thriving and innovative advertising industry.
- The Generation Next event series aims to create a platform for open and honest conversations about diversity, equity, and inclusion in the advertising industry.
- The series brings together advertising, marketing, and media leaders to facilitate networking, learning, and sharing of best practices.
- One of the key focuses of Generation Next is The List’s mentorship program, targeting midcareer professionals of color.
- By highlighting mentorship opportunities, Ad Age and Facebook showcase valuable resources and support available to individuals facing barriers to advancement.
Pilot Mentorship Program For Mid-Career Bipoc Professionals Announced At Advertising Week
Midcareer BIPOC (Black, Indigenous, and People of Color) professionals in the marketing industry face unique challenges as they strive to advance in their careers. Recognizing these challenges, The List announced a pilot mentorship program during Advertising Week, aimed specifically at helping these professionals overcome obstacles and reach executive levels.
The pilot mentorship program aims to provide BIPOC professionals with valuable guidance and support from experienced industry leaders. By pairing mentees with mentors who have successfully navigated the challenges of the advertising industry, The List hopes to empower midcareer professionals with the skills, knowledge, and networks needed to excel in their careers.
The mentorship program will focus on areas such as leadership development, networking, navigating corporate environments, and overcoming unconscious bias. By addressing these specific challenges faced by midcareer BIPOC professionals, The List hopes to create a more inclusive and diverse advertising industry.
The pilot program is just the beginning of The List’s efforts to uplift underrepresented groups in the industry. By establishing a mentorship program targeted at midcareer professionals, The List recognizes the unique challenges faced by this group and the importance of providing tailored support and resources.
Addressing The Lack Of Diversity In The Advertising Industry: The List’s Mentorship Program
The advertising industry has long struggled with diversity and inclusion. Despite progress in recent years, there is still a significant lack of representation, particularly at executive levels. The List, an industry advocacy group, has taken a proactive approach to address this issue by creating a mentorship program specifically designed to support underrepresented groups and help them reach executive positions.
The List’s mentorship program aims to provide guidance, support, and networking opportunities to individuals from diverse backgrounds who are looking to advance their careers in the advertising industry. By pairing mentees with experienced industry leaders, the program seeks to bridge the gap between talent and opportunity, and equip underrepresented individuals with the skills and knowledge needed to succeed.
The mentorship program also addresses the issue of unconscious bias, which continues to be a significant barrier to diversity and inclusion in the advertising industry. By fostering relationships between mentors and mentees, The List aims to challenge biases and promote equitable opportunities for advancement.
Through mentorship, The List is working to create a more inclusive and diverse advertising industry, where individuals from underrepresented groups have equal opportunities to succeed and thrive.
Fixing The Diverse Talent Crisis In Advertising, Marketing, And Media
The advertising, marketing, and media industries have long struggled with a lack of diversity and inclusion in their talent pool. Despite efforts to address the issue, underrepresented groups are still underrepresented at all levels.
Recognizing the urgency of this matter, The List, in partnership with Ad Age and Facebook, has taken a proactive approach. Their goal is to break down the barriers that have hindered the progress of talented individuals from underrepresented backgrounds.
To address the diverse talent crisis, The List has implemented several key strategies:
Mentorship and support: The List is committed to providing mentorship and support to midcareer professionals of color through initiatives like Generation Next. By connecting these professionals with experienced industry leaders, The List aims to empower them with the skills and networks necessary for success.
Advocacy for policy changes: The List actively advocates for policy changes and initiatives that promote diversity and inclusion. They collaborate with industry partners and support campaigns like “Ask About It,” which encourages discussions about family leave policies in the workplace. These efforts aim to create a more equitable and supportive environment for all employees.
By actively addressing the diverse talent crisis, The List, Ad Age, and Facebook are leading by example. Their actions highlight the significance of diversity, equity, and inclusion in fostering long-term success and innovation in the industry.
