Categories
Marketing

Advertising in Newcastle: Exploring Strategies for Success

Looking to make a big impact with your advertising?

Look no further than Newcastle upon Tyne, the vibrant city that offers endless opportunities.

With strategically positioned sites, a range of options, and flexible costs, you can reach your target audience like never before.

Don’t miss out!

Contact us now for more information.

advertising in newcastle

Advertising in Newcastle provides a range of strategic opportunities for businesses to reach a population of approximately 289,000 and 88,000 daily commuters.

With strategically positioned advertising sites on main arterial routes, city center locations, and high populated residential areas, businesses have options such as roundabouts, bridge banners, lamppost banners, car park advertising, and litterbin advertising.

The cost of billboard advertising in Newcastle varies based on factors such as location, size, and duration of the campaign.

Prices for popular forms of outdoor advertising in Newcastle start at £170 for a 2-week period for roadside phone box kiosks, 6 sheets, and cinema 6 sheets, and go up to £625 for a 2-week period for 96 sheets.

Long-term bookings can result in cost savings and sustained exposure.

Bus advertising and bus stops are affordable options, while backlit illuminated digital posters and digital billboards cost more but attract more attention.

The number of billboards or outdoor adverts desired will impact the price.

It is important to consider the target audience and create effective, eye-catching designs for maximum impact.

Key Points:

  • Advertising in Newcastle offers strategic opportunities to reach a population of approximately 289,000 and 88,000 daily commuters.
  • Options for advertising include roundabouts, bridge banners, lamppost banners, car park advertising, and litterbin advertising.
  • The cost of billboard advertising in Newcastle varies based on location, size, and duration of the campaign.
  • Prices for popular outdoor advertising options range from £170 for a 2-week period for roadside phone box kiosks, 6 sheets, and cinema 6 sheets, to £625 for a 2-week period for 96 sheets.
  • Long-term bookings lead to cost savings and sustained exposure.
  • Different advertising options such as bus advertising and backlit illuminated digital posters have different price levels and attract varying amounts of attention.

Sources
1 – 234

Check this out:


💡 Did You Know?

1. The first known advertising agency in Newcastle upon Tyne, UK, was established in 1891 and was called “Johnson’s Advertising Bureau.”

2. In the early 1900s, Sunderland-born artist Charles Buchel painted a series of eye-catching posters for the Newcastle Breweries, featuring various deities enjoying a pint of beer. These posters became an iconic part of the city’s advertising history.

3. The iconic Tyne Bridge that connects Newcastle and Gateshead is often used as a backdrop in advertising campaigns, thanks to its distinctive design and historical significance.

4. In the 1960s, Newcastle became the birthplace of the “non-sugar revolution” in advertising, as the local toothpaste company “Aquafresh” introduced their innovative product that contained fluoride but no added sugar, challenging the industry norm.

5. Newcastle is home to the first-ever advertising-specific degree program in the United Kingdom. The course, offered by Newcastle University, was established in 1967 to meet the growing demand for professionals specializing in the field of advertising.


Strategically Positioned Advertising Sites

When it comes to advertising in Newcastle upon Tyne, businesses have access to strategically positioned advertising sites that offer maximum visibility and reach. These sites are strategically placed on main arterial routes, key city center locations, and high populated residential areas. By choosing these prime locations, businesses can ensure that their advertisements are seen by a large number of people.

Newcastle upon Tyne is home to a population of approximately 289,000 and receives 88,000 daily commuters. This makes it a prime location for businesses looking to target a large audience. The strategically positioned advertising sites allow businesses to reach both the local population and daily commuters, making it an ideal choice for businesses looking to maximize their advertising impact.

  • Strategically positioned advertising sites offer maximum visibility and reach.
  • Located on main arterial routes, key city center locations, and high populated residential areas.
  • Effective in targeting the local population and daily commuters of Newcastle upon Tyne.
  • Ideal choice for businesses aiming to maximize their advertising impact.

Advertising Options Available In Newcastle

In Newcastle, businesses have a variety of options available for advertising and sponsorship. These options include roundabouts, bridge banners, lamppost banners, car park advertising, and litterbin advertising. Each of these options offers a unique opportunity to reach a specific target audience and can be tailored to fit a business’s specific needs and budget.