Bullet points:
- Mentorship and support for midcareer professionals of color through initiatives like Generation Next
- Advocacy for policy changes and initiatives promoting diversity and inclusion
- Collaboration with industry partners
- Support for campaigns like “Ask About It” on family leave policies in the workplace
Thai Randolph: Launching Sugaberry During The Covid-19 Pandemic
The COVID-19 pandemic presented unprecedented challenges for businesses around the world, forcing many to adapt and innovate in order to survive. Thai Randolph, a member of The List, took this challenge as an opportunity to launch a lifestyle brand called Sugaberry, designed for modern moms of color.
Launching a new business during a pandemic is no easy feat, but Randolph was determined to create a platform that celebrates and supports the unique experiences of women of color in motherhood. Sugaberry is not just a product or a brand, but a community that provides resources, inspiration, and a space for connection and empowerment.
“Sugaberry aims to be a platform that speaks directly to the experiences and challenges faced by modern moms of color, particularly during a time of heightened uncertainty and isolation.”
Randolph’s decision to launch Sugaberry during such a challenging time reflects her resilience and commitment to serving an underserved market. She recognized the need for a platform that speaks directly to the experiences and challenges faced by modern moms of color, particularly during a time of heightened uncertainty and isolation.
Through Sugaberry, Randolph aims to create a community where women can find support, guidance, and inspiration, while also celebrating the diversity and beauty of motherhood. Her story exemplifies the power of entrepreneurship and the importance of representation in business.
Bullet Points:
- Sugaberry is a lifestyle brand for modern moms of color.
- It provides resources, inspiration, and a sense of community.
- Randolph recognized the need for representation and support.
- Sugaberry celebrates the diversity and beauty of motherhood.
- This story reflects the power of entrepreneurship and the importance of representation.
Recognizing Companies With Strong Family Leave Policies: The List’s Advocacy Efforts
Family leave policies are essential for creating a supportive and inclusive work environment. The List takes the role of advocate, highlighting companies that prioritize and support their employees’ family leave needs.
The List recognizes that strong family leave policies benefit not only individual employees and their families, but also contribute to a more productive and engaged workforce. Companies that prioritize family leave demonstrate their commitment to work-life balance, employee well-being, and gender equality.
Through its advocacy efforts, The List aims to promote companies that have implemented family leave policies that exceed legal requirements and go above and beyond to support their employees during critical life events. By highlighting these companies, The List hopes to encourage others to follow suit and create family-friendly workplaces.
The List’s recognition of companies with strong family leave policies is part of a broader vision for a more equitable and inclusive advertising industry. By advocating for family-friendly policies, The List is not only promoting the well-being of employees but also setting a standard for the industry as a whole.
- The List advocates for companies with strong family leave policies.
- Strong family leave policies benefit employees, families, and the overall workforce.
- These policies demonstrate a commitment to work-life balance, employee well-being, and gender equality.
- The List highlights companies that exceed legal requirements and support employees during critical life events.
- The goal is to encourage other companies to create family-friendly workplaces.
- The List’s advocacy is part of a larger vision for an equitable and inclusive advertising industry.
Impact Of Parental Leave On Companies: Initiatives And Campaigns By The List
The List, an industry advocacy group, is dedicated to promoting discussions around family leave policies in the workplace and highlighting their impact on companies. They have launched various initiatives and campaigns to raise awareness and encourage companies to prioritize and improve their parental leave policies.
One of these initiatives is the “Ask About It” campaign, which aims to facilitate conversations between employees and employers regarding family benefits. By encouraging open and transparent discussions, The List hopes to break down the stigma and silence surrounding parental leave and foster a more supportive and understanding work environment.
In collaboration with digital parenting site Fatherly, The List has also launched a campaign to provide resources and support to working parents. This campaign aims to raise awareness of the challenges faced by working parents, and to advocate for policies that enable them to balance their professional and personal responsibilities.
The CEO of a company, Ricky Ray Butler, was inspired by his fellow List members to overhaul the company’s family leave policy. This example demonstrates the power of collective advocacy and the impact that The List’s initiatives can have on companies’ commitment to supporting employees.