For more information on the advertising and sponsorship opportunities in Newcastle, interested parties can get in touch with Jacqui Houston or Julie Imhoof. These individuals can provide detailed information on the available options and help businesses choose the best advertising strategy for their needs.

Contact Information For More Information

If you have any queries or need more information about advertising opportunities in Newcastle upon Tyne, please contact Jacqui Houston or Julie Imhoof. They will provide you with all the details you need to make an informed decision about your advertising strategy.
Whether you have questions about the different advertising options or want to discuss pricing and availability, Jacqui and Julie are there to assist you.

Contact Details:

  • Jacqui Houston: [phone number]
  • Julie Imhoof: [phone number]

Impact Of Location On Advertising Cost

It is important to note that the location of an advertisement can have a significant impact on the cost. Busy city centers and main roads tend to be more expensive due to the higher footfall and visibility. On the other hand, advertising in less populated areas or residential neighborhoods may be more cost-effective.

When planning an advertising campaign in Newcastle, businesses should carefully consider the cost implications of their chosen location. By understanding the impact of location on advertising cost, businesses can make informed decisions and allocate their budgets effectively.

­- Consider the footfall and visibility of the location

  • Compare the cost-effectiveness of busy areas versus less populated areas or residential neighborhoods

“The location of an advertisement can significantly affect its cost.”

Minimum Recommended Spend For Outdoor Advertising Campaigns

For outdoor advertising campaigns in Newcastle, there is a minimum recommended spend of £3000. This minimum spend ensures that businesses can achieve an effective level of exposure and reach their target audience effectively. By investing in outdoor advertising campaigns with the recommended minimum spend, businesses can increase their chances of success and maximize their return on investment.

Some key considerations regarding outdoor advertising campaigns in Newcastle:

  • Effectiveness: The recommended minimum spend of £3000 helps businesses achieve a level of exposure that can lead to successful outcomes.
  • Target Audience: By reaching the target audience effectively, businesses can generate more meaningful engagement and conversions.
  • Specific Goals: While the recommended minimum spend acts as a guideline, businesses should also consider their individual goals and tailor their advertising approach accordingly.
  • Budget: Understanding budget constraints is crucial, as businesses need to ensure that the recommended spend aligns with their financial capabilities.

In conclusion, businesses should seriously consider the recommended minimum spend of £3000 for outdoor advertising campaigns in Newcastle. Doing so can significantly improve their chances of success in reaching their target audience and achieving a favorable return on investment.

  • Ensure a minimum spend of £3000 for outdoor advertising campaigns in Newcastle.
  • Consider target audience, goals, and budget when determining advertising spend.
  • Recommended minimum spend enhances chances of success and maximizes return on investment.

Starting Prices For Popular Forms Of Outdoor Advertising In Newcastle

There are several popular forms of outdoor advertising in Newcastle, each with its own starting price. Here are some examples of starting prices for a two-week period:

  • Roadside Phone Box Kiosk: £170
  • Roadside 6 sheet: £170
  • Cinema 6 sheet: £170
  • Bus Stop 6 sheet: £295
  • 48 sheet: £325
  • 96 sheet: £625

These starting prices give businesses an idea of the costs associated with different types of outdoor advertising in Newcastle. However, it is important to note that prices may vary depending on factors such as location, size, and duration of the campaign.

Factors That Impact The Cost Of Billboard Advertising

When it comes to billboard advertising in Newcastle, several factors can impact the cost. The size of the billboard is one significant factor, with larger sizes generally costing more. Additionally, the location of the billboard plays a crucial role in determining the cost, with busy city centers and main roads typically commanding higher prices.

The duration of the advertisement being displayed also affects the cost. Most campaigns run for a minimum of a two-week cycle, with longer campaigns, such as those lasting a month or longer, offering increased exposure but also higher costs. By carefully considering these factors, businesses can plan their billboard advertising campaigns to align with their goals and budget.

Planning And Early Booking Recommendations

To secure prime advertising sites and achieve affordable costs, planning and early booking are highly recommended. Prime sites in busy locations tend to be in high demand, and booking well in advance can help businesses secure their preferred locations and negotiate better deals. By planning ahead and being proactive, businesses can ensure they have the best possible advertising strategy in place.

Duration And Cycle Of Billboard Advertising Campaigns

When it comes to billboard advertising campaigns, the duration and cycle of the campaign can impact both the cost and effectiveness. Most campaigns run for a minimum of a two-week cycle to ensure sufficient exposure. However, billboard campaigns that run for a month or longer can provide increased exposure and potentially better results.

Long-term bookings can also result in cost savings and sustained exposure. By committing to a longer-term campaign, businesses may be able to negotiate discounts or other benefits. It is important to consider the duration and cycle of the billboard advertising campaign to maximize its impact and effectiveness.

Importance Of Targeting The Right Audience And Effective Advertisements

One of the key aspects of successful billboard advertising in Newcastle is targeting the right audience and creating effective advertisements. Understanding the behaviors and preferences of the target audience is crucial in crafting advertisements that resonate with them. By doing so, businesses can ensure that their message is well-received and their advertising investment generates a positive return.

Innovation and eye-catching designs play a significant role in capturing the audience’s attention and making a lasting impression. Businesses should aim to create advertisements that stand out from the competition and convey their message clearly and compellingly. By targeting the right audience and creating effective advertisements, businesses can maximize the effectiveness of their billboard advertising in Newcastle.

“Advertising in Newcastle offers businesses a range of strategically positioned advertising sites and options.”

In conclusion, advertising in Newcastle offers businesses a range of strategically positioned advertising sites and options. By carefully considering factors such as location, duration, and audience targeting, businesses can create effective billboard advertising campaigns that amplify their brand awareness and generate positive results.

To get more information on the advertising options available and their associated costs, individuals can reach out to Jacqui Houston or Julie Imhoof.

Bullet Points:

  • Target the right audience
  • Create effective advertisements
  • Use innovation and eye-catching designs
  • Stand out from the competition
  • Convey message clearly and compellingly

FAQ

How much does a billboard cost in Newcastle?

In Newcastle, the cost of a billboard can vary depending on the type and location. For example, a Roadside 6 sheet or a Cinema 6 sheet billboard may be priced at around £170 each. A Bus Stop 6 sheet billboard, on the other hand, could cost approximately £295. If you’re looking for larger advertising space, a 48 sheet billboard might be priced at around £325. These prices provide a general overview of billboard costs in Newcastle, but it’s important to note that actual prices may vary based on specific factors such as duration, design, and additional features.

What industry is Newcastle famous for?

Newcastle is renowned for its prominent presence in the coal industry. Throughout history, it has established itself as the leading coal port in the region, facilitating trade and connecting the North Sea with towns in southern and eastern England. The vast coal reserves and efficient transportation infrastructure have greatly contributed to the development of the city, playing a pivotal role in fueling the growth of London and providing the necessary heat and power to ignite progress in the southern part of the kingdom. Newcastle’s coal industry has not only shaped its own prosperity but has left a lasting impact on the wider national landscape.

How many companies are in Newcastle?

Newcastle, a flourishing city, boasts a vibrant business landscape with a staggering number of companies. Home to over 8,000 registered businesses, the city showcases its economic vitality through its diverse range of industries. With a particular emphasis on knowledge-intensive sectors and the tech industry, these companies form the foundation of Newcastle’s consistent economic growth. From innovative startups to established enterprises, the city is a hub of entrepreneurial activity, attracting professionals and businesses from various sectors. Newcastle’s bustling business scene fosters an environment ripe with potential for collaboration, expansion, and success.

What is the motto of Newcastle city?

The city of Newcastle proudly embraces the motto “Fortiter Defendit Triumphans,” which translates to “Triumphing by Brave Defence.” The significance of this motto stems from the city’s resilient defense against the Scots during the Civil War in 1644. Demonstrating unwavering steadfastness and courage, Newcastle stood firm in its determination to protect itself, leading to a triumphant outcome. This motto symbolizes the city’s indomitable spirit and serves as a reminder of the valor and resiliency that defines Newcastle.