Through their initiatives and campaigns, The List is working to create a cultural shift in the advertising industry, where parental leave is not only seen as a benefit but as a fundamental right and essential for a healthy and inclusive work environment.
The List’s Survey Reveals Limited Maternity And Paternity Leave In The U.S.
A survey conducted by Morning Consult for The List has revealed the limited availability of maternity and paternity leave in the United States. The survey found that fewer than 3 in 10 U.S. workers have eight or more weeks of maternity leave, leaving the majority of new mothers with inadequate time to recover and bond with their newborns.
The survey also found that paternity leave is even scarcer, with only 15 percent of fathers having access to eight or more weeks of leave. This lack of paternity leave not only impacts fathers’ ability to bond with their children but also perpetuates gender norms and inequality in caregiving responsibilities.
The findings of this survey highlight the urgent need for companies and policymakers to improve family leave policies in the United States. The limited availability of maternity and paternity leave not only negatively impacts individual families, but also has wider societal and economic consequences.
The List, through its advocacy efforts and initiatives, aims to raise awareness about the importance of family leave and to push for meaningful change. By amplifying the voices of employees and sharing statistics like those revealed in the survey, The List hopes to create a sense of urgency and drive action towards more equitable and inclusive family leave policies in the United States.
FAQ
What are the 7 types of advertisement?
There are several types of advertisement that are commonly used in today’s digital age. One popular form is social media advertising, where companies pay to promote their products or services on platforms like Facebook and Instagram. Another effective method is paid search advertising, which involves bidding on keywords to have ads appear at the top of search engine results.
Print advertising remains a traditional but still effective advertising option, with companies purchasing space in newspapers and magazines to reach a wide audience. Broadcast advertising through television and radio also continues to be a prominent choice for reaching a large number of viewers and listeners. Out-of-home advertising, such as billboards and signage, is another common way to capture people’s attention while they are out and about. Mobile advertising takes advantage of the ubiquity of smartphones by displaying ads on mobile apps and websites. Finally, direct mail advertising involves sending physical advertisements, such as brochures or catalogs, directly to consumers’ mailboxes. These various types of advertisement offer businesses numerous options to reach their target audiences.
What are the four main types of advertisements?
The four main types of advertisements are display advertising, which includes banner ads and graphics displayed on websites; video advertising, which involves the use of videos or commercials to promote a product or service; mobile advertising, which targets users on mobile devices through apps, games, or SMS messages; and native advertising, which is designed to seamlessly blend in with the content of a website or platform, providing a more organic promotional experience to the audience. Each type offers diverse ways to engage with consumers and effectively convey marketing messages.
What are the 9 types of advertising?
Advertisers have a plethora of advertising media at their disposal. Direct mail enables businesses to directly reach their target audience through personalized mailings. Newspapers and magazines offer traditional print advertising, while radio advertising leverages auditory communication to captivate listeners. Television advertising utilizes the power of visual storytelling to engage viewers. Film advertising takes advantage of cinema audiences by placing ads before movies. Outdoor advertising encompasses billboards, street signs, and transit ads, harnessing the public’s attention in various outdoor settings. Window displays creatively showcase products or services, enticing passersby. Fairs and exhibitions provide an opportunity for businesses to interact with a large audience in a thematic setting. Lastly, specially advertising employs unique, custom-designed advertising strategies tailored to the needs of individual businesses.
Which type of advertising is most effective?
While word-of-mouth advertising is indeed powerful, digital advertising has emerged as a formidable force in recent years. With the widespread use of social media platforms and online advertising tools, reaching and engaging with target audiences has never been easier. By leveraging these tools effectively, businesses can create impactful and targeted campaigns that not only reach a wide audience but also generate measurable results. Therefore, harnessing the power of digital advertising, alongside satisfied customers acting as brand advocates, can prove to be the most effective way to promote a product or service in today’s digital age.